It is now May, which also indicates that the annual summer season is approaching.
Major TV drama production companies are gearing up for production, and the film market is also in turmoil.
In previous years, Blue Whale would naturally pay more attention to the TV drama market.
It is also receiving attention this year, after all, "Diamond Lover" is broadcast during the summer vacation, but compared to the TV series, this year Blue Whale's debut film "Famous" is also released during the summer vacation.
Scarcity makes things valuable. Blue Whale has participated in so many TV ratings battles that it has become accustomed to it. However, this is its first time participating in a box office battle and everyone is very excited, so most people in the company are focusing on the film market.
Hengdian, the crew of "Joy of Life"
During the break, Rouba kept checking his phone, then saw a message and quickly showed it to Wei Yang who was chatting with Tian Yu.
"Boss, Painted Skin 2 has a release date."
"What number?"
"June 28th, Boss, what's our date?"
Wei Yang seemed to be thinking: "It has not been officially confirmed yet, but it should be in early or mid-July."
Although the summer season lasts for two months, generally speaking, most movies are released in July.
Especially since the current film market is not as prosperous as in later generations, the market is limited, and if a movie is released late, you can only eat up the leftovers of others.
This statement is a bit extreme. In fact, there are quite a few popular movies released in August, but this is indeed one of the reasons why more crews choose July.
A considerable number of viewers may only watch one or two movies during the summer vacation or the New Year/Spring Festival period, or may only have the budget to watch one movie at a certain time.
In this case, movies released early are relatively easier to win votes from this group of people.
If you delay it too late, and they run out of budget, your movie will be released at that time. They are powerless and may wait until they look back at the pirated version.
These little tricks and schemes may seem cumbersome and useless, but if used well, they may increase the box office by millions or even tens of millions.
The quality of a movie is equivalent to the combat effectiveness of an army; the release schedule and some strategies related to its distribution and publicity are equivalent to strategies and tactics.
If the work in this aspect is not done well, no matter how powerful the "army" is, it will be useless. However, if the publicity and promotion are done well, even if it is a motley crowd (a bad movie), it can still win a great victory.
Although Wei Yang is a rookie in the film industry, he has seen pigs run even if he has not eaten pork.
There are too many good movies that have failed due to poor promotion or due to poor release dates.
It would be fine if the movie failed due to poor quality, but if it became a blockbuster, it would be acceptable if it didn't win the box office battle.
But if the quality of a movie is good, but it fails to achieve the expected results due to some other factors, this kind of guilt without cause would be very uncomfortable.
Therefore, Wei Yang attached great importance to the selection of release date, and the release date of "To Be Famous" has not been set yet.
On the surface, it's an investigation, but in fact, they just want to avoid "Painted Skin 2".
Others at most think that the previous film was too brilliant to be beaten, but Wei Yang knew that this movie actually made over 700 million at the box office in the previous life, ranking among the top three of the year.
From a practical point of view, Wei Yang does not want to go head-to-head with "Painted Skin 2", nor is there any need to do so.
There is enough space between the two movies in the entire July schedule, with a gap of ten days or half a month in between. After the two weeks when "Painted Skin 2" had the strongest box office growth, it is the turn of "Famous" to be released.
"That just so happens to coincide with 'Searching', which is a film directed by Chen Da."
Although Rouba did not participate in "Famous", she was still very concerned about her company's first film. If this is a good first shot, they will also be able to benefit from it in the future.
At present, the most important period in China is the Lunar New Year period, but it is already mature and hot during the summer vacation, so many strong companies gather here.
In addition to the powerful predecessor "Painted Skin 2" with an impressive cast, Director Chen's "Search" was previously scheduled to be released on July 6, and is also the first movie to be scheduled for the summer season.
Although Director Chen stepped down from the altar after "The Promise", the performance and reputation of his subsequent "Mei Lanfang" and "The Orphan of Zhao" were not as good as those of Feng Kuzi and Zhang Yimou.
But a man's reputation is like the shadow of a tree, and Director Chen still has a lower limit.
The two movies mentioned above ranked sixth in the Chinese-language film box office in 2008 and 2010 respectively. They may not be as good as the top ones, but they are more than enough to compare with the bottom ones.
Therefore, Director Chen's fans and box office appeal are still very strong in the industry, otherwise every project of his would not have such broad support.
Sarcasm may be sarcasm, but those who know the matter will not take it lightly.
The cast of "Search" is also good, with two first-line actresses Gao Yuanyuan and Yao Dazui, as well as Chen Hong and Wang Xueqi who has been quite popular in the film market in recent years. Popular artists such as Zhang Ze and Wang Luodan are also among them.
Maybe it's not as good as "Painted Skin 2" and "Fame and Destiny" on the surface, but it should not be underestimated, not to mention the bonus of a famous director.
Although "Fame and Fame" and "Painted Skin 2" have many big names in the cast, the directors are all newcomers.
Wei Yang at least has the title of a well-known supervisor and producer. Wuershan, the director of "Painted Skin 2", has only directed "Swordsman" before, so he can truly be regarded as an "unknown person".
Therefore, some media believe that this summer season is a battle between the old and the new [new generation directors VS old and famous directors].
Rouba expressed his understanding of Wei Yang's decision to intentionally avoid "Painted Skin 2", but he didn't understand why he didn't avoid "Search".
"It's better to withdraw the film than to avoid both. Choose the lesser of two evils. The subject matter of Searching is limited to this, so it is easier to deal with than Painted Skin 2."
Wei Yang knew that he didn't have the confidence to compete head-on with "Painted Skin 2", but he could still give "Search" a try.
In addition, one of the two films talks about cyber violence, while the other also discusses similar things like rumors and reputation. To some extent, they can form an interactive effect, which is more beneficial for publicity.
"It seems that we need to talk to the light."
The Four
The statistics of this movie are actually not bad. In the previous life, its box office was even higher than that of "Search", otherwise several films would not have been made.
Wei Yang is not afraid of this movie, but the key is that Wei Yang also invested in this movie, and Guangguang also participated in the
"Become famous".
Moreover, Guangguang is one of the main distributors of "Famous", and if a competitive conflict arises between the two parties, it is hard to say that Guangguang will not have any selfish motives.
Therefore, Wei Yang hopes that both parties can work out an acceptable situation, stagger the peak hours, and then concentrate resources instead of fighting against each other.
He believed that the light thought so too.
It doesn’t matter to them if “Famous” suffers a little loss, but if “The Four” suffers a loss, it will be a big loss.
Blue Whale is wary of "Painted Skin 2" and Director Chen, but how can it take the box office of other films lightly after seeing the performance of Wei Yang + Fan Xiaopang + Ge Daye?
Wei Yang personally made several phone calls to Lao Wang, and the general manager of Blue Whale went to Beijing for negotiations, and finally reached a result that everyone could accept.
Read the original text at Liu#9@书/吧!
"Fame and Fame" was released on July 10, about two weeks after "Painted Skin 2", and "The Four" was released on July 21, more than ten days apart.
This can be considered a concession from Guangxian. In the future, Boss Wei will also help promote the company and cooperate with the publicity work as compensation.
After the release date was confirmed, Blue Whale began to formulate relevant publicity plans, and started to coordinate the release schedules with the main creators to cooperate with the subsequent publicity roadshow.
In other words, after the release date was set, Blue Whale and other publicity and promotion teams began to carry out related promotions for "To Be Famous".
However, for a movie promotion like this, the time and scale must be adjusted according to the budget, and the time can be long or short, and the scale can be large or small.
Of course, the purpose of publicity is to attract audiences to the cinema. If the time interval between the publicity period and the actual release is too far, the effect will not be ideal.
Therefore, the main promotional period is the month before the release, especially the first two weeks and the peak period.
In this way, the audience will be more impressed, and if they have expectations for the publicity, it will be easy to convert it into actual box office, and the cost-effectiveness will be the best.
Therefore, the current publicity is mainly focused on preparation and hype. The real large-scale output will not come until the end of June and July, followed by the roadshow for the movie’s release.
Not only did he notify other main creators to prepare, Wei Yang also had to squeeze out at least 20 to 40 days of schedule for "Joy of Life".
Fortunately, Wei Yang had been prepared in advance. He had made arrangements in advance when formulating the announcement for "Joy of Life". With a slight adjustment, he could meet the needs of Boss Wei.
…
Time slowly came to mid-June, and the Magnolia Awards were held in Shanghai as scheduled.
Wei Yang was nominated for Best Actor at the Magnolia Awards for the second time for his performance in Joy of Life, while Liu Shishi was nominated for Best Actress at the Magnolia Awards for the first time for her performance in Startling by Each Step.
At the same time, Blue Whale artist Qiao Zhenyu was also nominated for Best Actor for his role in "Startling by Each Step".
However, due to the subject matter and qualifications, the chances of the three winning are not high.
Especially in the Best Actress category, Empress Sun in "The Legend of Zhen Huan" and Song Jia in "The Cliff" were both critically and commercially successful. Although Liu Shishi in "Startling by Each Step" performed well, she was not as good as these two, not to mention that this drama was produced in Hunan province.
Liu Shishi and Qiao Zhenyu were present, but Wei Yang simply did not come. However, he recorded a VCR with the main creators of "Joy of Life" crew to thank "Joy of Life" for winning the most popular TV series award in online voting.
The award ceremony was over and the result was not unexpected.
The Best Actress award was also won by Song Jia from "The Cliff", and the Best Actor award was won by Huang Haitao from "The Eternal Number". Liu Shishi and Qiao Zhenyu who attended the event were voted the most popular male and female actors by online voting.
There is actually no controversy about the Best Actor award. It was mainly because some people led Wei Yang and Wen Zhang to be runners-up twice.
That’s right, in addition to Wei Yang, Wen Zhang, who was nominated last year for “Snow Leopard”, was also nominated for Best Actor this time for “Naked Marriage” and became a spectator again.
Wei Yang actually has a good mentality. He has a good relationship with Shanghai TV, so he doesn't have to worry about awards, not to mention that he has the Golden Eagle Award for Best Actor as a guarantee.
Wen Zhang didn't win any prestigious award and thought he had been "fooled" twice. Adding to his already inflated mentality, according to Liu Shishi, this guy disrupted the dinner after the award ceremony again.
Boss Wei didn’t know what the organizer’s mood was, but he thought it was quite “comfortable”.
After hearing the news, Wei Yang regretted for the first time not coming to join in the fun. Otherwise, if he were here, he would definitely have a few words of teasing and put some pressure on this guy.
Let this guy imply himself last time...
The competition for Best Actress has actually caused quite a bit of controversy due to the popularity and high reputation of "The Legend of Zhen Huan". It is rumored that a certain agent made some outrageous remarks because of this.
The fans of both groups also launched a certain degree of criticism. Sun Niangniang's fans are undoubtedly more numerous and stronger, but because of the use of dubbing, this point was firmly grasped.
This dispute even caused a stir among Wei Yang's fans, who also felt that "Joy of Life" was a huge success and Wei Yang's performance was not bad either.
The reason why he lost the Best Actor Award is most likely because the show was not broadcast on the Shanghai TV station.
If you are not convinced by "The Legend of Zhen Huan", you should be even less convinced by "Joy of Life". There is something shady going on here.
As a result, before they could start making a fuss, Wei Yang personally congratulated Huang Haitao on Weibo and had a close interaction with the organizers of the Magnolia Awards, which could be translated into just one sentence.
We are one family, don’t rush into the wrong place!
Putting aside the controversy surrounding the Magnolia Award for Best Actor, Wei Yang did not pay attention to the feud between Sun Niangniang and the others. It was almost the end of June, and the prelude to the summer season had begun...
(End of this chapter)