Zhao Liying and others were already very serious about "Strategy of the Ming Palace" before, and now that the TV series is doing well, they are even more motivated.
Zhao Liying, in an almost crazy manner, continued the publicity work with the crew to contribute to the success of "Strategy of the Ming Palace".
And "Strategy of the Ming Palace" did not disappoint the hard work of Zhao Liying and others. After its hot premiere, it quickly swept the entire new year season in a crazy manner.
The ratings exceeded 1.8 in three days!
The ratings exceeded 2 in five days!
The two-week ratings are approaching 2.5!
At the television platform level, it has swept the nursing homes. Apart from CCTV's dramas which can barely compete with the others by relying on the platform advantage, satellite TV dramas can hardly even be seen at the end.
Although "The Legend of Zhao Zilong" and "The Lonely Empty Courtyard in Spring" still had terrible reputations and mediocre results as Wei Yang expected, and were unable to compete with "Strategy of the Ming Palace", they still had some influence.
The latter will just break 1, and the former’s result will be slightly worse, but there is still hope of breaking 1.
As for "The Housewife Detective", which was co-produced with LeTV, its ratings were not even a fraction of "Strategy of the Ming Palace", let alone becoming a dark horse.
As for "So Young", its performance on the TV platform was also very average and posed little threat.
Last year, the champion of the annual ratings was Nirvana in Fire, with a rating of just over 3. Now more than half of the series has been aired, with a rating close to 2.5. Even if it fails to break 3 in the end, it will probably be close.
This aroused Zhao Liying's ambition!
You know, this year Boss Wei made a groundbreaking move by filming a web drama and gave up the ratings champion.
If "Strategy of the Ming Palace" can successfully win the honor of the annual ratings champion in 2016, and Zhao Liying alone carries the ratings, it will be a big hit.
At least Liu Shishi’s so-called “four consecutive championships” can no longer be shown off. Winning by doing nothing while playing as a support is completely different from being the core player.
However, it is hard to say whether Zhao Liying can succeed.
Although Boss Wei is not here this year, the other producers all have works. "Strategy of the Ming Palace" is very popular, so those works won't be too bad either.
For example, Da Mimi's "Dear Negotiator" and Tang Yan's "A Perfect Match", these two people have strong appeal and the lineups are also very impressive.
Not to mention that the two of them worked together and their previous work was the extremely popular "Ode to Joy 2".
It has not yet been confirmed whether this drama will be broadcast this year, but once it is confirmed to be broadcast this year, it will be in big trouble.
Although the first season of "Ode to Joy" did not break 3, it was not far behind, and the second season is likely to be even better.
It can be said that this drama will be the biggest enemy of "Strategy of the Ming Palace" and Zhao Liying in winning the annual ratings championship.
Another important enemy is Fan Xiaopang’s "My First Half of Life".
No one dares to underestimate the appeal of this woman who can compete for the top spot among the most popular Chinese-speaking actresses. Even though her new drama has not yet been scheduled, she is definitely a strong contender for the ratings championship.
This brought pressure to Zhao Liying, but also some excitement.
If she could step over the three of them to get to the top, the ratings champion would be more valuable and the feeling would be more comfortable, which gave Zhao Liying some fighting spirit out of thin air.
But then again, even if Zhao Liying is determined to become a national ratings champion, at the beginning of 2016, everyone increasingly feels that the focus of the industry and the audience is increasingly shifting towards online platforms.
Ratings are important, but more important are the volume of views, click-through rate, number of comments, as well as the popularity of Hualuo across the entire network and the number of daily rankings.
Whether a drama is popular or not is increasingly decided by the Internet. The voices of TV viewers are ignored. Even if they are heard occasionally, they are taken by passers-by and fans who post photos online to express their feelings or show off.
[My mom also likes to watch "Ming Palace Raiders"]
[“Strategy of the Ming Palace” is really good. When we went out for dinner, his drama was playing on the hotel TV. We all watched it while eating.]
[The last time our family watched TV shows together was Nirvana in Fire and Legend of Zhen Huan]
[Zhao Liying is so popular, my grandmother, who is almost 80 years old, still recognizes her and says she is not Nianni (the heroine of "The Stars")]
[Haha, my grandma also knew her, but the one she knew was Hua Qiangu]
[My mother still likes to watch "My Sweetheart". The Jiangsu Provincial TV station often replays it. My mother watches it every time and never gets tired of it.]
【……】
There is no need to talk about the official statistics of "Strategy of Ming Palace". In one word, it is so popular that it has no friends.
If the TV platforms can still leave some leftovers for "The Legend of Zhao Zilong" and "The Lonely Empty Courtyard in Spring".
In terms of online platforms, in addition to the fans of the actors of the two dramas and regular users of the platform, most of the passers-by were attracted by "Strategy of the Ming Palace".
According to incomplete statistics, for every day that "Strategy of the Ming Palace" is broadcast, it will appear on 5 to 7 hot searches within the following 24 hours, most of which are ranked at the top. If the plot is good, the number is expected to reach double digits.
It must be pointed out that all of the above hot searches are hot searches for the TV series "Strategy of the Ming Palace" itself.
For example, what record was broken, how did the heroine get slapped in the face, how the heroine and the second female lead have a deep sisterly love, how the unlucky hero got defeated, which villain was a disgusting green tea, how a certain character was acted so well, and other related historical science and so on.
However, hot searches about artists such as Zhao Liying and Li Jiahang, as well as gossip about their TV dramas, are excluded.
In addition, "Strategy of the Ming Palace" also triggered an interesting phenomenon, that is, celebrities are very happy to watch the drama.
It is impossible to verify which star started the trend first, but the first star took advantage of the traffic, and the rest of the stars, either sincerely or simply to take advantage of the popularity, started to become shareholders in the TV series.
For example, the well-known Hong Kong star Zhang Yunu posted photos on Instagram, watching TV series while picking up her children in the car.
A folk singer who sang "Anhe Bridge" complained on Weibo that men and women in his circle of friends were all following "Strategy of the Ming Palace", completely ignoring his usually cold and melancholy face.
Mainland female artist Yang Rong was seen secretly watching the TV series "Strategy of the Ming Palace" during her breaks in a behind-the-scenes work video released by her studio.
Host Xie Na, who is also Zhao Liying's good friend, supports her on Weibo every day, and uses Weibo pictures to serialize her daily life of dragging her husband Zhang Jie, the Happy Family, and a group of Hong Kong hosts into the pit.
Not to mention Guli Nazha and Di Lieba, two of Zhao Liying's lackeys, who not only posted photos of themselves chasing the drama, but also visited the set together and took photos with the main creators of the crew. @赵丽影 said that they would take her with them to fly next time when there is a palace fight.
Later, even Zhang Zixi, who played an important role in "The Lonely Empty Courtyard in Spring", was photographed by paparazzi watching TV series on her mobile phone during the break in filming. Judging from the pictures, it was most likely "Strategy of the Ming Palace".
Their competitors at the same time were all palace fighting dramas. They didn’t watch their own dramas, but went to watch their rivals’ dramas, which was too much fun.
However, the actor was not the one who had the most fun.
It is said that Fei Wo Si Cun couldn't help but complain that "The Lonely Empty Courtyard in Spring" was filmed too badly, which ruined her work and said it could not be compared with "Strategy of the Palace of Lights". She kept regretting why "Blue Whale" was not filmed.
Of course, neither of the two parties admitted or responded to this, especially the latter which was just a rumor and difficult to tell whether it was true or not, but it was plausible and could be considered a joke.
The popularity of "Strategy of the Ming Palace" has instead prompted many people to study the drama and put forward many opinions.
First, as mentioned before, the plot has a very fast pace and is full of excitement. The heroine, Li Caifeng, is bold and careful, dares to fight and will not delay revenge, and has the style of a female-oriented novel with a strong heroine.
Second, the plot is relatively lighthearted and has a certain light comedy element.
This is already one of Blue Whale's specialties, often adding some appropriate little burdens to the plot to make the overall plot light, increase audience interactivity, and make the characters likable.
The "Joy of Life" trilogy is the culmination of all of these, and several popular characters are full of comedic elements.
Compared with the original version, "Nirvana in Fire" has added a lot of light comedy plots, making the interaction between Mei Changsu, Prince Jing and Commander Meng more interesting. The disadvantage is that the audience is more obsessed with the CP.
The person responsible for the comedy in "Strategy of the Ming Palace" is Li Jiahang.
The Prince Yu he played was a bit cowardly. He was pressured by his old father Jiajing, and had a strong teacher Gao Gong at home. Later, Zhang Juzheng came along and was also not a good person.
Read the original text at Liu#9@书/吧!
It's so hard to have a sense of presence among the women in the harem, but then you run into a tough heroine who always makes you speechless.
So in this drama, Prince Yu becomes the source of comedy, and more than half of the laughs are about him, so even though he is obviously a scumbag, there are still many audiences who like him.
Third, it is the so-called “anti-routine”.
Most palace fighting dramas tend to make the female lead a character that is kind, beautiful and true. Even in "The Legend of Zhen Huan", Zhen Huan was a good person in the early stage, but later turned evil for some reason.
Like many palace fighting dramas like Dead Girl, the characters are all white lotus from beginning to end, repaying evil with kindness in various ways, which makes people feel depressed when watching.
The heroine of "Strategy of the Ming Palace", Li Caifeng, has been a smart person from the very beginning who doesn't care about fame and morality. What she values is herself and the people she wants to protect, and she will do whatever it takes to achieve this.
The so-called growth is nothing more than training step by step, becoming more decisive in actions and more steady and comprehensive in layout.
In this era where naive and innocent characters are popular, such a decisive and ruthless heroine is very likable once she is accepted.
The reason why anti-routine is popular is largely because the audience hates homogeneous content. If you break the rules and provide high-quality content, you will be successful.
In addition to the heroine's personality, the sisterly love between the heroine and the second female lead is also anti-routine.
As mentioned before, in many costume dramas, especially those about palace fighting, sisters who grew up together basically become enemies or die early because of being stabbed.
However, "Strategy of the Ming Palace" did not do that. Instead, it showed a story of a sister's deep love for a lifetime.
They supported each other in the backyard of the prince's mansion, and helped each other after entering the imperial palace. Later, they became the two empress dowagers and jointly assisted the young emperor.
The plot has not been aired yet, but the two of them are indeed lifelong friends. The finale also introduces that Chen died peacefully in the 24th year of Wanli, and Li Caifeng was still very sad.
The reason why the female lead and the second female lead are so harmonious is that the drama also gives them an anti-routine setting.
That is, including Prince Yu, the three people may have feelings for each other, but they are not that deep.
Neither the heroine nor the second female lead deeply loves the hero, so there is no conflict between them. In comparison, the two grew up together and worked together to avoid attacks from other concubines. They are both childhood friends and comrades-in-arms, and have a deep relationship.
To the heroine, Chen is her sister, her master, her princess/queen, and her strongest supporter in the palace, especially after she gave birth to a son.
For Chen, since she could not give birth to a son, the rest of her life would be tied to Li Caifeng and her son, and the three of them would rise and fall together.
Under such circumstances, the male protagonist, Prince Yu, has become an outsider, and sometimes even an "enemy" of the female protagonists.
So some people jokingly said that Zhao Liying was the male lead, Zhao Ji was the female lead, and Li Jiahang should be considered the second male lead.
Similarly, this setting is also unique in the context of the various entanglements and abusive relationships between the hero and the heroine.
As for palace fighting, it is right to focus on career! Everyone likes to watch romance dramas, but there are too many romance dramas, so when a career drama comes out, it suddenly feels new and interesting.
By the same token, there are too many roles for strong female protagonists later on, so it is also easy to stand out if you play a clingy little wife.
History is a circle. Going against the trend is not necessarily going against the tide; it may be the first shot in a new popular style.
At least Wei Yang is certain that after "Strategy of the Ming Palace", dramas with heroines as the main characters and deep sisterly love will probably become the new popular filming routines, and it is still unknown whether lesbian relationships will develop from this.
Boss Wei is happy to see this happen. He doesn't like BL. It's so beautiful to see little sisters sticking together...
…
"Strategy of the Ming Palace" dominated the entire January 2016, and even as the Spring Festival approached, Zhao Liying was still the biggest hot spot.
Hunan Satellite TV, Shanghai Satellite TV, and even CCTV, which was said to have already completed most of the rehearsals, all wanted to invite her to participate in the Spring Festival Gala, but Zhao Liying declined.
On the one hand, she wants to spend more time with her family as it is a rare few days off during the Spring Festival. On the other hand, she is really busy now.
Invitations from various business resources came to her like snowflakes. Even in the luxury goods field where she had always been relatively weak, two high-end luxury brands were willing to open their arms to her.
Any high luxury threshold is nothing in the face of unparalleled popularity and fame.
Zhao Liying is the most popular and can almost compete with the two Lius. This is her greatest confidence. Luxury goods are ultimately for making money. If it can increase sales, everything else can be compromised.
Dior, the most enthusiastic one, directly sent an invitation to a fashion show, and once Zhao Liying was successfully contacted, she would be immediately given a higher-level endorsement contract.
As one of the six major blue-blood luxury goods companies, Dior's layout in the Chinese market is slightly slow.
LV has Liu Tianxian, Chanel has Liu Shishi and Zhou Gongzi, Gucci has Wei Yang, and Guli Nazha is also one of the spokespersons of this brand, such as the red blood brand Versace and Da Mimi and so on.
Therefore, Dior also intends to find a popular star to enhance the influence and popularity of its brand in China.
Zhao Liying, who has super national popularity, caught Dior's attention. In addition, they also hope to win over Dilraba Dilmurat to form a double top lineup.
If high-end luxury brands are so enthusiastic, let alone other brands.
Even if Zhao Liying is picky and raises the threshold, she can still earn tens of millions and have a happy and prosperous year...
(End of this chapter)