In early August, the finale of "Joy of Life 2" was broadcast, with a final average viewership rating of 4.24 and a cumulative online playback volume of over 2.5 billion.

According to South Korean TV station SBS, a total of 350 million people in China have watched the drama.

Even Wei Yang didn’t know how the Korean TV station calculated this data.

But what is certain is that the overseas copyright of this drama has been sold to SBS TV station, and the promotional slogan is [A TV series watched by 350 million Chinese people].

Later, this statement was spread back to China from South Korea. I don’t know if it was because of the high quality of the overseas media, but this statement was widely recognized.

Wei Yang is not sure whether 350 million people watched this drama, but with more than 30% of the audience market share during the same period, even though LeTV's data is seriously inflated, it cannot be without reason.

Not to mention, there are various channels to verify the popularity of "Joy of Life 2".

Take Tang Yan, who plays one of the female protagonists, Haitang Duoduo, for example. The drama "Joy of Life 2" gained her nearly 4 million followers on Weibo.

Previously, because of "Splendid Star", her number of fans on Weibo was surpassed by Zhao Liying. Now, thanks to "Joy of Life 2" and "Tiny Times", her number of fans has caught up again.

Xiao Zhao’s original strength had put a lot of pressure on her, the youngest of the three beauties of Fairy Sword, but now she had made a great comeback.

Although it won't be enough to suppress the arrogance of Zhao Liying, who is at the peak of her career, she will be forced into a very embarrassing situation, let alone worrying about being kicked out of the core circle of 85 flowers.

A movie or a TV series is a hit. Not to mention the reputation, the data is impressive and the influence is also quite impressive.

Even though Tang Yan is just playing a supporting role, the C position in "Tiny Times" is Guo Xiaosi and Da Mimi, the core of "Joy of Life 2" is Wei Yang, and the heroine also has Liu Shishi to put pressure on her.

But after all, her positions in the two events are not low, and they are real hard results, and her exposure and fame have increased significantly.

Tang Yan, who was already on the threshold of becoming a first-tier actress, has now officially entered the ranks of first-tier actresses.

Although her fame, exposure and popularity are not as great as those of the Liu Twins and Da Mimi, she is also among the best in the industry and can barely be called a top star.

After all, there is often no unified standard for calculating top traffic.

Especially now that we have not yet fully entered the era of traffic, the industry is still immature and fan circles are not yet professional, so the judging criteria are very subjective, and even this word has not been fully spread.

If we have to quantify it, the most intuitive way is to look at things like film pay, commercial endorsements, appearance fees, etc.

Capital and market are the most realistic. How much money you can make represents your status in the circle to a large extent.

Coral Entertainment has had a good start. After starring in "Tiny Times" and "Joy of Life 2", Tang Yan's value has skyrocketed.

Croton Media approached her for a new drama and offered her a salary of 400,000 per episode. Without considering other conditions, she received a salary of 12 million for 30 episodes.

However, Tang Yan is a popular and famous artist, and the contract signed between her and Coral Entertainment cannot be compared with that of newcomers.

The profit was split 30% to 70%, with her taking 70% and Coral Entertainment taking 30%.

There is no other way. You can't tie down an artist of this level with a cheap contract. Even if you offer them resources, you can't take too much advantage of them, otherwise they might as well open their own studio.

Not to mention that she is Wei Yang's "own person", so he has to take care of her to some extent.

Of course, in addition to these shares, there are also some special terms, such as specifying resource allocation, mentoring by old employees, internal pricing for one's own projects, etc., which can be regarded as attracting some additional benefits for the company.

At present, among the two companies, Coral Entertainment and Blue Whale, leaving aside the special case of Wei Yang, the only ones who get a 30:70 split are Tang Yan and Qiao Zhenyu.

Da Mimi is a cooperative studio and has a separate contract model from that of contracted artists.

After Zhao Liying and Xinjiang's two beauties became popular, their contracts were adjusted to a certain extent, but the best one was only 60% to 40%.

In addition to factors such as status and fame, the main reason is that these people were trained by Blue Whale since they were amateurs, and the company should make more money from them.

Tang Yan is not the only one who has benefited from "Joy of Life 2". Although she is relatively large in size, the effect is not particularly obvious.

Those little actors are the ones who really soared to the sky! Take Huang Xuan, who plays the second prince, for example. He originally became famous for "Red Sorghum" and "Legend of Miyue". He released the style accumulated in works such as "Tuina" and finally got in touch with many high-quality resources.

And now, the two "Joy of Life" series have made him famous earlier and more popular than in his previous life.

Before the "Joy of Life" series was broadcast, his Weibo fans were only in the five digits.

After the two dramas were broadcast, the number of fans increased dozens of times and now has exceeded 1 million+.

Coral Entertainment even wanted to sign him at one point, but he had close connections with the Beijing and Northwest circles, and also had an older sister, Wen Li, and a relatively complicated background, so they ultimately failed to reach an agreement.

Others such as Tian Yu, Zhang Yishan, Cui Peng, and Di Lieba also benefited greatly, especially the more likable supporting characters, who became quite popular.

Not long ago, Tian Yu attended an event and had a very strong presence, becoming a highlight of the event.

What’s even more interesting is that Tian’s ex-girlfriend Tang Wei was also at the event. Judging from the popularity and even the popularity among the public, Tian Yu is even slightly better than this “literary goddess”.

Even though this was made possible by the popularity of "Joy of Life 2" and the characters' popularity, it is still enough to be sentimental enough to have happened like this.

Boss Wei even called to congratulate Teacher Tian. The latter was very humble, but the pride and sigh in his tone could not be blocked by the cell phone signal.

Regardless of whether the breakup process was decent or not, many people would rather let the person who left them see that they are living a good life now.

However, no matter how popular these female protagonists and supporting characters are, they cannot be as popular as Wei Yang, the core of the whole play.

According to rough statistics, during the broadcast of "Joy of Life 2", Wei Yang and related topics appeared on 129 Weibo hot searches, an average of 5 to 6 per day.

Artist Media Index, from July to August, Wei Yang dominated the list and ranked first. At the same time, there were six leading actors of "Joy of Life 2" in the top ten.

In the Baidu search index, Wei Yang also ranks first, and other actors are no exception. Also comparable to him is the character in "Joy of Life". Fan Xian once became the most famous online virtual character.

According to statistics from a certain point of view, since the broadcast of "Joy of Life 2", the original novel has once again entered the top of the best-selling list, and even ranked first for a long time.

It's not just some points. Many pirated websites have also become a paradise for fans of "Joy of Life", with the number of clicks remaining high.

Wei Yang himself was extremely popular, and was even named the "Anti-Korean General" for attracting a large number of new fans and suppressing the traffic of Korean dramas and Hallyu.

There is no way. The Korean wave has become more and more rampant in the past two years, and Wei Yang is busy with movies again, so there is no one to carry the banner on the small screen.

There is no doubt that Wei Yang is the mainstay of the Chinese film and television industry in the fight against the Korean wave. He is even the only one who has launched a large-scale counterattack against Japan and South Korea with his TV dramas.

In his early years, he was hailed as the "Anti-Korean Pioneer". In the past two years, the Korean wave has been rampant, and Wei Yang has had a window period of one and a half years. Others cannot take over, which makes people more aware of Wei Yang's influence, and his reputation has naturally been upgraded.

One person is suppressing the Korean wave! Although this statement is a bit exaggerated, this year's summer season, with "Joy of Life 2", both domestic and Korean dramas have been beaten to pieces, and it has indeed achieved the feat of dominating the field. The TV series has even been introduced overseas.

No matter which field, as long as it is labeled as "fighting the enemy" and rises to the level of national honor, the person involved will gain popularity and favorability among the people.

Wei Yang actually didn't want to make such a big deal. This bowl is not so easy to hold. If you are not careful, it will easily backfire.

But sometimes the situation is not centered on personal will.

The industry, the media and even the general public who have had enough of Hallyu and Korean fans need some "heroes" to stand up.

Wei Yang, who was put on the spot, would not and could not admit defeat. So although he had never publicly said "Chinese wave is the best", he took a tacit attitude towards resisting the Korean wave and the hype from all sides.

As for more straightforward words, Wei Yang couldn't say it! He himself may not care about the Japanese and Korean markets, but he still has a large group of people under him, and Blue Whale has various cooperations. He can't make a public statement regardless of everything.

"…I don't care what some people think of me, nor do I care about some controversies and speculations, but as a member of the Chinese film and television industry, I feel that I am always doing what I should do, and I have no regrets."

Read the original text at Liu#9@书/吧!

In an interview with "Entertainment Star World", Wei Yang talked about this topic tactfully and revealed a certain attitude.

After accepting the interview from the entertainment media, Boss Wei also chatted with the financial media.

"Joy of Life 2" has been a huge hit, and what the public knows is who is more popular.

But people in the industry and even at the elite level are more concerned about the economic effect that this drama has brought about.

Back then, when Wei Yang was filming "My Love from the Star", he actively promoted the products and gave a direct lesson to the entire entertainment, advertising and even financial circles. It turned out that for a drama to become so popular, the economic profits generated behind it were so huge.

Almost single-handedly, he has overturned and changed the model of cooperation between urban dramas, advertisements, brands and other parties.

"Joy of Life" is a refreshing drama in ancient times, focusing on political intrigue and martial arts. There is no need to think about advertising for products.

However, the situation now is different from that of the past. Back then it was about selling products + advertising, and now it is about finance + stocks.

After the broadcast of "Joy of Life 2", it is hard to say who benefited the most, but LeTV definitely had a share.

LeTV went public in 2010 with a market value of around 5 billion. Over the past two years, with the rapid development of LeTV, its market value has been rising.

As of early June, LeTV's market value has exceeded 22 billion, surpassing its big brother Youku and becoming the leader among all video websites.

After entering the summer vacation season in June, dramas such as "Dragon Gate Escort" further increased LeTV's market value. Until "Joy of Life 2", LeTV's market value entered a stage of explosive growth, and its current market value has reached 27.6 billion.

In less than two months, the price skyrocketed by 5.6 billion yuan, and countless LeTV shareholders were delighted.

Of course, LeEco is a well-known monster stock, and its situation is complicated. There are many reasons for its short-term surge.

But it is undeniable that the "Joy of Life" series played a vital role in this. It can be said to be a decisive catalyst and booster. In addition to LeTV, several listed companies under Hunan TV have also gained a lot. In the field of online literature, the valuation of a certain point has directly increased by dozens of percentage points.

Online literature IP has even become an important asset. Just take the copyrights hoarded by Cheng Beike Culture Company under Wei Yang as a selling point to raise funds, and it is easily estimated to be worth hundreds of millions. If Blue Whale gets involved, tens of billions will not be a problem.

Not to mention the valuation of Blue Whale itself, most institutions don’t dare to come forward to make an offer, and even many big capitals are extremely cautious.

Wei Yang's own wealth also rose rapidly. At the end of last year, according to the Forbes Rich List, Wei Yang's wealth was just over 3 billion.

Now half a year has passed and my income has doubled and I am still wealthy.

According to the real-time Forbes Rich List in August, Wei Yang's net worth has reached 8.3 billion, and he has jumped into the top 100 from 377th last year.

What’s even more outrageous is that the Forbes ranking list included a [? ] for Wei Yang.

This question mark represents that Wei Yang's net worth may not be consistent with the actual situation, but Forbes said that Wei Yang's question mark is not too high, but too low.

Because Blue Whale is not listed and is a light-asset cultural and film and television company, Forbes' valuation calculation is more complicated. Based on Wei Yang's shares in Blue Whale, his net worth of 8 billion is a very conservative and even underestimated calculation.

There is no way. Blue Whale is not listed and has not even raised funds, so no matter how exciting the valuation is, it is still false. Forbes cannot calculate directly based on the valuation and can only compress it relatively.

But even so, it is enough for Boss Wei to complain. 8 billion+, even if you tear it down or sell it, you still can't get that much money.

Boss Wei was too embarrassed to read the report "Wei Yang ranked among the top 100 richest people in mainland China".

Not to mention those big guys who are not on the list, even among the 100 richest people on the list, he is considered to have the weakest foundation. The only thing he can show off is that his company has no debt and at most it can return to its "original form" without the risk of bankruptcy.

Even though Wei Yang himself was weak, he had already been deified by the outside world.

25 years old! Town boy!

Start from scratch!

The popular superstar!

Started business for several years!

Worth billions! Top 100 richest people in mainland China!

Any two titles combined are sensational enough. If they are all piled together, it is simply a wealth myth that is enough to drive countless people crazy.

Even though people like Jack Ma, Wanda Wang, and Baidu Li are much richer than him and have legendary entrepreneurial energy, they cannot compare to Wei Yang's handsomeness and youth.

The pride of the 80s! The idol of youth struggle!

A new generation of business representative! If there were still some people who thought these titles were exaggerated and unconvinced before, as Wei Yang's wealth skyrocketed, such voices became less and less.

Maybe Wei Yang has all kinds of problems, but his business achievements and the number of people who are qualified to challenge him in the whole country are less than four digits...

(End of this chapter)