After years of competition, the video industry has already formed a preliminary structure. Needless to say, the major giants are not to be trifled with, and those who can gain a foothold are no pushovers.
After the subordinates introduced the product to a circle, the amount of money used for the acquisition was secondary; the key was whether the other party was willing to sell it.
Wei Yang looked through the relevant information carefully. He had some understanding of many aspects before, and this time he conducted a more systematic and comprehensive analysis.
First of all, let him pass it directly on Qvod!
At this stage, various video websites have begun to prepare for the action. Even in the second half of last year, Qvod had already been affected a lot, and now it has basically entered the early stage of the general offensive.
If nothing unexpected happens, KuaiBo is basically finished. At least Boss Wei doesn't have the ability to bring it back to earth safely.
There is no way. Although Kuaibo serves the public and has done immeasurable good deeds for countless male compatriots, it does poke a hole in the lungs of other video websites.
In the copyright wars of the past two years, several video websites spent so much money that they were almost broke. As a result, Kuaibo was frantically taking advantage of them behind the scenes and taking advantage of the film and television resources of various websites for free.
Who can tolerate someone taking other people's things and stealing their traffic?
More importantly, all companies are now interested in developing paid services, increasing VIP users, and cracking down on piracy with unprecedented intensity.
Under such circumstances, Qvod still insisted on offering free streaming services and naturally became a thorn in the industry's side.
In addition, it has been developing independently, has no big backing, and likes to play edge balls, with a lot of handles under its butt. So LeTV took the lead, and other companies rushed in and easily put it to death.
So from the beginning to the end, Kuaibo was not in Wei Yang’s plan. This style was too prominent and he couldn’t change it.
Qvod Pass, the possibility of Sohu is also extremely low!
Although Zhang Huli is now in decline, with the three major portals at the bottom, it is being left behind by its "younger generations" such as BAT.
But a lean camel is still bigger than a horse. Sohu's foundation is not bad. Its current market value is more than 10 billion yuan, and it is still a well-known Internet company in the industry.
Sohu Video is also the leader among second-tier video websites, second only to the four giants Youku, iQiyi, Penguin and LeTV.
Therefore, Sohu.com has not reached the point of running out of ammunition and food. Zhang Huli also has his own pride and still feels that there is a chance to save the situation and return to the top. It is impossible for him to give up control easily.
For Wei Yang, the truly reliable targets are the lower-level PPTV, Fengxing.com and 56.com.
56.com is the easiest to take over, but it has the most problems and is the smallest in size, based on Wei Yang's team's contacts and rough estimates.
It is expected to win with 12 to 15 million US dollars, and no more than 20 million US dollars, which is a maximum of 120 million yuan converted into RMB according to the current exchange rate.
This does not mean that 56.com is small in scale. When Renren acquired it in 2011, it was valued at US$80 million.
Logically speaking, after several years of development, 56.com's valuation should have increased significantly.
However, the competition among video websites is too fierce nowadays, which has led to 56.com being constantly squeezed out and suppressed. The development environment is difficult and it is naturally not favored by the industry.
The parent company does not want to invest any more money and is eager to get rid of this hot potato, but there are only a few buyers and it is impossible for them to take over at a high price, so the price is pushed lower and lower.
For Blue Whale, 56.com is far from the size it requires. No matter how low the acquisition price is, it will be useless because it still has to invest money. The essence is the same.
Wei Yang would like to use money to exchange for time, so naturally he is unwilling to spend the effort.
However, due to its easy operation, it is still listed as the last choice, in case the other websites fail to work, then all will not be in vain.
After all, no matter how small 56.com is, it is still a website with a certain influence in the industry, which is better than Wei Yang starting from scratch.
The first three are not appropriate, so the remaining choice is simple: choose between PPTV and Fengxing.com.
These two websites have their own advantages and disadvantages. Wei Yang personally prefers PPTV.
This is also a relatively old video website, with a predecessor established in 2004, earlier than Youku and Tudou.
The advantage is that the technical level is first-class in the industry, and can even compete with several giants.
Moreover, the development is not entirely focused on online, but also has certain strengths in channel television. One of its important strengths is live video, which occupies more than 60% of the Internet market and has a great influence among sports fans.
The disadvantage is that due to various reasons, it has not formed its own website style.
Except in the sports field, it does not have many regular users. It is more like a player than a video website.
For Blue Whale, this is actually a good thing. One provides technical traffic, and the other provides content, which complement each other.
If Blue Whale really wants to create a fixed style, it will be difficult for it to start, otherwise the changes will be too big and it will easily lose old users.
Like PPTV, except for sports users, most people use it as a player and do not have a deep impression of the website itself. It is more convenient for Blue Whale to slowly adjust the layout without resistance from old users.
Not only is the style suitable, but PPTV itself is also of good size. It is considered to be one of the top second-tier websites, with a current market value of around 3 billion.
If Blue Whale can acquire PPTV, after digesting it, it will be able to form platform influence at the fastest speed and achieve Blue Whale's strategic goals.
If the acquisition goes smoothly, Wei Yang will be confident that he can squeeze out Sohu in a short period of time and secure his position as the leader among second-tier video websites.
If they are lucky in the future, they may be able to replace LeTV and become one of the four giants.
It can be said that after repeatedly comparing the information, Wei Yang almost put other websites aside and was thinking about how to get PPTV.
This is not an easy task! Not long ago, the website changed hands and the control fell into the hands of Suning.
I mentioned earlier that Suning does not attach much importance to PPTV, but this is only relatively speaking.
Suning's current core business focus has gradually shifted to e-commerce, but it has not abandoned its original home appliance business. Instead, it has formed an offline and online combination, striving to create advantages unique to Suning.
The reason why Suning acquired PPTV is that it wants to compete with LeTV and build Suning's unique home appliance + website Internet terminal ecosystem.
Many people still buy into Boss Jia's rhetoric and some even follow his lead.
Unfortunately, LeTV encountered problems later and all the ideas collapsed, leaving only Suning to stick to this strategy.
Unfortunately, they took the wrong approach. Suning did not develop PPTV itself at all, but only used it as a broadcasting platform for major websites, tending towards video hardware, and was also outperformed by Xiaomi TV and other home appliances.
Later, PPTV simply transformed into an online sports live broadcast software, and managed to survive for a while.
But when Suning declined, PPTV's sports market was occupied and divided up by Penguin, iQiyi, Migu and others, and the website became even more half-dead, with its homepage full of low-cost dramas with main themes that mainstream websites don't care about.
From this perspective, Wei Yang's acquisition of PPTV is a good thing for the website.
Although he was not sure whether he could succeed in building the website, it was at least better than being in Suning's hands.
"Suning has a really big appetite. It's engaged in e-commerce, video websites, offline retail and home appliances. Isn't it afraid of getting into trouble if it takes too big a step?"
Realizing how difficult Suning was, an executive couldn't help but grumble, and Wei Yang shook his head.
"The integration of offline and Internet is the general trend. Suning's overall strategy is sound and has great transformation potential."
This is also the reason why Suning is highly respected by the industry and capital. It is difficult to turn a big ship around, and not all giant physical enterprises have this courage.
But courage is courage, and operation is operation. The grand strategy is fine, but the specific implementation is two different things.
Anyway, in Wei Yang's impression, Boss Zhang is only slightly better than Boss Xu, and he might even end up like the former...
But that was a later thing. Now Suning is making great strides. Wei Yang doesn't have much confidence in this acquisition, but he will not give up easily.
"Our advantage is that Suning pays limited attention to PPTV and only sees it as part of its strategic improvement. For us, PPTV is a must-have and a top priority for future development."
"For this, our determination and preparation will cost Suning nothing."
Wei Yang mobilized the senior executives and the acquisition team, and everyone's morale was boosted a lot.
Read the original text at Liu#9@书/吧!
Yes, Suning is not easy to mess with, but the boss is no pushover either. Moreover, Blue Whale has been planning for a long time and has mobilized a lot of funds and resources.
The business world is unpredictable. There are many examples of small companies trying to win big by taking advantage of big companies. Besides, the blue whale is not a snake at all, it is at least a dragon...
…
An acquisition worth billions cannot be completed in a short period of time, and Wei Yang did not follow it all the time, after all, he is a layman in this area.
What he should really do is to coordinate funds and connections.
The more money and the wider the network, the more beneficial it is for the acquisition. So even though Wei Yang rarely shows up, he is the core of whether this acquisition can be successful.
It was not until this time that many people around Wei Yang realized how rich Boss Wei was.
Just for Blue Whale, Wei Yang took out 1 billion in cash, and the remaining amount is more than enough to support the company's continued development.
This amount of money would make film and television companies jealous, but it is really not worth making a fuss about.
Blue Whale is a well-known cash cow with a high rate of return on projects and a fast capital recovery rate. Especially after the copyright prices skyrocketed in the past two years, it has made a lot of money.
Last year, Blue Whale earned hundreds of millions from "Running Man" alone. The most important thing is that the second season will be recorded soon, and advertisers and platforms are rushing to give money to Blue Whale.
Projects such as "Joy of Life" and "Lost in Thailand" have made Blue Whale earn a lot of money. Even though a lot of expenses and dividends were paid, the remaining amount is still astonishing.
More importantly, now that Blue Whale has merged with Coral Entertainment, more and more people are able to take on the project.
The combined profits of several projects such as "The Journey of Flower", "Fall in Love with You" and "Swords of Legends" exceed 100 million yuan per show on average. Previously, Rouba's variety show became very popular, and the TV series he starred in was also sold at a super high price.
1 billion in cash would be a miracle for other film and television companies, but for Blue Whale, it is still not the limit.
For acquisitions, 1 billion in cash can leverage 2 billion or even more funds. Some people who know how to play it dare to launch an attack on a company with a value of tens of billions with only a few hundred million.
However, Boss Wei is a cautious person, and most of the companies he owns are asset-light, and the PPTV he is targeting is not an entity.
In addition, Suning is also a well-known large company. In order to ensure the success, Wei Yang raised another 1 billion in cash from his own company and multiple sources.
In addition, Wei Yang also made a lot of backup plans. Not only could he mobilize 500 million to 1 billion yuan of funds at any time, he also found some reserve shareholders and had hundreds of millions of yuan in reserve support at any time.
Since this amount of funds was not enough to acquire PPTV, Wei Yang thought that he should just keep it for Suning and turn to buy Fengxing.com or 56.com.
In February, the festive atmosphere of the Spring Festival has not yet faded, and the afterglow of "Joy of Life 3" and "Mu Mansion" has paused for a while.
It’s finally time for other TV series to be broadcast online.
Blue Whale, which is bound to make a big splash this year, started off by launching Tang Yan's "Why Sheng Xiaomo".
Although Tang Yan was stepped on by Xiao Zhao to get to the top not long ago, no one would really underestimate her.
The "Joy of Life" trilogy and last year's "Tiny Times" movie have allowed her to firmly maintain her position as a top-tier star, and she has even become the gatekeeper of the first echelon of popular female stars.
Nowadays, Tang Yan’s new work is being broadcast, which is an adaptation of the much-talked-about Gu Man online novel. One can imagine the attention that “Silent Separation” has received.
This drama was jointly broadcast by Anhui Province and Jiangsu Province. The online platform was Youku. The platform foundation was very good, and naturally it achieved good results.
The ratings on the first day exceeded 1, and then reached an average rating of 1.2 in just three days, ranking first during the same period.
What is more worth mentioning is the online playback volume, with the highest daily playback volume reaching 250 million. This data is unique in recent years, and only the "Joy of Life" series can barely suppress it.
The subsequent data performance did not disappoint the popularity of the first broadcast.
Halfway through the broadcast, the average viewership will reach 1.5, and the number of online broadcasts will exceed 1.5 billion.
No.1 on TV during the same period!
The most popular one on the whole network!
Tang Yan's popularity and reputation also skyrocketed because of this. It's a pity to say that she has played many classic roles, but few of them are leading roles. She is basically the second female lead.
This is the case with "The Legend of Sword and Fairy 3" and "My Love from the Star".
"Joy of Life" and "Tiny Times" are very popular, but the former is Liu Shishi and the other is Da Mimi.
As a result, Tang Yan is sometimes jokingly called the eternal second place, and it is said that she cannot be the female lead unless she plays the silly and sweet role in "The Three Daughters of the Xia Family".
This is also one of the reasons why she was suppressed by Xiao Zhao. After all, you are a supporting role, while he alone carries the ratings, and the quality of his work is really not comparable.
In this "Fall in Love with You", Tang Yan, as the heroine, can finally hold her head high.
In addition, with the recently aired "Joy of Life 3", Tang Yan, who played Haitang Duoduo, is already quite popular. The combination of the two has made her one of the most popular artists nowadays.
Tang Yan and her fans were so happy that they immediately went to find Xiao Zhao's fans to settle old scores.
Xiao Zhao ignored it. This situation was a round-by-round system. There was no need to fight back when the other party was on the rise. Once her "The Journey of Flower" was broadcast, the final accounts would be settled naturally.
(End of this chapter)