"We are always full of joy and anticipation, but the so-called romance never comes later."
"God is already blatantly unfair, so mortals should retain the right to be prejudiced!"
"Rather than being abandoned by your friends and family and being sick with me, I hope you will be blessed with everything you need."
“…”
The editing of this video is centered on the character of Luo Zhi, based on the two dramas "Summer in Huainan" and "The Best of Us", telling the story of a girl who has been secretly in love for many years.
From time to time, a soulful and beautiful monologue, coupled with the sad and refreshing "Light Chasers", madly infects every audience member.
In this world, how many people have not had a secret crush on someone at some point in time?
Or one of the scenes, a line, or a lyric in the video may be an event or feeling that the viewer actually experiences in real life.
The comment section below this video on Tudou.com has become a platform for netizens to express their emotions.
[I cried after reading this. I always liked him back then, but...]
【Want to go back to high school】
[Some love is like a heavy rain, but still believes in the rainbow. This lyrics is really well written and the lines are also good]
[Damn it, I cried like a dog in the Internet cafe]
[You must watch the drama "Orange Born in Huainan", it's really good]
[Please tell me the name of the song, where can I download it]
[This sister is so charming, she looks like my homeroom teacher in junior high school]
[There is a feeling of being soft on the outside and strong on the inside]
[Hu Ge, this is the movie "Oranges Born in Huainan", right? Where can I watch it?]
[7:00 a.m. on October 2, 2004, Dormitory Building No. 2, Quancheng Vocational College…]
【……】
Zhao Ji browsed the comment section. Several passers-by who had heard the noise saw her and compared the screen. One boy boldly asked.
“Is that you in this video?”
Lou Yixiao was somewhat touched by this secret love video, and she hasn't come to her senses yet. Li Jinming stepped out to support her.
"Yeah, she sang the song, too."
"It sounds great, the video is great, and the person is great."
The guy who started the conversation was also very friendly: "Can we take a photo together and add each other on QQ?"
Zhao Ji agreed to his and several other people's request to take a photo together, but declined the friend request on the pretext that he didn't play QQ. Chen Chichi and the others were afraid of something happening, so they quickly protected the girls and left.
After they returned to the restaurant, Zhao Ji realized how popular the video was and quickly called Wei Yang to inquire.
"Did you guys make the video on the Internet?"
"Yes, I asked someone to do it. Hey, Brother Liu, you go in first... I have a phone call to answer."
Wei Yang's voice was a little noisy, as if it was some conference venue. He asked Zhao Ji to wait for a while and found a secluded place.
"We did a promotional plan for our company, and the effect was unexpectedly good. Are you still in Shanghai? If you are, go to Blue Whale directly. I think your announcement will have to change, and you need to prepare. There may be a lot of performances..."
Wei Yang was quite busy and couldn't explain himself clearly over the phone. He said a few words in a hurry, asked Zhao Ji to go back to the company to talk, and then hung up.
Cell phone speakers are quite loud these days, and a few people around heard some of the conversation, so the atmosphere became a bit quiet.
After a moment, Chen Chichi couldn't help but ask, "Is this...operated by Wei Yang?"
“No more running away.”
Zhao Ji nodded and explained: "You may not know that the company that produced "The Best of Us" and "Orange Born in Huainan" is now his. He is now responsible for the promotion and broadcast of the TV series."
“…”
Except for Lou Yixiao who already knew the truth, everyone else was stunned.
They all knew that Wei Yang was not an ordinary person. He was both a screenwriter and an actor. He had participated in several projects and was currently the most popular student at Shanghai Theatre Academy.
But they never expected that Wei Yang would rise so quickly. They originally thought he was just the main creator and screenwriter, but now he has become the boss.
Zhao Ji was so worried about the video that she couldn't sit still. Others also understood the priorities and asked her to get down to business first.
After Zhao Ji left, the remaining people looked at each other. The atmosphere was a little weird. Sun Yizhou, who had the least interaction with Wei Yang, asked a question.
"I remember he seemed to be in the same class as Yixiao, and he was just in his third year of college. What year was he in?"
"In 1987, my birthday will be exactly 21 after this month."
No one present understood this information as clearly as Lou Yixiao. After hearing this, Sun Yizhou sighed.
"He's already so successful in his early twenties. Today's post-85s are really amazing."
Chen Chichi, another person who knew him better, also sighed: "The key is that I heard that his family conditions are quite average. He comes from a small place in Shandong Province. I guess he didn't get much help from his family."
Several boys felt mixed emotions when they heard this. Most of them had graduated from college and had been in society, so they knew too well what starting from scratch meant for a young person.
Li Jinming winked at Lou Yixiao and said, "He's a potential stock. Xiaoxiao, hurry up and make a move before anyone else gets there first."
Lou Yixiao: “…”
Do you think I don't want to do it? The key is that I can't find an opportunity to do it. I can't just deliver it to you...
On the other side, Zhao Ji hurried to the Blue Whale Company.
Wei Yang and Xia Cong are not here, and the person in charge of the company is basically Wei Yang's agent and confidant Lei Chun.
He now holds the position of director of the president's office, and his specific job is to assist Wei Yang.
There is no other way. Wei Yang has too few reliable talents, so he can only let Lei Chun take over first, and then recruit a few more from outside or promote a few more from the company.
Although Lei Chun became the head of the president's office, he still kept his job as an agent.
Wei Yang even prefers, and Lei Chun himself is more willing to do, the position of being the head of the Blue Whale artist management department in the future.
However, that will happen after Blue Whale survives. The company doesn't have the time and energy for that right now. Lei Chun's main task right now is to run errands for Boss Wei.
Since the publicity work of "Oranges Are Born in Huainan" requires cooperation with platforms, media, and event organizers, which happens to be the strong point of agent Lei Chun, he also participated in a lot of work.
“You don’t have an agent?”
Read the original text at Liu#9@书/吧!
Lei Chun was a little surprised, and Zhao Ji was a little embarrassed: "I just graduated from college and haven't had time to sign a company yet."
Zhao Ji has already filmed several dramas. It is definitely impossible for such a high-quality newcomer to not have any agency or independent agent watching over him.
It’s just that Zhao Ji is more cautious about this choice, and he was busy filming and going to school before, so he is still working alone for the time being.
"In that case, we will send someone to contact you."
Lei Chun looked at Zhao Ji thoughtfully for a few times, and finally reacted when he was almost scared of the latter. Then he found a few members of the publicity team and asked Zhao Ji to study and formulate an announcement.
It’s better not to have an agent, as it saves time and effort. I can directly connect with the artists and make arrangements more hassle-free and hassle-free.
Wei Yang didn't come back until after 8 o'clock in the evening, and the drunk Old Xia was sent straight home.
At this time, most of the people in Blue Whale Company had already left work, but the publicity team had a lot of work to do, so they were still working overtime. Wei Yang asked Wei Fei and an employee to buy some midnight snacks.
"Come on, come on, it doesn't matter a little bit. Eat your fill first before you do it."
"Thank you, Mr. Wei."
The employees cheered and shared their midnight snacks with each other. Wei Yang also took a few bites of the egg tart and announced the good news to Zhao Ji.
"Dragon TV's New Year's Eve Gala is quite interested in 'Light Chasers'. You should prepare for it. Maybe someone will contact you in a few days to rehearse."
"ah?"
"Ah what?"
Wei Yang swallowed the last bite of the egg tart and said, "Youku and Sohu have called. They will probably interview you. Check with the copywriter Xiao Liu later. Don't let them stump you."
Looking at Zhao Ji who was still a little confused, Wei Yang smiled and explained.
"You may not realize how popular the song "Chasing Light" is. It has already entered the top ten of Baidu Music's search charts. In the future, it may be fully launched to hit the charts. The marketing of "Orange Born in Huainan" will also be intensified..."
Even Wei Yang, the initiator of the film, did not expect that "Light Chasers" would have the current popularity.
In other words, he did make a lot of efforts to make this song popular, but he didn't expect it to be so smooth.
As a veteran in the entertainment industry, Wei Yang knows very well that if you want to become famous, you need to know how to hype yourself up. In many cases, marketing hype plays a very important role.
Wei Yang only filmed one drama "The Best of Us" and he became a rising star in the circle. People like Yuan Hong, Tang Yan, and Liu Shishi, who have filmed several dramas, cannot compare to him.
Of course, there is the influence and good results of "The Best of Us" itself, as well as the fact that the character of Lu Xinghe is likable and easy to attract fans.
Another key point is that Wei Yang has been exposed a lot and has many tricks.
It all started with a scandal with Yang Rong, which even overshadowed the male lead Cui Peng.
After that, he joined "Chinese Paladin 3", and in fact, he also took advantage of the popularity of Hu Ge and Da Mimi. Later, he played the male lead in a new drama produced by Tangren, which also attracted a certain amount of attention.
His titles such as popular screenwriter + best-selling author + blogger celebrity have helped him consolidate his position as a cultural/literary artist. His fame and aura have continued to grow and expand, attracting fans in an endless stream.
If this can be true for artists, then it can also be true for works. There are many similar successful cases in TV and movies.
To put it bluntly, the so-called hype marketing is to create something to attract outside attention and then gain profits.
In 2008, the Internet had not been around for very long, and the vast majority of Internet users were still young and naive.
A bowl of chicken soup can make them deeply moved, a false dark story can make them angry, and a sad story can make them cry bitterly...
Wei Yang also came at this time. He knew too well what kind of tune these netizens with nicknames like [Sorrowful Blood/Kissing Tears/Sadness Like a River/Cold and Indifferent Heart/Tears Wet the Memories] liked.
Literary youth, love, style, affection, self, touching, pure…
As long as you can grasp some of these elements, launch the banner of "Secret Love Ceiling", and come up with a few golden sentences, it is bound to attract a certain group of people. After the storm is set off, people will naturally follow suit.
But Wei Yang still underestimated the power of the song "Light Chaser" itself.
Marketing hype is indeed important, but the quality of the work itself is the foundation of everything.
The higher the quality of the work itself, the more profitable the marketing hype can be, and even a qualitative change can occur.
At present, the relevant editing videos of "Orange Born in Huainan/Light Chasers" have been released on several video websites such as Tudou and Youku. The search volume of the song "Light Chasers" has reached the top of Baidu, and it is active in major music charts, and has even attracted reports from mainstream media...
Blue Whale's budget for related publicity and hype was only a few hundred thousand. Wei Yang took charge of it personally, intending to add some tricks and try to create an effect of hundreds of thousands, but in the end he ended up creating an effect of several million.
That is to say, he has to take his image into consideration in front of his employees. In private, Wei Yang's mouth is almost grinning from ear to ear.
(End of this chapter)