On August 4, "Day and Night" was broadcast live on PPTV, with four episodes released that day and one episode every day thereafter.
That’s right, PPTV has finally introduced the evil weekly broadcast rhythm.
"Day and Night" is not the first drama to do this.
The July version of "Grave Robbers' Chronicles" actually follows the same pattern, and is even worse. The number of episodes may be more than "Day and Night Chase", but it is discontinued on Mondays and Tuesdays.
The reason for doing so is simple - profit! TV dramas and web series are most concerned with ratings and playback volume. Ratings mean advertising, and playback volume means VIPs, which are all red cash.
Online dramas are broadcast on a weekly basis, with only a few episodes aired a week. The purpose is to extend the broadcast cycle, maintain popularity and traffic for a longer period of time, and attract audiences.
To put it more bluntly, a 40-episode drama is broadcasted in 20 days with one episode every two days, and the audience may only buy one month's VIP.
If 6 to 7 episodes are broadcast every week, viewers who follow the show will be forced to buy two months of VIP.
There are also some that are even more unsatisfactory, airing only 4 episodes a week. A 40-episode TV series can extend the serialization cycle to three months.
Anyone who has purchased a video membership knows that many users do not subscribe for a long period of time. A considerable number of people become members just for the sake of watching a certain drama. This operation is equivalent to doubling the income of these members.
Moreover, if users use the product for a long time, they are likely to develop user stickiness and may even become loyal users.
Even if they cannot become loyal users, people who buy membership cannot just watch one drama. They can also browse other projects on the website, which also generates traffic.
The platform has high traffic, advertisers are happy to pay, and various data are also more beautiful. These are all real benefits.
At the same time, the extremely long broadcast cycle will continuously increase the popularity and attention of the TV series, further attracting new viewers.
As we all know, many popular TV series are promoted by reruns, which means that even the spread of hit dramas has a lag. The extension of the broadcast cycle is also to eliminate this lag and make the most of the benefits during the serialization period.
This operation is not exclusive to PPTV. As early as a few years ago, several websites have been doing this one after another, and for some websites it has become the norm.
Even TV stations followed suit, but TV platforms have their own limitations, and this broadcasting model is not recognized by most TV viewers.
But even so, the TV station still found another way.
The online drama is supposed to be 40 episodes and broadcast several times a week. It is difficult for the TV station to change the broadcast mode of two episodes a day, so just add 80 episodes, and the broadcast time will still be long.
This model has many advantages for the platform. The crew and actors will not lose money. They can make more money by inflating the sales of the series, and the weekly broadcast popularity and exposure will be extended, which is also a considerable benefit.
The only ones who really suffer are the audience! Either the number of episodes will be reduced, which is not fun to watch, and you have to wait anxiously for updates, or you have to endure the long and stinky foot-binding cloth long story.
You can't criticize it because people say that American, Japanese and Korean dramas are broadcast less frequently on Mondays and are more likely to be cut short. They are already very conscientious.
Boss Wei also thinks it is shameless, but this is the general trend of the industry. And the butt determines the head.
From the perspective of platform operation, there is nothing wrong with doing this. You would be a fool not to do it. It is also more beneficial to the crew itself and the artists.
The only thing Wei Yang can do is to make PPTV behave better. If he cannot go against the trend, he should not compete with his peers to make trouble.
Moreover, he doesn't care about other dramas. For Boss Wei's own dramas, he will guarantee at least one episode every day during the serialization period. At least he won't let the audience who likes his drama wait in vain for a whole day.
One update a day is already too little, and if you still want to stop updating, are you still a human being? Wei Yang might be a little willful in making this request, but he has the capital to be willful.
This is not only because he is the chairman of PPTV, but also because of his real achievements. The unparalleled appeal and brilliant achievements in the domestic entertainment industry allow him to have the capital to negotiate with the platform even if he is just an artist without any background.
Within 24 hours of the release of "Day and Night", the cumulative number of views of the four episodes exceeded 500 million! The number of views of the topic "Day and Night" on Weibo exceeded 100 million before the show aired, and after the premiere, it quickly approached 200 million.
The topic #魏阳白夜追凶# topped the Weibo hot search list for eleven hours on the day of the premiere, but was later pushed down by the topic #白夜追凶 first broadcast broke 500 million#
Zhihu, Tianya, Baidu Tieba, Toutiao and other related online platforms all exploded, as if overnight, a new popular term called "Day and Night Chase" appeared on the entire Internet.
On the third day of its broadcast, Douban gave "Day and Night" a high score of 9.0.
This is very rare in domestic dramas of the same popularity and starring popular stars.
Of course, the reason why it has such a high score is inseparable from the high quality of "Day and Night Chase".
Although only a few episodes were aired, it was widely praised by the audience for its excellent production, wonderful plot, and smart reasoning.
At the same time, Wei Yang has been controversial over the years, but overall he is still considered the "conscience" of domestic works.
Without talking about his personal life, people still have a great deal of liking and confidence in his works.
Even on the Douban platform, he is considered one of the few domestic film and television workers who is recognized to a certain extent, especially in the field of TV dramas, where he has many fans.
The high score of "Nirvana in Fire" is a good proof. This time, "Day and Night Chase" has fewer loopholes and flaws, so the evaluation naturally becomes higher.
What is even more praised is Boss Wei’s acting skills!
Such voices have become more and more common in the past two years. In the earlier "Nirvana in Fire", many people believed that Boss Wei's acting skills had improved significantly and he had already shown signs of transforming into a powerful actor.
In July, he played Li Wen in "Wushuang", and many people praised him, including some professional film critics.
It’s just that in this movie, Wang Zhiwen and Wei Yang competed for the limelight, and Fan Xiaopang’s performance was not bad either. But in "Day and Night Chase", Boss Wei is the undisputed core, and his performance is more difficult and complicated.
To borrow a highly-rated answer from Zhihu, "Day and Night Chase" was the first time that made me ignore Wei Yang himself, forget his attributes as a star and an actor, and focus on the Guan brothers.
For a star actor with such a strong personal attribute, being able to forget the person and only remember the role is a great victory.
Although Boss Wei didn't say it, he was very happy in his heart.
He is a realist and is not obsessed with idols or real talents.
But as an actor who has been an idol for a long time, it is natural for him to hope that his professional ability can be recognized by everyone.
When you have nothing, you desire something, but when you have it, it doesn’t matter anymore.
Maybe one day in the future, when Boss Wei becomes a recognized powerful actor, he will not be interested in this title and will shamelessly clamor to be an idol again.
…
Magic City, a speeding commercial vehicle
Wei Yang was eating chocolate cake with big mouthfuls and drinking a bottle of Coke from time to time, which made Naza and Qin Lan, who were in the same car, look at him with envy and fear.
As a female celebrity, these high-sugar, high-calorie desserts and carbonated drinks are simply poison. She feels guilty even if she eats a few bites to satisfy her cravings.
Wei Yang usually doesn't eat this kind of thing. At most, he would just taste it briefly. It's impossible for him to be so unscrupulous.
The reason for this anomaly is that Boss Wei is gaining weight for his new movie.
This matter started in July, but we had to promote it beforehand and we had to take our image into consideration, so we didn't indulge ourselves too much.
Now that "Day and Night" is on the air and the promotion is about to enter the final stage, Boss Wei doesn't sign many business contracts and doesn't attend events very often, so he started to have fun and gain weight.
Wei Yang is usually on the thin side, which means it is more difficult for him to gain weight than normal people.
So Wei Yang’s goal is to lose 30 kilograms. Let’s see the results first. If it still doesn’t work, then he will continue eating.
At present, Wei Yang has gained nearly 10 kilograms. When Na Zha pinches him at night, he feels a little fat. However, there is not much change on his face, which gives Boss Wei a headache.
Many times when you want to gain weight, you don’t have to gain weight all over your body, just fatten your face. After all, filming is mainly focused on the face, and the body shape can be compensated by clothes or some props.
But his face is the worst, it just won’t gain weight…
There was still one piece of cake left and Wei Yang couldn't eat any more.
Wei Yang had gained weight before when filming "Famous". In fact, this kind of rapid weight gain may seem like a great pleasure to eat as much as you want, but in fact, only you know the pain. It is very uncomfortable to eat even though you can't eat anymore.
Normally, Boss Wei would try his best, but this cake was a bit too greasy after eating too much, so he looked at the other people.
"Have some?"
"No, no, I won't eat it. I definitely won't eat it."
Read the original text at Liu#9@书/吧!
Naza and Qin Lan hid very far away, avoiding him like the devil. It was obvious that they had a problem with their self-control. If they took this bite, they would have to eat the rest of the cake, and the agent would be furious.
It’s better not to eat it from the beginning. Although it looks tempting, without tasting it, your resistance will be stronger.
These two can hold it in, but Pan Yueming can't be so strong. You can tell from his face shape that he is a lot fatter than the pretty boy he was back then, so you can imagine how bad his diet is.
"Let me do it, don't waste it."
Pan Yueming ate the cake happily, which made Qin Lan and Naza even more greedy.
Wei Yang had eaten the cake just now in order to gain weight. He was not hungry to begin with, so he had no intention of enjoying it. He just ate it in big mouthfuls and let it fill his stomach. The visual impact was not that great.
Pan Yueming was enjoying the food. His eyes narrowed with joy every time he took a bite of the cake. He was like a veteran food blogger who constantly tempted Qin and the other two.
In order to divert their attention, the two picked up their phones to check the news, and then Naza let out a scream.
"Brother...Boss, our drama is very popular in Korea!"
After these words were spoken, Pan Yueming stopped eating the cake and looked at the screen of the mobile phone that Naza was holding up.
The above is a news report. "Daytime Chase" quickly became one of the top three hits on a Korean video website two days ago, and attracted widespread attention and discussion in Korea.
The report also posted several screenshots of comments on Korean video websites and provided translations.
[The color tone and filter have a movie feel, the texture is amazing]
[This is a Chinese web drama, it is developing very fast, it is very impressive]
[Wei Yang's acting is so scary, I was scared when he raised his eyes]
[Crazy and exciting, I like it]
[Oh, my two favorite actors from "Eastern Palace" are working together again, so happy]
[The update is too slow. Will the Chinese original version be faster? Is there anyone who can help repost it?]
【……】
It can be seen that most of the reviews are positive, but it may also be targeted editing. Reports like this that describe the popularity of domestic works overseas are generally positive.
Seeing this news, everyone was very happy, especially Nazha. When she saw someone mentioned "The East Palace", she felt even more happy.
Boss Wei was the calmest one. One reason was that he had known about this for a long time, and it was he who finalized the purchase of the copyright by South Korea.
Another thing is that Boss Wei has exported too many dramas to Japan and South Korea in recent years.
There are quite a few who have achieved great results. It may be a bit of an exaggeration to say that he is a household name, but he is definitely one of the most famous foreign artists in Japan and South Korea.
Even though people in China are always shouting about the invasion of Korean Wave, in South Korea, Boss Wei has also caused Korean media to exclaim many times that he has set off a craze for Chinese dramas in Asia.
Japanese media have also reported that Boss Wei and his Blue Whale dramas have been exported to East Asia many times, and it was once called a successful counterattack against the Korean Wave.
However, there has always been a problem in our country, which is that historians make a big deal about the losses they suffer, and use the Spring and Autumn style of writing when they take advantage.
When foreign dramas become popular in China, people feel humiliated and immediately criticize domestic film and television dramas for not living up to their expectations, crying out that domestic entertainment is over.
When domestic TV series and movies are exported overseas, the attention they receive plummets. Even if the media helps promote them, there are always some "truth experts" who pour cold water on them from various angles.
If you can't compete, you are a culturally weak country. If you can compete, it's just empty talk. What's the point? How many aircraft carriers do you have?
Boss Wei is too lazy to pay attention to these bitches. It's no use for them to complain. Blue Whale will be promoted as it should be. Supportive netizens and those who should see it will also see it.
The so-called tough talk is nothing but a slap in the face again and again.
This time, "Day and Night Chase" also received a lot of media coverage. Others were proud of it, but Boss Wei felt that the data was "average". It didn't even top the list, but they still had the nerve to call it a hit in Korea.
Qin, Na, Pan: "..."
Here it comes, Boss Wei starts again!
Who can compare with you, the most popular male god in Asia? Except for Nazha who gained some popularity with "Eastern Palace", the other two don't have the energy to go abroad.
"Look at what you have accomplished. What is Asia?"
Boss Wei glanced at the three of them with disdain, took out his mobile phone, found a chat page, and handed it to Naza, who immediately exclaimed.
"Netflix is also going to buy the copyright of "Day and Night"?!"
Blue Whale has been very successful in Asia in recent years, but it is still a little behind the European and American markets, mainly due to cultural barriers.
The best performing drama in Europe and the United States in recent years is "Joy of Life". Boss Wei has met European fans before.
But the main reason why this drama has become popular in Europe and the United States is its action and exciting core.
In comparison, "Nirvana in Fire", which is more in line with East Asian culture, has also been available on several overseas platforms, but the response is far less than that of "Joy of Life".
This time, "Day and Night" is better because it is a mystery theme and can be watched without any barriers in most countries.
So Netflix took action and prepared to purchase the copyright. It is expected to be broadcast in 190 countries around the world in the future. It ranks among many domestic film and television dramas and is also the first online drama to be broadcast on a large scale overseas.
Although it is still uncertain what kind of results "Day and Night Chase" can achieve overseas, it feels extraordinary when I hear that it will be broadcasted all over the world...
(End of this chapter)