At the end of August, the finale of "Day and Night" was broadcast, with a cumulative number of views exceeding 19.2 billion.
Boss Wei himself admitted that this data is definitely inflated, and may be even more than in previous dramas.
There is no way around it. The past two years have been the period when video websites have been booming, and the data has been in an explosive period. However, for reasons of market value, financial reports, and competition, major websites have begun to inflate their data actively or passively.
As mentioned before, LeTV was the craziest before, with data so fake that even its own people couldn’t stand it.
LeTV has been in decline in the past two years, but the trend has already been corrupted and the websites can no longer stop.
PPTV used to be a relatively honest company, but it can’t stand up to its peers who are more brutal than one another.
It is obvious that during the same period, their own dramas had an advantage in many aspects such as market share, traffic, and popularity, but some "subjective" data such as the number of views were only slightly better, or even slightly inferior.
Business competition is like this. There are too few high-end confrontations, and most people play the low-level games.
If I can’t beat you PPTV head-on, I’ll just change the data!
PPTV has no way to deal with this situation. It can only emphasize some relatively objective and accurate third-party data, and then let the innocent be cleared.
But it didn’t matter in the past, but now that we are planning to go public, we have to show the investors and the market the prospects.
Your babble about which data is more accurate and which data is unreliable will not be very effective. Just follow the changes and the results will be immediate, and everyone will understand.
So Li Ji and his team also lay flat! The current competitive situation does not allow them to be upright gentlemen. The tit-for-tat confrontation that has already caused real anger cannot allow everyone to calmly regulate the industry's atmosphere. They can only wait for the official to take action to suppress the bad phenomena before everyone can return to normal.
It's not just the tricks of the video website platform, but also the entertainment insider information such as buying ratings, sky-high pay, water injection, various capital operations, etc.
This cannot be resolved by Wei Yang or a few bigwigs just calling for help; it requires official intervention.
In the past, Boss Wei really felt that the government was involved in everything and was too involved. Later, after seeing more, he realized that it would be more troublesome if the government did not intervene.
Some people are so bold as to do anything to make money.
It would be fine if nothing happened, but if something happened, the entire entertainment industry would collapse.
The government has strict supervision, but at least everyone still has a relatively healthy business environment and can make a living for a long time.
In the past two years, with the continuous influx of entertainment capital, demons have been rampant in the circle and chaos has occurred frequently. Even without the experience of his previous life, Wei Yang smelled something wrong.
Now it seems more like playing hard to get, making the circle more chaotic and the outside public opinion even worse.
In the end, the problem was solved with great force and a good reputation was won. The subsequent strict governance will also gain support from all parties.
Boss Wei didn't know whether his perception was correct or not, but he knew that this bomb would not explode on his head.
It’s not because he has a powerful backer, but because he [knows the rules].
With a God's perspective, he touches what should be touched and never touches what should not be touched. He is one of the cleanest people in the entire entertainment industry and has even been set up as a model because of his outstanding achievements and no major bad deeds.
If this situation cannot be avoided, the entire entertainment industry will probably be overturned.
Some of Wei Yang's decisions in recent years were sometimes so "conservative" that they made people laugh at him, but Boss Wei didn't care.
Despite the ridicule, PPTV and Blue Whale did not delay their development and they are still in the leading position.
But two years later, thunderbolts started to fall from the upper echelons, and the one who was laughing was Boss Wei.
Especially for some companies, Boss Wei can't wait to watch the fun.
In a real business war, besides high-end operations and low-level tricks, you can also wait for others to explode...
Although it was watered down, the performance of "Day and Night" is still guaranteed, as its popularity and influence are there.
If you don't trust PPTV's data, then Hualuo.com is definitely trustworthy.
As a professional statistics website, Boss Wei still has some integrity. The data here are absolutely calculated according to unified standards, including PPTV dramas.
The highest online popularity of "Day and Night" this year reached 15,915, second only to "Nirvana in Fire" in the history of Hualuo.com.
It has been ranked first in popularity for 30 consecutive days+, first in popularity for 5 consecutive weeks, and first in popularity in August.
The average popularity is a bit lower, slightly inferior to "The Journey of Flower", "Strategies of the Palace of Ming", "Swords of Legends" and other dramas.
This is actually understandable, because the subject matter of "Day and Night Chase" is bound to be inferior to this kind of drama that appeals to all age groups. The fact that it was once so popular was largely due to Boss Wei and word of mouth.
Regarding the promotion of "Day and Night Chase", the focus of PPTV and Blue Whale is not to compete with other dramas, but to play the card of "web drama".
In fact, the biggest achievement of the drama "Day and Night Chase" is that it proves that online dramas can also become sensational phenomenal film and television works.
If competing with dramas like "Nirvana in Fire", the advantages of "Day and Night Chase" are not obvious.
But if competing with other online dramas, "Day and Night Chase" is undoubtedly the number one in history.
It has broken countless records and also marked the arrival of the era of the rise of online dramas.
From this perspective, "Day and Night" is a milestone in historical significance.
Therefore, there is no point in comparing the performance of "Day and Night Chase" with Wei Yang's previous works.
It can be seen from the fact that Boss Wei specifically made a pure online drama that his purpose is to "create a new world". Leading the trend of online dramas and establishing the status and influence of Blue Whale and PPTV in this regard is the key.
If only a few people had seen Wei Yang's "evil ambition" before, most people were unaware of it.
When the official media came out and personally identified Wei Yang as the "founder of online dramas", listed the outstanding contributions of Blue Whale to the development of online dramas over the years, and affirmed PPTV's excellent performance in producing online dramas such as "Day and Night Chase" and "Grave Robbers' Chronicles" this year, everyone understood what they should understand.
This guy named Wei is here just to buy at the bottom!
Fortunately, there was no online drama association at that time, otherwise who else would be the first chairman but Boss Wei.
However, it was too late to react. PPTV's Blue Whale brand had been established, the benchmark had been set, and the major websites had lost the initiative.
Unless Boss Wei repeatedly fails in the future and other websites continue to produce excellent works, some of which are better than "Day and Night Chase", it will be difficult to catch up with this leading advantage.
But is this possible? If the major websites had this ability, they would not have been outperformed by PPTV for several years and could only rely on changing data to save face.
LeTV and Sohu have already gone into disarray. Youku, which is controlled by Alibaba, is a bit noisy internally and has a certain fear of fighting.
iQiyi, which originally had the strongest originality, was completely suppressed, and its trump card of high-quality, well-received online dramas was also snatched away.
There is only one penguin left who is financially strong and dares to fight.
Putting aside whether or not I can win, it’s impossible to be a coward!
Isn’t it just a web series? We can also shoot it. "Day and Night" is difficult, and "Grave Robbers' Chronicles" can't be shot.
Soon, news spread that Penguin Video had launched the "Ghost Blows Out the Light" series of web dramas. At the same time, it began to privately create some popular male IPs, such as "Fights Break Sphere", "Douluo Dalu", "Martial Universe", "Fighter of the Destiny", and the Jiuzhou series. It will continue to do so, with the main theme of not being short of money.
In addition to the previously agreed "Grave Robbers' Chronicles" and "The Mystic Nine", we will also cooperate with Hong Kong TVB on two police and criminal crime web dramas, such as "Line Walker". The reason for cooperating with TVB is mainly that the scale there is larger and the creation is more free.
There are also domestic crime themes, and the Weiyang trilogy written by Boss Wei has started - "The Undocumented Crime".
Penguin produces male-oriented dramas, while PPTV focuses on female-oriented dramas, including sweet pet dramas, heroine-led dramas, fairy tales, ancient costume dramas, and detective stories. It is clear that PPTV is competing with Penguin.
The most amazing thing is that Penguin’s official announcement was leaked to the public and released on its official Weibo and WeChat public account, while PPTV’s official announcement was made at the celebration party of the “Day and Night” X summer strategy.
First, it showed off its brilliant achievements, hinted at how badly various websites had been beaten, and then waited for Penguin to officially announce its online drama plans.
There is a sense of fearlessness, and I will continue to beat him next year...
"Boss Li is getting more and more mischievous!"
At the celebration party, after Li Ji came back from the announcement, Boss Wei joked, but the smile on his face showed that he appreciated this approach.
To be honest, Penguin Video was a bit jumpy this time!
After all, Youku is the big brother of the industry and achieved remarkable results in its early years. iQiyi has also been the number one in the industry. All parties have impressive performance data and have their own confidence.
Read the original text at Liu#9@书/吧!
Penguin Video may be very awesome in the future, but now it relies entirely on spending money to increase its volume.
Before he even produced the transcript to prove himself, he started to provoke PPTV which is currently at its peak. If Li Ji doesn't fight back more forcefully, how will he survive in the future?
The director on the side was a little confused: "Mr. Ma..."
"Don't worry, Brother Ma is not that tolerant. Besides, since the businesses of both parties are in conflict, it is only a matter of time. If you are afraid of offending Penguin, you might as well sell the website as soon as possible and start a business."
Wei Yang had already figured out the competition with Penguin, but some people still had concerns, which was understandable since Penguin was now a well-known giant.
At this time, the level of the directors' situation can be seen. Some directors are worried, while others are ambitious.
"What are you afraid of? With the abilities of President Wei and President Li, maybe we can merge with Penguin Video in the future."
The director's words also aroused responses from many people. This is actually the normal operation of capital. When two tigers fight, they can just shake hands and make peace if things really don't work out.
Last year’s Didi and Kuaidi are a good example!
The two ride-hailing companies, as well as Penguin and Alibaba behind them, were all going crazy and burning money like crazy, 10 million a day, and up to 40 million a day.
In the end, both Mr. Ma were confused, so with the help of other investors, the two sides merged.
It is not impossible for PPTV and Penguin to reach a cooperation. At that time, the production capabilities of Blue Whale plus the financial resources and traffic of Penguin will directly dominate the industry.
When a monopoly is achieved, even if everyone has fewer shares, the profits will not be harmed.
Even if they don't cooperate, PPTV now has the upper hand. The film and television industry cannot solve problems simply by throwing money at them, otherwise the entertainment industry would have changed long ago.
Most shareholders have great confidence in Boss Wei, which is also the result of PPTV's beating of various websites in the past two years.
"Haha, I'm borrowing Mr. Xu's words."
Wei Yang smiled, but did not take the proposal to heart. If the two companies merged, the interests of the shareholders would not be harmed, but one of the two families would have less say.
Didi and Kuaidi are just an investment project for Penguin and Alibaba. One of the main purposes of their crazy spending is to promote mobile payments. The company forms a monopoly, investment interests are guaranteed, and it doesn’t matter who is in power.
PPTV is the hard work of Boss Wei, and Penguin Video involves the big entertainment strategy. These are not things that both parties can easily give in to.
But there was no need to argue about this with the director. Wei Yang just laughed it off and looked at a young man in a suit.
"I haven't congratulated Mr. Zhang yet. The acquisition of Inter Milan has shocked the world of football."
This Mr. Zhang is none other than Mr. Zhang, the son of Suning boss. He officially joined Suning years ago and soon joined the board of directors. After Suning acquired Inter Milan in June, he became one of the persons in charge.
Young Master Zhang was a little proud when he heard this, but he was still calm: "Director Wei also likes football, why not invest in a club for fun."
"Forget it. I don't have the energy. Besides, I love Manchester United. If I were to buy anything, I would buy this. But it's a pity that I can't afford it."
“Although the Premier League teams have greater exposure, the premium is too high. I still think Serie A has more heritage…”
Young Master Zhang is a few years younger than Wei Yang. He is just 25 years old this year. Even though he has some experience, he is still a little young, and he speaks unconsciously with a competitive spirit.
Wei Yang didn't take it to heart. Instead, he continued to chat with him, which changed Young Master Zhang's impression of him.
This guy surnamed Wei is not as overbearing as those people in the company say! However, what he didn't know was that Wei Yang, who seemed to be smiling, was actually thinking about how to kick Suning out.
After repeated dilutions, Wei Yang received another large round of financing. Even though Suning invested more money, there were actually not many shares left, only about 15%.
Even so, it is still the second largest shareholder after Wei Yang.
PPTV’s current largest shareholder is Boss Wei, with over 40%, and the second largest shareholder is Suning.
In addition, some scattered shares were given to PPTV executives, and Boss Wei took out his personal shares as compensation rewards for executives of other non-listed companies under his name, which together account for about 15%.
The remaining 30% are the major investment institutions brought about by that wave of large financing.
Although Wei Yang no longer holds absolute control of the shares, he still holds 15% of the voting rights that were divided out from PPTV executives and his personal shares.
Since most of the 30% of the shares in the financing came for him, most of the voting rights are also in his hands.
Therefore, Wei Yang has more than 70% of the voting rights and is not worried about PPTV being out of control, but he always feels that Suning is a bit of an eyesore.
Thanks to Boss Wei's efforts, PPTV's market value has increased nearly tenfold. Although Suning's shares have been greatly reduced, the investment is still profitable and it is likely to make a fortune after the listing.
Wei Yang actually doesn't mind making some money with Suning, he always believes in win-win situations.
But Suning held on to the voting rights tightly, and even occasionally flirted with a certain shareholder, which made Boss Wei very unhappy.
Wei Yang suspected that Suning had not given up at all. Seeing that PPTV was thriving, he had the intention of usurping the throne. After all, it was Wei Yang who had seized PPTV in the first place, and he had used many tricks later on. It was impossible for Suning to be emotionless.
Of course, it could also be Boss Wei’s heart, but the matter is of great importance and he cannot help but be on guard.
Even if Suning really has no intention of doing so, the resistance and non-cooperation shows that everyone is not on the same page, so they should just go their separate ways as soon as possible.
He planned to go back and talk to Lao Zhang again.
If Suning gives him the voting rights, even part of it, it means that it does not want to cause trouble and everyone wants to get rich together.
On the contrary, if he continued to maintain such a negative attitude, Wei Yang would regard him as having ulterior motives.
So before PPTV goes public, it should eliminate internal troubles. This is not impossible for Boss Wei, who has absolute control and shareholder support...
(End of this chapter)