In fact, Suning is not a fool. It certainly knows that Blue Whale will leverage its content advantages to produce and sell its own products, and has already made relevant preparations.
But no one expected that Wei Yang would come up with so many resources right from the start, and he did not hide it at all, laying out his plan clearly.
So after a brief moment of frustration, they calmed down.
From the moment Wei Yang was confirmed to become a shareholder, both sides decided to engage in a war of attrition.
Even if Wei Yang can save a lot of money with the content, it is impossible to offset all of it.
If PPTV wants to develop and even compete with other giants, it will require massive amounts of funds and resources in the future, and Blue Whale alone will have a hard time supporting it.
Don’t forget that Blue Whale itself is also developing and it is impossible to invest all its funds in PPTV.
Moreover, Suning does not believe that the Blue Whale project will continue to be successful.
Once a project fails, or PPTV's revenue fails to meet expectations, Suning can use this as an opportunity to launch an attack, suppress or boycott it, and create difficulties for Blue Whale's "self-production and self-sales" strategy, thus forcing Wei Yang to be unable to provide blood transfusions calmly.
For Wei Yang, PPTV and Blue Whale are one company, but for PPTV itself, Blue Whale is just a related partner.
Theoretically, as long as Blue Whale’s content production is not good, PPTV can abandon it.
Moreover, from the perspective of its own development, it is only a matter of time before PPTV imitates several other websites and starts to create its own content, which will also affect Wei Yang's plan.
All these factors make Wei Yang's strategy tricky, but at most it gives Wei Yang more bargaining chips, which is not insurmountable in Suning's view.
As I said, Suning is very proud, and its confidence comes from the Suning base.
Last year, Suning was ranked first among the top 500 private enterprises in China, beating Lenovo and Huawei, with annual revenue of over 230 billion yuan. Blue Whale did not even make the list, and its revenue data was pitifully low.
The No. 1 private enterprise vs. the “minions” that are not even among the top 500
The advantage is mine!
If Wei Yang knew what Suning was thinking, he would laugh to death. Just calculating the revenue without considering the gross profit margin, net profit margin, liabilities and cash flow is pure hooliganism.
Wei Yang did not want to argue about how big Suning's foundation was; he only cared about how much Suning could invest in PPTV.
Even if the revenue is 1 trillion, it will be useless if you are not willing to invest money in this project.
All the calculations and plans are empty, the real victory or defeat still depends on money!
Under Wei Yang's arrangement, Blue Whale began to contact PPTV for projects such as "Gu Jian Qi Tan", "Dad is Back" and "Running Man 2".
In this regard, Wei Yang is also very clear that PPTV is not his own business, so he has no need to save money for Suning.
Therefore, Blue Whale’s price was very high, so high that PPTV couldn’t help but tremble when it saw the price.
Take the ace "Running Man 2" as an example. Not counting those small requests, the copyright purchase alone was priced at a sky-high price of 180 million.
If an agreement is reached, PPTV’s book funds will be directly used up by nearly 1/5…
PPTV obviously cannot accept this price. They hope to lower the price and even want to play the emotional card with Wei Yang, but Wei Yang ignores them and Blue Whale is even more determined.
You think it’s expensive, and I think it’s expensive too!
Don’t you see how much money we spent on production and promotion alone? This was last year’s phenomenal show. Is there any other variety show as popular out there?
The Blue Whale negotiating party was very arrogant. Without Boss Wei’s help, PPTV would not even be qualified to compete.
This is not just picking faults. Many people in the program team dislike the small size of PPTV. If it were not for the major future strategy of Blue Whale, "Running Man 2" really did not want to cooperate with it. Fortunately, the previous work performed very well, otherwise it would be difficult to negotiate the sponsorship fee.
After being hit back by Blue Whale, the senior management of PPTV looked unhappy, but they really had nothing to say.
Because "Running Man" has the confidence. They have negotiated more than 200 million yuan for the sponsorship fee for the second season alone. It is not an exaggeration to ask for this price from PPTV.
And frankly speaking, this is a great bargain. "Running Man 2" is expensive, but its traffic and popularity are also high.
If this project can be won, it will not only start PPTV's transformation journey, but also attract a large number of new users. At the same time, the website can also use it to attract advertising, and if it is handled well, it can even make back the expenditure.
Penguin, iQiyi and Sohu have all achieved this before. The effect of a phenomenal ace variety show is terrifying.
Therefore, PPTV is really lucky this time, otherwise such a top-notch quality project would never have been given to a second-tier video website with little money and power.
Based on this point, no matter how high the price Blue Whale offered, PPTV would grumble but still nod quickly.
In addition, cooperation has been reached on projects such as "Gu Jian Qi Tan" and "Dad is Back" one after another. PPTV is spending money like water, but it is also painful and happy.
Although the money is gone, with these high-quality projects, market share and traffic will increase significantly, and then they will all be money.
As soon as Boss Wei made a move, the website traffic increased significantly and it won many high-quality projects in succession.
PPTV, which Suning had not made any significant changes in half a year, has achieved great success in a short period of time under Wei Yang's leadership and has a bright future.
Even without deliberate publicity, Wei Yang's prestige within PPTV has greatly increased.
At least the old employees have begun to lean towards Boss Wei, believing that he is the leader who can lead PPTV to rise. Even within Suning, there are people who are shaken in their hearts, but they have not shown it for various reasons.
But if this continues, some people may turn against us in the future.
We are all workers anyway. The salary and bonus are sufficient, and there are opportunities for promotion. It doesn't matter who we work for.
PPTV was excited, and Wei Yang was also happy. The 500 million yuan he had invested in PPTV had been earned back, and he also made a lot of money from Suning.
He thought about finding some excuse later and asking Suning to invest another 500 million yuan each to add more film library to PPTV and not fall behind in technology upgrades.
After this wave of high-quality projects is finished, the next large-scale cooperation between Blue Whale and PPTV will begin again, and he will have money to invest again by then…
…
While Wei Yang was busy acquiring and rectifying PPTV, a big scandal broke out in the entertainment industry.
Wen Zhang, a well-known good man and good father in the entertainment industry, was put on the face and opened by Zhuo Wei, staging the famous scene seen on Monday.
Thanks to Boss Wei, Wen Zhang has been promoting his image as a "wife-loving and family-loving" man over the past few months. In addition, Ma Yili is expecting her second child, which indirectly proves the relationship between the two and allowed Wen Zhang to gain prominence.
In an interview not long ago, Wen Zhang publicly thanked his wife for her dedication and even choked up at one point.
At that time, there were a large number of "interested people" who wanted to use this opportunity to drag down Wei Yang and other scumbags.
Unfortunately, Wei Yang was planning to acquire PPTV at the time and had a very high reputation, so it was a pity that it did not affect him much, which made Boss Wei feel a little uncomfortable.
The harder you step on him, the more he will feel justified in kicking you when you are down...
Even though this incident is not as sensational as the "XX Gate" incident, it is still the era of Weibo and everyone is watching the show, not to mention that it was a popular male star who was a good father and was in trouble.
As I said, most people like to create gods and even more like to destroy gods.
When Wen Zhang was at the peak of his career, he was the most popular young actor born in the 1980s with the best acting skills. He was very popular and had a harmonious family. But as an actor, he was not much worse than Wei Yang.
Now the reputation has turned around, and in just a few days it has become a stinky piece of shit that everyone hates.
All kinds of scandals about him being a big shot were exposed, his image and reputation plummeted, all major film crews avoided him, and even his mentor Zhao Baogang said frankly that he dared not use him lightly.
Of course, it must be pointed out that Wen Zhang’s miserable end was not entirely due to being destroyed as a god, but was largely his own fault.
First, the character's setting is too bad.
The character of a good father and a good husband was not given to him by Wei Yang, but he has always claimed to be so.
The impressions and reactions caused by a scumbag cheating, an ordinary person cheating, and a good man recognized by everyone cheating are completely different.
A bad guy can become a Buddha immediately if he puts down his knife, but a good guy will be considered an unforgivable criminal if he makes a small mistake! Second, Wen Zhang is too domineering and usually offends too many people.
Read the original text at Liu#9@书/吧!
This guy is frivolous and arrogant, and is recognized as difficult to serve in the circle. This time, it was revealed that he insisted on eating oil-splashed noodles in the middle of the night, forcing the crew to run all over the city, and that he had to drink hand-ground coffee, otherwise he would not cooperate with interviews and other explosive news.
This guy has a lot of enemies, including staff, fellow artists, companies, and crews. With such a good opportunity, who wouldn't want to give a few slaps to a drowning dog?
Wei Yang is one of them, and as far as he knows, many companies and artists are involved, either out of personal grudges or wanting to pull him down to their place.
Of course, it’s not that no one wanted to save him, but by comparison, the number of people willing to help him was far less than the number of people he offended.
Third, he betrayed his wife Ma Yili and was abandoned by everyone.
As mentioned before, Wen Zhang's success was to a certain extent due to his wife, so his behavior is tantamount to ungratefulness.
Not to mention that Ma Yili is currently pregnant, which is even more serious in nature and has directly led to disappointment and disgust among Ma himself, his fans, and many of his friends and connections.
At the critical moment, Ma Yili stood up to express her support for Wen Zhang and was even praised for her outstanding public relations.
However, although Ma's remarks seemed to help Wen Zhang, they also made the public's view of Wen Zhang even worse.
Your wife is so good, why do you betray her? Are you still a human being?
Taking into account many reasons, Wen Zhang was beaten so badly that he had almost no power to fight back. Later, he became a representative of the cheating faction and was in a difficult situation.
Wei Yang was originally very interested in watching Wen Zhang's failure, but later he became a little bored.
It's not that he was soft-hearted and couldn't bear to do it. He even had someone take a screenshot of a photo of Ma Yili going to the hospital "alone" with a big belly. He took the photos out of context and tried to stir up trouble. The petty-minded Boss Wei never shows mercy to his enemies.
But no matter how cruel he was, seeing Wen Zhang in such an embarrassing state, Wei Yang couldn't help but feel sympathy for him and thought of himself.
His behavior is in some ways worse than Wen Zhang's. If Wen Zhang ended up like this, would he still have a way to survive in the future?
So in the midst of his busy schedule, Wei Yang was one of the very few people who spoke publicly for Wen Zhang when facing interviews with reporters.
"From a professional perspective, Wen Zhang is a very good actor. I have always supported the separation of actors' professional and personal lives. As long as he has not committed any crime or made any principled mistake, we should not condemn him to death. He is still young and should be given a chance to correct his mistakes..."
Wei Yang's statement was beyond many people's expectations. Many people dug up old news in which Wen Zhang had previously clamored for Wei Yang, as well as the slander from fans and press releases, and praised Wei Yang for his magnanimity.
Some people also saw through the trick and directly exposed Boss Wei's mask.
This guy is not speaking for Wen Zhang, he is paving the way for himself, creating a relaxed public opinion environment for the scumbag, which will help him to make up for his mistakes in the future.
Wei Yang didn't care whether outsiders could see his purpose or not.
Anyway, no matter what happens behind the scenes, he will support the "scumbag" in public, and he doesn't care even if he has to bear some negative impact for it.
The tragic example of Wen Zhang’s character collapse was right in front of him, and it was impossible for Wei Yang not to learn a lesson.
If you pretend to be a good person and openly criticize Wen Zhang at this time, and something happens to you later, the more high-sounding your actions are now, the more miserable you will be when you get slapped in the face later.
So he would speak for Wen Zhang, further lowering everyone's impression of his integrity.
If something is revealed in the future, people will despise it, but they won’t make a fuss about it.
Wei Yang is a scumbag, so it's normal for him to do these things! No matter what Wen Zhang said, this matter has nothing to do with Wei Yang. After supervising the smooth progress of PPTV's early work, Wei Yang set off to Hengdian to participate in "Nirvana in Fire".
The crew of "Nirvana in Fire" started filming in March, and the early stage was mainly spent on shooting the scenes of the second male lead Wang Kai and others.
Wei Yang joined the crew in April, and Liu Shishi, who plays the female lead, joined later. She doesn't have many scenes, so there's no need to rush. She just finished her work and is on vacation with her parents.
There is a lot of attention paid to "Nirvana in Fire", after all, it is Wei Yang's new work after the "Joy of Life" series.
As a result, as soon as he joined the team, he received group interviews or exclusive interviews from many media outlets. Wei Yang, who could not avoid it, also answered some questions accordingly.
Compared to Nirvana in Fire, the acquisition of PPTV is the real hot topic.
However, Wei Yang seldom talks about this matter, including now he also excuses himself that he is preparing for rectification, asking everyone to look forward to it. He also hints the media to shift the topic to "Nirvana in Fire" and acting.
"I got the copyright of this drama very early, and the preparation period was even earlier than that of Joy of Life."
"I wanted to give up this project at one point, mainly because I felt that there were too many political plots in ancient costume dramas, but the script of Nirvana in Fire really moved me, so I accepted the script."
"We have assembled many talented actors for this drama. Some of them we work with frequently, such as Mr. Wang Jinsong, and some are working with for the first time. I am personally looking forward to it very much."
"The second half of the year will mainly focus on movies, and I also want to try online dramas. Yes, this is definitely because of PPTV."
“…”
The media is very interested in the web drama that Wei Yang mentioned. At this stage, web dramas are known for their large scale and almost no top stars participate in them. If Wei Yang "comes down to earth", it will be regarded as a precedent for web dramas.
Wei Yang also understood this. He had planned to act in a web drama before, but he had to give it up due to cost and various other reasons.
Now that we have PPTV and our own platform, many so-called obstacles are no longer a problem.
For the development of PPTV, Boss Wei does not mind "sacrificing" himself once, and the outside world and fans do not think that he is "condescending".
It’s just that Wei Yang hasn’t decided which web drama to shoot yet.
Now is a rare period of online drama boom, and the standards and censorship are much looser than in later times. Wei Yang naturally wants to take advantage of the opportunity to make a big splash and expand PPTV's influence as much as possible...
(End of this chapter)