"What do you think of "Dearest Lover" and "Where Are We Going, Dad?"

On the way back, Wei Yang specifically asked Li Jiahang and the others about their impressions of the movie.

Li Jiahang had a tacit understanding with him and knew that Wei Yang wanted to understand the public opinion of passers-by and put himself in the position of a pure passer-by to evaluate the two movies.

"The setting of "Best Lover" is quite interesting, many plots are quite funny, and Naza is also very beautiful. I think it's 75-80 points."

"Where Are We Going, Dad?" To be honest, I felt a bit cheated.

Li Jiahang has no objection to "Where Are We Going, Dad?". He even likes the show quite a bit. But as a professional actor, this kind of variety show movie really insults the word "movie" in his mind.

Even those bad movies at least have a story plot, but this kind of variety show movie is essentially a paid variety show.

At most, the picture quality is like a movie, and there are no shooting tools or staff. Otherwise, it is no different from any other variety show.

There are even many concerns about film-like adaptation, so many aspects have a strong sense of design, the guests cannot give full play to their talents, and many plots are edited into pieces. The overall quality is even worse than an ordinary episode.

The word "scam" may be interpreted by different people, but the so-called big movies do seem to be a bit of a lie.

After all, movie tickets are real money, and the audience's expectations are definitely high. Once expectations are not met, the negative emotions can be imagined.

Wei Yang nodded. This was the reason why he didn’t want to follow the trend and make variety movies.

Variety shows are variety shows, and movies are movies! It is difficult to guarantee the quality and program effect when the two are combined, so variety shows and movies are most likely to be money-making. They may make a fortune, but the reputation of the company and the program will be damaged.

The producer of this movie, Tianyu, doesn't care about this. Anyway, they are backed by the Hunan TV Station and their core business is not film and television production, so it doesn't matter if they act a little bit ugly.

Blue Whale cannot but take this into consideration. Wei Yang values ​​interests, but he values ​​the reputation that Blue Whale has accumulated bit by bit over the past few years even more.

Because the more famous this golden signboard is, the more valuable the projects it produces and participates in will be, and the greater the benefits it brings.

Last time, "Tiny Times" was covered with several layers of vests, and they were all affected to some extent.

Wei Yang has learned his lesson. In the subsequent "Tiny Times 3", all the companies under his name did not show up, but he invested through Da Mimi and Tang Yan.

This is the case with "Tiny Times", but "Running Man" is the ace program created by Blue Whale. If it is subject to negative public opinion, it will be unavoidable.

"I don't know if this money is too expensive for the Hunan Provincial TV Station to handle."

Wei Yang was happy to watch the show. The way Hunan TV played things had accumulated a lot of public resentment.

It is now at its peak but has not yet shown its potential. Later projects or hosts have failed one after another, which has caused backlash. The name of "toilet station" is not undeserved.

If it weren't for the many cooperative projects with the Hunan TV station, Boss Wei would even have planned to help add fuel to the fire.

After all, in terms of variety shows, the two sides are already direct rivals, and next year and the year after, there will be more and more confrontations between the two sides in this regard.

Li Sheng also talked about her views. In comparison, her views were much more tolerant.

She didn't say it was a scam, she thought it was nice to spend a little money to watch a special episode, but she did think this episode was a bit boring.

She also shared one of the main plots of the movie, which is the guests visiting the zoo.

If this was broadcast on TV, it would be considered a boring scene if the cute kids didn't perform well, let alone the movie. She saw with her own eyes that a family of three who came to watch the movie, the father, became drowsy after watching the movie, and later she heard him snoring.

“Can a movie like this make money?”

After hearing the conversation between the three people, Wei Shan raised a question. From what they said, it seemed that this kind of movie was going to flop.

"Of course I make money, and I make a lot of money."

Wei Yang smiled. He knew a lot of inside information. "Do you know how many days it took to shoot this movie?"

"How many days?"

"Five days."

Wei Yang said a number that made all the film practitioners explode, and then his tone became gloomy.

"To be precise, it took a total of five days from the early stage preparation to the actual recording, which is slightly more complicated and elaborate than the usual variety show recording."

"In addition, the film's funding is basically the appearance fees of several guests, and other expenses are extremely limited. The most important thing is that it uses the platform of a big movie to attract a lot of product placement."

“I don’t know the exact amount of advertising, but given the popularity of this variety show, it’s estimated that it will have made a profit before the movie is even released.”

It’s no wonder that the Hunan TV station has such an ugly eating habit!

The cost is low, the profit is high, and the production cycle is short. From a business perspective, I have never seen such a good project. It is simply making money for free. Most people can't resist this temptation.

"Just wait and see. The box office of this variety show movie is expected to shock everyone."

Li Jiahang was curious: "How many billions do you think it will be?"

Wei Yang asked back: "What do you think?"

"About 100 million or 200 million. Two or three hundred million at most."

This is the opinion of many people. Given the popularity of the show "Where Are We Going, Dad?" and the fact that it is a suitable Spring Festival slot, it is understandable that the show can make some money.

But after all, it is not an orthodox movie. It can only fool a bunch of fans and families, but it is impossible to have a very high box office.

What many people don’t know is that “The Voice of China” also made a variety show movie, which was released at the end of last year, but ultimately grossed less than 3 million yuan and was quickly taken off the screen.

In terms of popularity and influence, "The Voice of China" is not bad either. Taking this as an example, many people outside think it is amazing that "Where Are We Going, Dad?" can gross over 100 million yuan.

"The Voice of China is not suitable for variety shows at all, and the movie it made is also extremely lame. In this respect, it is not as smart as Where Are We Going, Dad? Even if the movie is just an extended version of a variety show, but its selling point is captured, the box office will definitely not be bad."

No one knows better than Wei Yang how terrifying the money-making ability of a top variety show is.

If the "Running Man" account book that he locked in the safe were to be made public, it would definitely make countless CEOs of listed companies feel depressed.

Variety shows of this level, as long as they can grasp the selling points and operate reasonably, are no less than hit movies.

"Let me make a bet. I guess the box office of this movie will be no less than 500 million."

Even if he wasn't cheating, Wei Yang had the confidence to make this bet with him, let alone if he was cheating.

"What are you betting on?"

Li Jiahang was very straightforward. He didn't believe that a movie like that could break 500 million, especially during a period when it was surrounded by strong competitors.

"Women's clothing photo shoot."

Wei Yang smiled. Since he was sure to win, he must have used a big chip. Don't think that the previous sneak attack and show of affection were over. Boss Wei was extremely petty.

"Follow one, not only do you have to take photos in women's clothing, you also have to post them on WeChat Moments, and they have to stay up for more than three days."

Looking at the shouting Li Jiahang, Wei Yang hesitated for a moment, but still did not go as far as posting on Weibo. After all, he was his brother, so he should at least give him some face.

In this way, I have the photos in my hand and can use them to threaten him, and take the blame at the critical moment.

Her boyfriend wears women's clothes, and she made money.

If she could see Boss Wei dressed as a woman, she would make more money! If it weren't for the elder Wei Shan, she would have urged Li Jiahang and Wei Yang to sign a document as evidence, and then record and videotape the conversation to kill the bet.

Because of this bet, Wei Yang and his team were very concerned about the box office changes during the Spring Festival.

If you don't have contact with the cinema or the film company, if you want to know the specific box office, you have to wait for the relevant announcement from the film company and the cinema.

But this problem is about to be solved!

Hualuo.com, a website co-founded by Wei Yang and Meituan, has developed well in the past year and has established stable cooperative relationships with most cinema chains, becoming the most popular online ticketing website.

In the next step, Hualuo.com will get into some online promotion and marketing work, and at the same time deepen cooperation with major theaters, obtain data, and launch a [Hualuo Professional Edition] APP.

This software is mainly aimed at industry insiders, media and enthusiastic audiences.

Real-time announcement of box office changes and related market conditions, such as theater schedules, marketing popularity, audience target, market segments, production + publicity and promotion teams, etc.

This work is organized and uploaded by Liujiu Book Bar~~

And there is also a compilation of the entire Chinese film data over the years, including charts, schedules, box office, data changes, related information, etc. Such professional software will be convenient for many media and Chinese entertainment writers, and fans will have more authoritative data sources.

At the same time, it will also help film producers and theaters to have a more comprehensive understanding of the entire market and competitors, which will be a significant improvement in publicity and promotion work.

The exact time of release of this software is still uncertain, but it won’t be too far away.

At the earliest it will be the summer season, at the latest the beginning of next year. By then it won’t be so troublesome to check the box office figures. All you need to do is tap on your phone to check all kinds of real-time data.

But for now, Wei Yang and the others still have to wait patiently for news.

But the process was not boring. Li Jiahang invited people to play League of Legends, but Wei Yang was not interested in this kind of game. He held two mobile phones and chatted with his girlfriends.

Li Sheng was watching TV series on her tablet computer. She watched two episodes of "Naked Marriage" starring Wen Zhang on TV two days ago and is currently watching it for the second time.

When Wei Yang was assigned by his mother to deliver fruits to the guests, he happened to see the two and his eyes lit up.

If he remembered correctly, [See you on Monday] would happen soon, he just forgot which day it was. But no matter when it was, he must help Teacher Wen.

The little grudges back then were fine, Boss Wei was happy to watch the fun, but he didn't necessarily want to add insult to injury.

What made Wei Yang most unhappy was that in recent years, Wen Zhang had more or less been claiming to be a good husband and a good father, taking the so-called good man route.

Not only does he market himself, he also pulls down Wei Yang, using Wei Yang's scumbag status to highlight his infatuation and family-orientedness.

This Wei Yang is disgusting, they are all scumbags, and no one is nobler than anyone else.

Boss Wei himself is not upright and he is tolerant and understanding of this kind of mistake, but you are both in power and use him as a stepping stone, which is too much.

Not to mention that Boss Wei has a narrow mind to begin with, even if he met someone with a broad mind, it would be hard for him to tolerate such behavior.

Wei Yang originally just wanted to wait until something happened before taking action, but today Li Sheng reminded him.

Before the other party got into trouble, he helped to issue more press releases, frantically promoting his good man image, and then dragged down a group of scumbag stars such as Wei Yang.

Including his godfather, he is also one of the worst scumbags. He abandoned his wife and children, and he himself admitted it.

In short, Wen Zhang is the entertainment industry's number one infatuated good man, pure and innocent big boy, model husband, and role model for male stars. The others are all a bunch of rotten fish and shrimp, and there is no way they can compare to Wen Zhang.

"I'm really bad."

Wei Yang spat at himself, then arranged for his subordinates to make the arrangements.

The tactic of flattery has always been ruthless and difficult to defend against. Many old hands may not be able to avoid it. It is especially effective against someone as domineering and arrogant as Wen Zhang.

Boss Wei was looking forward to it. The already lively Monday meeting was going to be even more fun after he laid the groundwork...

…

In the evening, Wei Yang and his team finally got the box office data for the first day of the Spring Festival.

Journey to the West: Havoc in Heaven: 120 million

Where Are We Going, Dad? 95 million

"The Man from Macau" 26 million

"Dear Lover" 19 million

This data was beyond most people's expectations. Even with the example of "Journey to the West: Conquering the Demons" last year, no one expected that the Spring Festival period would be so popular.

After all, the scale of "Journey to the West: Conquering the Demons" is such that it would not be a big deal no matter where it is released. Besides, it is just a movie and it is not enough to explain everything.

But this time, several movies worked together to achieve even more brilliant results than last year, and everyone really saw the power of the Spring Festival period.

It is conceivable that next year's Spring Festival period will become a battleground.

Putting aside the entire schedule, the specific data makes many people doubt their lives, including Wei Yang who is a little confused.

He didn't expect that "The Man from Macau" would have such a bad start. He remembered that the movie had a good box office in the end.

But it is understandable if you analyze it carefully.

Fatty Wang's appeal is not as strong as before, and Hong Kong films have become increasingly worse in the eyes of audiences in recent years. Except for crime and action films, many themes are not trusted by the audience.

Comedy is also included. Unless it is starred by Stephen Chow, few people will buy into other people's performances, and they will even instinctively associate it with bad movies.

"The Man from Macau" is about gambling and comedy, and it brings in Chow Yun-fat and Andy Lau, making it seem like it's trying to capitalize on the nostalgia of "God of Gamblers" and "Casino Tycoon".

With the addition of Da Tiantian, a box office poison and synonymous with bad movies, it is understandable that she is not favored by the audience.

The reason why this drama was able to accumulate box office revenue later on was probably because of its reputation and lasting impact.

After all, in terms of quality and reputation alone, "The Man from Macau" is indeed the best among these movies.

Similarly, "Best Lover" should also be able to try this operation. Even if it doesn't benefit from word-of-mouth, the data is not bad, and there is still a good chance of 200 million.

Although there are slight differences, overall, it is still within Wei Yang's prediction range.

But Li Jiahang was dumbfounded when he saw the box office of "Where Are We Going, Dad?"

The box office on the first day was nearly 100 million yuan, and it coincided with the Spring Festival holiday, so it should at least make 300 to 400 million yuan. The 500 million yuan mark is really not a problem.

Seeing Li Jiahang’s pale face, Boss Wei smiled contentedly.

"I remember you wore a cheongsam in Love Apartment. How about I prepare a JK for you this time? Or a pair of black stockings?"

(End of this chapter)