iQIYI Scream Night! Youku YC Festival!
Weibo Night!
LeTV Film and Television Festival!
Penguin Star Awards!
Bilibili Top 100 Uploader Awards Ceremony! …
All websites and platforms involving entertainment fans, once they develop to a certain level, will hold similar ceremonies, either to reward merit, to increase influence, or to flex their muscles.
PPTV is no exception and is determined to take the lead.
LeTV has gone out of business. After holding three sessions in two years, it started well but ended badly and there has been no further news.
iQiyi’s Scream Night was just held once last year and its influence was relatively limited.
The situation of Penguin is more complicated. Before Tencent Video launched the Starlight Awards, there was also a Starlight Ceremony.
However, this award is led by Penguin.com and related media, and the award is more focused on the popularity of the entire entertainment industry network, covering movies, stars, television, music, etc.
This award was discontinued around 2011-2012. The Penguin Video Starlight Awards were different from this award.
Currently, Penguin Video’s Starlight Awards is still in the planning stage, and Youku and Bilibili have not started yet.
Therefore, all PPTV has in front of it are the newly formed iQiyi Scream Night and the currently influential Weibo Night.
However, Weibo Night and the award ceremony that PPTV wants to hold are two different things.
The former focuses on the overall network popularity and overall performance, while the latter focuses more on the works and the artists themselves.
Under this premise, PPTV can take advantage of the time difference and make its own awards ceremony the authority in the field of online film and television awards.
Whoever is the authority has a certain say, which can play a crucial role in the war of online platforms.
Therefore, Boss Wei attaches great importance to the PPTV award and strives to make it the number one award for online film and television, and even compete with the three major TV awards: Magnolia, Golden Eagle, and Feitian.
This is not a delusion! In the future, the focus of film and television dramas will be on video websites, and TV platforms will decline. A film or TV drama may not be broadcast on TV platforms, but it will definitely appear on the Internet.
The three major television awards have a first-mover advantage, as well as influence accumulated over the years and the official background behind them.
If PPTV can maintain its popularity and operate it with care, the gap between the first two can be made up or even exceeded.
As for the official background, Wei Yang believes that if the influence of the award ceremony increases, it will be easy to attract relevant units to come and support it.
This is a win-win situation and no one will refuse it. The key is to maintain the right to speak and the original intention after introducing it to the official.
However, this is still a bit far away now, so Wei Yang didn't worry about it. The key is to hold the award ceremony well.
The award ceremony has been scheduled to be held on December 22nd, and its full name is "PPTV 2015 Annual Star Ceremony".
The name looks a bit ordinary, well, it's just ordinary, and it seems like an old word used in a new way.
But Wei Yang had no choice, because this ceremony had to have the attributes of PPTV, and it also involved the attributes of online film and television, and he did not want to completely define it as a single award.
So the names reported were either Fengyun or Xingguang, which gave Boss Wei a headache.
I originally wanted to snatch the Penguin Starlight Awards, but then I found out that there was a Starlight Ceremony, and "Awards" is the Japanese term, so I gave up.
"Fanxing" means numerous stars, and also implies a grand ceremony with a sky full of stars, shining brightly.
It is also appropriate to use it as a celebration ceremony with many celebrities invited. After considering it again and again, Boss Wei found that there was no better name, so he decided on it.
As the first Starry Festival, Wei Yang attached great importance to it. He invited many stars and created a lot of hype for it, determined to make the Starry Festival a hit.
As a result, many rumors, some true and some false, began to circulate in the market.
Sometimes the four actresses gather together, sometimes the 85 flowers come together, today Jay Chou is performing on stage, tomorrow Girls' Generation will make a surprise performance, and the day after tomorrow Taylor Swift will drop by Shanghai.
All these things are both true and false.
But what is certain is that with the vigorous promotion by Wei Yang and the Blue Whale series, the Starry Ceremony has indeed attracted the attention of many people.
…
Shanghai World Expo Center
PPTV rented and built a ceremony site, invested a huge amount of money, put a lot of effort into the stage and venue, and invested in a lot of professional broadcasting equipment. The event could be watched live on PPTV that day.
Although a huge amount of money was spent, this is not a losing business. With such a big event, many advertisers came to seek cooperation.
PPTV was naturally very welcoming. Apart from insisting on not using a title sponsor, it sold all the advertising that it could. After looking back at the accounts, it seemed that it had made a lot of money.
Of course, this is based on the premise that the stars, for the sake of Boss Wei, did not ask for appearance fees, or participated in the show at a friendly price. Otherwise, the announcement fees would be enough to give PPTV a headache.
On December 22, the day of the Starry Night Ceremony, the fans were already excited before the event even started.
Now, the specific list of the Starry Night Gala has not been fully announced, but notices and rumors are already flying around, and many have been confirmed.
What is very noteworthy is that countless top stars came to this Starry Night Ceremony.
That’s right, countless top stars!
It would be difficult to count the number of Blue Whale's own top stars on one's ten fingers, and if you add in the other top stars and popular superstars that were invited, the star power of the band is so great that it can be said that it is very rare in Shanghai in the past decade.
In recent years, with the rise of the traffic era, local fan culture has also flourished.
Therefore, the first problem that the Starry Night Ceremony encountered was how to deal with the huge number of fans cheering for the event.
It was estimated that the number of fans near the venue on that day would reach over 10,000. The most important thing is that most of these fans are die-hard fans. They had light boards, banners, flags, and even wore uniforms, which was very professional.
As an economic powerhouse, gatherings of tens of thousands of people are nothing special for Shanghai. Concerts and football games with tens of thousands of people are already commonplace in Shanghai.
But what’s different this time is that there are not many people, but they are not from the same company. They belong to at least a dozen celebrity fan groups.
Tens of thousands of fans go to listen to the music. There are at most two groups of people in a football game, and there are more home games than away games, so all we need to do is protect one side.
But right now, this group of fans has more than a dozen factions. Not only are the members quite complex, but they are all impulsive young people or even teenagers. If things go wrong, there might just be a big melee.
So the person in charge concerned has a headache and tries his best to negotiate with all parties with only one goal - to avoid a quarrel.
Fortunately, Wei Yang has always attached great importance to security work. There are enough people on the scene, and the artists and teams behind them dare not cause trouble. As long as most people are stabilized, the situation can be controlled even if there are individual extremists.
In a hot and tense atmosphere, the red carpet segment before the ceremony began around four o'clock in the afternoon.
PPTV has directly opened a dedicated live broadcast channel. The online platform is more advanced than the TV platform.
Not only can viewers watch the live broadcast, but they can also interact with the comments. In addition, the website will also cut the content into red carpet highlights based on a single star, so viewers can specifically choose to watch their favorite stars walking the red carpet and interview clips.
Most of the audience are rather disgusted by the long and boring live broadcast of the red carpet, but they still want to watch their favorite stars.
If you can skip to watch the highlights, you won’t have to worry about missing out, and you don’t have to wait in vain. This function is convenient and user-friendly.
Liu Yan and Xie Nan served as off-site hosts for the ceremony.
However, for the audience, the most interesting thing on the red carpet of today's Star Gala was not the dazzling stars and interviews, but the fans outside the venue.
The on-site director of the Starry Night Ceremony was also quite playful. He set up live broadcast cameras outside the venue and on the red carpet, and also opened a live broadcast room.
As a result, a large number of netizens who just wanted to watch the show had a lot of fun watching it.
The red carpet layout of the Starry Night is in an L shape, that is, you get off the car and walk along a section of the red carpet, sign at the signature wall at the corner, then walk a short section of the red carpet, have the media take photos, and end up being interviewed by the host.
On this section of the red carpet, fans are located a few meters away on both sides, which means that the stars have to pass through the "fan road" before entering.
This gives fans room to show off their talents!
Ten minutes after the red carpet started, the first top star appeared, when Lu Han appeared on the red carpet wearing a well-fitting suit and smiling.
The Lu Han fans who were lying in ambush nearby were waving their cheering tools wildly and shouting slogans in unison.
"Ten miles of spring breeze is not as good as a deer with you!"
Read the original text at Liu#9@书/吧!
As one of the most popular top stars at the moment, Lu Han's number of fans ranks among the top among today's fan groups.
The shouts of thousands of people shook the whole area; even the celebrity being interviewed by Liu Yan could hear it. The media also looked at them sideways, and many people ran over to take pictures.
This made the star being interviewed feel a bit embarrassed, as the fans' shouting was getting louder and louder, so the host and the star had to raise their voices, and the live broadcast room was also filled with mocking comments from netizens who were watching the fun.
The actions of Lu Han’s fans completely opened Pandora’s box.
With so many security personnel, fighting is impossible, so let's just compete with our voices to see who can shout the loudest.
So, after a few minutes, another top star from the Blue Whale group, Zhang Ruoyun, appeared. His fans were shouting even louder, and it was obvious that they wanted to suppress Lu Han’s fans.
"Be at peace, be calm and peaceful!"
Now Lu Han’s fans are not happy about this. What does this mean? Are they treating us like dead people?
No one knew who started it, but Lu Han’s fans started shouting Lu Han’s slogan again, competing with Zhang Ruoyun’s fans on the spot.
"Be at peace, be calm and peaceful!"
"Ten miles of spring breeze is not as good as a deer with you!"
"If Yun doesn't leave, Duo won't abandon me either!!"
“You are the dream chaser, and I am the one chasing the deer!!!”
"If love lasts forever, the world will be filled with color!!!"
"One deer has cold, only love deer cold!!!!!!"
“…”
As a new top star, Zhang Ruoyun has works and national popularity, and is currently the most stable young actor. Lu Han is currently leaning towards the singer route, with the halo of overseas achievements and reaping the benefits of the Korean Wave. Both of them have the backing of Blue Whale, so they have a strong backing.
This meant that while the two of them were developing smoothly, there were also more or less some differences. Although there were no conflicts among their fans, there were some minor frictions.
It may not be noticeable at ordinary times, but now, as soon as the situation gets heated, they immediately become hostile to each other.
As the momentum of the war and challenge grew, the fans started shouting in anger, and the nature of the situation changed immediately. The voice could be abandoned, but the team could not lose the battle, and even the real person had to stand aside to persuade them.
I have never been inferior to anyone in my life, how can I be afraid of you little bitches? !
The fans of both sides were challenging each other, and the other fans and the people in the live broadcast room were watching with great joy.
Fans fighting on the Internet is common, but real-life battles are rare! The comments were full of cheers, some were fanning the flames, some were calling for fans to sell watermelon frost and Jinsuozi, and some were locals who came directly to watch the fun.
However, human power is limited, and even the best voice cannot withstand such shouting.
After shouting for a few minutes, the fans of both sides were exhausted, so when the next popular artist appeared, they decisively stopped fighting and the fans who liked the artist and passers-by started cheering enthusiastically.
Just when the onlookers thought that everything was fine, Tang Yan appeared, and her fans shouted slogans frantically. After a while, Da Mimi walked onto the red carpet, and her fans' cheers obviously raised in tone.
The barrage of comments, who were eager to watch the fun, started to add fuel to the fire.
However, Da Mimi and Tang Yan belong to the same camp after all. They are good sisters and have a deep relationship. Even if they have some minor disagreements, they are not known to outsiders.
Therefore, even if Tang Yan’s fans are unhappy openly, they cannot confront Lu and Zhang like they did just now, and can only suffer in silence.
Da Mimi’s fans were not happy for long. Soon after, Liu Shishi appeared and the voices of the little lions overwhelmed them.
This time it was their turn to feel aggrieved, and Tang Yan's fans were happy.
Fans rushed to the stage and performed various battles, which made Boss Wei, who was waiting behind, terrified.
Fortunately, Fan Xiaopang and Zhao Liying didn’t come, otherwise it would have been easy for a fight to break out.
For fans like Zhang Ruoyun and Lu Han, the real stars are still in their rising stages, they have many concerns, and they don’t have that much hatred.
But the fans of Zhao, Liu and Fan are different.
The real protagonists are famous, have powerful backers, and are all veterans who have fought their way through the fan circle wars. They are arrogant, have strong fighting power, and have been fighting each other for many years. They have become mortal enemies and have a lot of household registration books in their mouths.
If they get really angry and new and old grudges come to mind, the chances of a fight are high.
Ever since the two beauties from Xinjiang Province appeared on stage later, people could sense something, and a small number of fans of the three beauties from The Legend of Sword and Fairy actually booed.
It's surprising but also expected. After all, these two are Zhao Liying's die-hard fans, and their fans are often seen during the battles between the various parties. They are not mortal enemies, but they are not much better either.
However, the most exciting one has to be Liu Tianxian.
Liu Tianxian's "Hua Xu Yin" was successfully shortlisted for this Starry Night Ceremony, so she was also among the invited guests.
Just now, when the three beauties of "Legend of Sword and Fairy" were secretly competing among themselves, and later when they were confronting the two beauties from Xinjiang Province, there were also fans of "Tianxian" fanning the flames.
When Liu Tianxian appeared, she unsurprisingly received the highest hospitality from the fans of "Legend of Sword and Fairy III".
The three beauties of "Legend of Sword and Fairy" and some other fans who were unhappy with him booed loudly, while the fans of "The Legend of Sword and Fairy" cheered loudly, and some passers-by who had a good impression of him expressed their support.
Half ice and half fire, although noisy, it is also the loudest background sound on all red carpets.
Liu Tianxian was wearing a plain dress and waved calmly, which attracted a surge in the barrage of comments in the live broadcast room, with both praise and criticism, making it extremely lively.
It has to be said that after "The Legend of Hua Xu", Liu Tianxian was in a mess for a while, but the massive exposure after returning to the small screen made the popularity of this fairy sister seem to have returned to the peak, and she is also among the top in every category.
In Wei Yang's view, although his descent from the gods to the earth this time was tainted with some filth, he also caught the big ship of the traffic tide.
A blessing in disguise! Boss Wei is still happy to see this happen. A third party with strong momentum can bring some pressure to Liu Shishi and Zhao Liying's career, so as to avoid slacking off and fighting each other.
Liu Tianxian is a beautiful "catfish" that stimulates Liu and Zhao...
(End of this chapter)