Wei Yang didn't keep arguing with Liu Shishi. He was actually very busy during this period.

The matters of a few companies alone are enough to give him a headache, and he also has to follow up on the shooting projects in the second half of the year.

Wei Yang has two personal projects planned this year. "Nirvana in Fire" has been completed, and he also has a movie project.

Fortunately, due to the explosion of the Spring Festival period last year, Blue Whale decided to move the release of "Detective Chinatown" to the Spring Festival. If it was released as originally planned during the summer vacation, Wei Yang might not have time to go back to Liu Shishi's place at night.

But for now, there is no rush for movies. The main thing is PPTV’s summer strategy, which is something Boss Wei has to think about even when he goes to bed these days.

It is now late July, and PPTV’s summer strategy is almost halfway through, and the results are quite impressive.

That also encountered stubborn resistance from various platforms and even TV stations.

For example, as mentioned earlier, the Hunan Provincial TV station moved several variety shows, not only putting them on Mango TV, but also selling them to Penguin and iQiyi.

This is also related to Mango TV's strategy. They have the shortest online time among many video websites, second only to PPTV after Wei Yang's revision.

For Mango TV, Hunan Province Station’s initial ambition was not that big, it was just to be an affiliate and supplement to the TV station.

It was not until later when video websites became the trend that the Hunan Provincial TV Station began to pay more and more attention to Mango TV. Even so, it was difficult to say internally that Mango TV could surpass Hunan Provincial TV. This was determined by their system.

As a state-owned enterprise + propaganda unit, TV stations have always been their core base.

There is no doubt that this is a good thing for Wei Yang. Regardless of the future, it now gives PPTV an opportunity to overtake others.

Now is the peak period of Hunan TV Station. Its content output capacity, especially in variety shows, is terrifying.

As mentioned before, this summer alone, Hunan TV has launched three popular variety shows, "I Am a Singer 2", "Flowers and Youth" and "Extreme Pursuit", in addition to regular shows such as "Day Day Up" and "Happy Camp".

"I Am a Singer 2" invited Han Sanshi, Wei Wei, Zhang Yu, Zhou Bichang, Power Train, Zhang Jie, Pin Guan and G.E.M. Deng, who became famous through singing.

Strictly speaking, this program can compete with "The Voice of China".

Whether it's singing skills, stage performance, or the ability to adapt songs, these powerful singers in "I Am a Singer 2" can beat the vast majority of students from "The Voice of China".

The cast of "Flowers and Youth" is also very impressive. The most famous female actors are Liu Tao and Xu Qing, and the older generation's Deng Peipei and Zhang Kaili are also familiar faces.

There are two male tour guides, one is Zhang Han, the top star of Tianyu, and the other is Hua Chenyu, the champion of "Happy Boy" who is currently very popular.

The program content about celebrities’ budget travels abroad is a relatively scarce topic in China. The guests were also well chosen, especially Xu Qing, who attracted a lot of attention.

There was even a rumor about her and Zhang Han (sister-brother? Aunt-nephew relationship) during the show. Add in the ex-girlfriend Shuangzi who just broke up with her, and Weibo was buzzing with activity.

"Extreme Pursuit" is a modified Japanese program. It is somewhat similar to "Running Man" in the previous life, but also somewhat different. Maybe that's why the name was changed.

However, the lineup is quite luxurious. Regular guests include Huang Xiaoming, Ada Choi, Du Chun, Jia Nailiang and the currently popular TF boys.

In addition, due to the program design, some plots give the audience a viewing experience that is no less stimulating than the name tag tearing battle.

So many people think that this program is aimed at "Running Man".

Among the three programs, only "Flowers and Youth" is broadcast exclusively on Mango TV, while "Speed ​​Pursuit" and "I Am a Singer 2" are co-broadcasted with LeTV.

Even "I Am a Singer 2" will be broadcast exclusively on LeTV first, and can only be launched on Mango TV after the specified time.

Programs such as "Day Day Up" and "Happy Camp" are currently being broadcast live on Youku and iQiyi.

Mango TV’s current update progress cannot compare with these websites. Due to contractual restrictions, some variety shows cannot even be launched on Mango TV.

This is not surprising. Mango TV currently has limited traffic and money-making capabilities, and selling the copyright will directly result in a large sum of money.

In this case, it is profitable to sell to other websites, but it is a loss to keep the content for oneself. In the case that Mango TV is not given enough attention, it is not surprising that there are such outrageous operations of exporting high-quality content to "enemy sites".

Mango TV can't follow Wei Yang's example and pass the buck. Blue Whale and PPTV are not the same company, so they must handle things impartially.

Mango TV and Hunan TV Station are formal superior and subordinate units. Furthermore, since they are state-owned enterprises, the way they consider many things is completely different from that of private enterprises.

Especially in terms of accounts, it is quite serious and sensitive. If something goes wrong, tax issues are small matters, but attracting the supervisory department would be a big trouble. The responsible leaders should consider it carefully and would rather move slowly and be cautious.

This gives PPTV room to develop rapidly.

Under the premise that Mango TV has not yet concentrated its advantage in variety shows, and self-produced web dramas of websites such as iQiyi have not yet been launched, PPTV has joined forces with Blue Whale to thoroughly establish its reputation as a high-quality variety show and film and television company, and deepen PPTV's attribute of "content is king".

Once this brand is deeply rooted in people's hearts, even if it is subsequently besieged and suppressed by all parties, PPTV can maintain its position and gain continuous support.

Therefore, Wei Yang is very grateful to the Hunan Provincial TV Station. They are indeed old friends and are very righteous people.

Once several high-quality variety shows from Hunan TV were dispersed on the Internet, much of the pressure on "Running Man" was relieved.

In terms of the popularity of variety shows on Hualuo.com, PPTV’s exclusive variety shows occupy three seats, two of which are among the top five, stealing the show.

As for TV dramas, PPTV mainly broadcast exclusive web dramas in July. Although their popularity is not as high as that of other dramas of the same period, it still has "Gu Jian Qi Tan".

Although the drama "Gu Jian Qi Tan" has finished airing, its aftertaste is still there. Just relying on the fans to watch it twice or three times, its popularity is no less than those hot dramas of the same period, and it is even better.

Several of the leading actors are extremely popular. Da Mimi and Rouba also caught up with the hot broadcasts of "Tiny Times 3" and "Running Man 2". They appear on the hot searches every one or two days, making the dramas starring in the same period even more popular.

As a result, PPTV’s data from all parties is getting higher day by day.

Compared with those old websites, some data are sometimes on par with them, and the growth rate of new users is the highest among all.

However, what makes Wei Yang and Li Ji most satisfied is not the sharp increase in users, but the continuous increase in the online time of PPTV users, and the large amount of inventory of film and television dramas in the film library is also increasing bit by bit.

This means that users are not only attracted by today's popular projects, but are beginning to use the website in depth.

To put it bluntly, it is about accumulating loyal old users! This is what Wei Yang and his team have always paid close attention to. No matter how successful the summer strategy is, it is only a partial one after all, and the war cannot last long.

Traffic generation is the key, but how to retain and convert the generated users is even more important.

Although Wei Yang had repeatedly emphasized before that the summer strategy was to first establish a good reputation and increase the number of users, and not to worry about other things, etc., it was just something he listened to, how could he really not care?

Although the number of users has increased dramatically now, and the increase in paying users is the highest in the entire network in the short term, these users have only paid for one or two months.

After the summer vacation, after watching these hit projects, people will run away, and PPTV’s so-called summer strategy will also be discounted.

The retention rate of new users is something PPTV cannot ignore.

Therefore, Wei Yang replenished the film library as soon as possible, in order to let the audience feel the rich film and television resources at this time, so that they will continue to stay on the website after the excitement. After waiting for a long time and getting used to the website, they will unconsciously become loyal old users.

So, when we realized that the resources of the film library were starting to be used and the feedback was good.

Boss Wei was very pleased and gave two instructions.

One is to call in the internet trolls to post comments and barrages on major TV series and movies in the film library. If they don’t know how to do it, they can copy from Douban and Tianya. Anyway, the purpose is to increase “popularity” and “interactivity”.

Only when there are more "people" watching the movie and the audience feels it is lively and resonates with others, will they have a better impression of PPTV.

Bilibili's strong interactivity, high-density information barrage, and lively and comfortable viewing atmosphere are all important magic weapons, and a considerable proportion of the audience comes for these.

If PPTV can activate the audience's enthusiasm, greatly enrich the barrage materials, and at the same time suppress fan circle control comments and sensitive topics, and enhance the viewing atmosphere and experience, it will establish a great advantage.

Even though this drama is available everywhere on the Internet, people prefer to come to PPTV because they think the commentators here are all talented and speak well.

At present, although most major websites have enabled barrage, they have not yet explored the full benefits of this feature.

With Wei Yang's suggestions, PPTV can put more effort into this aspect.

By then, there will be the "Content is King" signboard on the outside and the "Strong Interactive Community Culture" experience ecosystem on the inside, which will complement each other.

Hiring internet trolls was a last resort and a transitional operation. Back then, when there were no people on QQ, Pony Ma even pretended to be a female netizen.

When the number of users and strong interactive habits increase, these bullet screens and comments will disappear unconsciously...

Another instruction is to continue expanding the film library.

Wei Yang plans to invest several billion yuan this year. This money cannot be used to buy Blue Whale and some new projects. More than half of it will be used to purchase copyrights and supplement the film library.

Read the original text at Liu#9@书/吧!

There is no such thing as enough. Even if you buy as much as you want, billions of dollars won’t be enough. You can’t buy it domestically, but there are still a lot of them abroad.

However, Wei Yang is not that aggressive. Although he requires a complete film library, he does not want all the trivial things. He tries to focus on influential projects as much as possible.

Among them, Wei Yang prefers to buy permanent copyright.

If PPTV wants to become a barrage culture community, the copyright will expire, the data will be cleared, and the barrage and comments will be gone, which will be very hurtful to users.

Therefore, Wei Yang felt that if he could buy permanent copyright, it would not matter even if it was a bit more expensive, and he was not obsessed with exclusivity. Although most permanent copyrights were exclusive, there were many exceptions.

For non-permanent copyrights, try to extend the time limit as much as possible, especially for some high-quality copyrights, which can be purchased for as many years as possible.

It doesn't matter if you spend more money, because copyright is getting more and more expensive. The more you spend now, the more you will save in the future.

Because of this, Wei Yang also specially asked someone to design two labels on PPTV, [Exclusive] and [Permanent], and put them on the project cover and page.

The former is normal, and many websites have this logo. The latter is unique to PPTV and is also a reminder to users.

In this way, having a prior reminder is a comfort to the audience, and at the same time, it will make them feel more familiar with projects with the "permanent" label. It is also a small operation to enhance user cohesion and loyalty.

Bilibili-style barrage and atmosphere + Mango-style exclusive high-quality content output + iQiyi, Youku and Tencent Video platform operation advantages.

If PPTV can combine these three points well, it can achieve great things, occupy a place if it retreats and be invincible if it stands, and become the king if it advances and wins the championship and reaches the top.

Wei Yang becomes more and more confident as he works harder, and his goals and appetites become bigger and bigger.

If this continues, in two years, let alone competing with iQiyi, Youku and Goose, he will even dare to threaten to acquire TikTok and Bilibili…

…

Now it is August, and many people in the relevant industry have begun to analyze the changes in PPTV last month, listing a lot of data.

Someone has done statistics and found that the online search volume and input method frequency of PPTV in the past six months have increased by more than ten or even dozens of times compared with last year.

P站 was just the abbreviation of a website a year ago with a very niche scope. After the rise of PPTV, it was once able to compete with those popular website platforms.

The most popular website in the first half of 2014 may not be PPTV.

But PPTV is undoubtedly the most astonishing in terms of its depth and speed of rise to fame.

According to rumors, there is a university course that uses Wei Yang's lightning acquisition of PPTV and its short-term popularity as a research case, analyzing various details involved. If it weren't for the lack of time, someone might have used this as a graduation thesis.

The valuation of PPTV has more than doubled in just a few months from the 3 billion yuan when Wei Yang first took over, and is currently around 7 billion yuan.

Even so, it is still because the time is short and the outside world is still on the sidelines. Otherwise, it would not be surprising for such a highly inflated valuation to double or triple.

You should know that the market value of Youku Tudou fluctuates between 18 billion and 20 billion.

Currently, this former video leader is facing a huge impact from the websites behind it. If it were not for the rumors that it is in contact with Alibaba, it might have been surpassed by iQiyi.

IQiyi, which just acquired PPS, has accepted investment from Xiaomi. It is rumored that Xiaomi spent 1.8 billion to acquire more than 10% of IQiyi's shares. In the industry's view, this is not much inferior to Youku.

If Wei Yang's PPTV hadn't come out of nowhere, iQiyi would have been the most popular video website this year.

There is also a LeTV.

In terms of the development of the video website itself, LeTV is not particularly outstanding, but it cannot resist the good industrial chain. Boss Jia's various ecological backlashes have suffocated LeTV's stock price, causing it to take off.

LeTV, which was once known as a "monster stock", is now almost the most dazzling star in the stock market.

At present, the market value of LeTV has approached 50 billion, surpassing Youku by two and still rising.

This is the market value of real money, which has increased even more than PPTV's valuation. Wei Yang's heart trembled when he saw it.

It’s Lao Jia who is really ruthless!

Wei Yang did not admire Boss Jia's accounting skills, but he admired his courage. If he had not left Chengguo, what would have been the end...

However, most ordinary people do not care about these boring data statistics and so-called stock market capitalization.

What does it have to do with them if they don’t eat or drink properly?

For them, the biggest change of PPTV is that this website is becoming more and more well-known and used.

To be honest, a few months ago, as Wei Yang invested nearly 3 billion to acquire PPTV, this website has been on the hot search list for several months and has entered the public eye.

But people still associate PPTV with Wei Yang and regard it as gossip, and most people just want to watch the fun.

Since the start of the summer strategy, this concept has changed significantly, with more and more people treating PPTV as a serious "entertainment tool" and playing its original role.

I slacked off at work and watched "Running Man 2" and watched the celebrities tear off name tags.

While eating takeout, I watched the old dramas "Wulin Waijia" and "Underground Traffic Station" at the station to eat with the meal, and smiled warmly at the jokes in the barrage.

I watched "Gu Jian Qi Tan" three times before going to bed at night, enjoying the handsome men and beautiful women, and the bloody love and hatred.

I recommended the online drama "The Darker Side" to my friends. It is suspenseful, exciting and has a very large scale.

…

When people talk about PPTV again, it is no longer all about Wei Yang, but like some popular website platforms, it has become a part of everyone's daily life...

(End of this chapter)