Chapter 432 Wei’s PPTV won the first battle!



"How on earth did you do that?"

Looking at Chen Kun appearing on the screen, Liu Shishi, who had just joined the crew of "Langya Bang", also raised her own questions.

Wei Yang held up two fingers: "Two words, spend money."

There are definitely things in this world that money cannot do, but in the entertainment industry, as long as you give enough money, you can do most things.

If we talk about defeating King Liu, it is still a bit difficult.

He is wealthy enough and is already one of the most famous people in the Chinese-speaking world. His base is incredibly stable, so the cost, exposure, and popularity brought by participating in variety shows are not very attractive to him.

But Chen Kun is different. Although he is currently the most popular young actor in mainland China, he is essentially still in the rising stage of development.

He is even not as good as Huang Xiaoming, because Huang Xiaoming is good at business and has participated in many business investments.

Although his wealth is far from comparable to that of Boss Wei, it is still considered a small part of his capital. It's just that he has little exposure in the entertainment industry, so it is not noticeable.

So Chen Kun is rich, but not extremely rich.

As long as you give him enough, he will be tempted, not to mention the exposure and popularity that comes with "Dad is Back".

How many people were made famous by those two ace programs last year? Take Lin Zhiying from "Where Are We Going, Dad?" as an example. He was once out of fashion, but now he has successfully become popular again and is very famous, earning a lot of income.

If these revenues and benefits are managed well, they will be much more than the announcement fees given by "Dad is Back".

Come to participate in the show, get a lot of money, and then hopefully become popular and take your career to the next level, and then make a lot of money later.

Not many people can resist this temptation!

Not to mention, there is not only money but also power.

What Wei Yang didn't say explicitly is that spending money can convince people of many things, but sometimes it also depends on who is spending the money.

As the entertainment giant that owns PPTV and Blue Whale, Wei Yang's current status in the entertainment industry is soaring.

As an artist, Chen Kun cannot ignore Boss Wei even if he has his own support.

It was still easy before. At worst, I would just not cooperate with you, Blue Whale. The entertainment industry is so big and I can still make a living. But now that Wei Yang has a platform, Wei Yang can do a lot to counterattack.

In a word, Wei Yang asked PPTV to let it be known that they would not accept any future works of a certain star.

Many film producers have to consider carefully, as there are many projects that cannot be sold exclusively, and it is impossible not to deal with PPTV. If they lose a business because of this, the loss will outweigh the gain.

This is still a single project. If Wei Yang is angered by this, the company will simply refuse to cooperate in the future and lose an important platform, which will be a big blow to the film and television company.

The entertainment industry is so big that Wei Yang certainly can't cover everything with one hand, but the entertainment industry is also so big that people don't have to be so stubborn as to employ you.

In the past, Blue Whale’s influence was enough to soft-ban some people.

Now combined with PPTV, Wei Yang can ban second- and third-tier stars with just one sentence, and even top stars can be tortured to death by him.

Wen Zhang was beaten up a while ago. It's not that no one saw Wei Yang's operation, but did Wen Zhang dare to speak out? In other words, he regretted provoking Wei Yang since the Blue Whale was growing stronger, not to mention now. Later, Wei Yang "spoke for him", and Wen Zhang and his wife Ma Yili even called to express their gratitude.

Even if I slap you a dozen times and then take out a sweet date, which may not even be given to you, you still have to thank me.

This is the current status of Boss Wei in the entertainment industry! So Da Mimi Studio came to join him without stopping, and Chen Kun and even Lu Yi and Hu Jun also showed up at Wei Yang's invitation.

Maybe in a few years, Wei Yang will be able to get King Liu here.

This is not bragging. In order to welcome the new era, King Liu has launched various collaborations with Douyin and started live streaming at an old age.

If Boss Wei manages PPTV well, he can form strategic cooperation with Bilibili and Toutiao in the future, and with the support of Blue Whale Film and Red Shark Games under Wei Yang, become a true video website giant, or even a giant in the entertainment industry.

At that time, Wei Yang sincerely invited him to appear on variety shows so that people all over the country could see his private state. I think King Liu would seriously consider it.

"His son is so big."

Liu Shishi did not ask Wei Yang how much money he spent, mainly because she was afraid of feeling bad, so she focused her attention on the show.

The setting of "Dad is Back" is that the father is alone at home with his children, taking care of their lives and having fun.

This is nothing for ordinary people, but it is still very interesting for artists, especially popular artists, because they spend a lot of time away from home and are rarely with their children, so it is still interesting to let them live alone.

This is also an observational reality show, satisfying everyone's desire to peek into other people's private lives.

Over the next ten years, this type of variety show continued to emerge in large numbers and had a very deep audience base.

Liu Shishi herself does not participate in variety shows, but she likes to watch this kind of variety show. When Lu Yi and Hu Jun appeared earlier, she made a lot of comments, ranging from the decoration and layout of the house to the family environment and the characters' personalities. It was so interesting.

However, when Chen Kun appeared, she ignored the luxurious decoration of the former's house, but was surprised at the age of Chen Kun's son.

"This child is indeed the oldest of the three. He is already 12 years old this year."

Many people know that Chen Kun has a son, but most people don’t have an accurate impression of how old he is.

But in fact, as early as 2002, someone revealed that Chen Kun had a child out of wedlock. At that time, he was still in the early stages of the entertainment industry, and Chen Kun himself was more inclined to be an actor. He admitted that he did have a child.

Since then, there have been constant rumors over the years, and the most speculated is who the child's mother is.

Back then, all kinds of female celebrities were brought out, and whoever was close to Chen Kun or had a relationship with him would be the child's mother.

In the past two years, celebrities have made fewer statements and have started to speculate on conspiracy theories, saying the baby was born through a nanny or surrogacy.

The reason is that from the few photos that have been leaked, the child does not look like Chen Kun and has not inherited his father's good looks. It is most likely the mother's fault.

In fact, from Wei Yang's point of view, the child is okay now, he can only be described as ordinary, even a little handsome, but he became more and more ugly later on, so much so that the argument that he is not his biological child is prevalent, and many people believe that he is adopted.

But Chen Kun himself insisted that the child was his biological one, but he had no idea who the child's mother was.

Even in the entire entertainment industry, there may be only a few people who know the inside story, but Wei Yang doesn't know it.

Normally, a 12-year-old child is a bit too old for this kind of parent-child program.

The children of the previous "Where Are We Going, Dad?" were all about the same age, while the children of the other two guests of "Dad Is Back." Lu Yi and Hu Jun were both born in 2008, so one is 5 and the other is 6 years old according to their birthdays.

The main reason is that children of this age are cute and lovable. 12 years old is considered puberty, and most children of this age think dogs are smelly.

If things go wrong, "Dad is Back" might turn into "The Metamorphosis", or even "cyberbullying" the children.

Although Boss Wei loves to make money, he is not so cruel.

At the beginning, someone was specially hired to investigate. It was found that Chen Kun's son had some minor problems, but he was not rebellious. It might even be because he came from a single-parent family. He was also well-behaved like other children.

There is no need to worry about this because "Dad is Back" is not a group activity and the age difference among children does not matter.

The three children just represent teenagers and children (boys and girls) respectively, distinguishing their respective highlights.

Lu Yi's side is the most heartwarming, with a warm dad and a well-behaved daughter, they can be said to be a model family. In the first episode, uncle Guo Jingfei was invited to make a guest appearance and play the role of the "villain". He fought with the father and daughter, which was full of laughter.

Hu Jun has the most surprises. His father is a serious and old-fashioned dad, and his son is also a strong and sturdy little man.

The two men started to compete with each other. Although it was not as lively as Lu Yi's and Guo Jingfei's, it was actually quite fun.

Wei Yang was a little surprised by Chen Kun's behavior, because it was rare for father and son to get along so well with each other.

The first two families, whether it is the kind father and filial daughter or the kind father and filial son, are Chinese families that everyone is familiar with. Chen Kun's is relatively rare.

The relationship between the father and son is more like that of brothers than that of father and son. In Chen Kun's words, he and his son get along like friends.

This type of parents' and their way of getting along may not have as strong a story as the first two, but it is easier to attract fans and spark discussion.

At least Wei Yang was originally just watching the show, but now he has unconsciously become much more serious, and he is almost taking notes in a small notebook.

Seeing how serious he was, Liu Shishi couldn't help but joke, "Why, are you learning how to be a father?"

Wei Yang nodded, pointing at Chen Kun and his son playing games together on the screen: "If I were a father, I would also hope to have such a harmonious and intimate way of getting along with my children."

Read the original text at Liu#9@书/吧!

He didn't like Chen Kun very much before. He didn't hate him, but he didn't like him either.

But today I really have a new appreciation for him. At least in terms of getting along with children, he is worth learning from.

"Are you serious?"

Liu Shishi was a little surprised. Normally, Wei Yang seldom talked about these things for fear of being criticized by the general.

"It's only a matter of time. Don't you want to have a child of ours?"

Wei Yang could see that Liu Shishi liked the children in the show very much, and he actually liked them too.

He is younger than 30 in this life and was older in his previous life. It is nonsense to say that he doesn't miss his children.

Although he seldom mentioned it, he never avoided the matter and never asked the women to give up the idea of ​​having children. He just wanted to delay it until the right time and in the proper order to resolve it.

"Then you should study hard."

A few years ago, Liu Shishi might have blushed or said coquettishly, "Who wants to have a child with you?", but now it is taken for granted.

After watching an episode, Wei Yang asked Liu Shishi for her opinion. The latter gave a lot of answers and summed them up in a few words.

nice!

Interesting! It's different from "Where Are We Going, Dad?"

There is no need to say much about the first two comments, but Wei Yang still attaches great importance to the latter, because the relevant controversies have never stopped since the project of "Dad is Back" was launched.

Wei Yang doesn't care about a few sour words, but he doesn't want the two programs to be homogenized. Instead, he wants to open up another path in celebrity parent-child relationships.

"Where Are We Going, Dad?" is about traveling, and "Dad is Back?" is about family life.

Only by breaking it down into smaller parts can we develop our own characteristics, increase the influence of the program and consolidate the audience. Otherwise, we will just be an imitator of "Where Are We Going, Dad?"

The ratings of "Dad is Back" in the original time and space were actually not bad. Although it did not reach the phenomenal level, it was also a popular program for a while.

Many people became famous at that time, the most noteworthy of whom are Jia Nailiang and his daughter Tianxin.

To be even more harsh, as a second- or third-tier star, Jia was not very famous before, and relied largely on his sister-in-law's career. The public officially got to know him through the show "Dad is Back".

It’s no wonder that many people mock him for relying on his wife and daughter to get ahead. His own film and television works are indeed not very impressive.

The current "Dad is Back" cannot be said to be a high-end version, but it is definitely better than the original.

Of the three guests in the first episode of the original version, except for Jia Nailiang and his daughter, the other two had little impact. But in the current Blue Whale version, at least three groups are worth watching.

This is not surprising, as the guests are famous and many of them were successful guests in their previous lives.

If this is still not as good as the original "Dad is Back", the director and producer can all quit.

However, after watching one episode, Wei Yang felt that something was missing, so he called the program team, PPTV, Blue Whale and Coral Entertainment's relevant persons in charge.

"Find a few celebrity guests as observers, have them watch the show, and then edit their reactions and discussions. You can refer to Japanese and Korean shows for details. Many of their shows have this kind of situation."

"This will lead to an extension of the broadcast time. Let's try it out on PPTV first as a benefit for the online version and also attract some popularity. If the effect is good, we can also provide it to the TV station."

"Observers need to find people who can talk, and they can also find some of the guests' friends, which makes it more interesting. For example, Guo Jingfei is quite good, and there are also their wives and mothers. It's also good to see it from the perspective of family members."

"Our people can also go up there in batches to show their faces. After all, it's a platform for exposure."

"In addition to celebrities, we also need to find some professionals, such as parent-child experts, to introduce and popularize the program."

“…”

Wei Yang directly applied the observer mode which became very popular later.

For this type of observation, similar roles are indispensable. Friends, family and celebrities play the role of commenting and complaining, and the guests provide scientific guidance, or praise or scold, which is a bit like the audience's substitute and real-person barrage.

Some people find it annoying, but there are also many viewers who like it.

Later, many reality shows would even record special episodes for the guests to watch the show, and quite a lot of people supported them.

Wei Yang is not sure whether this model is popular now, but he can try it on PPTV.

At worst, we can release two versions, a normal version and a welfare version, with celebrity guest observers.

If the effect is not good, so be it. If the effect is good, it will bring many benefits to the program, the website and even some of the artists under it.

"Now, it depends on how much benefit the program can bring to PPTV."

Wei Yang is still very confident about "Dad is Back", but he is not so sure about the gain effect of PPTV.

However, he did not worry for too long, as the news came quickly.

The first episode of "Dad is Back" was viewed over 10 million times in 24 hours on PPTV, breaking the website's record.

At the same time, Li Ji also specifically reported that the number of registered users on the website reached a small peak in the past three days, and the number of VIP users increased by 600% compared to a week ago, and the traffic and active users also increased significantly compared to before.

And this is just the website’s new version. I believe that as the popularity of the program increases and other projects come online, these data will change significantly.

Wei’s PPTV’s first shot was a success!

(End of this chapter)


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