"锵锵三人行" is just one stop during the promotion period. Since the promotion period began at the end of June, Wei Yang has almost had a show every day.
This is when you can see how powerful Boss Wei's network is.
As mentioned before, for previous TV dramas, Wei Yang could only cooperate with a single platform and had limited promotional resources to draw on.
For example, if "Joy of Life" is broadcast on Hunan TV and LeTV, then the resources from Shanghai, Jiangsu, Beijing, Sohu, Penguin and other platforms cannot be used.
But movies are different. In most cases, there is no conflict of interest with these platforms.
Therefore, Wei Yang can make use of the relevant connections and resources accumulated over the years as much as possible.
Sometimes he went to Hunan Satellite TV to participate in "Day Day Up", and sometimes he went to Shanghai to participate in "China's Got Talent"... The crew of "Famous" went to all the leading programs of the first-tier TV platforms.
After the TV platform, the Internet platforms also came one after another. Sina, LeTV, Baidu, Penguin and some online media all cooperated with "Famous" and provided great publicity support.
The breadth of his network and the high treatment he received surprised even the battle-hardened Fan Xiaopang.
"You won't buy their stocks and become a shareholder."
"I would like to buy it, but I don't have the money."
Wei Yang complained, but he did explain it to Fat Fan.
Most of these platforms have had in-depth cooperation with Wei Yang and have gained a lot of benefits. Moreover, every year, Boss Wei pays these platforms a sum of advertising fees.
In other words, Boss Wei is their partner and major customer, equivalent to the God of Wealth. Who wouldn’t value the God of Wealth?
“How much do you pay them every year?”
Fan Xiaopang is no stranger to giving money. Many big companies and big stars have similar operations, but the objects and amounts are different.
Wei Yang gestured a number, and Fatty Fan's eyes widened: "No wonder they praise you."
"If we don't spend money, how can Blue Whale's works and artists be guaranteed to have a lot of exposure and such a good reputation? If you are good at wine, you will be afraid of the alleys. Spend a little money to achieve a big thing. I can earn back these expenses several times."
Wei Yang has adapted well to this matter. The current situation is even considered good, as both parties are in a cooperative mode.
In later generations, when platforms gained power, artists and companies not only had to pay protection fees, but they might not necessarily help them settle the matter.
You have to pay it. If you pay it, there may not be any problems. But if you don’t pay it, there will definitely be problems.
People won't even try to deal with you on purpose, but with the help of rivals and big data, they can ruin a first-line artist in a matter of minutes.
At this stage, the platform is not that powerful, and even if artists have similar habits, they are just a few insignificant ones.
Wei Yang took the initiative to contact them and was generous, which helped them develop new business and was also of great help to Blue Whale's works and artists.
Otherwise, even if Wei Yang had a lot of tricks, it would be impossible for every movie to be a hit, and it would be even more impossible for all the artists to become famous quickly and have high popularity.
The ability to "cash" plays a very important role behind the scenes! When Fan Xiaopang heard Wei Yang's words, his first reaction was that if the news got out, he would be scolded by people in the industry: "Aren't you afraid that others will scold you for breaking the rules and setting a bad example?"
"There are so many people who break the rules. Even if I don't take action, someone will resort to this trick sooner or later."
Wei Yang saw it very clearly. Everyone is afraid of offending the public, but it also depends on what the matter is and more importantly, who offends the public.
If the Blue Whale becomes bigger and stronger, no one will dare to cause trouble to him even if there is some minor public outrage. If the Blue Whale does not become bigger, no matter how well he abides by the rules, he will be eaten by others sooner or later.
Wei Yang understood this principle, and Fan Xiaopang also understood it. She broke many more rules than Wei Yang.
When she first rose to fame, she was ostracized by other big stars, so she can understand that in the entertainment industry, good kids have no food to eat, and when you make it big, most things are just empty talk.
"I'll discuss this with Lao Mu and see if we can increase the budget a bit."
"For you personally, you just need to build a good relationship with Weibo for now. I have cooperation with other platforms, and the money I spent can actually be returned."
"I'll listen to you."
…
In early July, after doing a show at Sohu headquarters, Wei Yang met Liu Yan.
She doesn't have many roles in "Joy of Life", mainly focusing on the third season, and has not joined the crew yet.
This was the first time since the last meeting at LeTV. Liu Yan had a show at Sohu, so she was half a host and made a special trip to treat Wei Yang and also introduced a friend to him.
Although it was said to be an introduction, Wei Yang actually knew her friend, Dapeng, who had interviewed Wei Yang with Liu Yan before.
This guy is not an unknown person at present. He is considered the leading host of Sohu. He also has his own programs on Liaoning Provincial TV. He was also accepted as an apprentice by Zhao Benshan and is considered a big figure in the circle.
But this is definitely not enough for Wei Yang.
Dapeng and Liu Yan have a very good relationship, otherwise Liu Yan would not easily lead people to Wei Yang, otherwise she would offend the big boss and suffer as well.
Read the original text at Liu#9@书/吧!
Wei Yang was very cold to Dapeng, but he didn't hate him that much either, so he treated him with a normal attitude.
Dapeng asked Liu Yan to meet Wei Yang, firstly to establish his reputation, and secondly to see if he could get some investment from Wei Yang.
He wanted to make a short play, and since Wei Yang was a well-known film and television investor, he naturally wanted to try his luck.
In order to impress Wei Yang, Dapeng explained the advantages and features of his short play and cited the successful cases of the original version abroad.
In fact, Wei Yang knew what he wanted to shoot without Dapeng's introduction. It was the "Diaosi Man" which later became popular all over the Internet and is also one of the originators of online jokes and short dramas.
"This investment is not big, right? Mr. Zhang, you don't have so little money, do you?"
"Diaosi Man" is shot in fragmented unit style. To put it bluntly, it is one joke after another, with few actors and scenes and extremely low cost.
Wei Yang listened to the budget and found it was probably less than 1 million. Why would he need to attract investment with such a small amount of money? "Money is a small matter. The main thing is..."
Liu Yan whispered the inside story, saying that investment was indeed not a problem, and Dapeng himself could afford the money, but it was mainly because of the platform being stuck.
There was a conflict between a senior executive within Sohu and Dapeng, so this project was not going smoothly. Even if it was filmed, it might not get support from the platform.
Therefore, Dapeng looked for Wei Yang not because he was short of money, but because he was short of reputation and backing.
Under the banner of Wei Yang, even if things don't go well within Sohu, he can bring the drama to other platforms, and there will definitely be people vying for it.
"I'll give you a business card. You should make a plan and a script first, and then talk to the person in charge."
Wei Yang did not reject Dapeng. The advertisements for "Diaosi Nanzi" sold well in the later period. The key costs were there, so it would be profitable no matter what.
Moreover, once this project is completed and we have the popularity in our hands, we can also make another "Pancake Man".
You know, the box office of the original movie "The Pancake Man" is over 1 billion, basically all of which was converted from "Diaosi Man". The influence and popularity of this IP can be imagined.
Of course, if Wei Yang were in charge of this movie, it would definitely not be so bad.
To be honest, Wei Yang has never seen such an outrageous project. It has such a good audience base, but it was turned into a mess. If it were him, he would definitely make it the number one force in comedy, and maybe even Happy Twist would recruit it.
So, Wei Yang gave Dapeng a business card of Emerald Shrimp.
If he can make "Diaosi Nanren" again, the copyright will be in Feicui Xia's hands, and Wei Yang will have another project that is expected to reach more than 1 billion, so why not do it...
(End of this chapter)