PPTV headquarters, large conference room
Chairman Wei Yang, company executives and some middle-level managers took their seats respectively. COO Li Ji, the actual person in charge of the company, spoke passionately about the achievements of the summer strategy that had just ended.
"As of early September, the number of registered users of our PPTV has officially exceeded 220 million, reaching 60 million in the three months of summer vacation alone, and the peak number of paying users has reached 4.2 million, ranking first in the entire network..."
Speaking of this, even Wei Yang was shocked. He did not expect that PPTV's payment ratio was so exaggerated.
You should know that PPTV’s VIP monthly subscription is 15 to 20 yuan, a single month is 20 yuan, and a continuous monthly subscription is 15 yuan.
Even if we calculate it all at 15 yuan, 4.5 million VIP users per month would be 67.5 million, and 810 million in the twelve months of the year.
Of course, whether the number of VIP users can be maintained at 4.5 million per month throughout the year is still an unknown question, but even so, with such a high base, guaranteeing a certain proportion is enough of a surprise.
What Wei Yang didn’t expect was that PPTV actually became the number one in the industry.
Li Ji also gave a detailed explanation of this point: "Since we have exclusive resources and have vigorously cracked down on pirated resources, we are very effective in attracting traffic and converting paying users."
"The summer strategy has a series of exclusive resources, including the hits "Running Man 2", "Gu Jian Qi Tan" and "The Journey of Flower", which have attracted and converted a large number of paying users."
Li Ji also joked that many users bought memberships for "Gu Jian Qi Tan" but closed them after watching the show.
As a result, not long after, "The Journey of Flower" became a hit and I was forced to buy a month's membership again.
In addition, with the presence of many high-quality online dramas and programs such as "Running Man 3", the paying user curve in these three months was very stable, with a step-by-step increase without any major fluctuations.
Wei Yang nodded with satisfaction and repeated the same old tune, emphasizing that websites should not only focus on traffic and data growth, the most important thing is to consolidate the results.
Li Ji and relevant persons in charge have expressed their approval of this and are currently preparing relevant plans.
The general goal is to make PPTV the first video website to have more than 5 million stable paying users before the end of the year.
If this can be achieved and as long as it can be maintained next year, it means that the revenue from paying users for the whole year next year is likely to exceed 1 billion.
This is a milestone for PPTV, which has been burning money like crazy.
But because of this, the task is extremely difficult! However, PPTV has this determination. It has been less than half a year since the website was reorganized. The results have been rising steadily, and the data is unstoppable. Everyone's confidence has risen. In addition, there are indeed certain basic conditions, so naturally they dare to fight and fight.
Boss Wei did not pour cold water on them. Instead, he made a generous promise: "If you achieve your goal, I will recommend you for promotion and salary increase at the board of directors."
Afterwards, Li Ji and several responsible persons successively reported other achievements of the summer strategy, and Wei Yang's smile became brighter and brighter.
The average daily activity on PC is 60 million! The total number of mobile market installations is about to exceed 300 million! The monthly active users are 150 million! …
Eleven items of data growth topped the list in June, July and August, another seven items remained in the top three, and the vast majority of the data were within the top five.
To sum it up in one sentence, the summer strategy was a great success, and the video website field has a new rising star.
In fact, as long as it can successfully digest the results of the summer strategy, PPTV will be able to officially become one of the first-tier video websites and become the fifth after iQiyi, Youku, and LeTV.
Be a little shameless and call yourself one of the top five video websites.
“Pah, pah, pah!”
After the brief report was finished, Wei Yang took the lead in applauding, and several people in the room followed suit, including the Suning group. No matter what they thought in their hearts, facing the glory of the entire company, they also applauded. The atmosphere in the entire conference room was warm and harmonious.
Wei Yang joked with the financial director with great interest: "It seems that the company will bleed a lot just for bonuses this year. Your department should be mentally prepared."
The financial director is Wei Yang's confidant. In any company, finance and human resources must always be the same people. Seeing the big boss speaking, he also smiled and showed his support.
"The more bonuses we give out, the better our company is developing. It's a mixture of pain and joy."
"It's good to be happy. Happiness alone is not as good as happiness with others. The company does not belong to me or the shareholders, but to all the employees. The good development of the company is inseparable from everyone's efforts. Naturally, I cannot forget everyone when rewarding them for their contributions."
Wei Yang is an old hand at winning people's hearts. Not only does he speak beautifully, but his actions are also clear.
"Your finance department should first formulate a reward plan after the summer strategy, and distribute it this month. Then, at the end of the year, based on everyone's performance throughout the year, a comprehensive evaluation will be conducted to give year-end rewards."
"Don't worry about finances. Only a big reward will inspire courage. The company has more than just one summer strategy. There will also be Spring Festival and other summer strategies in the future. We need to let employees taste the sweetness and rejuvenate their ambitions, so that they will be braver next time."
Wei Yang has never been a stingy person in this regard.
At work, he may not be a very good boss or supervisor. Often his attitude and demands are harsh and serious, which occasionally causes his subordinates to suffer some grievances.
But as long as you do your job well, Wei Yang never fails to deliver on his promises regarding material rewards.
Wei Yang has always been a person who is willing to achieve win-win results with others and who likes everyone to benefit and make money.
This was the case with companies such as Blue Whale, and it is also the case with PPTV now.
What's more, half of the bonus this time belongs to Suning, and everyone pays the money together. The people's hearts and good reputation all belong to Wei Yang. Such a good thing is rare, so Boss Wei is even more generous.
Suning's leading CEO Lu Yan was standing nearby. He hesitated for a long time and didn't dare to say anything to stop him.
Are you kidding? Whoever jumps out at this time will be the enemy of the entire company. Even many people in Suning will probably have opinions.
By then, Suning’s morale will have been completely lost. Even if there is still a fight for equity, the entire company from top to bottom will stand on Wei’s side.
Of course, with the success of the summer strategy, the situation is almost like this now. However, as Suning’s agent, Lu Yan did not lose his mind and handed the knife to Boss Wei to cut Suning one by one.
But unfortunately, his concession did not win sympathy from Boss Wei.
After the conference, the company immediately held another small high-level meeting.
Boss Wei announced that the company must strike while the iron is hot, consolidate achievements, overhaul internal capabilities, and make plans and prospects for the next few months and even next year.
To put it bluntly, take advantage of the good momentum and spend some more money to continue working hard.
This amount of money is not a small amount, and the funds on PPTV’s books alone are not enough.
Therefore, with a wave of his hand, Boss Wei will immediately receive all 1.5 billion RMB within this month, and another 1.5 billion RMB will be added before the end of the year.
Hearing this, Lu Yan felt suddenly bitter.
The last time he got 500 million yuan, he had to humble himself in front of Li Ji to buy some leeway, and he made several trips to Suning headquarters to get the funds.
"Chairman, the last 1 billion yuan of funds was used only a few months ago, and now several billion yuan is needed again. Isn't this a bit too much? The company's development still needs to be steady and cautious. Being too aggressive can easily lead to problems."
"It's not that I'm being reckless, but time is running out for us."
Wei Yang had anticipated Lu Yan's reaction and immediately opened his mouth to refute.
"Although we have just won a victory, it does not mean that we can live in peace and quiet."
"iQiyi has just merged with PPS and is aggressively planning to produce its own dramas and online movies. Penguin Video has the largest traffic pool and is the best in the industry in terms of channel diversion. Youku Tudou is a long-standing leader with a deep foundation. LeTV's boss Jia has built a thriving ecosystem and its stock market value has skyrocketed."
"There is also Sohu. It has not developed smoothly in the past two years, but it has also relied on introducing American dramas to gain a foothold. There is also the emerging Mango TV, which has the support of Hunan Provincial TV Station and will also be a threat in the future."
"Surrounded by powerful enemies and a fierce market, there is no room for us to move forward steadily. If we move slower, we will die. Only by moving forward with big strides and fighting hard can we survive and become stronger."
"Right now, the situation is just right because of the summer strategy. We must not let go of the anger that we have accumulated with great difficulty. Otherwise, all our previous efforts will be wasted, and you and I will become sinners of PPTV."
Wei Yang talked a lot, emphasizing the necessity of investing money. Without investing money, the company would be doomed, and he blocked all of Lu Yan's excuses.
Not only did Wei Yang block the way back, but he also warned Lu Yan against doing anything tricky.
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"Boss Lu, you need to pay attention to this matter. You are most familiar with Suning, so you must communicate more with them. If Boss Zhang agrees to make additional investments, you need to act quickly."
"Mr. Li reported to me last time that the 500 million yuan had been delayed for a while. This shouldn't have happened. Everyone in the company was eager to use the money. One day's delay would delay many things."
"So, we can't delay this time. We need to work out a suitable deadline. If the funds are not in place by then, we will hold a board meeting and follow the process."
The meaning is very clear: Suning either pays the money or gives up its shares in proportion.
After the summer strategy, the general trend was set, the company was united, and the funds were allocated. Wei Yang no longer wanted to act and made it clear that he wanted to take over Suning's army.
Lu Yan also understood this and looked unhappy.
But he had no choice. Wei Yang was already strong, and now with the momentum of a great victory, he had almost no room to resist.
Seeing this, Li Ji comforted him: "Boss Lu, I think Boss Zhang will also understand this."
"After The Journey of Flower, the outside world's valuation of our company has increased, approaching 10 billion. If a large amount of capital is injected, even if we can't reach the level of iQiyi, Youku, or Goose, it won't be far behind. In this respect, Suning has made a profit."
As a major shareholder, Wei Yang hopes to dilute Suning's shares to make his rule more stable.
But Li Ji is a manager and the actual manager of PPTV. Although he also supports the boss behind the scenes to take further steps, he hopes to make a fortune from Suning.
Even if Suning only contributes 500 million yuan, it can do a lot for PPTV, so Li Ji sincerely hopes that Lu Yan can get some money from Suning.
Wei Yang did not stop anything.
Firstly, he didn't believe that Suning would be willing to invest another 3 billion in PPTV like he was.
Secondly, as long as Suning does not seize power or cause trouble, he does not care that PPTV has a shareholder. Its willingness to pay is also beneficial to PPTV.
To be honest, if 6 billion yuan were to be raised, Wei Yang would have to worry about how to spend it. This was an unprecedentedly rich war...
…
Lu Yan left the meeting room worriedly, while other executives, including former PPTV employees, looked relaxed and were talking and laughing.
As I said, the people's heart is with me.
Right now within PPTV, there is no need to say much about Wei Yang's faction, they are all the family's trusted confidants. The new people recruited later will all obey the command of Wei Yang and Li Ji when they join the company, and they can also be considered as the direct descendants.
The original PPTV employees, after seeing the company's rise and being lured by various inducements, basically returned to the company.
Even many people from Suning group secretly or openly defected to Wei Yang.
After all, PPTV and Suning are not simply a superior-subordinate relationship. After Wei Yang took over, the two sides became completely independent of each other. In theory, these employees are all employees of PPTV, so it is reasonable for them to choose to turn to the light.
Afterwards, Wei Yang talked with Li Ji and others about the future plans.
Now that the summer strategy is over, things will be relatively easy in the future. Wei Yang's attention will also need to be diverted to other places, so everything here needs to be explained clearly.
Things are still very complicated. For some things, Wei Yang only needs to know the results and does not need to ask about them. For some things, he still needs a general direction and requirements.
Although Wei Yang is not professional in running video websites, he has seen pigs run even though he has not eaten pork.
Especially in his previous life, as a professional screenwriter and entertainment company executive, he has actually had a lot of dealings with major platforms and knows some inside information. It is hard to say whether it is of specific use to PPTV, but it is at least an inspiration.
They chatted until the evening, and Wei Yang simply paid for dinner for several executives to strengthen their relationships.
Originally, they wanted to find a restaurant, but when they passed by a barbecue restaurant, they saw that it was very busy, so Wei Yang was a little tempted and suggested eating barbecue.
It is early September now and the weather is still hot. Barbecue is indeed more interesting than restaurants, so a group of executives with annual salaries of hundreds of thousands happily accompanied the boss to get out of the car and eat BBQ.
Today is a general meeting and a big boss is here, so many people are wearing suits and shirts, which is somewhat out of place with the barbecue stall.
However, there are a lot of white-collar workers in Shanghai, and many of them require formal attire, so it’s not too novel. If it were somewhere else, people might speculate whether it was a team building event for that insurance company.
Wei Yang was also wearing a suit today, but it was a casual style.
Nowadays, when I eat out, I take off my coat and put it on a stool. Then I unbutton two buttons of my shirt, roll up my sleeves neatly, and start peeling crayfish.
Most of the senior executives were Wei Yang's confidants and had eaten with him many times, but most of them were in mid- to high-end restaurants or related gatherings. Snack stalls like this were relatively rare.
So, everyone was a little dazed to see that the boss, who was usually dignified and serious, had such a down-to-earth side.
Some people realized later that the billionaire and business tycoon in front of them seemed to be less than 30 years old this year. He was a young man who was enjoying his youth.
While they were not noticing, a bald young man at the next table was excitedly and secretly raising his mobile phone to point it at Wei Yang, who was deliberately sitting in an unnoticed corner and covered with wide-framed plain glasses.
"They are quite good at hiding it. Luckily I have sharp eyes. Hahaha, a big star and a rich man are having a barbecue late at night. If I post the video and photos on Weibo, I can gain at least 500 followers..."
(End of this chapter)