"Celebrity reality show, why is "Running Man" so popular?"
"The premiere ratings were 1.31, surpassing "Happy Camp" and ranking first among Saturday variety shows during the same period"
"500,000 followers gained overnight, Rouba was named the Running Goddess"
《Flying stars join, star-studded guest lineup》
"Instantly a hit, Blue Whale announces its entry into the variety show industry"
"It is said that the advertising revenue of "Running Man" has exceeded 100 million yuan. Wei Yang has created a new money-making tool"
"Taobao's hot-selling acupressure mat, a new hit brought about by variety shows"
《……》
"Running Man" had a very successful start, with the first broadcast easily exceeding 1, and the number of online broadcasts was also considerable. The most important thing was that it caused widespread discussion.
The celebrity reality show, novel production and format, and highly entertaining style have brought a high sense of freshness to domestic audiences.
It may be an exaggeration to say that it became an overnight success, but it did quickly open up the situation.
And this momentum is still expanding rapidly, as can be seen from the rapid growth in the number of views on Penguin Video. The influence of this variety show is constantly increasing.
After word of mouth spread, the increase in playback volume on the next day alone was several times that of the first day.
In less than a week, Baidu search results for "Running Man" reached 140,000 articles. The nine guests' Weibo followers increased by more than 5 million. The most popular guest, Liu Feiren, was on 11 Weibo hot searches.
However, this is just the beginning! …
The following Friday, Wei Yang sat in the theater where he watched "Running Man" last week, but this time he was not watching his own variety show, but his rival's "Where Are We Going, Dad?"
Gao Yuanyuan, who had already wrapped up filming on "Detective Chinatown" but had not yet left, came over upon hearing the news, accompanied by a girl.
"Hello, Mr. Wei. I'm Sun Jiayi, Yuanyuan's best friend and also an actress."
"Hello, hello."
Wei Yang shook hands with her. He heard from others that after Gao Gao Yuan Yuan finished filming, she planned to take a few days off to travel in Thailand, and she also called a close friend from China to travel with her. She should be Sun Jiayi.
He didn't have much impression of this person and thought he should be a child actor. After chatting for a few minutes, he proved to be the case.
The two met in 2004. They were both from Beijing, so they got along well and have been good friends over the years. Gao Yuanyuan always liked to invite her to go out and play whenever he had time.
"You guys play, call me if you need anything."
Boss Wei didn't talk much. Just exchanged a few pleasantries, then turned and went to the front seat, typing on his phone from time to time.
"Where Are We Going, Dad?" premiered today. People in charge of Blue Whale and even Shanghai TV were paying attention to it. They created two groups on WeChat and discussed various issues.
"Very polite. I thought big bosses like him were all very cold. But come to think of it, he is indeed the national husband. He is really handsome and his skin is very tender."
As soon as Wei Yang left, Sun Jiayi, who had been a little reserved just now, immediately became active, and Gao Yuanyuan couldn't help teasing him.
"Why, you like it?"
"What a handsome guy, rich and good-looking, who wouldn't be envious? It's a pity that he's a few years younger than me, but it doesn't matter, young people have better physical strength and are more powerful."
"You slut, you get hot when you see a handsome guy. With this level, I don't even think you can handle it."
"I took a look, it's not that big."
"Pooh!"
Gao Yuanyuan didn't react at first, but later she realized what was going on and spat at her. However, thinking about her previous judgment, she felt that Sun Jiayi's words were biased.
The stuffing in the buns is not in the folds, and many things cannot be seen...
However, Sun Jiayi was just talking nonsense and bragging to her sisters. If she had really thought about it, she wouldn't have been so cowardly just now. She would at least have found a way to leave her phone number.
Although she knew she had no chance, she was indeed quite interested in Wei Yang.
Many people see a top handsome man who started from scratch and created billions of wealth with a special filter.
In the idol drama "Come On, My Love", Feng Teng, a domineering boss who likes common girls, has many people imagine themselves as Wei Yang, and then dream that they are Xue Shanshan, and then conquer this upstart boss in the entertainment industry and win the heart of their male idol.
As for him being a scumbag? He is just a test before true love, a stumbling block for me. As long as he falls in love with me, everything else will become nothing.
Apparently, Sun Jiayi had also had a similar dream. He kept asking about Wei Yang's private character and knew a lot about him.
Because she happened to be watching a variety show today, she talked to Gao Yuanyuan about Wei Yang and "Running Man".
"You know, he made a lot of money from this project, earning hundreds of millions in one go. It went viral in the industry, and some people even called him the God of Wealth."
"Several hundred million!"
Gao Yuanyuan's eyes were shocked. It was not that she had never seen the world. As a top-tier actress, she had been famous for many years and her income was not low.
At present, her pay for TV dramas is not inferior to those top young actresses, with a single episode earning more than 400,000 yuan. Thanks to the movies "Search" and "Jinling, Jinling", she is even in the first echelon of mainland actresses, with an asking price of 5 to 6 million yuan.
In addition, her own commercial value is not low. Even if her work intensity is not as high as Fan Xiaopang's, she can easily earn over eight figures every year.
Just this year, her miscellaneous income has added up to more than 12 million.
Moreover, her new work "Let's Get Married" has not yet been officially broadcast. This situation will often have a certain positive impact on her income. The better the results, the greater the boost.
But even so, several hundred million is still an unattainable number for Gao Yuanyuan.
Not to mention that Wei Yang earned hundreds of millions from just one project. Even though she had known for a long time that he was a big boss, she still couldn't suppress her inner fluctuations.
People always ignore the achievements of people around them. Maybe it's because Wei Yang is too familiar with people, so she always subconsciously ignores some of Wei Yang's achievements until another person talks about them, and then she will realize some things again.
Gao Yuanyuan raised her head and glanced at the young man in front of her who was silently fiddling with his phone. The handsome face that used to bicker with her for fun suddenly became more calm and mysterious.
Sun Jiayi had no idea what her best friend was thinking, so she analyzed some news she had seen on the Internet.
"Running Man" won the first battle and the attention it received soared. The outside world also began to dig into the various inside stories and details of this variety show. Naturally, how much money was made was the top priority topic.
Unlike general variety shows, most of which are produced by TV stations, "Running Man" is produced by Blue Whale.
So, he can sell it to the TV station.
However, since Shanghai TV also participated in the production of "Running Man", although the copyright is in the hands of Blue Whale, Shanghai TV does not participate in other profits, but Blue Whale has given up a lot of the interests of the TV station.
The exclusive TV rights were also obtained at a relatively "low" price - 30 million! Blue Whale gave up part of its profits and obtained the TV station's manpower and platform resources. Shanghai TV provided sufficient resource support, and then "got a free ride" on a popular variety show at a low price. To some extent, everyone was barely happy.
However, it is conceivable that as "Running Man" becomes more and more popular and the profits become bigger and bigger, the blue whale that eats the big head may cause dissatisfaction from the Magic City TV station.
But Boss Wei also has ways to deal with it, either by investing or starting new projects. As long as the benefits are sufficient, there is always a way to convince Shanghai TV.
This is the only way for private companies to enter the variety show industry. Due to platform restrictions, they will definitely have to cut losses, no matter which TV station they cooperate with.
The Shanghai TV station is relatively okay, as Boss Wei has connections here and can settle the matter at the lowest possible cost.
After two years, the TV stations are no longer strong, the variety show market is flourishing, and the pie is big enough, so Boss Wei doesn't have to worry so much.
For this reason, "Running Man" did not benefit much from the TV station, and the main revenue still came from advertising and websites.
According to the original plan, "Running Man" was actually intended to be distributed on multiple platforms and launched online.
This is also the current domestic variety show market, which is roughly similar to the TV drama market in previous years.
This work is organized and uploaded by Liujiu Book Bar~~
The main battlefield is on the TV platform, the Internet platform is not very prominent, and the related copyright revenue cannot be increased.
There is also a piracy problem here. Compared with film and television dramas, piracy in variety shows is more "rampant". Many viewers don't even care or know which platform the variety show is broadcast on, and they just find a pirated website.
This situation has further worsened the online market for variety shows. Unless it is a top variety show like "Happy Camp" and "Kangxi Comes Here", video websites will not bid high.
Of course, with the booming development of the variety show market in the past two years, there have also been some new changes.
For example, this year's second season of "The Voice of China". After seeing the popularity of the first season, various platforms are willing to pay more to get a piece of the pie.
After fierce competition, Sohu finally won the exclusive rights to the second season of "The Voice of China" at a sky-high price of 100 million yuan.
This price can be said to have dropped a big bomb on the entire online variety show market.
What's even more shocking is that Sohu did not lose money after spending so much money. According to various financial reports, their cumulative revenue from the second season of "The Voice of China" exceeded 200 million.
This data allows everyone to see the market potential of domestic variety shows on video websites.
Naturally, the current popular variety shows "Running Man" and "Where Are We Going, Dad?" have been snapped up.
Blue Whale also changed its strategy from distributing on all platforms to selling exclusive copyrights, and eventually sold the online copyright to Penguin Video for 125 million yuan.
"Where Are We Going, Dad?" is slightly cheaper due to its guest lineup, at around 100 million yuan.
Even so, this price is very exaggerated for two variety shows that have not yet been actually broadcast.
If it weren't for the second season of "The Voice of China" and the fierce competition among video websites, it would never have been sold at this price.
However, Penguin Video did not lose money. Having just obtained the exclusive copyright, it sold the exclusive online naming rights for 72 million. In addition, there are patches and implants, and many brands are eyeing them.
Penguin is selling like hot cakes, not to mention Blue Whale, which has the most advertising space in the entire program.
The cooperation with Mercedes-Benz on the car use of the program alone won 40 million in advertising placements. The program was sponsored by Amul, which bid 140 million, and there were multiple plug-ins and embedded advertisements, with values ranging from several million.
In addition, there are some ground-based promotions, such as going to certain buildings or recording in certain amusement parks, which are also advertising spaces.
Excluding these operations and subsequent development, Blue Whale has accumulated revenue of about 300 million from advertising and copyright revenue alone for the "Running Man" project.
As the program becomes more and more popular, there are various ways to play it and there will be a steady stream of new income. Boss Wei regards it as a "cash cow", and it is not without reason.
Sun Jiayi might not understand these numbers and inside stories. She just looked at the rumors online and heard them from others.
But it barely matched, which scared Gao Yuanyuan.
This isn't making money, it's simply printing money!
She finally understood why Boss Wei was so generous, taking people to the red light district to have fun. With so much money, even if he broke his kidneys, it would not be enough to spend.
"What a pity. I don't know if he likes me or not. Money aside, it's not a loss to sleep with my idol."
Sun Jiayi became more and more excited as they talked, and she started to fantasize again. This was originally just a joke between best friends. She liked a handsome guy, so she said a few sweet words, but it should not be taken seriously.
But for some reason, Gao Yuanyuan, who had just been joking with Sun Jiayi, felt a little uncomfortable after hearing this.
"I can't afford to offend this person, so don't mess around and save me from embarrassment."
It’s not that she has fallen in love with Wei Yang. She was always scrambling to eat the delicious food. She didn’t think much of it before, but now there is someone who cares about her “friend”. In addition, she had a two-point filter for Wei Yang because of the chat just now, so she instinctively wanted to protect the food.
"I know, I know, this is not a joke."
Sun Jiayi didn't notice that Gao Yuanyuan was not right, and didn't take it to heart at all. She laughed and pulled Gao to watch TV, and then gossiped about Wei Yang's scandals, analyzing who would marry into a "rich family" and become the male god's main wife.
Wei Yang had no idea what the two women behind him were whispering about him. He was concentrating on watching "Where Are We Going, Dad?"
I have to say, although this show may be popular for a while, it is not a pushover.
The collision between cute kids and celebrity dads is a mixture of warmth and humor.
Maybe it's not as straightforwardly entertaining as "Running Man", but it has more of the leisure and connotation of a slow variety show.
Several guests also performed very well. Guo Tao was straightforward, Wang Yuelun was clumsy, Lin Zhiying was gentle, Tian Liang was friendly, and Zhang Liang was all-round. The cute kids also had their own characteristics and there were many highlights.
Director Xie Dikui is also a good hand. He is the director of "Where Are We Going, Dad?" and has a lot of experience in reality shows. Even "Where Are We Going, Dad?" is essentially an alternative to "Where Are We Going, Dad?".
As for Wei Yang's personal hobby, he actually prefers watching "Where Are We Going, Dad?", but unfortunately he failed to get the copyright.
He even wondered if he should find a TV station to take advantage of the popularity and make a show called "Dad is Back". The guests would be ready-made and could be directly pulled from the later seasons of "Where Are We Going, Dad?". The effect would definitely be better than the imitation show he did in Taitung, Zhejiang Province in his previous life.
Thinking about it this way, Wei Yang no longer demands that "Running Man" surpass "Where Are We Going, Dad?". After all, they are not programs in the same track, so there is no need to compete with each other.
If he were to make a "Dad is Back", he would still make money even if "Where Are We Going, Dad?" won.
Wei Yang immediately contacted the head of the variety show department of Blue Whale, told them his ideas, and asked them to consider doing the project. If they felt that Blue Whale's "reference" was not good, they could use a shell company or let the TV station take the lead.
If the popularity is strong, the second season of "Where Are We Going, Dad?" will not be far behind even if it does not make as much money as the second season of "Where Are We Going, Dad?".
Boss Wei was very happy. He had found another profitable project. He should go to the red light district to dance and listen to music...
(End of this chapter)