After New Year’s Day, the entertainment industry began to become bustling again in 2015.
Since too many resources were invested in the summer season last year, this year's opening drama can be regarded as the most low-key year for Blue Whale.
Even so, Blue Whale has also produced three dramas, with a cast including Qiao Zhenyu, Guli Nazha, Dilraba Dilmurat, Zhang Songwen, Lou Yixiao, Guo Jingfei, Tian Yu, Wang Jinsong and many other popular artists.
In general, although these three dramas cannot be said to be the top ones of the same period, they are definitely popular and ranked in the upper middle level.
However, PPTV, which is closely tied to Blue Whale, did not choose these three dramas, but instead chose Noon Sunshine's new drama "The Pretender" as the main drama for the beginning of this year.
Rumor has it that this is a project personally selected by Boss Wei, and in fact it is so.
At the end of last year, although Wei Yang did not achieve his goal of acquiring Noon Time, he was able to impress Noon Sunshine with his many advantages, including abundant funds, an excellent team, strong channels and connections, and control of a promising platform.
At this stage, Noon Sunshine is in a critical period of transformation and is interested in expanding commercialization.
However, they are a serious drama team and are not very confident in this aspect. If they have the help of Wei Yang, a "senior", it will be of great benefit.
In addition, Wei Yang and Noon Sunshine have been working together for more than a year, and the two sides have had a lot of dealings, which were generally pleasant. Wei Yang has always been very sincere and respectful, and several core members of Noon Sunshine have seen all of this.
There were many reasons why they were reluctant to give in before. One of the biggest concerns was that the blue whale might swallow them whole, skin and bones, at noon.
It would be fine if it was just a merger, but I am afraid that Wei Yang will play tricks, calling it an acquisition by investing, but in fact it is to suppress and hinder, and eliminate competitors for Blue Whale.
This is not an unfounded worry. Many large companies do this when targeting potential peers.
On the surface, they will help you to grow bigger and stronger, but in fact, as long as they get the power, they will cause trouble for you in all kinds of ways.
By then, the core advantages will be taken away, the company will fail, and the partners will go bankrupt. A little money will eliminate the threat, and the parent company will continue to prosper.
Wei Yang has a good business reputation, but he was a role model for the world before Wang Mang usurped the throne, and Sima Yi was a loyal veteran of four dynasties before Gaoping Mausoleum. Noon Sunshine was the wealth and foundation of those people. Who dares to gamble on human nature easily?
But after Boss Wei took over PPTV, he opened up a lot of cooperation with other companies, and Noon Sunshine's attitude also changed.
The competitive Blue Whale has reason to acquire Noon Sunshine, but PPTV, as a platform, does not need to do so.
Although their previous concerns did not completely disappear, they were greatly reduced. Considering Boss Wei's sincerity and resources, Noon Sunshine finally gave in.
Wei Yang invested and acquired 25% of Noon Sunshine's shares, becoming the second largest shareholder after CEO Hou Hongliang.
Due to Wei Yang's investment, the shares of other shareholders were reduced. Director Kong Sheng, who originally held 25% of the shares, now only holds about 20% of the shares, making him the third largest shareholder. The shares of other founding shareholders also decreased compared to the original time and space.
This is similar to what happened in the previous life. Noon Sunshine later tasted the sweetness of commercialization, accepted capital injection, expanded its scale, and at one point gave up more than 50% of its shares.
It’s just that the two capitals behind it only invest and do not participate in operations, and there is no competition with peers, so Hou, Kong and others are still relieved.
But Wei Yang is different. If he can get more than 50% of the shares, Noon Sunshine will be no different from a subsidiary of Blue Whale.
This is something that Hou, Kong and others who are eager for independence do not want to see. Although Wei Yang is the second largest shareholder now, several founders are all their own people, so Hou, Kong and others are still confident in taking control of the company's management.
Wei Yang actually doesn’t care how many shares he has. His main goal is to bind Noon Sunshine.
25% is enough! Therefore, under the promotion of Wei Yang, PPTV and Noon Sunshine formed a deep cooperation model, becoming an important source of high-quality content output for PPTV's "Content is King" strategy.
"The Disguiser" was the first project of cooperation between the two parties. After that, PPTV signed letters of intent for five other projects with Noon Sunshine.
To put it bluntly, as long as Noon Sunshine's subsequent five projects meet the requirements, that is, Wei Yang nods, PPTV will purchase the copyright at a price acceptable to both parties.
This is a huge boon to Noon Sunshine, which is currently in the process of transferring. Within two to three years, the online copyright will have no problem selling, as Boss Wei has provided a guarantee.
However, the surprises don't end there. Wei Yang of "The Disguiser" got a very generous price from PPTV, and then personally made the connection with Shanghai Satellite TV.
With Boss Wei as a guarantor, Shanghai TV also gave a very generous contract and designated "The Disguiser" as the opening drama of the year.
At the same time, various advertising and promotional collaborations emerged one after another, which opened the eyes of everyone at Noon Sunshine.
Noon Sunshine is not inexperienced. They have produced many major CCTV dramas, but in the past they would just shoot and sell the dramas, and their transaction methods were relatively traditional.
This time, Wei Yang and Blue Whale showed them exactly what it means to make money like water.
The shareholders of Noon Sunshine even privately said half-jokingly and half-complainingly that if they had known that they could make so much money with Boss Wei, they would not have been so reserved before.
Wei Yang takes "The Pretender" very seriously. After his identity and power changed, his perspective also changed accordingly.
In previous summer seasons and opening dramas, Wei Yang was more concerned about the success or failure of Blue Whale’s many projects.
Now, Wei Yang is no longer obsessed with one city or one place, but starts from the overall situation and begins to consider more about the gains and losses of the entire faction of PPTV and Blue Whale.
In a word, it doesn’t matter whether Blue Whale or any other project is successful or not. What matters is the market share of the entire market.
PPTV in particular performed well last year and is bound to face many challenges this year.
Is it to maintain the position of a giant or even go to the next level?
Or will it be reduced to its original state and its development momentum plummet?
This all depends on its comprehensive performance at each level. There is no doubt that the opening drama of the year is PPTV’s first challenge this year.
Wei Yang is still confident in "The Disguiser", and PPTV has more than just one card.
"Happy Comedians", the first variety show in which PPTV was deeply involved and which it has been preparing for more than half a year, will also be broadcast in early 2015, supporting "The Pretender" in terms of variety shows.
In order to promote the popularity of "Happy Comedians", Wei Yang made a big move, even sacrificing the quality of subsequent seasons to a certain extent, and finally put together a lineup that shocked the comedy world.
The ceiling of comedy drama - Happy Twist, led by the brother and sister Shen Teng and Ma Li.
The leader of Northeast comedy - Liao Folk Art Troupe, led by Zhao Benshan’s favorite disciples Xiao Shenyang and Song Xiaobao.
The most popular crosstalk group - Deyun Club, led by the artist Xiaohei Pangzi, strongly supports his beloved disciples Xiao Yueyue and Sun Yue.
New comedian female artist representative - Jia Ling
A treasure team with many talents——Love Laugh Brothers
There are also many comedy groups from the Mainland, Taiwan, Hong Kong, etc. Although they are not as good as the above-mentioned teams, they have also achieved some success and can definitely be considered a comedy feast.
The comedians participating in the competition are talented and famous, but they have little experience. Once these big guys are brought in, the quality of the show goes up dramatically.
It is said that PPTV has already clamored to compete with the Spring Festival Gala's language programs.
Wei Yang is also very confident that the quality of the skits in the Spring Festival Gala in recent years may really become a stepping stone for "Happy Comedian"...
Wei Yang attached great importance to PPTV's opening battle of the year, but he just kept paying attention and did not intervene easily.
PPTV had just changed its boss and was experiencing internal turmoil. It was also experiencing huge investments, multiple projects running in parallel, and vigorous development. Add to that the disputes over shares, and Wei Yang really couldn't just be a hands-off boss.
But now PPTV has begun to get on the right track, and Wei Yang has basically gained absolute control.
At this time, Wei Yang had already begun to consciously stop asking about and directing specific work, and only controlled the general direction and supervision.
He already has experience as a boss! With so many companies and thousands of employees under him, he would be very busy if he was in charge of everything. Therefore, in addition to grasping the core key points, he should know how to delegate power to his subordinates in many things, and then reward or punish them according to the results.
This is the case with PPTV now. He has personally selected the two major projects at the beginning of the year and even provided a lot of support in them.
If he is still in charge of the specific implementation, the salaries of those executives and employees will be wasted.
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So Boss Wei still became a hands-off boss, watching the development of the situation. If he did a good job, his year-end bonus during the Spring Festival would be doubled. If he did not do a good job, he would either give up his position after the Spring Festival or contact a headhunter to leave.
In addition, another reason is that Wei Yang has not had time to stay in PPTV during this period.
The New Year has just passed and the Spring Festival is approaching. There are year-end summaries and plans for next year. Even if Wei Yang delegates power, there are still many things that need to be handled personally.
At the same time, at the end of the year and the beginning of the next year, most of the various activities inside and outside the circle can be promoted, but Wei Yang also has to give face and support some of them.
In addition, "Detective Chinatown 3" is scheduled to be released during the Spring Festival. This movie is expected to hit over 1 billion yuan, and it is also the key to Blue Whale's movie strategy. Various promotional activities are also inseparable from Wei Yang.
The workload is so heavy that Boss Wei wishes he could be squeezed dry by Da Mimi and Tang Yan in the New Year's Eve game so that he can have a few days of leisure.
However, his body was strong enough and he ate too much that day, so he was fine afterwards. But Tang Yan and Da Mimi were weak for several days, especially the latter, who was treated so badly that she didn't even attend the Weibo Night.
However, Wei Yang strongly suspected that Da Mimi deliberately did not go and then used this as an excuse to blackmail him.
The reason was very sufficient. She didn't compete with Zhao Liying at this Weibo Night and didn't want to be a foil.
The competition at this year's Weibo Night was extremely fierce, especially for Weibo Queen, which was the best in history with many strong competitors.
Zhao Liying became a big hit with "The Journey of Flower" and "My Deskmate".
Da Mimi is not much inferior with "Tiny Times" and "Gu Jian Qi Tan".
Tang Yan produced a lot of great works last year, so there is hope for her to rise to the top.
Di Lieba’s popularity has skyrocketed thanks to “Run”, and her award is also convincing.
Several big stars, such as Zhou Gongzi, Zhao Mou, and Gao Yuanyuan, also have their own support. Fortunately, Liu Shishi and Fan Xiaopang have won awards before, otherwise, one of them would have "The Empress of China" and the other would have had a scandal that exploded on Weibo in the middle of the year, the situation would have been even more confusing.
Wei Yang and Fan Xiaopang helped to raise the profile of Weibo Night when it was first established, thanks to their stories that supported the platform and their own explosive popularity.
With the support of popular artists who have won awards in previous years such as Liu Shishi, Chen Kun, and Qiao Zhenyu, Weibo Night is much more valuable than the original time and space.
The first six winners, even the most controversial Yao Dazui, are first-line actresses and top streamers on Weibo, and their fame and influence are quite extraordinary.
The rest can be said to be the most popular stars in the circle, which has led to a considerable number of people believing that Weibo King and Queen are important certifications for popular stars.
Winning an award doesn’t necessarily mean you’re the most popular, but not winning an award definitely means you’re not the most popular.
Because of this, several award hopefuls had a good time, and the fans were even more clamorous.
The main players among them are Zhao Liying and Da Mimi, who were the most popular last year.
Tang Yan's fans also joined the battle, but it is not known whether they have a good relationship with Da Mimi's fans Xiao Mifeng, or have an old grudge with Zhao Liying's Firefly, so later Tang Yan joined forces to fight two against one.
However, even so, Zhao Liying finally got her wish by relying on the popularity of "The Journey of Flower" and the operation of Blue Whale, surpassing Da Mimi.
She became the fourth Weibo Queen after Fan Xiaopang, Yao Dazui and Liu Shishi.
"The Journey of Flower" swept the summer, "My Deskmate" was a huge success, she won the Golden Eagle Award for Best Actress, and now she has topped the Weibo Night. Zhao Liying can be said to be in the limelight, and all the other young actresses have to temporarily avoid the spotlight.
This time, Da Mimi lost in the open competition, which was also a blow to her.
After all, the gap between the two sides is very small, and a defeat may lead to them falling into a disadvantage and being regarded as "losers" by the outside world.
It is worth mentioning that she defeated Da Mimi in Weibo Night, and before that, the ratings of "Star Han Canlan" exceeded Liu Shishi, and she also pressed Tang Yan to the ground and rubbed her on a daily basis.
Zhao Liying killed all three beauties in The Legend of Sword and Fairy.
No matter how many times she lost, as long as she could win every time when fighting one against three, that was worth writing about. Besides, her record was not shabby, and the three beauties of The Legend of Sword and Fairy did not have many advantages over her.
So much so that Zhao Liying got another nickname, called "Sword Nemesis", and some people also call her "Evil Sword Fairy".
It is said that Xiao Zhao is gearing up to fight Liu Tianxian again and solidify his title of "Xianjian Nemesis".
However, Wei Yang didn’t know what happened to Liu Tianxian, but this time Da Mimi was indeed irritated by Zhao Liying.
Before this, Zhao Liying and Tang Yan had a deep hatred for each other, and were irreconcilable with Liu Shishi. But although they disliked each other and even had many frictions with Da Mimi, it was not a direct conflict between the two.
At the moment, Zhao Liying has completely offended Da Mimi, who is more active in trying to deal with Zhao Liying than Tang Yan.
Among the beauties in "Legend of Sword and Fairy III", Liu Shishi is too Buddhist. Even though she has difficulty competing with Zhao Liying, her methods are relatively passive. Tang Yan is not a person who is good at fighting. Only Da Mimi is very competitive and dares to fight.
In the past, the three beauties of Legend of Sword and Fairy seemed united on the surface, but they all had their own thoughts. Even if it was three against one, their actual combat effectiveness might not be much stronger than a one-on-one fight.
But now Zhao Liying and the three beauties of "Legend of Sword and Fairy" have become enemies. Even if the three of them have their own thoughts, under the psychological hatred and other pressures, they may be able to put aside their prejudices and cooperate sincerely.
Once the three beauties of the Immortal Sword unite and go all out to fight together, it will be really difficult for gods and demons to scare them...
(End of this chapter)