In February, "Temptation to Go Home" aired its finale, with a final average viewership rating of 3.02, narrowly breaking the 3 mark and undisputedly winning the TV ratings championship for the opening drama of the year.

Even CCTV's opening drama of the year, the period drama "Family Portrait" starring Qin Hailu, Wu Gang and others, fell behind.

However, due to the subject matter, this kind of period drama has a high chance of being a flop, which is within everyone's understanding.

The real competition for "The Temptation to Go Home" are the popular dramas on major satellite TV stations, such as "The Legend of Chu and Han".

This TV series, which claims to be a historical drama, has a total investment of 240 million yuan, took nearly nine months to shoot, plus another half a year of post-production, and is known as the most expensive TV series in history.

Even the "Joy of Life" series, which claims to have a cost of 300 million yuan, was evenly split among the three series, with each series only making around 100 million yuan.

In addition, "Legend of Chu and Han" invited a number of powerful big names such as Chen Daoming, Duan Long, Peter Ho, Qin Lan, Yu Hewei, as well as a number of core actors from "The New Three Kingdoms". The premiere was broadcast on four satellite TV stations in Beijing, Tianjin, Anhui Province, etc., with great momentum.

However, unlike the hot hype before the broadcast, the ratings of this drama were dismal, with an average rating of around 0.7 and a peak rating that just barely broke 1.

This data is so good that not only "Temptation to Go Home" but even "Heroes of Sui and Tang Dynasties", which is known as a "historical thunder drama", has an average viewership rating of over 1.5.

This comparison is simply a shame for the director Gao Da! While the industry is analyzing why "Legend of Chu and Han" flopped, they can't help but reflect on it.

Does the fact that cool and melodramatic dramas like "Temptation to Go Home" and "Heroes of Sui and Tang Dynasties" have become the mainstream of the market mean that domestic audiences are over-entertained and is this a bad example for the development of the film and television market?

Wei Yang hates this group of troublemakers the most. They are full of positive energy every day and often teach children bad things.

When listening to a song, you should be positive; when watching a crosstalk, you should avoid vulgarity; even when watching a TV series for entertainment, if you get good results, you will be criticized for affecting the social atmosphere, etc.

If you really want to attend classes and gain insights into life, just go to the bookstore. Why rely on TV dramas to compete?

If the film and television companies are really forced to shoot those mainstream model operas, there will be a group of people who are complaining about the lack of freedom of speech and all kinds of empty talk.

Every time Wei Yang saw similar comments, he couldn't help but want to curse, and then he started to criticize at a subsequent screenwriters association meeting.

“…It is already the 21st century, and after decades of reform and opening up, many people’s old-fashioned and conservative ideas are still incomprehensible, and some individuals can even reach the point of feudalism.

"I don't want to put a big hat on people. I also recognize that there must be a bottom line for creative freedom and it should be in line with national conditions, but we can't just blindly pursue values. Again, don't impose your own preferences on the audience and the people..."

"We support the combination of education and entertainment, but we should not be afraid of entertainment. We are even more opposed to discrimination and bullying under the banner of something..."

"On the one hand, they are shouting to resist the Korean wave, surpass Hollywood, and criticize the shortcomings of domestic films and TV series, while on the other hand, they are desperately pouring cold water on the film and TV industry and suppressing commercial films and TV series..."

"The film and television industry needs to develop healthily, but we cannot stop eating because of choking. We must resist bad movies and insist on high-quality entertainment, rather than boycotting entertainment, or even brutally suppressing and restricting it..."

“…”

Wei Yang is not just sitting around firing random shots because he has nothing to do. He is actually trying to gain public opinion space for Blue Whale.

At present, Blue Whale is one of the largest entertainment companies in China. The TV series it produces every year are quite good, and they tend to be idol entertainment themes.

If the so-called "over-entertainment" catches fire, the first to be affected will be the Blue Whale.

Wei Yang is not overreacting. There have been similar discussions about previous dramas such as "Joy of Life". This time, "Temptation to Go Home" has defeated the "historical drama" with its refreshing drama, and many people have begun to lead the rhythm.

Some people are just there to get involved, while others are just colleagues who are dissatisfied with Blue Whale's dominance and want to take advantage of the situation.

So in this situation, Wei Yang cannot tolerate it. He must speak out resolutely before the rhythm is set and he has enough influence.

He kept saying that we shouldn't make accusations, but in fact, every word he said was exaggerated.

Some people say they are against excessive entertainment, believing it will harm the country and the people.

Wei Yang then talked about the development of film and television. Everything is restricted and there are shackles everywhere. How can domestic film and television rise and how can they fight against Hollywood and Korean waves?

If you don’t occupy the position of public opinion and culture, the enemy will.

Domestic film and television cannot develop, foreign film and television culture invades, and the younger generation grows up watching foreign works and is brainwashed. Isn't this misleading the country and the people? In fact, both ideas are correct. The key lies in how to choose and balance.

But this is not something Wei Yang can worry about. It depends on the random adjustments from above. His background is in the film and television industry, so he has to speak from the perspective of the film and television industry and try his best to create a favorable environment for the industry and himself.

Use magic to defeat magic, and use a big hat to fight a big hat. Although this trick is insidious, it is much more useful.

At least in terms of public opinion, Wei Yang won a big victory. After all, netizens and ordinary people all like good TV dramas.

Over-entertainment? I can’t even afford a house, and you still won’t let me watch TV series.

Amid the heat of this wave of public opinion, many people did not notice that Wei Yang had several more titles on Baidu Encyclopedia.

Director of the China Television Drama Artists Association, Executive Director of the China Screenwriters Committee, Vice Chairman of the Magic City Television Drama Artists Association, Vice Chairman of the Magic City Screenwriters Association, Judge of the 19th Magnolia Awards…

As Blue Whale's status in the film and television industry becomes higher, Wei Yang will inevitably have to take up some semi-official positions, whether he likes it or not.

Especially in Shanghai, he can't hide away from it. In the screenwriting industry, he has become the flag bearer of the younger generation.

The public's attention is more focused on Wei Yang's criticism at the Screenwriters Conference, but if someone carefully reads the report, they will find some thought-provoking details.

The prefixes and descriptions of Wei Yang are similar to "outstanding young screenwriter", "representative of young screenwriters", and "new force in screenwriting".

Wei Yang's attack was not a personal complaint at the conference, but an exploration of industry phenomena as an outstanding representative of the association, which triggered a "warm response" from the participants.

These statements do not mean that the Screenwriters Association supports Wei Yang, which also reveals the support of the Screenwriters Agreement for Wei Yang, a new force and a big name.

The job of screenwriter is too miserable. Screenwriters are always at the bottom of the core creative staff of the crew, with very little say, and their fame and fortune are far less than that of directors and actors.

So when the Directors Guild and the Actors Guild meet, they all talk about making and acting good movies, and when the Screenwriters Guild meets, the most talked about topic is improving the status of screenwriters.

However, this kind of status improvement cannot be achieved by simply holding a few speeches in meetings. It requires people with enough weight to guide the industry change.

There is no doubt that Wei Yang, who is a screenwriter, is the most favored candidate by the Screenwriters Association.

In fact, Si Yatou, who is also an excellent screenwriter, should have been one of the candidates, but his reputation is too bad and he also plagiarized, so everyone in the Screenwriters Association is against him.

In this way, Wei Yang became a hot commodity with high reputation and sufficient capital, which could help improve the status of screenwriters.

In fact, at Blue Whale, the film and television production model already has some shadows of the script-first approach in South Korea, except that the director also has a lot of autonomy and has not been reduced to a tool, so a certain degree of restraint and balance is formed between the two sides.

Over time, directors under Blue Whale have adapted to this working mode.

The director must respect the script and not shoot it randomly. The script must also cooperate with the director and crew to shoot and make a certain amount of adjustments. If there are contradictions and conflicts, they must be discussed and resolved while maintaining the tone of the plot.

This actually greatly enhances the screenwriter's voice to a certain extent. Although the director is still in charge, the screenwriter is no longer an optional role.

In other crews, whatever the director says is the final word, and the screenwriter will change it if possible. If not, he will be kicked out and someone else will do the changing.

Some screenwriters don’t even have the right to know, let alone give suggestions. They don’t even realize their scripts have been changed to pieces until the show is aired.

In this industry environment, Blue Whale's production model is invaluable.

And if this model can be promoted, Wei Yang will be a great contributor to the screenwriting industry.

With Blue Whale's current momentum and its brilliant record of steadily producing high-quality works, this model has the potential to gain support and recognition from the industry.

Not to mention that Wei Yang himself is a big boss, he can invest in some of the screenwriters' scripts.

Read the original text at Liu#9@书/吧!

So both publicly and privately, Wei Yang is very popular in the Screenwriters Association. If he were not so young, and if there were not some bad habits of writers looking down on each other in the association, Wei Yang would be much more than just a standing director.

Even after Wei Yang opened fire, some bigwigs in the association came out to show their support.

Especially for TV drama screenwriters, there are a lot of famous ones, such as Gao Mantang (Crossing Guandong), Wang Liping (Wife and the Good Times), Liu Heping (Yongzheng Dynasty), Zhou Jingzhi (Iron Teeth and Bronze Teeth Ji Xiaolan), Hai Yan (Never Close Your Eyes), Ning Caishen (Wulin Waijiao), etc.

They are all first-line screenwriters in the industry, the kind that can find people to form projects on their own. Even if the screenwriters are not loud, this group of people gathered together is enough to intimidate people.

More importantly, it allows people to see Wei Yang's connections and prestige, as well as his attitude towards the screenwriting industry.

When Wei Yang engages in verbal battles himself, he is arguing for capital, but with the endorsement of official associations and many bigwigs, he is speaking for the industry, which has a completely different meaning.

Before the entire Spring Festival, Wei Yang was basically busy attending public or private gatherings, and he even held a few gatherings himself during his free time.

The bigger your business is and the more connections you have, the busier you will be at the end of the year and the beginning of the year. You will be busy before the Spring Festival and you will also be busy for a while after the Spring Festival.

…

At the end of January, Lost in Thailand was officially taken off the screen. Perhaps because of Wei Yang, the box office was slightly higher than the previous life, just breaking 1.3 billion.

It’s a pity that it’s still a little bit away from “Avatar”, but it doesn’t matter. “Journey to the West: Conquering the Demons” will be released soon, and there’s no point in worrying about these records.

Wei Yang ignored the outside world and concentrated on holding the Blue Whale Annual Meeting at the end of January.

It was called the Blue Whale Annual Meeting, but in fact employees from several other companies under his name also came, and the total number of people who attended exceeded four figures.

The most numerous species are blue whales and red sharks, especially the latter, which has grown rapidly this year.

Film and Game Interaction has produced many Blue Whale film and television games, including "Joy of Life" and "Chef Fang in Flower House", which have gained a lot of popularity and made good profits.

However, the most profitable ones were the several games that Red Shark represented based on Wei Yang's suggestions. Although they were not big hits, they still made a lot of money.

After taking stock of the accounts at the end of 2012 and deducting all costs, the net profit was barely enough to reach a few small goals, which really made Boss Wei feel the huge profits in the gaming industry.

Compared with the small-scale start-up the year before, Red Shark in 2012 is really on the right track and the company has started recruiting a large number of people.

Next year will be a crucial year for the Red Sharks.

Not only will it collaborate with Blue Whale to produce new film and television games, including "The Journey of Flower" which Wei Yang values ​​very much, but it will also focus on developing mobile games such as Cool Run and Candy Crush Saga.

Although Wei Yang is not very familiar with the gaming industry, he still knows some classic mobile games.

This type of cool running and elimination mobile game is an important part of the future mobile game market.

Of course, Wei Yang also needs to know that it is difficult for this kind of game to compete head-on with Penguin, which has a traffic pool. Others can easily imitate it and then seize the market through the traffic pool.

But the market cannot be dominated by one company alone. The fact that there will be multiple homogeneous games in the future means that even if Penguin takes the lion’s share of this type of game, Red Shark can still get a piece of the pie.

Really, if you don’t work in the gaming industry, you wouldn’t know this, but that fat penguin is such a rogue.

Even if you have creativity, it will be useless because it can easily kill the genuine products by pirating them relying on its traffic pool.

Therefore, Red Shark has always insisted on the interaction between film and games, because the cooperation between film and games relies on IP and has complete copyright, making it difficult for others to copy and imitate.

At this stage, the Red Shark has no chance of going against the Penguin. Even if it wants to cooperate, the other party may not pay attention to it. It can only slowly accumulate strength.

The Red Shark may look inconspicuous, but its actual profit is not much inferior to that of the Blue Whale, and it is likely to even surpass it in the future.

Therefore, Boss Wei still attached great importance to it. He even sought the opinions of the employees of Red Shark Company and invited Girls' Generation to attend the annual meeting at a high price.

Most of the employees in this game company are men. They either like the two-dimensional world or like beautiful women.

The now famous Girls' Generation was naturally on the list, and when this option appeared on the voting list, it quickly overshadowed Jay Chou and Hatsune Miku.

No matter how good Jay Chou is, he is not as good as a beautiful woman.

No matter how popular Hatsune Miku is, more people still prefer to watch three-dimensional movies.

In fact, there was a teacher named Cang among the options, who once topped the list but was finally crossed out by Boss Wei. After all, it would be unsightly to vote in public.

But even though the option was crossed out, he still appeared as a surprise guest at the annual meeting, causing a lot of howling at the scene, which made Boss Wei very disgusted.

How come my employees act like they have never seen a woman before? When you look at me, I always remain calm and indifferent.

Then the calm Boss Wei saw the headline of the next day - "Japanese and Korean beauties' temptation, Wei Yang's top feast for thousands of people"

This damn editor must have thought of the title while directing, right?

Still having a headache, I will resume updating tomorrow 　　 　 (end of this chapter)