There is no need to list the ratings one by one. It can be summarized in one sentence that the three trial sub-channels/TV stations all set new records for the best ratings in five years.
Tangren receives calls from two or three TV stations every day, including some satellite TV stations.
In March, Tangren first announced that it had sold the exclusive online rights of "Twinkle Twinkle Star" to Youku.
As mentioned before, the copyright of online videos is very vague nowadays.
Once a drama is uploaded to the Internet and becomes popular, it will immediately become widespread, regardless of copyright.
This is the case with several large websites such as Tudou, Youku, and Sohu. At most, they use some means to cover it up. Not to mention other small websites and some video playback software.
Even these small pirated websites did not completely disappear until later, so you can imagine what the situation was like in 2009.
Therefore, at this stage, TV drama producers rarely sell online broadcasting rights independently. Basically, they package them together and sell them to one or even several companies.
TV series that can independently sell online broadcasting rights are all produced by large production teams that are paid attention to by the industry, or only when the TV series becomes popular after broadcast will websites make bids.
Once the online broadcasting rights are sold, the video website that bought the drama will naturally take action to manage some copyrights and try to attract as many users as possible to its own site.
The price is not that high either. At this stage, video websites have not yet started a copyright war, so the bids are relatively conservative.
The online broadcast rights of the popular TV series "Golden Wedding" and "Soldier Assault" in the past two years were sold for only a few thousand yuan per episode.
However, the price of online copyright has been changing rapidly. It was only a few thousand yuan two years ago, but now it has been bid up to tens of thousands.
For example, "Twinkle Twinkle Star", although its online broadcast results are better, it has just started its trial broadcast and has not reached the influence of "Golden Wedding" and "Soldier Assault", but the price of a single episode is as high as 50,000, which has increased tenfold.
And this is just the beginning. With Youku and Tudou going public one after another, Baidu and Penguin are about to launch iQiyi and Penguin Video, LeTV's boss Jia is also suffocating for his dream.
The era of crazy spending by major video websites is coming! The current popularity of "Twinkle Twinkle Star" is 50,000 per episode. In two years, it will be impossible to sell less than 500,000 per episode.
However, it cannot be said that Tangren sold at a loss. No one in the market can predict when to make money.
Cai Yinong is a smart person. He makes money when he can and stops when he is ahead.
At least they have made 1.2 million now. If Tangren keeps the money and pirates it for free, wouldn't that be even more uncomfortable?
Moreover, the copyright of TV dramas also has to be time-sensitive. There are very few dramas like "Wulin Waijia" and "The Legend of Zhen Huan" that can be repaid for more than ten years. Once the popularity of a normal TV drama has passed, it is likely that it will not be able to be sold at a high price.
Compared to the online broadcasting rights which are still not worth selling at this time, Tangren is definitely more concerned about the TV station.
By the end of 2008, the number of Internet users in China was less than 300 million, which is still a big gap compared to the coverage of television.
Whether for the film producers or the creators, the TV station’s bid is higher and has greater influence.
Because the trial broadcast results were so impressive, local stations are no longer able to get the first round of premieres, and the major satellite TV stations have started to compete directly.
Hunan Satellite TV has the first-mover advantage due to its trial broadcast and is currently in the lead.
However, there are certain differences between Hunan Province and Tangren. Hunan Satellite TV wants to broadcast the show exclusively in the first round, while Tangren wants to sell it to several satellite TV stations.
Firstly, they can make as much money as possible and increase the influence of the artists. Secondly, Tangren is currently negotiating with Jiangsu Satellite TV about "The Legend of Sword and Fairy 3", and they have offered more favorable conditions.
To put it bluntly, the price has not been agreed upon. Whether it is exclusive broadcast or distributed broadcast, it ultimately comes down to money.
Wei Yang is still very concerned about the broadcast of "Twinkle Twinkle Star", which is not only related to his personal acting career.
More importantly, he wanted to see the price of Twinkle Twinkle Star so that he could have a reference for My Love from the Star.
So during this period, in addition to filming, Wei Yang also took out time to visit Tangren several times to inquire about the situation.
…
Xuhui, Tangren Films
Wei Yang came in wearing sunglasses and the receptionist greeted him warmly.
"Brother Yang is here."
"Is Mr. Cai here?"
"Yes, I'll take you there."
The young lady took the initiative to lead the way for Wei Yang. On the way, he met many Tangren employees, who all greeted him enthusiastically.
Wei Yang responded with a smile. He was already quite popular in Tangren. He was handsome and had high emotional intelligence. Even though he was not an artist of Tangren, Yuan Hong did not have as much presence as him.
After the hit of "Twinkle Twinkle Star", Wei Yang's fame grew, coupled with the likable character "Zhang Wansen" as a filter.
Considering that Wei Yang himself is also the boss of a film and television company, they are in the same industry and are both in Shanghai, so maybe he will switch to Blue Whale one day.
Due to various reasons, Wei Yang's popularity in Tangren is comparable to that of the company's top boss Hu Ge.
The front desk went in to report, and Wei Yang was stuffed with a bag of beef jerky by a female staff member who might be a fan, and then walked into Cai Yinong's office.
"Mr. Cai, I see that the office outside is a bit damp. Too much humidity is not good. We need to turn on the air conditioner more."
Cai Yinong looked at him unhappily: "You really don't consider yourself an outsider, right? Otherwise, I will give up my position to you and you can be the boss of Tangren."
"Okay, I'll try my best, and when I acquire Tangren, I'll let you work for me."
Wei Yang made a joke, then couldn't wait to get down to business: "I heard that the satellite launch has been finalized?"
"You are well-informed."
"I have some connections, but these are not important. How much did you sell in the first round?"
"It's broadcast exclusively in Hunan Province, with 1.1 million viewers for each episode."
"1.1 million per episode, 24 episodes is more than 26 million, not bad."
Wei Yang was quite satisfied with the price. In the current TV drama market, over a million per episode was already a pretty good price.
Generally, only big productions and popular hits can be sold at this price.
The cost of "Twinkle, Twinkle Star" is so large that if it hadn't performed well in the pilot and hadn't received considerable popularity online, it would have been difficult to sell it at this price.
This can be seen from Cai Yinong's happy face. She is very satisfied with the price.
You know, the production and promotion costs of "Twinkle, Twinkle Star" are only around 10 million.
Even if there may be some additional publicity and promotion later, it is definitely a huge profit, not to mention that in addition to the online broadcast rights and the first-round broadcast rights, there are also second and third rounds and some patch advertisements.
According to rough estimates, Tangren can earn at least 20 to 30 million from this project alone.
Not to mention, "Twinkle Twinkle Star" also made Liu Shishi famous.
Although Zhang Wansen's outstanding performance in the later period overshadowed Wei Yang, Liu Shishi still gained a large number of fans with her beautiful looks and outstanding performance.
Moreover, with the broadcast of "Twinkle Twinkle Star" and its subsequent rebroadcasts, her popularity will explode even more.
Even if "The Legend of Sword and Fairy 3" is not broadcast, it may even have a chance to compete with "Da Mimi".
Under such circumstances, Cai Yinong and Wei Yang were just bickering out of habit. In her heart, Cai Yinong had already praised Wei Yang to the sky, and the latter was shining in her eyes.
Read the original text at Liu#9@书/吧!
When President Cai's beauty trap failed, he lost not only his wife but also his army. The top leaders of the Tang people were not without opinions.
Some senior executives also believed that Liu Shishi was Tangren’s favorite star, and that it was very risky for her to fall in love. The company should intervene and not let her act recklessly.
Now that "Twinkle Twinkle Star" has become a hit, Tangren has made a fortune and all these voices have disappeared.
Isn't she just a future No. 1 actress? If Wei Yang comes up with two more similar projects, let alone Liu Shishi, it's not impossible to discuss bringing Cai Yinong in...
Wei Yang doesn’t care how much money Tangren makes, he only cares about how much benefit “Twinkle Twinkle Star” can bring to “My Love from the Star”.
With the foundation of his previous works, Wei Yang actually no longer has to worry about selling "My Love from the Star".
But selling it is one thing, and how much it sells for is another!
The costs of the two crews are different. With the same selling price, "Twinkle Twinkle Star" makes a huge profit, while "My Love from the Star" may only break even or make a small profit.
Therefore, Wei Yang had to increase the bargaining chips of "My Love from the Star" as much as possible in order to raise the price higher.
"Has the time for going to the star been decided?"
“The second round will open in April and June.”
Wei Yang calculated the time. By then, "My Love from the Star" would probably be almost finished, so he could do more promotion for it and increase its exposure.
As the male lead of "My Love from the Star", the more popular Wei Yang becomes, the more benefits he will bring to the crew.
After talking about the serious matters, Cai Yinong used the excuse of inviting Wei Yang to dinner and also called Liu Shishi along, making indirect references during the conversation.
To sum it up in one sentence, if Wei Yang has other scripts, Tangren will pay a large sum of money to buy them.
"A large sum of money, how much can you offer?"
"For more than 30 episodes, I'll give you 2 million!"
Cai Yinong was full of pride. Wei Yang was slightly stunned and said calmly: "It's only 60,000+ per episode. This price is a bit low."
"Then add more, but the quality of the series must be guaranteed."
Wei Yang pretended to think, and Liu Shishi beside him was confused. She didn't expect Wei Yang's royalties to increase so quickly.
This shows that she still doesn't know much about the market.
The two TV series "The Best of Us" and "Oranges in Huainan" achieved ratings of over 1, ranking the top two in the ratings of Shanghai Satellite TV in 2008. This achievement is already very remarkable.
And now "Twinkle Twinkle Star" is popular again, and it seems to be even more popular than the previous two works.
The industry and the media have now begun to regard Wei Yang as the "leading screenwriter of mainland idol dramas."
Maybe his qualifications are a little shallow, but Wei Yang's achievements can be compared with those of the first-line screenwriters, and he is very good at promoting people, so this price is not exaggerated.
Even if Wei Yang spoke up, I'm afraid more than one company would come to compete with Tangren for the script.
Liu Shishi didn't realize it, but Cai Yinong and Wei Yang both understood it very well, so the former was willing to offer a high price, and the latter would not give up easily.
"Forget about selling it. Too much money will hurt the relationship. If Sister Cai is interested, we can cooperate."
Wei Yang has too many scripts in his hands, and he certainly can't finish filming them all by himself. Rather than watching them expire, he might as well cooperate with others to share a piece of the pie.
Cai Yinong was not surprised by Wei Yang's words.
Wei Yang's scripts now are like cornucopias. It was fine before, because Wei Yang was not strong enough and could only gnaw on bones and drink soup.
Although Wei Yang’s foundation is still shallow, he already has the capital to share the meat.
"How to cooperate?"
"I provide the script + funds, and Tangren provides funds + production. The shares are proportional, and the actors will be selected from the artists of our two companies first."
Cai Yinong thought about it and felt that this way of cooperation was very fair, so he agreed decisively.
"Then, happy cooperation."
“It’s a pleasure to work with you!”
Cai Yinong was very happy, and Wei Yang was also very satisfied. Blue Whale was still very weak now, and by cooperating with the Tang people, the Tang people would make money, and Blue Whale could also take advantage of the opportunity to continue to grow stronger.
The key [content] of the cooperation is always in the hands of Blue Whale. When Blue Whale has sufficient funds and the team is mature and strong, Tangren will either be kicked out or become a vassal of Blue Whale.
Wei Yang's acquisition of Tangren might be a joke, but he really thought about letting Cai Yinong work for him...
(End of this chapter)