In July, in addition to other popular movies such as "Wushuang", "Assassins 2" and "Skiptrace", etc.

On the small screen, the competition is also lively!

Boss Wei's "Day and Night Chase" has been confirmed to be launched in August. As I said before, someone's nickname of the ratings king is no joke, and there are really not many crews stubborn enough to go head-to-head with Wei Yang.

Several major platforms have given in, although they all clamored to compete with Boss Wei and try their best to crush PPTV's summer strategy, etc.

A careful study shows that the programs that several platforms broadcast in August all have unfavorable cards in their hands.

Even major TV stations are wary of "Day and Night".

Even though "Day and Night" is just an online drama and is not broadcast on any TV platform, TV stations are still concerned that its popularity may have a significant impact on their own dramas, so they also choose to avoid it.

Boss Wei's power is evident from this! However, this also caused various TV stations and video websites to invest huge resources in July, causing chaos and fighting.

The most noteworthy one is Guo Xiaosi's "Fantasy City".

It brings together a large group of stars including Feng Shaofeng, Song Xi, Ma Tianyu, Zhang Meng, and Kim Hee Sun, and is marketed as a fantasy masterpiece, and it is coming with great momentum.

The second one is Dead Girl, he took out two dramas.

One is "Half-Demon Allure", starring the young actress Li Yitong. It is mainly to promote newcomers and the title is also fantasy. I wonder if it has fallen into the old habit of making false claims again.

Another drama, "The Sweet Girl", rarely uses Yang Rong as the female lead, while the male lead is Bai Yu, who is not very famous at present.

Another one is "Nine Regions Sky City", which is adapted from a well-known IP.

The producer behind this drama is Penguin, and there is also the shadow of Huanrui Century. The male lead is Li Moufeng, a young actor highly praised by Huanrui Century.

That’s right, although this guy’s luck was cut off by Boss Wei, he still made it.

Li Moufeng actually debuted quite early, as early as 2007 with "Come On, Good Man". Although he has not become popular in recent years, he has filmed many dramas here and there. The senior management of Huanrui Century appreciates him very much.

Otherwise, he would not have been directly promoted to star in "Gu Jian Qi Tan" in his previous life.

This was a project that both Da Mimi and Shuangzijie joined. It was definitely a major production for Huanrui at the time, and whoever was cast in the film would be given full support.

Therefore, even in this time and space, "Gu Jian Qi Tan" and "Grave Robbers' Chronicles" were snatched away by Boss Wei.

But Huanrui couldn't just sit there doing nothing, so it produced other works and still chose Li Moufeng to star in them.

However, the performance of these works is far less than that of "Gu Jian Qi Tan", which resulted in Li Moufeng not being able to make the leap to become one of the top four popular young actors like in his previous life.

Although he did not reach the heights of his previous life, the performances in those dramas were not in vain, and Li Moufeng still accumulated considerable fame.

At present, he is doing well among the so-called "new generation actors", belonging to the second echelon after a few top stars, although he, the "new generation actor", is the same age as Boss Wei.

Jiuzhou has always been an IP that the industry attaches great importance to, and it is also an IP that Boss Wei rarely fails to grab, so it is placed with high hopes.

Led by Li Moufeng, together with child star Guan Xiaotong and idol star Ju Siqian, they are considered to be the new force that can resist the summer hegemony of Blue Whale.

Guo Xiaosi + Dead Girl + Jiuzhou IP, as well as several other slightly inferior dramas, once again launched a siege on the Blue Whale series and PPTV.

The two dramas produced by the Blue Whale series are "Grave Robbers' Chronicles" and "The Legend of Mir 2".

The former is Zhang Ruoyun + Nazha, and the latter is Tang Yan + Hu Ge, one in front and one behind, divided into two groups.

This approach is actually somewhat similar to that in June.

Lu Han's "Go Go Squid!" focuses on the online drama market, while Da Mimi's "Dear Translator" is making a big splash in the TV market, and the team leaders are also young top male stars + 85 flowers.

It’s just that Lu Han’s "Go Go Squid!" was a bit unexpected. "Grave Robbers’ Chronicles" is a pure web drama and can only make a splash in the web drama market.

"Dear Translator" and "The Legend of Mi Yue" have accurate positioning, especially the experience gained by Da Mimi, which allows Tang Yan and others to plan more calmly.

Light comedies about happy enemies such as "The Legend of Mi Yue" are more suitable for the television market.

The appeal of 85 flowers like Tang Yan is stronger in the television field than in the online drama market.

Therefore, "The Legendary Marriage" is more straightforward than "Dear Translator". Most of the energy and publicity are focused on the TV field, while the online drama direction is actually led by Hu Ge, who became famous for "The Pretender".

As it turns out, the choice of "A Perfect Match" was not wrong.

Many people are still willing to buy into the combination of Hu Ge + Tang Yan on TV platforms.

The ratings of "Mrs. Legend" were close to breaking 2 at one point, and finally the average ratings were maintained at around 1.9. Although it is not as good as "My Fair Princess", it is still an outstanding achievement in the current TV drama market.

The two dramas of Dead Girl, which were responsible for suppressing "The Legend of Mi Yue" in the TV drama market, were defeated.

Especially the drama "Half-Demon Allure", with powerful enemies around and its already bad reputation, the final ratings were terrible.

But in this case, Tang Yan, who was already inferior to Da Mimi in the competition for this year's Golden Eagle Awards, has lost her last hope of a comeback.

Speaking of which, Tang Yan’s life is pretty miserable!

Throughout July, the ratings of Tang Yan's "Married Couple" were close to breaking 2, and the online broadcast data was firmly in the top three.

The movie "Wushuang" in which he participated has a high probability of becoming the champion of the summer season, and he will have another movie with a box office of over ten billion yuan under his name.

Logically speaking, even if this is not a new peak in Tang Yan's career, it can be regarded as a milestone moment.

However, "The Legend of Mi Yue" was overshadowed by Da Mi Mi's "Dear Translator", and its overall data was not superior, and its popularity was also not as high as "Grave Robbers' Chronicles".

"Wushuang" is quite popular, the heroine is Fan Xiaopang, and she plays two roles, so most of the limelight goes to her.

What’s even more infuriating is that at the same time there was also a Liu Shishi, whose debut movie was quite popular and robbed Fan Xiaopang of all the remaining exposure.

Tang Yan, who has a low sense of presence, almost doubted whether she had acted in the movie "Wushuang"? In comparison, Na Zha, who starred in "Grave Robbers' Chronicles", was much happier.

Although "Grave Robbers' Chronicles" does not have a massacre like "The Legend of Mir 2", Guo Xiaosi's Fantasy City still provides a certain resistance, but the overall situation is still in my favor.

This time, "the advantage is mine" is not a jinx, but a real win over the same period. The first four episodes got 600 million views in one go, which made "Fantasy City" with only 200 million views and "Nine-Region Sky City" with less than 100 million views difficult to catch.

Of course, the reason why "Fantasy City" is so low is that it is still being broadcast as a TV series, with only two episodes per day.

But when comparing the data later, although "Fantasy City" had good data, it was always suppressed by "Grave Robbers' Chronicles" and had no temper at all.

As for "Nine Regions Sky City", although it has a big name, its performance is really unsatisfactory. Except for the first two or three days, it fell behind and was even easily beaten by "The Legend of Mi Yue" which ranked third.

Therefore, the ranking of online broadcast playback volume and related data in July is:

Third: "The Legend of Mi Yue" PPTV is right, "Fantasy City" is distributed across the entire network, which is one of the main reasons why its ratings can compete with "Grave Robbers' Chronicles".

In fact, if "Fantasy City" had not considered PPTV's protection and been persuaded by other platforms, it would have been very likely to be broadcast on PPTV, which would have meant that PPTV had taken the top three spots.

The popularity of "Grave Robbers' Chronicles" naturally brought Zhang Ruoyun and Nazha considerable benefits.

Especially Nazar, she has no shortage of fame and is favored by fashion resources, but she has not had any new works to show off in recent years.

As soon as "Grave Robbers' Chronicles" was released, Na Zha became instantly popular. Relevant contracts and commercial endorsements came pouring in. His agent was almost experiencing a nervous breakdown from answering so many phone calls during this period.

But Naza's team did not make any large-scale contacts, but chose to sit on the sidelines.

Just kidding, "Grave Robbers' Chronicles" is only the first wave, and the second wave "Day and Night Chase" is coming soon. Don't you regret it if you negotiate the price now? So no matter how great the temptation is, everyone in the Nazha team resisted it and waited until "Day and Night Chase" was settled before reaping the benefits of both dramas.

Nazar's development in the past few years was not very good, so even Boss Wei couldn't stand it and offered support.

The more this is the case, the more we must make good use of this rare opportunity. Even if we can't catch up with Rouba in one go, at least we can't fall too far behind.

Nazha's team is ready to try, but Nazha herself hasn't thought too much about it. Even if the team asks her to work, she is unwilling to do so at this time.

Read the original text at Liu#9@书/吧!

"Day and Night Chase" is currently being promoted, and she is happily accompanying Boss Wei to enjoy a rare moment of time alone together.

If the team hadn't figured out her pulse and stimulated her with some tricks, she wouldn't even want to reply to any work news other than "Day and Night".

…

Nazha was escorted away by his agent to accept an exclusive interview with the crew of "Grave Robbers' Chronicles", and Boss Wei finally squeezed out some private space.

This girl is pretty and has a great figure. She is usually well-behaved, but she is too clingy.

Privately, he wishes he could grow on Boss Wei's body, so that Boss Wei has no mind to work.

"If I were in ancient times, I would definitely be a tyrant."

Boss Wei despised himself, then opened the report sent by PPTV regarding the summer strategy for June and July.

Although it is called a report, the whole document is more like a naked boast, directly showing off the successful results of the summer strategy to Boss Wei.

According to data from relevant testing agencies and PPTV’s internal statistics, PPTV accounted for 26% and 23% of the video website market share in June and July of this year, respectively, ranking first and second among major video websites that month.

In terms of user growth, VIP membership growth and conversion, and website profitability, PPTV ranked first in June and July.

Following Youku, iQiyi was also defeated by PPTV. Although the latter finally reached the top, there is also a hidden crisis.

The rapid rise of Penguin Video! This summer season seems to be a time of PPTV's crazy killing, which has made all major platforms breathless.

But if you observe carefully, you will find that the ones who were really beaten are Youku and iQiyi. Although Penguin was also beaten, it did not affect its fundamentals. Instead, it made a fortune in silence.

In July, PPTV ranked second in traffic share, and Penguin Video ranked first with a share of 25%.

The reason why Penguin Video has this traffic share is very simple - relying on momentum.

In June and July, Penguin Video launched the largest number of new dramas, more than one-third higher than the second-ranked iQiyi.

In order to gain traffic, Penguin almost accepts all offers, no matter whether the drama is good or bad, it will spend money to get a piece of the pie, and even purchase distribution rights from other platforms.

Among the top 20 dramas in terms of viewership in the two months, Penguin Video owns the copyright to more than 12 of them, and only one of them is exclusively broadcast.

In sharp contrast, PPTV has the fewest dramas among iQiyi, Youku and Goose, with only six dramas on the list, but all of them are in the top ten, and three of them are in the top five.

Most of Penguin's works do not perform well individually, but as the accumulation of small amounts adds up, and with the traffic support provided by Penguin, it has been able to suppress iQiyi and Youku and grab a large market share.

At this time, we can see the advantage of having big capital and Internet giants behind them. Once Penguin exerts its strength, the energy it unleashes is truly terrifying.

If PPTV had not produced a series of excellent works and maintained its popularity, it would probably have been defeated by Penguin's strategy of spending money and traffic.

Wei Yang previously thought that his main competitor was iQiyi and was not vigilant enough about Penguin. This report woke him up.

PPTV’s biggest rival has always been the “rich and inhumane” Penguin!

PPTV executives like Li Ji also noticed this, but there was really no good solution.

Money can’t beat Penguin! Traffic pools are no match for Penguin! Therefore, PPTV still has its own advantages, which are the high-quality original content provided by the Blue Whale series.

Penguin embraces all rivers and wins by quantity! Then PPTV eats alone and relies on quality first! You Xiao Ma Ge have money, and I, Boss Wei, have cheats, let's see who can beat who...

Wei Yang doesn't have to compete with Penguin. If he can keep the situation under control in the short term and enable PPTV to go public smoothly, he will have achieved his initial goal.

As for what happens next, Boss Wei also has some plans.

He has always known that PPTV’s lack of a traffic pool is a weakness, so he has already made some arrangements in Bilibili and Toutiao.

[Doying vs. Goose] has always been Boss Wei’s idea. Not only PPTV and Blue Whale, but other companies such as Red Shark will also participate.

There is no way. Boss Wei’s career conflicts with Pony Ma’s big entertainment strategy, and it is impossible for there to be no friction between the two sides.

Games, video websites, movies and TV...there will be more and more competition between the two sides in the future.

Facing the giant Penguin, Boss Wei does not have the confidence of winning, but it is definitely not a losing game either.

At the very least, Boss Wei is confident that he will not be teased by Xiao Ma about being an internet celebrity someday…

In fact, even if Wei Yang falls into obscurity in the future, he will not sell cars to gain popularity and cheer for the car companies he invested in.

Because when Ideal Auto was just founded last year, he was attracted by the boss Li Xiang to invest and was considered one of the angel round investors.

In addition to Ideal, Xiaopeng Motors’ boss Wei also invested. Although his shares are not large, he is indeed one of the shareholders.

There is also Li Bin of NIO. The two of them had talked about investment at a business symposium before. Later, when NIO raised funds, it also welcomed Qingxie to invest.

In addition to the three major domestic new energy vehicle manufacturers, Boss Jia also talked with Wei Yang about making cars.

Boss Wei even considered that if Boss Jia didn't ask for much money, he wouldn't mind doing Boss Jia a favor. After all, Boss Jia had helped him a lot in the past.

With these shares, Boss Wei can just sit back and watch the situation unfold, and there is no need for him to get involved in the disputes of these car companies…

(End of this chapter)