Wei Yang: “…”
I was careless. I didn't expect Liu Shishi to jump in my face!
But it was too late to run away now, so Wei Yang simply went to the TV and calmly pretended to check the operation of the TV version of PPTV.
As of August 2014, although smart TVs are not yet popular, they are no longer a rarity.
Old brands such as Samsung, Changhong, and Hisense have already launched products, as well as the currently rising LeTV, and Xiaomi also recently entered this field.
If there was no Wei Yang, the butterfly, PPTV, backed by Suning, would also launch its own smart TV brand next year.
Right now, the TV project has been temporarily halted by Boss Wei, but research on PPTV's set-top box will continue.
At the same time, Wei Yang did not give up PPTV's research and development of TV client technology, because this itself is one of the website's biggest advantages.
The word "TV" is not called that for nothing. As mentioned before, PPTV is very strong in TV channels and live video streaming. It was only after Wei Yang took over that it began to transform into a mainstream content video website.
But this does not mean that Wei Yang will give up PPTV's original advantages, just like he spent a lot of money to purchase the copyright of the Brazil World Cup.
Although many of his ideas for PPTV are inconsistent with Suning’s original plans, it is impossible for Wei Yang to completely ignore the field of smart TVs. He just chose the development direction.
Nowadays, although various video websites are also considering the smart TV market, they do not pay enough attention to it.
Only LeTV, under the name of a closed industrial chain, not only develops websites and content, but also focuses on software and hardware, covering the entire upstream and downstream.
The goal is very ambitious, but it costs too much!
There are rumors in the industry that LeTV loses 200 yuan for each TV sold, and is losing money to grab market share. Boss Jia is ambitious and wants to sell TVs to 50 million households and then control the living rooms of Chinese people. This means a direct loss of 10 billion yuan.
Of course, if it succeeds, it will be close to a monopoly. Relying on its own platform resources, he can make back his investment through advertising alone.
Wei Yang doesn't have as big an appetite as Boss Jia, at least not yet.
Therefore, his focus is still on the PPTV website and the content itself. The TV client is at most to develop related technologies and software quality. He will not invest too much in hardware terminals for the time being, but will see whether he can cooperate deeply with a certain brand.
For example, Xiaomi. Although it is still the youngest among younger brothers, Mr. Lei is actually the successor to Mr. Jia.
In the future, Xiaomi, with its super cost-effectiveness and all-round smart home layout, has been making a big splash in the smart TV field, especially in the mid- and low-end markets, where it has almost occupied half of the market.
With this market share, if PPTV can reach a cooperation with Xiaomi, it will also have a big share in the smart TV market.
Of course, Wei Yang had no intention of letting go of other brands of TVs.
Thanks to PPTV's previous leadership, there was already a mature client software when Wei Yang took over, and he carried out certain rectification and optimization before the summer strategy.
If you watch PPTV on a computer, apart from the deliberately cultivated barrage culture, its other functions and technologies have no obvious advantages over other video websites.
But watching PPTV on a smart TV is definitely one of the best websites available right now.
On this basis, PPTV has sufficient first-mover advantage in this field, and considering that some advantages of other video websites cannot be brought into play in this new scene, PPTV has great potential.
In the future video website channels, mobile terminals will inevitably be the dominant one and occupy the vast majority of the market share.
But other channels can still benefit from the benefits. At present, PCs are more advanced, but according to subsequent developments, TVs may be able to climb to the second place in the future.
Once PPTV maintains its size in this important channel, it may become a major revenue pillar for PPTV.
[Content is king] is the core development strategy of PPTV that Wei Yang has always talked about, establishing its own "exclusive broadcast advantage" and carving out a path in the encirclement of various video websites.
But anyone who thinks that Boss Wei does not attach importance to channels has been completely fooled by PPTV's slogan.
He is repairing the plank road in the open while secretly attacking Chencang!
Now everyone's attention has just shifted from the PC to the rapidly rising mobile terminal, and Wei Yang, taking advantage of the cheating and the attraction of LeTV, has quietly focused on the smart TV field.
By the time Boss Jia ran away, these people realized that PPTV had already established a firm foothold in the smart TV field.
Thinking about his own ingenious plan, Boss Wei couldn't help but reveal a smug smile, which successfully caused Liu Shishi to misunderstand, and she couldn't help but mock him.
"I haven't even shown up yet, and you're already grinning. If you really want to be with me, don't act so politely. It will make both you and me uncomfortable if you force yourself to stay here."
Wei Yang: “…”
During these few days of the cold war, this girl's level of sarcasm has skyrocketed.
Wei Yang really wanted to make a provocative remark, but was afraid that Liu Shishi would get angry and tickle him. However, it was too dangerous to stay, and she wouldn't let him turn off the TV or change the channel, so the best thing to do was to leave.
"I still have some documents to read, so please watch TV quietly."
After that, he picked up the computer and ran to the master bedroom despite Liu Shishi's attempt to stop him, which made Liu Shishi so angry that she vented her anger by punching the sofa pillow.
"You bastard, you dare not take responsibility for what you did!"
Wei Yang ran away, and Liu Shishi did not use the remote control to change other programs, but continued to wait for the broadcast of "The Journey of Flower".
I watched the premiere of "The Journey of Flower" today, and it was mainly about Liu Shishi spying on the enemy.
She is in a bad situation right now. Her old enemy's ace project has been launched with great momentum. How could Liu Shishi not pay attention to it? Provoking Wei Yang is just a convenience. She feels uncomfortable and is just looking for trouble to make trouble for this bad man.
The waiting time was almost up and the TV was ready to start playing. Liu Shishi did not rush to turn it on, but put her hands together and bowed first.
"Heaven and earth, the TV series has failed, and Zhao will be hanged in the grave..."
However, after muttering a few words, Liu Shishi suddenly realized that this was not only about Zhao Liying, but also about PPTV and Wei Yang behind it. It was okay to curse Zhao Liying, but she couldn't let her own business be affected.
So Liu Shishi changed her curse: "The TV series is popular, the website is also popular, but the character is not likable, which made the man surnamed Zhao fall flat on his face..."
After performing the spell, Liu Shishi drank a glass of freshly squeezed juice comfortably, and then clicked on the first episode of "The Journey of Flower".
To be honest, there were a lot of flaws in the previous life drama "The Journey of Flower".
The 5-cent special effects were also criticized, especially the amazing picture of Zhao Xiao eating a PS bun, which once became a famous scene in domestic dramas.
In addition, there are a lot of other miscellaneous minor issues that make it difficult to regard this drama as a classic.
But even with so many negative influences, "The Journey of Flower" still became a huge hit. It was not only the most popular TV series of the year, but Zhao herself also soared to fame, catching up with the group of 85 flowers, and even becoming the final beneficiary of the era of phenomenal TV series reaping national popularity.
The reason is that this drama has shortcomings, but it also has advantages that cannot be ignored.
First of all, the plot setting of "The Journey of Flower" is relatively novel. This naive and innocent protagonist is actually a world-destroying demon. Such a highly conflicting setting will be common in the future, but it still has a market at the moment.
Another thing is that the rhythm of "The Journey of Flower" is excellent, the plot flows smoothly in the early, middle and late stages, the logic is clear, and the foreshadowing is in place.
Especially the transformation of the heroine, from a naive girl to a mature lady, and the estrangement between master and apprentice/couple, which whetted the audience's appetite and brought a lot of freshness.
Another advantage is that the plot is very Mary Sue. The heroine is surrounded by several male protagonists and supporting actors, each of them is very likable, which gives female audiences a great sense of involvement.
As for dramas with strong female protagonists, the main audience is still mainly women. Although they say it is melodramatic, they really like to see a few male gods kneeling down to lick her.
Just like the "Joy of Life" trilogy, the reason why it attracts so many male fans is that Fan Xian is wandering among the flowers.
Read the original text at Liu#9@书/吧!
Even though there is only one female lead on the surface, and the others are all confidantes, and many of them are just for fun, everyone still enjoys watching it.
Finally, the most important reason is Zhao Liying herself!
Zhao Liying deserves great credit for the success of this drama.
It is said that without "The Journey of Flower", Zhao Liying would have difficulty becoming a top star, but without Zhao Liying, the effect and popularity of "The Journey of Flower" would certainly have been greatly reduced.
It is no exaggeration to say that the role of Hua Qiangu was tailor-made for Zhao Liying.
Her image and temperament perfectly portrayed a cute, soft, well-behaved and smart "Xiao Gu", and even her dark turn in the later period, many viewers were not satisfied.
This character is the pinnacle of sweet girls in ancient costume dramas, so likable.
So much so that many years later, when people mentioned "The Journey of Flower", they could not remember the specific plot, but were still deeply impressed by Zhao Liying's appearance.
Even when "The Journey of Flower" became popular, many people did not watch the drama, but they also remembered the round-faced girl with double flower buds in her maid's hair. After the TV series became popular, Zhao Liying's name was replaced by the word "Xiao Gu" for a long time.
To use Wei Yang's words when he advocated the filming of this drama at the Blue Whale Conference -
The drama "The Journey of Flower" may not be of the best quality, but it is definitely the most popular! And more importantly, compared with the original version of "The Journey of Flower", the Blue Whale version has made good optimization and improvement on many slots and characters, and the special effects have also been fully funded.
So in this drama, you can no longer find those weird scenes and cheap special effects from the original version.
Perhaps this will lead to less topical discussion, but the improvement in overall quality will also make "The Journey of Flower" more confident.
At the same time, the most important thing is that Zhao Liying is now a super enhanced version compared to her previous life.
The sweet girl trilogy of "Come on, My Love", "The Chef of Flower" and "The Coroner Granted by the Emperor", plus her representative work "Splendid Star", have made Zhao Liying's popularity and national recognition several levels higher than in her previous life. Her acting skills and the support behind her are also incomparable.
Apart from anything else, the publicity for "The Journey of Flower" is basically centered around Zhao Liying.
Just for today's premiere, she was on five or six hot searches on Weibo, and other activities are also being carried out one after another. Once "The Journey of Flower" becomes popular, the feedback will be immediately reflected on her, and then she will bring the popularity back to the TV series.
The broadcast of "The Journey of Flower" is the final battle of PPTV's summer strategy.
But in the eyes of the Blue Whale Artist Management Department and Zhao Liying's team, it is her battle to become a god, just like Liu Shishi who held two trump cards at the beginning of the year.
At that time, Liu Shishi was able to kill anyone who stood in her way, and she firmly established herself as the number one female star of her generation, and even entered the first echelon of Chinese-speaking female stars.
Zhao Liying's goal is to use "The Journey of Flower" to narrow the gap with Liu Shishi, Liu Tianxian, and Da Mimi as much as possible, catch up with them, and even surpass them...
Liu Shishi didn't know Zhao Liying's goal, but when she saw the feature film of "The Journey of Flower" and saw the optimistic, cheerful, cute and lively Xiaogu, her face looked very unhappy.
She is not an ordinary audience. As a popular star and a big name in the industry, Liu Shishi has her own judgment on the market and reputation of a drama and a role.
"The Journey of Flower" is blessed with unique advantages and obvious strengths. As long as the quality is not bad, the results will not be bad.
Although the plot of the first two episodes has not been unfolded yet, the rhythm and hook are remarkable, and the actors' performances, the quality of costumes and props, and the special effects are also at the forefront of the industry.
At least compared to "Legend of the Condor Heroes" which she had watched before, without considering other factors and making a completely objective choice, she would choose "The Journey of Flower" without hesitation.
"The Journey of Flower" is expected to be a hit, which is acceptable to Liu Shishi.
But she couldn't accept Zhao Liying also becoming famous. She was expecting her to ruin the show, or that her character would be particularly unlikable, thus arousing hatred and disgust from the outside world.
However, it was obvious that her expectations were not met.
Not only did Zhao Liying not mess up her performance, but she performed extremely well. The character of Hua Qiangu was simply loved by everyone. If she hadn't had a deep prejudice against her, she might have been deceived by her.
In the past, Liu Shishi had always been puzzled by a question.
Zhao Liying is not extremely beautiful, her figure is even flatter than hers, and she doesn't seem to have any personality advantages, so how come she has been able to trap Wei Yang?
Later, she watched the Sweet Girl trilogy sporadically, and she came to understand Zhao Liying's advantages. Now, after watching "The Journey of Flower", she fully felt the charm of the sweet girl.
That look is indeed suitable for all ages, it is heart-stirring, and so sweet that people can't help but grin! Thinking of this, Liu Shishi recalled Wei Yang's smile just now, and her already unhappy mood became more angry.
The second episode hadn't finished yet and she was too lazy to watch it, so she turned off the TV, stormed back to the master bedroom, and started to chase people away with a cold face.
Go to the sofa and wait for your sweet girl! When Wei Yang saw her like this, he knew that she was stimulated by watching "The Journey of Flower". Isn't this asking for trouble? If this drama didn't have some brushes, would he put it as the finale in August during the summer vacation? But she can't leave!
Wei Yang took off his shirt and pants, lay down on the bed carelessly, and said, "If you dare, take me away."
Liu Shishi was a strong-willed woman. She rushed over and tried to pull Wei Yang up. However, perhaps because she did not eat enough for dinner, she lost her strength while pulling him up and fell limply on the bed. The next thing was simple.
(End of this chapter)