There is no need to mention Jackie Chan's "Chinese Zodiac" which was released in late December. Let's just say that the movies released in early December and late November at the same time as "Lost in Thailand" are more popular, such as "1942" and "The Banquet".
"The Grandmaster", which was originally scheduled to be released in early December, was temporarily announced to be postponed and will most likely be released after the New Year.
"1942" is the painstaking work of one of the three major mainland directors, Feng Xiaogang. It took several years to prepare and encountered many twists and turns. The cast is so luxurious that you can easily count out seven or eight of the mainland's top talents.
After Aftershock and If You Are the One 2, Feng has become China's top-grossing director.
In addition, he is known as the king of the Lunar New Year period. Even if "1942" is not a very popular subject in the film market, don't forget that Feng has previous successful precedents such as "Assembly" and "Aftershock".
Therefore, everyone would regard the movie "1942" as the king of this year's Lunar New Year box office.
On the day of the premiere, the cinema chain scheduled more than 40% of the screenings.
You know, there were nearly ten movies released during the same period, many of which were excellent.
For example, the Hong Kong masterpiece "Cold War" in the past two years, "Life of Pi" which was not well received in North America but performed well in the mainland market, and Rikutaro's "The Banquet".
In particular, "The Banquet", which was released on the same day as "1942", is also one of the most promising Chinese-language films during the Lunar New Year holiday.
Although Rikutaro's box office performance was not very impressive and its reputation was also polarized, the brand of the sixth-generation directors is particularly strong.
This "The Banquet" has been going on for several years, with auditions and city construction, and has attracted a number of big names such as Liu Huohua, Daniel Wu, and Zhang Zhen, and the lineup is very good.
It and "1942" were released on the same day, and their combined screenings accounted for almost 70%.
Everyone is waiting to see Feng continue his box office miracle, and Lu will dominate the field and become another new Chinese box office star after Wei Yang and Wu Er Shanhou in the summer.
At the end of November, the first-day box office figures of the two films were released.
"1942" - 25.55 million! "The Banquet" - 8.19 million! These two figures are shocking. Many people have high hopes for "1942", hoping that it can break the Chinese box office record of "Painted Skin 2".
Major institutions estimated the first-day box office to be around 50 million, but the reality was cut in half.
However, after all, there is still a weekend box office, and for a more mainstream feature film, word of mouth will ferment, and it is common for the box office to reverse and fall, so everyone can still maintain their expectations.
But The Banquet is completely finished! With a first-day box office of 8 million, it is impossible to double it. From the moment the first-day box office was drawn, it was basically confirmed that it would be eliminated from the Lunar New Year box office.
Of course, there is still a small group of people who still hold on to a little hope, and perhaps a miracle will happen.
However, the performance of the box office in the following days and even over the weekend completely nailed the coffin of "The Banquet".
The box office in the first week was less than 40 million! This is not just a nailed coffin, the soil was filled and compacted, and several layers of cement were applied. A demon-suppressing tower was built on top, and the 108 Arhats and the stars in the sky were watching in person. Even if the King of Hell came to save him, he would be slapped in the face and leave.
If this trend continues, the film may not even break the 100 million mark in the end, and the shooting cost of the entire project is no less than 100 million. According to the most conservative estimate, it will at least lose 50 to 60 million.
How should I put it? If Wei Yang were an investor, he would have thought of sinking Lu Tailang into the Huangpu River...
And while the performance of “1942” is far from as bad as “The King’s Feast,” its overall performance is also mediocre.
The first week box office of less than 150 million really surprised many people who were optimistic about Feng Kuzi's film.
It is understandable that "The Banquet" had such a dismal box office performance. After the movie was released, the word of mouth was extremely divided.
Some people praised it to the sky, and even thought that the film was not popular because the audience was too picky to tolerate fine grains.
Some people cursed loudly, thinking that the whole movie was pretentious and incomprehensible, and that it was simply a ghost story made by a lunatic.
Although the movie "Jinling, Jinling" was criticized as a traitor film, without discussing the director's crooked ass, at least the quality of the plot and the shooting techniques are still there.
"The King's Feast" is a show in which Rikutaro completely lets go of himself and tries hard to imitate the style of Wang Sunglasses.
If you shoot an art film like this, even if the audience doesn't understand it or feels it's impressive, they may praise it, but the key point is that this is a commercial film.
There is a famous line in Wei Yang's "Become Famous" -
Don't impose your own preferences on the audience, it's disrespectful to the audience! At first, a group of people used the connotation of Director Chen, and this time in "The Banquet", Lu Tailang was also madly mocked by a group of people using this line.
After the disastrous failure of “The Banquet”, this guy should forget about making commercial blockbusters. No one dares to invest in him, unless they are a big loser with money that he doesn’t know where to spend.
Everyone seemed to have determined Lu Tailang's ending, only Wei Yang saw through the fog of time and space.
In his previous life, LeTV's boss Jia didn't believe in evil and invested heavily in Lu Tailang to make a more classic "Nine-story Demon Tower"...
Compared to the collectively attacked "The Banquet", although the reputation of "1942" is also controversial, it is not bad overall. The key is that the style is too unpleasant.
"The Feast of Kings" is incomprehensible and a waste of money! "1942" is too tragic, and it is not just an ordinary tragedy, but a tragedy that makes people despair, feel uncomfortable and helpless.
In the film market, tragedy is also a selling point at the box office, but the same cannot be said for tragedy.
You make a movie that makes people sad and cry, and they will feel regret and emotion after watching it. They may even go to see it a second time and recommend it to other friends.
More importantly, it is December now, near the end of the year. Although it is still a long way from the Spring Festival, many people think it is also the time to say goodbye to the old and welcome the new.
For the New Year celebrations, people would definitely prefer to watch some comedy movies. At least this kind of tragedy movie is not popular.
There is another reason. According to the Mayan prophecy in December, even if most people take it as a joke, there are still some taboos. There is no need to seek abuse at this time.
The subject matter, style and release date were the key factors that determined why "1942" was not popular in the market, but they gave an invisible boost to "Lost in Thailand".
Wei Yang once said that the success of "Lost in Thailand" was due to the right time, right place and right people.
[Time]——It’s the Lunar New Year period + the Mayan prophecy, many people are willing to go to the cinema to relax.
[Geographical Advantage] - The failure and tragic style of films released during the same period have made the audience more eager for a light-hearted and funny comedy.
Coupled with powerful marketing and hype, "Lost in Thailand" has gained an unprecedentedly comfortable release environment. The good box office performance on the first day and the fact that it is expected to break through 50% of the screening schedule soon are solid proof of this.
As the box office of Lost in Thailand continued to rise, even reaching a skyrocketing level at one point, the final step of [harmony among people] was also achieved.
Many viewers went into the cinema with the intention of watching the fun, wanting to see whether this movie that caused such a big stir was good or not.
Read the original text at Liu#9@书/吧!
Some people felt that the trip was worthwhile and it was quite entertaining, while others were greatly disappointed and felt that the quality of the movie was not as good as they expected.
But no matter how you think about it, it did contribute to the movie's box office. At the same time, expressing one's own opinions on Weibo or major platforms has added fuel to the momentum of "Lost in Thailand".
The harmony between people and society is not only reflected in this. When the box office of Lost in Thailand reaches a sufficient volume,
Breaking the Chinese-language box office record and reaching the 1 billion mark became the hurdles facing "Lost in Thailand".
In this world, there are many people who are keen to witness "history". Some of them will make a fuss and speak out, while others will take practical action (buy tickets).
As those passes get closer and the momentum grows, more and more people will get involved.
When this matter reaches a certain point, it will not be entirely the problem of the movie "Lost in Thailand" itself...
"Lost in Thailand" grossed over 300 million in its first week!
The box office fell in the second week, and word of mouth fermented, and it was only one step away from "Painted Skin 2".
In late December, the box office of "Lost in Thailand" exceeded 800 million yuan, setting a new record for Chinese-language films.
Xia Cong, general manager of the film producer Blue Whale, shouted to the media with high spirits that he would strive to be the first Chinese-language film with a box office of over 1 billion yuan...
On January 1, 2013, after more than 20 days of release, Lost in Thailand’s box office revenue exceeded 1 billion yuan, and the number of moviegoers reached a record-breaking 31 million.
Ranked first in the Chinese box office!
On the same day, as an investor of "Lost in Thailand", Wei Yang finally made a public appearance in recent times and appeared on the CCTV interview and speech program "Let's Talk".
In this episode, Wei Yang, as a young idol, will tell the story of his struggle and entrepreneurship, but everyone is more concerned about how much money he has made.
"Lost in Thailand" has grossed over 1 billion yuan at the box office, and is still a hit. Based on the box office sharing ratio, Wei Yang has a high probability of earning over 400 million yuan from this movie.
The Forbes rankings for 2012 were delayed for several days.
Wei Yang topped the Forbes celebrity list with an income of 1.24 billion.
He alone earns more than the other nine in the top ten combined. Excluding Wei Yang, the total income of the remaining ninety-nine celebrities on the entire Forbes celebrity list (a total of 100 people) is only about 4.3 billion.
In the several years since the Forbes Celebrity List was established, this is the only time that someone's income has reached ten figures.
And the most terrifying thing is that in this year's Forbes World Celebrity Rankings, Wei Yang also surpassed a number of Hollywood big names, ranking first in annual income with an income of approximately 172 million US dollars, and ranked in the top ten in the overall ranking.
In addition to the celebrity list, Wei Yang also made it into the Forbes Mainland Rich List for the first time (a total of 400 people) with a total net worth of 3.11 billion, ranking 377th.
The whole country was shocked!
No one expected that in just a few years, Wei Yang would become a billionaire, make it onto the rich list, and become a business idol for a generation of young people.
However, Wei Yang scoffed at Forbes' ranking.
When answering questions from student audiences, he implicitly criticized the agency for exaggerating and inflating his income and wealth in an attempt to attract attention and ride on his popularity.
When faced with questions from the host and the audience about how much money he actually earned last year and his true net worth, Wei Yang was hesitant and could only give an evasive answer when asked angrily.
"I don't care how much money I have. I'm not interested in money. What I pursue is to bring a stable and prosperous life to my family and the satisfaction of a successful career. Earning 100 million or 1 billion, to me, is just completing a small goal or a big goal..."
(End of this chapter)