Although the finale of "Joy of Life" has been aired, for a hit TV series, both the fermentation of the TV series' influence and the subsequent dividends for the artists have just begun.
In early February, four first-tier satellite TV stations in Shanghai, Jiangsu Province, Zhejiang Province, and Beijing announced that they had won the second-round broadcasting rights and would rebroadcast the series at a later date.
This also shows how popular "Joy of Life" is.
It is normal for first-tier satellite TV stations to strive for the second-round broadcasting rights. Everyone is bound to make mistakes. If they fail to get it in the first round, they can still get some benefits in the second or third rounds to supplement the material library.
But during the same period, there were basically only one or two companies involved. It was extremely rare for several companies to work together like "Joy of Life" and not even care about the face of the first-tier TV stations.
It can even be said that this is the only case. Previously, the competition for "My Love from the Star" was not so fierce.
Perhaps it is because the TV station that did not get any success last time has learned its lesson this time.
You should know that "My Love from the Star" is known as the rebroadcast king. Since it was broadcast at the end of 2009, it has been rebroadcast 129 times on satellite TV stations, which is several times more than that on local satellite TV stations.
Not only is it broadcast a lot, but the ratings are also good, especially during the daytime and evening slots, which are generally better than ordinary TV dramas, so it has been rebroadcast so many times.
It has been aired for three years and is still popular. Not to mention the ratings of the second and third rounds of reruns. In the second round, two TV stations even had reruns with ratings exceeding 1.
For most dramas, it is a good result if the ratings break 1 on their first broadcast. You can imagine how much of a shock it was to all TV stations when the rebroadcast of "My Love from the Star" broke 1.
Although the performance of "Joy of Life" is not as good as "My Dear Lady", the ratings base is there, so it will definitely not lose money.
Normally, the price of the second and third round broadcasting rights is much lower than that of the first round, but of course special cases are treated specially.
"Joy of Life" is semi-special, and the price is definitely lower than the first round, but it is too popular and the ratings in the first round were too high, so the price reduction is not as drastic as normal.
According to estimates, the second and third rounds of copyright + local station fees are probably no less than 60 million, which is still a relatively conservative estimate.
The market is crazy now, prices fluctuate, and it seems a bit chaotic. "Joy of Life" is too popular, and there are not many similar examples for comparison.
Therefore, we can only make a rough estimate, and it may not be as accurate as before. Whether it is more or less depends on the subsequent negotiations.
But no matter what, the base of performance is here, and the lower limit is still very high, plus the first round of cash + advertising share + online broadcast + other miscellaneous profits.
The revenue of the first season of "Joy of Life" has steadily exceeded 300 million+. The 1 billion yuan project that Fan Xiaopang joked about may actually be realized.
This is still the obvious benefit. There are also many indirect benefits. For example, the online novel adaptations of "Joy of Life", "Startling by Each Step" and "Empresses in the Palace" became very popular, which made the value of online novel copyrights soar.
The copyrights that Wei Yang has in his hands have increased by dozens or even hundreds of times compared to the original purchase price.
Wei Yang is not a hoarder. He has too many copyrights in his hands. He keeps enough for the ones he wants to shoot or get involved in, and sells the rest to others or exchanges them for the IPs he wants.
In just a few days, the company earned nearly 10 million yuan, and these were for non-popular IPs, and the current online literature copyright has not yet reached its peak.
If he can stretch it a little further, or sell some relatively high-quality IPs, Wei Yang's move in his spare time may be able to earn back the money for the Yunhua Mansion villa.
Not to mention him, even Fan Xiaopang, who was reminded by Wei Yang, had stockpiled a lot of copyrights in advance.
When she called to wish everyone a happy new year, this woman's voice was sweet and charming, and I could hear her little tricks through the phone. She must have made a lot of money...
However, the most noteworthy indirect beneficiary is Wei Yang himself.
The center of the drama "Joy of Life" is Fan Xian. All the supporting characters in this drama have become popular, not to mention Wei Yang, who is the center.
"Young Master Fan" has become a role model for TV series and movies like "Young and Proud/Powerful Officials".
Fan Xian's confident and cool posters and stills have become sought-after peripheral products by countless fans of the drama, and several officially authorized stores on Taobao are almost sold out.
Baidu's [Fan Xian Bar] and [Little Fan Lord Bar] are the bar with the highest rising index in Baidu Tieba in the past month, and the most active and with the most posts are [Wei Yang Bar] and [Joy of Life Bar].
It is worth mentioning that the "Joy of Life" bar was originally a gathering place for book fans, or more accurately, a gathering place for pirated readers.
In this day and age, the development of many pirated websites has not yet reached its peak. In terms of immediacy, Tieba is better. In addition to watching pirated content, you can also discuss the plot.
Therefore, many readers of pirated books and even genuine readers like to come to the forum to read books or discuss. The more popular the book, the more people and posts there are in the forum.
The Joy of Life Bar was originally a gathering place for book fans, but now it has been occupied by drama fans. Of course, there are also some book fans participating in it, and there are a lot of overlaps between the two sides.
Not to mention Wei Yang Bar. Since he became famous, the number of people and activity in his personal forum have always been among the top stars.
In other words, apart from the [Chun Ge Bar], which is known as one of the three major forums, the [Wei Yang Bar] should be the most popular forum for celebrity artists.
As for Chun Ge Bar, the situation is a bit special. There are many fans and many passers-by, so the bar is very lively. In addition, the management team consciously manages the bar data. It was established early, so it is not easy to catch up with and surpass.
However, the forum is a mixed bag, with too many people having fun, and a tall tree attracts the wind, so it is actually more beneficial to be ranked second.
More importantly, Wei Yang’s base has never been Tieba, but Sina Weibo.
As of January 2012, Sina Weibo had been launched for more than two years.
It achieved a real breakthrough last year, completely overwhelming Tencent Weibo and becoming the most recognized and influential social platform.
The number of users has also been increasing rapidly, especially in the second half of last year, the rate was so crazy that the attention of many people has also skyrocketed.
Last summer, there were less than 10 people with over 10 million fans on Weibo. Now, half a year later, there are more than 20 people with over 10 million fans.
The highest ranked person is Wei Yang, with more than 22 million fans, and several other stars are approaching 20 million.
She is currently expected to be the second person to reach 20 million followers, and her current number of fans is over 18.9 million.
Ranked third is Xiao S. As mentioned before, "Kangxi Comes Here" is very famous in mainland China, especially on the Internet. Coupled with the Hong Kong and Taiwan filters, she is actually ahead of Xie in the field of hosting.
At the same time, Da Mimi, who became famous with "Palace", can be said to be a rising star on Weibo.
In the past year alone, his fan base increased by nearly 10 million, and currently the number of fans is around 16 million, making it into the top five on the list.
In comparison, although Liu Shishi is quite popular, she is not very active on Weibo and her number of fans has never been strong. It was only after "Startling by Each Step" and "Joy of Life" that her number of fans broke through 12 million+.
It seems like a lot, but in fact, Tang Yan, who has made a big splash in "Joy of Life", is almost catching up with her.
Nazar is supported by Blue Whale. Although she does not take many acting jobs, she frequently appears in variety shows and fashion shows. Her number of fans is about to exceed 10 million.
In comparison, Liu Shishi's data is not particularly impressive, but her fans are very active, and if you really look at the data, she may not be worse than Da Mimi.
Taking this as an example, we can also see how terrifying the number of Wei Yang's fans is now.
Moreover, as the ceiling of Weibo fans, he has actually always been responsible for attracting new users. Not only does he have the largest number of fans, he is also the most active.
Read the original text at Liu#9@书/吧!
So there is absolutely no doubt that Weibo is his base, and he has never lost a war of words with his fans on this platform.
Compared with his previous drama “Come on, Mr. Love”, Wei Yang’s followers increased much faster after “Joy of Life”. Not only did he attract a large number of new users, but he also converted old users who did not follow him.
Among Wei Yang’s previous Weibo fans, the proportion of female netizens was higher, about 70% to 30% male.
According to Sina’s backend statistics, the proportion of male netizens who have gained fans due to the popularity of “Joy of Life” is higher.
A considerable number of them are old male users who were not very interested in him at first, but after "Joy of Life", they changed their views and started paying attention to Wei Yang.
This situation gave Wei Yang a new point to gain followers.
Taking into account the current popularity of "Joy of Life", according to Sina's estimation, if the conversion is strong, coupled with Sina's continuous development and traffic, it is certain that Wei Yang's fans will exceed 25 million before the summer vacation.
25 million! The current Weibo data is not that exaggerated. Even if we squeeze out some of them and add a certain proportion of the pure spectators, the remaining actual fans are still extremely terrifying.
In other words, when Wei Yang posts on Weibo, millions or even tens of millions of people will see it. The influence and reach of this information is immeasurable.
Before the finale of "Joy of Life" came to an end, Wei Yang posted on Weibo to talk about the creative process, thank the audience and staff for their support, and talked about the filming of the second part.
This Weibo post received over 3 million likes, over 400,000 comments, and over 200,000 reposts in 24 hours, and the number of fans and netizens who viewed it was countless.
Because of this incident, the "Magic City Daily" also published an article on the matter, saying that Wei Yang is the star with the most outstanding actual influence since the outbreak of the Internet.
In the 1930s and 1940s, celebrity influence and exposure were linked to calendars, posters, cigarette packaging, etc.
In the 1970s and 1980s, the influence of celebrities was related to radio, newspapers, magazines, discs and television.
At the end of the last century and the beginning of the new century, television, print media, online media, and overwhelming advertisements demonstrated the influence of celebrities.
Today, the Internet has completely risen, and print media and even television media are gradually declining. Artists who seize the wave of the Internet era are the new superstars of the new era.
Although Wei Yang is very famous, he has very little experience. This is the first time that an authoritative media has called him a "superstar."
A superstar is above a star, or can be called a superstar. This word is sometimes overused, but if it is used indiscriminately without qualification, people will only laugh at it.
To be truly called a superstar, one must have influence, national popularity, industry achievements, outstanding performance in works, industry or other outstanding contributions, and even international influence.
Of course, this refers to top superstars who can actually achieve several of these items and deserve the title.
Wei Yang now has outstanding fame, popularity, national recognition, and achievements in his works, as well as many other aspects. He has even performed extremely well, and in many aspects he is at the top of the list and in the first echelon in the industry.
If you say he is not qualified, then many so-called superstars are even less qualified. If you compare them, few can match Wei Yang's comprehensive qualities.
It can be said that he is qualified, but his experience, age and lack of achievements in the film industry are all flaws. He seems a bit unreliable and lacks some qualities.
Therefore, Wei Yang can now be said to be a quasi-superstar or a half-step superstar, somewhere between a superstar and a non-superstar. There are a considerable proportion of people who support and recognize him as well as those who think he is a little inferior.
The "Magic City Daily" can be regarded as building momentum for him and helping Wei Yang make up for his qualifications problem from another perspective.
He directly bypassed the original seniority system in the entertainment industry, opened up a new track based on the Internet, and directly labeled him as a new superstar born in the Internet age.
In a situation like Wei Yang's, many conditions are in place, and all that's missing is a shout or two.
Although "Magic City Daily" is not the official mouthpiece of Magic City, it has a strong influence and relevant background. Once it takes the lead, many related media in Magic City and even in the Yangtze River Delta region have followed suit.
The Internet is even more lively, especially Sina, which has become the main output force.
LeTV, Sohu, Penguin and other platforms have all cooperated with Wei Yang. They can’t say they are helping him, but they won’t be a hindrance either.
Print media, online media, and some television media that Wei Yang has collaborated with, riding on the momentum of "Joy of Life", Wei Yang's reputation as a "superstar" is becoming more and more famous.
He also naturally became the first person born after 1985 in the entertainment industry. Even if those born after 1980 are included, many people will nod their heads...
(End of this chapter)