He got on board too late. As early as 2010, Meituan had already received angel and A rounds of financing, and in 2011, the B round of financing reached 50 million US dollars.
Wang Xing is not an unknown person. He has accumulated a lot of reputation from his early Renren and Fanfou, and many investors are willing to invest money in them.
Wei Yang got a small share in a small round of financing after the B round, and naturally became the spokesperson for Meituan.
That’s right, the reason why they let Wei Yang raise funds was because they saw his influence. Otherwise, even if Wei Yang got the money, he might not be able to join the game.
This small amount of shares in Meituan is nothing to Wei Yang. After all, there will be multiple rounds of financing in the future. Even if he continues to add shares to the list to keep his shares and finally makes it to the IPO, the rate of return will be just so-so.
The reason why Wei Yang invested in Meituan was mainly because he was attracted by its platform and channels.
To put it bluntly, Wei Yang just wanted to set up a movie ticketing website and plan movie distribution.
Maoyan Movie, which later became famous, was initially established with the help of Meituan. Wei Yang joined Meituan with the purpose of replacing Maoyan.
Meituan does not attach much importance to Maoyan, partly because their main business has nothing to do with the entertainment industry.
Meituan provides online services such as food delivery, reviews and group buying, and movie ticketing only accounts for a very small part of it.
If this sector wants to grow and develop, it will have to cooperate with the entertainment industry and even get involved in the film and television business, which deviates from Meituan’s main business direction.
Therefore, in the previous life, Meituan allowed Maoyan to become independent, or even completely separated, gave up control, and only maintained relevant channel cooperation.
It’s not that Maoyan is bad, but it doesn’t match with Meituan.
Another reason is that Maoyan was not profitable in the beginning.
The only way to make profit is through service fee, and some of the fees have to be deducted or exempted. It's very laborious and the profit is not much. It's all hard-earned money.
Even with this hard-earned money, you still have to invest a lot of resources and energy, and in many cases you even have to pay out of your own pocket.
Of course, the future is bright.
If the website grows bigger, it can even cover the entire cinema chain, then it will be able to integrate resources and enter the upstream industry, that is, film distribution.
By then, it is very likely to become the largest online film distributor by exchanging interests with theaters and producers in various ways.
But the same thing goes, Meituan can’t make it smaller, but it’s useless to make it bigger.
In the future, it will still need to be integrated with the cultural and entertainment industry, and may face competition from other websites.
In its previous life, Maoyan had reached a bottleneck in its development and was facing competition from Alibaba’s Taopiaopiao. Meituan did not want to invest any more resources in it and eventually gave up, allowing Guangxian to acquire a stake in it.
When Guangxian became the largest shareholder of Maoyan, it combined its own distribution resources and advantages over many years and joined forces with Penguin, eventually becoming one of the top distribution giants in the industry.
Judging from the data from the years after 2020, Maoyan is already second only to China Film Group, and can compete with Wanda and Bona for the top three, with a market value of over 10 billion yuan.
For Wei Yang, market value is a small matter. What really matters to him is that he can overtake others by relying on the ticketing website and get a share of the distribution and even theater industry.
Wei Yang started too late! China Film Group, Shanghai Film Group, Huaxia Film Group, Guangguang Film Group, Bona Film Group, Wanda Film Group and other companies have almost divided up the pie, so it is not something he can just intervene in.
Wei Yang has studied it carefully and concluded that even if Blue Whale were to do distribution now, it could only follow behind Light Media and Shanghai Film Group and at most achieve some minor success. It would be difficult for it to become completely independent or even become a local giant.
Therefore, abandoning the traditional distribution model, opening up new tracks, and planning online ticketing are the keys to Wei Yang's entry into distribution.
That's why he turned to Meituan. Meituan cannot do without a ticketing website for its online services, but it is worried that the high initial investment may become a burden in the later stage.
But Boss Wei is not worried about this. He is willing to set up a ticketing website and cooperate strategically with Meituan.
In this way, Meituan now has a ticketing website, and all the investment is borne by Boss Wei. Wei Yang now has a website and can also make use of Meituan's channels, achieving a win-win situation to some extent.
As a result, Wei Yang incorporated Meituan’s relevant teams and online ticketing business and founded Hualuo Film, with Blue Whale holding 75% of the shares and Meituan holding 25%.
With the help of Meituan’s channels, Hualuo has a traffic entrance. The next step is to contact all major distributors and theaters.
As Wei Yang's important allies and distribution giants, Light Media and Shanghai Film Group are naturally valued by Boss Wei, who is preparing to deepen their cooperation.
Of course, the person Wei Yang most wanted to win over was the penguin.
This is the largest traffic pool on the Internet, and it also has its own entertainment strategy needs. We can cooperate, maintain control, and let it become the second largest shareholder.
Forget about Alibaba. The level of traffic is a small matter. The main thing is that their work style is too bad and they like to mess things up. They are not good partners.
Wei Yang chatted with Lao Wang for a while. Although the latter had a vague feeling that his luck had been taken away, he could also see that there was potential in this matter, so he prepared to go back and discuss it, or at least give it a try.
"I'll wait for your good news."
Wei Yang actually didn't really care whether Guangxian agreed or not. At least he could convince Shangying. Hualuo was not large in scale now, and its layout had not even been fully successful. Blue Whale + Shangying were enough for the time being.
When Hualuo grows up, it will not be him who seeks cooperation with Guangxian, but various companies will be waiting to cooperate with Hualuo.
…
After separating from Lao Wang, Wei Yang calmed down. He glanced at the Wang brothers who were at the center of the celebration party, but did not go up to join in the fun. Instead, he found a corner to sit down, and when the time was up, he left.
However, when he calmed down, a group of people were staring at him. Seeing that he was alone, someone came over immediately.
"Brother Xiao Ming."
"I don't deserve it."
Huang Xiaoming stood up and shook hands, his attitude was very humble: "Boss Wei, this is my girlfriend Yang Tianbao, you can just call her baby."
"I've seen it before."
Wei Yang shook hands with Yang Tianbao in a friendly manner and asked directly without beating around the bush.
"You two have something to talk to me about?"
Although Wei Yang and Huang Xiaoming have never had much dealings with each other, they have actually met on many occasions, otherwise Wei Yang would not call him Brother Xiaoming.
Age is one aspect, but the main thing is that the name was decided when they first debuted. We can't change [Brother Xiao Ming] to [Mingzi] or [A Ming] just because he's so awesome now.
He wouldn't change his face like that. Besides, Huang Xiaoming is not a small-time celebrity even now. His qualifications and status can barely justify Wei Yang's calling him "brother".
However, Wei Yang's giving of face did not mean that Huang Xiaoming would respond carelessly. He lowered his posture and changed the way he addressed him from "Wei Yang" or "Xiao Wei" to "Mr. Wei".
"It's like this. I heard that Mr. Wei is planning to produce "Running Man". It just so happens that Baby is a die-hard fan of the Korean running man and has a certain popularity base in Japan and South Korea, so I thought..."
Huang Xiaoming's words did not surprise Wei Yang. When he saw two people coming over, he roughly understood what was going on.
What surprised him was that normally this was not done.
For such an important resource, at least some preparation needs to be done. Since he and Huang don't have much of a relationship, he needs to get a middleman to mediate and increase the chances of success. Even if it fails, it won't hurt the reputation of either side.
However, seeing Yang Tianbao's eager look, Wei Yang vaguely understood something.
Wei Yang made up his mind and declined politely: "Sorry, we have already decided on the candidate."
Yang Tianbao became anxious and blurted out something without paying attention to what Huang Xiaoming had told him before he came.
"But I heard that the Korean side has drawn up a guest list suggestion, and I'm on it."
"Miss Yang is well-informed."
Wei Yang smiled. The Korean side did have suggestions for the guest candidates, especially the team involved in the preparation of the domestic "Running Man". Wei Yang also asked for their opinions.
But suggestions are just suggestions, and these people are not familiar with the Chinese entertainment industry.
Most of the actors they recommended are relatively well-known to Koreans. Some of them are not suitable for variety shows, some cannot be invited, and some do not conform to the interests of Blue Whale, which is completely contrary to reality, so they can only be regarded as suggestions.
In the previous life, many people said that Zhejiang Satellite TV was able to obtain the copyright of Running Man entirely because of Yang Tianbao. The Korean side demanded that if Yang was not allowed to appear, they would not be given the copyright.
This is bullshit!
Wei Yang does not deny that Yang Tianbao is somewhat popular in Japan and South Korea, but he is simply unable to interfere with the operation of a project of this scale.
Read the original text at Liu#9@书/吧!
It's obvious that it's either the team's hype or the fans' nonsense, in order to get rid of the background of relying on Huang to rise to the top. Maybe in two years, even Huang will be supported by her.
The Korean side also gave suggestions in this life, and Yang Tianbao was also on the list, but there was never any so-called must-be-on-the-list statement, and even if there was, Wei Yang would not care.
The copyright has been sold. The Korean side has the right to participate due to the terms and production, but does not have the right to control.
Boss Wei has the final say on who to hire and who not to hire!
So Wei Yang and Yang Tianbao made it very clear: "Running Man" is Blue Whale's Running Man, not the Korean version. Their list is the same as the netizens' list and can only be used as a reference."
"Can……"
Yang Tianbao wanted to say something but was stopped by Huang Xiaoming.
The two have not made their relationship public yet, and Yang Tianbao doesn't dare to say that everything is the result of her hard work. Instead, since Huang Xiaoming likes nightclubs, she replied on Weibo that she is a nightclub owner.
When Huang Xiaoming tried to stop him, Yang Tianbao showed some reluctance, but he still stopped talking. Instead, Wei Yang glanced at Huang and took the initiative to give him a way out.
"If Miss Yang is interested, you can come and be a guest on the show later."
“That’s great.”
Huang Xiaoming smiled and said, "If there is a chance in the future, I can also try it. I have never participated in a reality show before."
Given Yang Tianbao's current fame and status, her coming to "Running Man" can be considered as showing off her face, but Huang Xiaoming is different. With the future of "Running Man" unclear, his coming here can be considered as bringing traffic and topics.
"That's a deal, so you don't have to regret it in the future."
"No, I really want this opportunity."
There are many people in the circle who are known for their high emotional intelligence. Huang Xiaoming is one of them and is even called a "good person."
For example, it is rumored that Huang Xiaoming will give red envelopes on the birthdays of artists or even staff members who have become friends with Huang after working with him.
You can say that this is the team responsible for statistical operations, but they have this intention and have been doing this for more than ten years. Who wouldn’t keep it in mind?
It is actually quite comfortable to interact with such people. Both parties were not familiar with each other before, and there were more conflicts of interest.
In the past few years, Huang Xiaoming was the number one young actor in mainland China, and Wei Yang was his strongest challenger. However, at this stage, with the change of Wei Yang's identity, this conflict is gradually fading.
Even for Huang himself, his acting career is just one of his priorities now, and he is focusing more on business.
Under such circumstances, the competition for the so-called "No. 1 young actor in mainland China" is just that, and without such direct confrontation between the two sides, the relationship will naturally ease.
While Wei Yang and Huang Xiaoming were talking, Yang Tianbao also calmed down, realizing that he had been a little hasty just now.
He is not her boyfriend, and she is just being coaxed when she is being naughty. To put it bluntly, if it weren't for Huang Xiaoming, who would Wei Yang care about her.
Wei Yang is lustful, but he is not a bootlicker. It can be seen from his deeds of hanging out with women that ordinary women cannot control him.
So from then on, Yang Tianbao always sat obediently next to Huang Xiaoming, playing the role of a loving wife and girlfriend, which made Wei Yang look at her with a higher regard.
No wonder he was able to rise to the top, he has great patience! It was not until Wei Yang and Huang Xiaoming separated that Yang Tianbao found an opportunity to leave his business card.
"I was too anxious just now. I hope Mr. Wei doesn't mind. This is my cell phone number. If you need it in the future, I hope you can give me a chance."
Wei Yang did not take it, but looked at Huang Xiaoming. Because of his reputation, he was very careful about his interactions with taken women to avoid unnecessary misunderstandings.
Huang Xiaoming's expression did not change at all. Instead, he followed Yang Tianbao's words and made a joke: "Boss Wei, you should think more about the two of us. We are counting on you to lead the way."
"Brother Xiao Ming is too polite. Cooperation is a win-win situation."
Wei Yang then took the business card and waved away. He had little interest in Yang Tianbao, not to mention that he was already taken.
The legacy of Wei Wu is unacceptable! After Wei Yang left, Huang Xiaoming frowned and glanced at Yang Tianbao, who asked innocently, "What's wrong? Did I do something wrong just now?"
Looking at Yang Tianbao's innocent big eyes, Huang Xiaoming put aside his own little thoughts and shook his head.
"Nothing, but don't talk to him too much in private. His style...is not very decent."
Yang Tianbao finally realized what had happened and said with annoyance: "I forgot about it. I hope he won't harass me."
"Not really. If he really wants to find you, tell me and I'll handle it."
"Then I feel relieved."
Yang Tianbao smiled sweetly and took her boyfriend's hand: "You have to protect me."
“…”
Boss Wei had no idea what happened after he left, otherwise he would have taken back all his comments and slapped everyone in the face.
Pah~ You are not decent! You have several ex-girlfriends, and you had more fun in nightclubs than me. How dare you say that to me? Pah~ And I am harassing you?
I am already busy dealing with so many beautiful women harassing me, who do you think you are, you ordinary girl? You are such a lowly person!
After leaving the celebration banquet for "Journey to the West: Conquering the Demons", Wei Yang flew directly to Shanghai. After wasting the Spring Festival holiday, it was time to get down to business.
In late February 2013, "Joy of Life 2" was officially scheduled to be broadcast in the summer.
Not long after, Wei Yang and Fan Xiaopang's new movie "Time Travel Cohabitation" started shooting in Shanghai...
(End of this chapter)