On July 10, after intense pre-promotion, "Joy of Life 2" premiered successfully.
The average viewership rating on that day was 2.51 , slightly higher than the first season of “Joy of Life”, but it did not reach the 3-point rating that many people were clamoring for for the first broadcast.
Logically speaking, with the foreshadowing of the first part, the popularity of the main actors has increased a lot. Especially during the best time slot, the summer vacation, the ratings of "Joy of Life 2" should be even more explosive.
But in fact, we have to consider that the TV market has been in a stage of rapid shrinkage over the past year and a half.
As I said before, the focus of the current TV drama market has begun to shift from TV stations to the Internet.
Although the former is temporarily better, it no longer has the overwhelming advantage it once had. In fact, this advantage is being rapidly eliminated or even reversed.
Based on Wei Yang’s experience in his previous life, the TV station can still last for a few more years.
Especially the subsequent explosion of popular idol dramas and many phenomenal variety shows achieved the final glory of the television platform.
Around 2015, the online platforms completely emerged and the two sides were in a stalemate. It was not until after 2018 that the decline of TV stations became unstoppable.
The market has not reached that point yet, but it has already started to go downhill.
According to normal logic, we should have higher expectations for the ratings of "Joy of Life 2".
However, due to the overall economic downturn, Blue Whale and Wei Yang believe that they are already very satisfied with the results achieved in the first part.
Compared with the "conservatism" of the TV market, the popularity of "Joy of Life 2" on video websites is truly outrageous.
Over 100 million views in thirteen hours!
220 million views in 24 hours! Over 1 billion in 6 days! Even Boss Wei couldn't help but call Boss Jia and hinted that the data could be exaggerated, and that they were all real, but you can't just fill it with nonsense.
The TV station’s number is almost breaking 3, and you’ve achieved 1 billion views in less than a week.
It seems that all Chinese people are doing nothing but sitting in front of the TV and computer every day watching "Joy of Life 2", right?
Boss Jia's actions are simply ridiculous and totally inconsistent with the logic of reality. Blue Whale is so embarrassed to issue its promotional press release.
It’s okay for ordinary audiences, as they don’t know much about the business, but people in the industry, or even fans and spectators who are familiar with the situation, can easily see the trick.
Boss Wei still has some dignity. The key point is that the performance of "Joy of Life 2" itself is quite good. If you do this, it will make people think that the results are fake.
Originally, "Joy of Life 2" could have become a hit, but it was caught by someone because of it.
"Adding more flesh to the snake."
Wei Yang was very unhappy. Last time LeTV took action, he turned a blind eye out of consideration for their feelings. But this time it was too much and to some extent it was a discredit to Blue Whale.
"Joy of Life" is Blue Whale's trump card project. It is not just a matter of investment cost, but more importantly, it is related to the company's status and development.
If Blue Whale goes public, this project could affect the market value of billions.
Even if it is not listed now, it is likely to be the key to completely establish Blue Whale as the industry leader in the Shanghai film and television industry and even in the small screen field.
That's why he called Boss Jia personally. He didn't care how LeTV did its accounting, but he couldn't sacrifice his own interests.
Boss Wei’s current wealth and business status may not be as great as Boss Jia’s, but he is also not the young man that Boss Jia could easily recruit back then.
It was impossible for Boss Jia to ignore him expressing his dissatisfaction alone, not to mention that Hunan Satellite TV was also involved.
Although the data was falsified, this matter has little to do with the Hunan TV station. The ones who suffered the most from the incident are LeTV and Blue Whale, but it is related to the "Joy of Life" series after all.
The Hunan TV Station, which has high expectations for the project, does not care about the damage to LeTV and Blue Whale, but when it comes to protecting the interests of the "Joy of Life" project, everyone's attitude remains consistent.
Therefore, the Hunan Provincial TV Station and Wei Yang also followed suit to put pressure on LeTV, forcing the other party to behave more restrainedly, and the data from all parties became relatively normal.
…
"This Wei Yang is too timid. He has achieved such a great success, so he must understand the ins and outs of this. Why is he pretending to be positive now?"
In a private club in Beijing, the LeTV couple and the main creators of "Dragon Gate Escort" had a dinner together
During the meal, the topic somehow came up with Wei Yang, and when they mentioned the unpleasantness from the previous two days, LeTV's wife Gan spoke up for Boss Jia.
"You can't say that. Xiao Wei also has his own considerations."
Boss Jia next to him tried to make up for it, but given his personality in this situation, facing his wife's complaints, just responding like this actually showed his dissatisfaction.
Boss Jia has complicated feelings towards his younger brother Wei Yang.
At the beginning, he could be said to be the first big man to admire Wei Yang. He repeatedly made offers to recruit him, but was rejected by Wei Yang. However, the two sides still cooperated very happily and had a good personal relationship.
At least as far as the several video websites that Wei Yang cooperated with were concerned, he had the best relationship with Wei Yang, followed by Zhang Huli of Sohu, and the others basically handled their business as usual.
What made him confused and dissatisfied was that Wei Yang was always reluctant to get too close to him.
Of course, he later figured it out and realized it might be related to his background.
From then on, they were no longer the same kind of people, but only partners. However, Boss Jia did not expect that Wei Yang would offend him.
This made Boss Jia, who always regarded himself as Wei Yang's mentor and had a smooth career in the entertainment industry and was flattered wherever he went, unhappy.
"Wei Yang is...how should I put it? He's a bit aloof and arrogant. Maybe it's because he's a scholar and young."
Sitting next to him was Brother Dagou, the boss of Xiaoma Pentium. The drama "Dragon Gate Escort" was filmed by Ning Caishen, who invested in LeTV and Xiaoma Pentium.
The private club where today's party is held is owned by Big Dog. It was he who organized the party and invited Lao Jia and his wife to come.
Big Dog and Wei Yang are acquainted with each other. The movie "Lost in Thailand" directed by Ning Hao, which was produced by Blue Whale, is a project of Pony.
The two sides have dealt with each other, but their relationship was average. Big Dog's impression of Wei Yang was not bad, but not very good either.
Brother Big Dog is born into a military family. He has a low-key and generous personality and is very chivalrous. Therefore, people in the circle don’t call him Mr. Li or Boss Li. People who are familiar with him call him Brother Dog or Brother Big Dog.
He has the personality of a big brother in the underworld. Wherever he goes, he brings a group of people with him. He is usually supported by a group of people and is very close to the Beijing circle, so people pay more attention to qualifications and status.
Wei Yang is a rising star in the entertainment industry, and he started his career in Shanghai. Qualifications and experience are useless to him, and he himself is not very interested in the gangster style.
The auras of the two people are naturally not very harmonious. Big Dog privately thinks that Wei Yang is young and hot-tempered and does not know how to behave.
In fact, his perception is both right and wrong. Wei Yang made his fortune by sucking up to coal bosses. Even if he doesn't care about them, how could he not deal with such a gangster-like person?
Read the original text at Liu#9@书/吧!
The key point is that he praises the coal boss, and the coal boss pays the money. It is useless to praise Brother Big Dog.
Pony.com is a genuine film and television company, not a company like Guangguang that is involved in media, variety shows, and distribution. It can form a cooperative and complementary relationship with Blue Whale.
To some extent, Blue Whale and Pentium are in competition, and they are not from the same regional faction. Even the latter's scale has been surpassed by Wei Yang in the past two years. Why should Wei Yang support him?
age?
Whether it’s the entertainment industry or the business world, what matters is status, wealth, and background. When have you ever cared about age?
Wei Yang has high emotional intelligence, but he is not addicted to being a younger brother.
Even the coal bosses have their status reversed at this stage. Except for a few big financiers, most of them are begging Wei Yang to help them make money.
To Wei Yang, Xiaoma Pentium is just an ordinary cooperative company, but Big Dog Brother acts like a big brother in the underworld, so Wei Yang certainly doesn't care.
This can be described as “youthful vigor”, but if you are not vigorous, are you still a young person?
Since Wei Yang was reborn, he has been making money in various ways. In the early days, he did not hesitate to keep a low profile and develop and expand the company he has. Isn't it just to avoid acting like a grandson?
Including Boss Jia, he felt that Wei Yang became arrogant and rude after he became rich.
It is not accurate to say this. It is not that Wei Yang has become crazy. He is not a good person. He was just pretending before and had to act like a grandson.
Now that he has enough confidence, he will naturally not bend his waist anymore. If you treat him with the same eyes and attitude as before, things will naturally change.
Boss Jia and Brother Big Dog, one has an old perspective, and the other is arrogant because of his seniority. They look at the problem in a somewhat one-sided way. However, Kong Ergou, the assistant next to Brother Big Dog, said something truthful.
"He started from scratch and built a fortune of billions at such a young age. If I were Wei Yang, I would be much crazier than him."
Ning Caishen, who is also a screenwriter and producer, also said tactfully: "Screenwriters are confident in their works and may not want to be affected by some off-site factors. It is understandable."
Kong Ergou became famous for writing gangster novels. He is the screenwriter and assistant to the chairman of Xiaoma Pentium. He is involved in certain company management and is considered to be Big Dog's confidant.
Ning Caishen is a sought-after screenwriter in the industry. His work "Dragon Gate Escort" performed brilliantly. The three parties are preparing to deepen their cooperation.
What these two people said still carried weight. Boss Jia and Brother Big Dog looked at each other and didn't talk any more about this topic.
Not to mention that no one is supporting it, if this word gets to Wei Yang's ears, it will also be a trouble...
Even though these two people talk big, Boss Wei is not a tough guy.
His hometown is fine, with a large family and a big business, and Xiao Ma Pentium may not be Wei Yang's opponent.
In fact, the reason why Big Dog had a bad impression of Wei Yang was actually to some extent related to the fact that Ning Hao, the director of Xiaoma Pentium, was too close to Wei Yang.
He was afraid that Wei Yang would steal his girlfriend...
The topic changed, and everyone else at the dinner table breathed a sigh of relief, especially the leading actors of "Dragon Gate Escort".
Let's just say that most of these people are from Shanghai Theatre Academy and Shanghai Drama Center, and they hang out in Shanghai circles or have connections, so you never know who might be secretly doing good things for Wei Yang.
They don't care how the big guys fight and compete, they are just afraid that they will be implicated by the crowd.
Just imagine, when someone hears someone cursing at a drinking party, it is hard not to wonder whether the people at the party will also curse along, and even vent their anger on them.
Maybe Wei Yang is not such an unreasonable person, but they can't afford to take the risk. If the big guys get their revenge, they, the little guys, may very likely lose their families.
So everyone hopes that the dinner will be harmonious and peaceful. If you really want to curse, do it in private and don’t implicate us.
Boss Jia and Brother Big Dog are both smart people. They can see something fishy and are a little surprised and astonished.
I didn’t expect Wei Yang to have such status and influence in the entertainment industry now. It seems that they really underestimated this young man who started from scratch…
Something happened at home, so the updates have been a bit messy these days. I will try my best to make up for it (end of this chapter)