In late May, the finale of Ode to Joy was broadcast.

In the end, its average ratings remained at around 2.41, temporarily ranking first in this year's ratings list.

There were many people cheering, but more people saw the decline of the television platform.

You know, "Ode to Joy" had a rating of nearly 1.8 on its first broadcast, broke 2 in four days, and surpassed "The Pretender" to top the list in less than a week. It is undoubtedly the most popular phenomenal TV series this year.

According to the original TV ratings rules, this drama has such a strong start and its subsequent word-of-mouth popularity has kept up.

A viewership rating of 2.5 is just a minimum guarantee, and there is a certain chance that it will break 3 if we try hard.

However, the current result is not because "Ode to Joy" is not good enough, but the overall environment has caused the ratings of the TV platform to continue to decline.

Some pessimistic practitioners have already said that "breaking 3 will be a ratings miracle" in the future.

This statement is recognized by most people, but some people think it is exaggerated. 2015 is not even halfway through and some popular dramas have not yet been released.

For example, Wei Yang's "Langya Bang" is well-known as the ratings king, and breaking 3 is basically a breeze for him.

But even so, it is still difficult to suppress the voices of pessimism, and some people who understand the situation have made sharp comments.

Even if Wei Yang's new drama can break 3, and even the dramas after that can also break 3, he is only one person. How many dramas can he shoot in a year? The overall economic environment is not good. No matter how good Wei Yang is, he can't bring back the hundreds of millions of lost viewers of the TV station.

Unless he stops broadcasting online and broadcasts his new dramas exclusively on TV, focusing on the TV platform, but this is too unrealistic.

He might have been able to spend a lot of money in the past, but now that he is the boss of PPTV, he is probably one of the people in the world who is most eager for the TV station to go bankrupt.

There are sad ones, and naturally there are happy ones!

Compared with the declining trend of TV platforms, the performance and traffic of major video websites have reached a new level this year.

Based on the data for the first quarter of this year released by some video websites and monitored by relevant third parties.

There are already five video websites that have an average monthly PC coverage of over 30 million people. In order of ranking, they are iQiyi, Youku, PPTV, Penguin and Sohu.

On the mobile side, there are three companies with an average monthly coverage of more than 150 million people, ranking respectively Youku, iQiyi, and PPTV.

This figure is a significant increase compared to last year. Although many companies have not announced their profits, it is estimated that many websites have seen an increase of more than 50%.

Youku, in particular, has performed extremely well in the stock market because it has two major shareholders, Xiaomi and Alibaba.

The current situation is that the old leader Youku and the rapidly growing iQiyi, which acquired PPS, are competing for the top spot in the industry.

The above data basically show that either Youku remains the leader or iQiyi surpasses it.

Youku has always occupied the top position among video websites, and later acquired Tudou. It has a strong foundation, but there is no big capital behind it.

Although iQiyi was established not long ago, it has the support of Baidu and has acquired PPS, so its strength has greatly increased, and it has formed a first-mover advantage in content production.

It can be said that if PPTV had not intervened, iQiyi would be the current leader in self-produced content on the Internet.

Even now, strictly speaking, PPTV relies on Blue Whale for blood transfusions, and the production capabilities of the website itself are not as good as the other party.

However, the two websites are of different natures. iQiyi produces and sells its own products, while PPTV and Blue Whale are from the same source, complement each other, and cooperate for mutual benefit.

It is hard to say which of the two mechanisms is better, but PPTV's model is more in line with Boss Wei's interests and control. As long as this model does not have major loopholes, it will continue for a long time.

It is precisely because PPTV has become the representative of self-made content that it has weakened iQiyi's advantages to a certain extent, resulting in it not yet suppressing Youku as it did in its previous life.

At this time in the previous life, although iQiyi had not yet widened the gap with Youku, it had already gained an overall advantage, and basically ranked first in all data.

This also led to Youku accelerating its cooperation with Alibaba, and eventually it was acquired and became a wholly-owned subsidiary of Alibaba.

Finally, with the collapse of LeTV and the decline of Sohu, a three-way competition pattern was formed with the three major Internet giants BAT as their backing.

At this stage, although iQiyi is performing strongly, Youku has not been defeated. The data of both sides are very close, and they are fighting repeatedly, and the competition is still in a white-hot stage.

Because of this, although Youku is bound to welcome capital inflow, it has a lot of room for negotiation, and even has a sense of selling at a price. While flirting with Alibaba, it also did not forget to tease Xiaomi.

While Youku and iQiyi were competing most fiercely, PPTV was also rising rapidly with the attention of many people.

Around April, someone wrote about the changes that had taken place at PPTV in the year since Wei Yang took over, which could be described as earth-shaking.

The actual controlling shareholder changed from Suning to Wei Yang, and through continuous large-scale capital injection, he eventually obtained more than 65% of absolute controlling rights.

The website has also leapt from a second-tier website to a first-tier upstart. Although it still has disadvantages in some aspects, its advantages are also very obvious, its development speed is astonishing, and its prospects are broad, even surpassing Penguin and Sohu.

According to the data from 2015, PPTV ranked among the top three in all aspects, after iQiyi and Youku.

Although there is a lot of luck and non-objective factors involved, it is also part of strength.

In the Internet age, data comes first. PPTV has this data performance. As long as there is no fraud, it is truly among the top three in the industry.

Within a year, a video website took a big leap forward and became one of the top three in the industry, beating out subsidiaries of Internet giants (Penguin) and established and powerful websites (Sohu).

I can’t claim to be a miracle in the industry, as there are many more outrageous things in the Internet than this, but anyone with a discerning eye can see the achievements, strength and prospects.

This also created another small miracle, that is, PPTV's valuation of about 3 billion before Wei Yang took over has now increased by at least 6 to 7 times.

This is not the vague valuation as before, but the price given by real capital financing.

Currently, PPTV is still in a stage of rapid development and has some funds on hand. It has not yet made clear public financing, but the news has already leaked out.

There are so many interested capitals and investors! Two investment institutions and funds have already contacted PPTV and made offers.

The specific terms are very complicated, and the target shareholding ratio, capital investment method and other requirements will not be elaborated here.

To put it simply, the highest bidder gave PPTV a total valuation of RMB 19.2 billion, and the other bidder's valuation was no less than 18 billion.

Moreover, this is just a preliminary contact. Obviously, this cannot be the bottom price and there is still ample room for negotiation.

Not to mention, there are many other capital institutions eyeing the opportunity.

There is no way. Youku, which is listed on the US stock market, is about to reach 30 billion RMB, and LeTV in China is like a rocket, aiming for the 100 billion mark.

You know, many of LeTV’s current data are not as good as PPTV’s.

Of course, LeTV has the suffocating bonus of ecological counter-attack and Accountant Jia's "stealing the sky and replacing the day", which Boss Wei cannot compare with.

But no one expects PPTV to become a monster stock like LeTV. Given the current development of the entertainment industry and PPTV's fierce momentum, as long as it can reach half of LeTV's, that would be tens of billions, and everyone would still make a fortune.

To put it bluntly, it's not like no one can tell what Boss Jia's style is, he plays it too excitingly.

No one can guarantee that the game of passing the flower will not cause a bomb to explode in his hand.

In comparison, PPTV's approach is much more righteous. Although Boss Wei has some outrageous operations, they are harmless. As long as they can make money and are safe, no one cares.

IQiyi is Baidu's meal, Sohu and Penguin are not edible for most people, and Youku is also in a relationship with Alibaba.

Not to mention that this website is developing very rapidly and has a bright future. No one can guarantee whether there will be the next round of financing. This may very well be the last chance to get on board.

Therefore, although the formal financing has not yet begun, people in the industry understand that this time PPTV's financing will inevitably be a fierce battle.

There is no need to talk about the fierce competition. There is a high probability or even certainty of a premium, but we don’t know to what extent.

20 billion is definitely not enough!

30 billion is hard to say.

The possibility of 40 billion is relatively low, but who can guarantee that there won’t be ruthless people who make huge bets! The Internet investment community has never lacked legendary stories of “exchanging paper for thousands of gold”, and there is no shortage of fools who dream of such a beautiful dream.

Of course, there are also people who are brave enough to spend a fortune to buy horse bones.

In this round of financing, PPTV is actually secondary, and many people value Wei Yang more.

This young man, who is not even 30 years old, has already become an influential business tycoon in China.

His companies, Blue Whale, PPTV and Red Shark, have achieved brilliant results, and his business management capabilities are widely known, but the investment community is actually more concerned about Boss Wei's investment vision.

Read the original text at Liu#9@书/吧!

Needless to say, Bilibili and Toutiao are enough to make most investors regret their decision.

The Green Crab venture capital company under Wei Yang's name is not well-known in the industry, but its strength is not weak. It has cooperated with many well-known and emerging companies.

Although it has not disclosed the specific situation to the public, its specific assets are probably at least several billion if not over 10 billion.

It doesn’t matter if the PPTV project doesn’t make money, and we don’t have to be afraid of losing some money. The key is to make friends with this young business giant. If there are any good projects in the future, we can make money together.

So don’t think that PPTV is still in the promotion stage now. When it starts to raise funds, Boss Wei’s ranking in Forbes will jump up again.

However, Boss Wei was very indifferent to these things, and even a little sad.

"well."

In the rest area of ​​the "Day and Night" crew, Wei Yang put down his phone and sighed worriedly.

Nazha had other scenes today, but Pan Yueming and Qin Lan had their scenes together. Wen Weiyang sighed and was a little curious. Qin Lan asked a question that made her regret for the rest of her life.

"What are you worried about?"

Wei Yang showed the two people the page on his phone. On it was a piece of news, which said that due to the popularity of "Ode to Joy", PPTV performed outstandingly and its valuation increased. From this, an estimate of Wei Yang's wealth was derived, and the amount obtained was staggering.

"What do you think? If I really become the richest man in China or even Asia before I turn 40, and I have so much money that I can't spend it all, then what's the meaning of life?"

Pan Yueming: “…”

Qin Lan: “…”

Don't be impulsive. He is the boss and his bodyguards are right next to him. If you take action, he will be killed. If you are really angry, you can go back and stab the villain.

Qin Lan wanted to slap herself twice, saying, "You are so stupid for asking too many questions. You forgot that this bastard is a famous bully."

Back then on "Let's Talk", Wei Yang's words "I don't care how much money I have, I'm not interested in money" and "Making 100 million or 1 billion is just a small goal and a big goal for me" almost drove the host crazy.

At that time, these two sentences were included in the collection of King Bi's quotations and became a popular Internet term for a time. The two words "small goal" and "big goal" also had a new metaphor.

Wei Yang looked at the two people who were silent and regretful, and thought it was not exciting enough, so he attacked them frantically.

“Money is just a number if you have too much of it. It becomes a burden to you.”

"This world plays tricks on people. Sometimes I want to lose some money to boost my motivation, but it's no use. No matter what I do, I make more and more money."

"Sometimes I envy you for being able to enjoy the sweet fruits of hard work. Unlike me, I still feel dead even after making hundreds of millions."

"If I had a choice, I would just be an actor in my next life. I wouldn't start a business. There's no fun in striving."

“…”

Wow, you dog capitalists, die for me, kill, kill, kill! ! ! !

Pan Yueming stood up suddenly, and Wei Yang instinctively leaned back slightly with an alert look. Huo Jun, the bodyguard who had been silently clenching his fists beside him, also became alert, moving his feet lightly, ready to take action at any time. Qin Lan looked at Pan Yueming with admiration and excitement.

Hero, the day has come to rid the people of this evil!

Under the gaze of the three people, Pan Yueming's face turned red. Finally, he coughed lightly and said something else.

"I need to go to the bathroom."

waste!

Although Qin Lan could only vent her anger, she still despised Pan Yueming in her heart. Then when she saw the look Wei Yang turned towards her, she immediately jumped up.

"Ouch, I feel a little uncomfortable. I'll just take some medicine."

After saying that, Qin Lan ran away. Wei Yang lay on the beach chair bored, his voice vague.

"If there is no fun, just find some fun yourself, the effect is still good."

“It’s easy to get beaten.”

Huo Jun added quietly, "Next time you act pretentious, tell me in advance so I can call more people, otherwise I'm afraid I won't be able to control the situation."

"You have to be loyal."

"It's hard to say. If you do this, we will easily rebel. I clenched my fist just now."

"Is it so powerful? I'm not just pretending to be funny, I do have some real feelings. Money is..."

Before he could finish his words, Huo Jun took a step back and covered his ears with his hands, refusing to listen. Seeing this, Wei Yang had no choice but to shut up.

Although Huo Jun was an old man who had followed him for many years and was loyal to him, he was always provoking him so much that no one could predict what would happen if the brakes suddenly failed that day.

Sighing, Wei Yang did not continue to torture Huo Jun, but opened Li Jiahang's WeChat.

[My dear brother, I am in trouble]

Li Jiahang replied quickly: [What's wrong? ]

[Before I knew it, I had several hundred million more in wealth. I bought all the high-end residential areas in Shanghai, booked a private jet, and have everything at home. My girlfriends don’t need me to spend money. Can you give me some advice on how to enjoy the pleasure of squandering? I’m almost dying of boredom.]

There was silence on the other end of the phone for dozens of seconds, and then several 60-second voice messages were sent. Without clicking on them, one could hear Li Jiahang's angry voice.

Wei Yang lay down comfortably like Ge You: "Oh, it's comfortable."

(End of this chapter)