Chapter 430 PPTV's Leader and the New Era



"Old Sun, where are you going?"

Wang Gan greeted him, and the latter smiled and said, "Boss Li asked the senior management to hold a meeting."

"A meeting between the top management? I didn't receive any notification."

Wang Gan was confused. PPTV's trump card now is sports, which involves many overseas sports copyrights. His overseas business unit has a very high status. If the top management holds a meeting, he will definitely be there.

But soon, Sun Hai and Wang Gan both realized that this senior executive was not that senior executive.

Wang Gan is from Suning, and this was directly ignored!

Realizing this, Wang Gan's face turned pale, and Sun Hai felt a little embarrassed. He was an old employee of PPTV and just wanted to do his job well. He had no intention of getting involved in the dispute between the new boss and the old one, so he just laughed it off and quickly slipped away.

After Sun Hai left, Wang Gan could no longer control his temper and glared fiercely at the conference room not far away.

"Li Ji, wait and see."

"Just wait and see."

In the conference room, a fair-skinned middle-aged man wearing glasses lowered the window blinds with a calm expression.

It's already destined that we can't live in peace, so why are you still hiding it? It's obvious that they are targeting you.

It would be best if you were angry and made some mistakes, so that I could give you a reason to act. I think several departments should take it back.

This person is Li Ji, whom Wang Gan mentioned just now. He is the current Chief Operating Officer of PPTV and is just 35 years old.

This age is not considered young in the Internet industry. You can start considering optimization before you reach the management level.

However, Li Ji does not have to worry too much about being unemployed in middle age. After entering the industry for several years, he has already reached a senior position and has an impressive resume.

He has worked for three video websites, namely Sohu, Tudou and LeTV. In the first two companies, he was an employee or a middle-level leader, but when he jumped to LeTV, he was already a mainstay.

When LeTV was rising, it defeated various websites with "My Love from the Star", and Li Ji was a key figure.

He is specifically responsible for publicity and offline promotion, and has made great contributions to the popularity of the TV series and the traffic to the website.

Yes, from that moment on, this person came into Wei Yang's sight.

After that, Blue Whale and LeTV had a honeymoon period, and the famous "Joy of Life" trilogy was also acquired by LeTV at this time.

During this period, Li Ji played a lot of roles, and even later on he became the person in charge of confronting the Blue Whale.

This also made Wei Yang's impression of him deeper and deeper!

After acquiring PPTV, Wei Yang had no shortage of trusted subordinates to help supervise and even manage some of the company's affairs, and he could also finalize some major development strategies.

But the specific planning and implementation require professionals to take the helm.

For example, Wei Yang can instruct PPTV to acquire "Running Man 2", but how to make the most of this program and attract traffic to develop the website requires knowledge.

In addition to these flagship programs, how to arrange other secondary projects, how to select film libraries, how to use funds more effectively, how to compete with peer websites...

Wei Yang doesn’t know whether he has time to take care of these things, and the key is that he may not understand all of them.

PPTV originally had quite a few old employees, but Boss Wei did not understand them and did not necessarily trust them.

Therefore, Wei Yang could only set up his own team, cultivate his own talents, manage and absorb old employees, and finally make PPTV completely Wei-owned.

Li Ji is the core leader chosen by Wei Yang.

His position as COO was nominally lower than that of chairman and CEO, but in reality, Wei Yang brought him to the board of directors, gave him the title of executive director, and delegated some of his own chairman's powers to him, allowing him to suppress the Suning group.

In other words, Li Ji is now Wei Yang's agent at PPTV. When Wei Yang is not around, he is the actual boss.

Wei Yang also told him the truth: if he could develop the website well and kick Suning out, Li Ji would be a real CEO and would not lose any power, status, salary and shares.

It was precisely because of this that Li Ji chose to resign from his position as a senior executive at LeTV and join PPTV.

At LeTV Video, his path to advancement was basically blocked. No matter how great his contributions were, he could not become the boss, and even being the third in command was in danger. After coming to PPTV, Li Ji had the hope of being second only to the leader and taking charge of all the power.

"Are you interested in becoming the head of a video website giant?"

This was the big pie that Wei Yang painted for Li Ji. Even though he knew that there was a big enemy, Suning, and the future of the website was unclear, he still couldn't resist the temptation.

Of course, there are two other reasons.

One is that Li Ji has doubts about LeTV's development. As a senior executive of the company, he knows a lot and can still see some problems. LeTV's development is obviously distorted. It would be fine if it can survive, but once it explodes, it will be a disaster.

There was no way out, and Li Ji was worried but there was nothing he could do. But now that he had safely landed on the shore, he naturally didn't want to gamble with Boss Jia.

Another thing is that Li Ji had dealt with Wei Yang before. Boss Wei was deeply impressed by him, and he was even more impressed by Boss Wei.

No one knows better than him how much contribution Wei Yang made to the rise of LeTV. He witnessed with his own eyes the ways in which Boss Wei could turn things around.

The term "fanboy" may be a bit exaggerated, but Li Ji really admires Wei Yang very much, and even worships him a little.

Li Ji would definitely not be optimistic if others started video websites, because the market has been almost divided up and it would be difficult for new websites to stand out.

But Wei Yang is different. Li Ji believes that he can create miracles and is optimistic about the development of PPTV. So considering the above reasons, he resolutely comes to join Wei Yang.

Wei Yang did not disappoint him! In addition to setting some major directions and related requirements, he delegated a lot of power, leaving aside the Suning group, and he basically had the final say over the entire website.

A gentleman will die for his friend!

At Li Ji's level, he is not so sentimental and naive, but he is still more or less touched by Wei Yang's trust.

At the same time, he also understood that Wei Yang's power and trust were not given for nothing, and he had to make some achievements.

If he does a good job, everyone will be happy. If he does not do a good job, Wei Yang may replace him at any time.

Li Ji, who had dealt with Wei Yang, knew very well that the young man was not only powerful but also ruthless enough, possessing the advantages and ruthlessness of a mature businessman.

So since taking office, Li Ji has been working diligently, revamping the website, recruiting old employees, fighting against Suning's power grab, and implementing Wei Yang's plans and layout.

Fortunately, he was not alone. He was not the only one who was poached by Wei Yang. There were also Wei Yang's confidants, who were his helpers and comrades-in-arms.

After a while, more than a dozen people sat in the conference room, basically the heads of various departments.

Li Ji sat in the first seat, surrounded by people from Wei Yang's faction. The rest were PPTV veterans like Sun Hai. It can be said that all executives who were not from Suning were present.

"No one from the Variety Department came?"

As the meeting time was approaching, Li Ji discovered that one person was missing, so he asked the second female executive on his right, who was in charge of administration.

"Manager Yan seems to be feeling unwell..."

It sounds like an excuse, and it is understandable. It is indeed not kind of Li Ji to do this, so people can't help but feel uncomfortable or try to avoid suspicion.

"If you are not feeling well, take a rest. I will approve a long vacation later and ask your deputy to come to the meeting."

What Li Ji fears least is that Suning will play this trick. He hopes that everyone will leave so that he can just kill the matter and let his deputy take over.

Wei Yang's faction naturally insisted on supporting Li Ji, and the old people from PPTV were too lazy to care and just watched the fun.

Although Li Ji seemed aggressive, he only targeted the Suning group and placed the struggle at the top level. He didn't care as long as the middle level behaved honestly, let alone the bottom level.

So although it may seem lively, it does not affect the internal operation much. Just like now, if you dare to give up, I will directly let someone take over and seize power.

It's ugly, but it works! Taking advantage of Wei Yang's reputation and good situation, Li Ji, holding the power of the board of directors and the help of many executives, pulled a group to beat a group, and squeezed Suning's group hard.

After a while, when the deputy of the variety show department came over, Li Ji directly called for a meeting.

Read the original text at Liu#9@书/吧!

"Today, let's talk about "Dad is Back". This is the first key project of our website..."

When Li Ji was in the meeting, the Suning group also learned the news, and Manager Yan, who had been deprived of power, was almost furious.

Others were also very indignant. A few people led by Wang Gan went directly to find CEO Lu Yan, hoping that he would come forward to suppress Li Ji.

"How can he manage the company like this? He is so blatantly trying to split the company. His shares, surnamed Wei, are not even at the point of absolute control."

"That's right. Whether it's convening a board meeting or using other methods, we must suppress Li Ji's arrogance."

"PPTV is not Wei Yang's one-man show, nor is it Li Ji's. This kind of COO should be dismissed."

“…”

Everyone in Suning was excited, and Lu Yan was very troubled. Of course, he was not happy with Li Ji's behavior, but he had no choice.

Not to mention that the board of directors was suppressed by Li Ji, the key point was that Wei Yang's previous series of operations had left Li Ji with a very good situation.

Almost all the middle and lower-level employees and old employees of PPTV have returned and strongly support Li Ji's work.

Although Sun Hai and other PPTV veterans kept saying that they would not take sides and would just watch the show, they obeyed Li Ji's orders and cooperated in all meetings and work, which invisibly showed which side they were on.

Li Ji has the support of the board of directors above and the support of the grassroots. Most of the middle and senior management are also inclined towards them, and they can obey his orders as easily as they please.

On the contrary, CEO Lu Yan encounters setbacks from time to time. How can he fight with Li Ji?

More importantly, Wei Yang and PPTV are ready to reach an agreement.

PPTV will settle the payment as soon as possible and transfer the money to Blue Whale. After the tax and other matters are sorted out, Wei Yang will come forward to raise funds and transfer the second investment as soon as possible.

This is done to ensure that PPTV has sufficient funds for development as much as possible.

Under normal circumstances, it would be impossible for a collaboration of this magnitude to be settled so quickly, but with Wei Yang operating in the middle, both parties gave the green light.

This also resulted in Wei Yang's next capital investment being faster than expected.

But the key point is that Wei Yang is just transferring money from one hand to the other, as long as the financial speed is fast, but Suning is paying real money.

The first 500 million was paid easily because Suning had been prepared for it a long time ago, but they didn’t expect Wei Yang to pay the second one so quickly.

In addition, Wei Yang's bold move caused some objections within Suning, and some people felt that it was too unprofitable to do so, which directly led to the second round of funds being slower than Wei Yang's.

This is a good thing for Wei Yang. He hopes that Suning will be slow and not spend money. Without money, his shares will be diluted.

But Suning didn't want to dilute, so he instructed Lu Yan to do everything he could to delay.

What good solution does Lu Yan have?

But he could only curse the headquarters for being rude while trying to find a way to deal with it. It was hard to say whether it would succeed or not, but he certainly could not easily come into conflict with Li Ji, otherwise Li Ji would definitely start arranging share adjustments immediately.

Lu Yan even suspected that Li Ji was so arrogant because he knew that he might give in.

But whether this is the case or not, Lu Yan does need to appease his subordinates and avoid escalating conflicts when the headquarters is uncertain about the timing of the second round of funding investment.

"Don't worry. If God wants someone to die, he will make him crazy. Li Ji has made drastic changes to the website and the company. We are not the only ones who have a problem with him."

"The newly revamped website will be launched soon, and projects such as 'Dad is Back' will also be launched one after another."

"We don't need to rush into a head-on fight with them now. We can only start our attack when Li Ji's plans are frustrated."

“…”

Lu Yan tried his best to persuade his subordinates. Although everyone was not satisfied with his "weakness", they agreed to keep the troops in place for the time being and wait for Li Ji to fall before taking action.

As for what would happen if Li Ji succeeded? They subconsciously didn't think about it. They were almost ostracized. If Li Ji succeeded, PPTV would have no chance of survival.

Afterwards, Lu Yan still went to Li Ji to discuss the matter of Manager Yan, but was rejected neither softly nor hard.

"I didn't fire him. That's the board's right. I just asked him to take a vacation because he's not in good health. Our company needs humane management. It would be troublesome if we overworked our employees and made them sick."

Lu Yan looked unhappy when he left, but Li Ji had a sarcastic look on his face.

As the CEO, if Lu Yan really confronts him head-on and confronts him on everything, Li Ji will actually have a lot of headaches. After all, he has a lot of shares in Suning, and he does not have an absolute overwhelming advantage in terms of senior management.

But he chose to use stillness to overcome movement and to strike back after being attacked, so it's no wonder that Li Ji launched a massive attack.

Lu Yan was right about one thing: Li Ji's current domineering and aggressive attitude was caused by him.

It is no wonder that Suning has not seen much progress in the six months since it acquired PPTV. On the one hand, it is due to the wrong development route, and on the other hand it is also related to the mediocrity of its managers.

If they had a bit of that ability, it wouldn't have been so easy for Wei Yang to acquire the website before, or to accumulate huge internal prestige in such a short period of time.

In Li Ji's mind, Lu Yan and others would never be his opponents unless they received Suning's unconditional support.

He didn't take the opponent too seriously. In comparison, he was more concerned about PPTV's first battle after its transformation.

On April 20, 2014, PPTV was launched after undergoing some rectification, marking the arrival of a new fierce tiger in the field of Internet video websites…

(End of this chapter)


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