It is no exaggeration to say that the popularity of "Mu Mansion Fengyun" and "Joy of Life 3" at the beginning of the year has already given Liu Shishi the foundation to become the most popular female star in mainland China.
In terms of popularity, influence, status, achievements, commercial value, and endorsement level, except for her weakness in movies, Liu Shishi can compete with those big stars.
Even in terms of so-called international influence, Liu Shishi is actually not much inferior.
You know, she starred in Wei Yang's "Twinkle Twinkle Star" and "Joy of Life" trilogy. These works have gone overseas with Wei Yang's fame, and at least have a large audience in Asia.
As mentioned before, fictional dramas like "Joy of Life" and "Eastern Palace" are actually suitable for export.
Foreign audiences don't need to understand China's history, they just need to follow the plot.
Moreover, many of the plots are refreshing or have modern ideas, which essentially fit the public's perception, so it is not difficult for foreign audiences to watch and understand.
This is especially true in Asia, especially in East Asia and Southeast Asian countries, which are influenced by Greater China culture.
Just like many Korean and Japanese costume dramas, apart from some historical details, domestic audiences can still understand them, the plots are powerful and they are still very enjoyable to watch.
For example, "The East Palace" has previously caused a certain degree of popularity in East Asia and Southeast Asia.
Although the "Joy of Life" trilogy is not a huge hit, it is definitely a representative of overseas Chinese dramas in recent years and has many fans.
Wei Yang went to Japan and South Korea several times to participate in activities. The locals' deepest impression of him, apart from "My Love from the Star", is Li Chengyin in "The East Palace", and then Fan Xian.
The last time Rouba went to South Korea to participate in the recording of "Running Man", some people recognized her.
Most of them were thanks to "Eastern Palace" and "Joy of Life", but Wei Yang and Fan Xiaopang were too popular at the time and did not stand out.
This also led to the fact that Tang Yan, Liu Shishi, Tian Yu and others who starred in the "Joy of Life" trilogy have actually appeared in front of many Asian audiences.
"Twinkle Twinkle Star" starring Liu Shishi and Wei Yang is a well-known sad drama, which was naturally exported overseas. Thanks to Wei Yang's fame and the tear-jerking plot, it also became a small hit in Asia.
Not to mention Liu Shishi herself, who also had hits like "Startling by Each Step", which also attracted South Korea to adapt it.
So don’t underestimate Liu Shishi because she is very famous in Asia. Even if many viewers don’t know her, they definitely recognize her face.
At this point, even the top female stars in the domestic entertainment industry, such as Zhang Ziyi, Zhou Gongzi, and Fan Xiaopang, dare not say that they can control Liu Shishi.
Compared with Liu Shishi, other big stars have their own advantages and disadvantages, and it is actually difficult to say who is the winner.
So Liu Shishi's fans are really crazy now! Considering the age difference between Liu Shishi and other big stars, some fans have already decided that their favorite actress will be the future No. 1 actress. There are also many fans who don't consider the age difference at all and directly think about defeating those "old-timers" and letting their "Shi Ye" take the top spot.
In the eyes of Wei Yang and normal and rational audiences outside, Mei Ting is the biggest favorite for the Best Actress award.
But fans of Liu Shishi and passers-by who have a good impression of her believe that Liu Shishi, who has achieved great success in both reputation and performance with the drama "Mu Mansion", is not afraid of Mei Ting at all, and even has more advantages.
It can be said that even if Mei Ting won the Best Actress award, Liu Shishi’s fans might not necessarily accept it.
Now that it has become Sun Niangniang's "upset", it has caused a complete uproar.
In the eyes of quite a few of Liu Shishi's fans, Mei Ting had nothing to do with this. The title of Best Actress at the Magnolia Awards was snatched away from Liu Shishi.
And there is Bai Yulan, who blatantly created shady dealings, has no morals or shame, and has no dignity at all.
Countless of them were gearing up for Liu Shishi and were preparing to celebrate Liu Shishi winning the Best Actress award for the second time, but she was "plotted against" by someone. This was too much! If they kept this to themselves, how would they survive in the fan circle in the future?
Sun Niangniang and Bai Yulan, who were already being ridiculed by the crowd, were attacked by the little lion and were scolded so badly that they fled in disarray.
Normally, the little lion's overbearing style is not popular, but this time he is acting in the name of justice.
Although the outside world has no opinion on the little lions' view that Empress Sun stole the Best Actress award from Liu Shishi, no matter whether the Best Actress award is Liu or Mei, it is definitely not Sun.
So everyone can put it aside and just focus on the injustice of Bai Yulan and the bargain hunting of Empress Sun.
Empress Sun is almost feeling aggrieved. This award is too precious.
Originally, she was very popular with the public. After "The Legend of Zhen Huan", she could even compete with Liu Shishi for the title of "Rating Queen".
As a result, this controversial incident involving Bai Yulan ruined her reputation. Fortunately, she can now avoid the limelight due to her pregnancy, and Bai Yulan can share the heat, otherwise it would be difficult for her to even work normally.
Even now, she is in an embarrassing situation, and even implicated her husband Deng Chao - some people used this as an excuse to organize a boycott of his new work "Breakup Master".
Fortunately, "Breakup Master" has Wei Yang's investment, which can give Zhou Xuan some relief.
In addition, Deng Chao is very popular in "Running Man", which can offset some of the negative impact.
The couple was so angry, but they had so much grievance that they couldn't express it, and they were even a little scared.
Fortunately, they are now considered to be part of the Shanghai circle, and they had also half-joined Wei Yang before, and the two sides had established a lot of contacts and cooperation. Otherwise, not only would their reputation collapse, but they would also offend an industry leader, which would be troublesome.
As for whether they will hold a grudge against Liu Shishi, that is not important. The key is whether the couple still want to live a stable life in the Magic City in the future.
People from other factions can only counterattack at best, and the effect depends on the specific situation. If there is a problem with one's own faction, then they are traitors, and the means and degree of treatment are extremely cruel and ruthless...
…
Wei Yang didn't pay much attention to the miserable situation of Empress Sun. She was not his wife, so he didn't need to feel sorry for her.
After entering June, the countdown to the filming of "Nirvana in Fire" began, and more importantly, the summer vacation is approaching.
A lot of TV dramas, variety shows and movies are about to be released, and the World Cup is about to begin.
This is a critical node for PPTV, which has just undergone a transformation.
Whether the website can become famous in the shortest time and achieve the important transformation from a simple sports live broadcast platform to a diversified film and television video platform all depends on this summer vacation.
The first is the broadcast of the World Cup, which is very important. The rise of many video websites depends on important events such as the World Cup.
For example, PPTV got its start thanks to the South Africa World Cup, and Youku and LeTV also benefited from this to varying degrees.
PPTV did not get the exclusive broadcasting rights for this year's World Cup in Brazil, which was acquired by CCTV at a huge cost.
PPTV had no choice but to settle for the next best thing and kept trying to persuade CCTV to purchase the online copyright.
This is not easy, because CCTV has its own online platform and there is no need to give traffic to other websites.
But PPTV is willing to spend money. For non-exclusive online broadcasting, PPTV is willing to pay 100 million yuan and is also willing to open up advertising revenue cooperation.
You know, CCTV spent a total of only 680 million yuan to acquire the mainland copyright of the 2010 and 2014 World Cups.
For the South Africa World Cup, CCTV chose to cooperate with Youku, Sohu and other websites, with each contributing an average of 15 million, totaling about 60 to 70 million.
PPTV offered 100 million in cash + advertising revenue share, which can almost be said to be working for CCTV, losing money to gain publicity.
But Wei Yang doesn't care! Not to mention that half of the 100 million has to be paid by Suning, the key point is that PPTV's current priority is not to make money, but to spend money to attract traffic.
Wei Yang is willing to pay tens of millions more to obtain the online copyright of the Brazil World Cup and maintain PPTV's position in online sports live broadcasts.
After consultation, CCTV decided to allow PPTV to be a copyright distributor.
The World Cup is not like the five major leagues and the Champions League that are scattered around. The competition system and time period are relatively concentrated, and fans are more accustomed to watching on TV with their friends, so the TV stations bear the majority of the spoils, and the online platforms just get a share of the profits.
The price offered by PPTV is high, and there is no need for CCTV to miss out on making free money.
Even so, CCTV has put forward some conditions, such as more stringent revenue sharing in advertising.
PPTV agreed to all the requests, but on the condition that the online copyright of the World Cup could only belong to PPTV and CCTV.com. CCTV also nodded after careful consideration.
Compared with CCTV.com, PPTV has sufficient advantages in terms of live broadcast speed, video clarity, forum discussion and other details. Later, it also invited many excellent commentators to compete with CCTV's commentary.
Read the original text at Liu#9@书/吧!
Li Ji and the head of PPTV's sports department are very ambitious and plan to take over the entire World Cup online market.
During this period, there were other websites that wanted to get a piece of the pie, as the World Cup traffic was very attractive.
But the conditions offered by PPTV were too outrageous and the measures were very precise.
Although small websites are willing to lose money to gain publicity, they cannot afford this price. After calculation, large websites feel that it is not worth it.
After all, except for LeTV, the main projects of each company are still film and television variety shows. There is no need to spend a lot of money to chew on a bone that is not so useful to them.
LeTV, the only company that made PPTV a little wary, did not get involved this time, which made Boss Wei wonder if something went wrong with Boss Jia.
He still has a lot of LeEco stocks in his hands. If LeEco's popularity goes wrong, he will have to run away quickly...
Boss Wei was suspicious, but PPTV was jubilant.
Although it claims to be losing money to gain publicity, PPTV is actually not losing money at all and is also planning for the future.
Not to mention the huge amount of traffic and exposure that the World Cup itself will bring, if we can retain these users and cultivate them into loyal fans, who will watch the five major leagues here in the future, the strong position of PPTV's sports sector will be further consolidated.
At present, TV stations have a great advantage in live sports broadcasts, but with the development of the Internet and mobile networks, it is only a matter of time before fans move to the Internet.
The earlier PPTV makes its plans, the more market share it will capture later, and the greater its commercial capabilities and influence will be, to the point where it can even influence the domestic sports market.
Therefore, rather than saying it is a loss-making business, it is more like a long-term strategic investment.
In mid-June, the World Cup begins
PPTV invited famous commentators such as Zhan Jun and Huang Jianxiang to host the show, and also brought in many celebrity guest appearances.
This kind of operation, which is clearly intended to attract attention and be entertaining, may make many old fans unhappy, but it is indeed beneficial to the spread of the World Cup and the attraction of new fans.
However, for the development of PPTV, Wei Yang ignored some of the noisy voices.
We should use our own entertainment resources to turn this World Cup into a cultural and sports festival.
So, today Hu Ge and Li Jiahang are talking about how many goals Messi and Ronaldo can score, tomorrow Guli Nazha and Dilraba Dilmurat are discussing which star is handsome, and the day after tomorrow several celebrities are betting on their favorite teams, and if they lose, they will be punished accordingly on Weibo.
It has to be said that in China, compared to football, celebrities have a greater influence.
Led by various celebrities, especially several top stars, the popularity of this Brazil World Cup is very high on the Internet.
During this period, a group of viewers were inevitably taken away by CCTV, but the remaining majority was enough for PPTV to make a lot of money.
The person in charge of PPTV Sports is so happy!
PPTV is considered to be top-notch in this regard, but it has never fought such a lucrative battle. The copyright fee is not too bad, after all, the copyright of the five major leagues is not cheap. The key is the support from various channels and celebrities, which really let PPTV see what an entertainment/media tycoon is.
Originally, the PPTV sports section was relatively neutral within the company, and even had some conflicts with Li Ji due to the website rectification.
After all, they are the trump card of the website and don't need to join any side. Wei Yang and Suning will not treat them unfairly no matter who is in power.
Therefore, their mentality is very detached. They are not as welcoming to Wei Yang's joining as other departments. They are more of a wait-and-see attitude and will even resist if their interests are damaged.
But after the World Cup started, PPTV witnessed the operations and energy of Wei Yang and Li Ji, and many people were convinced.
It may be a bit exaggerated to say that they will return directly, but the attitudes of many people have begun to soften, and they have become much more obedient to the orders of Wei Yang and others. It is estimated that it will not be long before the sports sector will become a firm "henchman" of Wei Yang's faction.
Suning naturally saw all of this, but there was nothing they could do.
They really did a great job!
They had originally planned that if Wei Yang and his team paid a large sum of money to acquire the World Cup copyright but performed poorly, they could use this as an opportunity to take back some initiative.
However, given the crowded live broadcast rooms of daily games, the rapidly increasing number of sports members, the ever-increasing number of servers, and the overwhelming exposure and popularity of PPTV, it would be a disgrace to them if they were to make sarcastic comments.
What makes them even more sad is that the World Cup is just one part of the [PPTV Summer Strategy] formulated by Wei Yang.
No matter how good they are at sports, they are just temporary guest appearances. Wei Yang and his team's real strengths are film and television and variety shows.
In mid-June, when the World Cup was in full swing, "Gu Jian Qi Tan" starring Da Mimi was the first to be released.
At the same time, PPTV also released a list of films and TV series, including the second season of "Running Man", "Soul Ferry 3", "The Darker Side", "Folk Strange Tales", "The Journey of Flower" and nearly ten other TV series and movies will be broadcast in July and August.
A considerable number of them are web dramas shot by Blue Whale, which were originally intended to be sold.
After it decided to acquire PPTV, it kept most of the online dramas and did not sell them. Now it is preparing to release them all at once to boost PPTV's reputation.
And that's not all. Wei Yang also has trump cards such as Fan Xiaopang's "The Empress of China", "Sisters Over Flowers" and "Happy Comedians".
It will be launched after the summer vacation to keep PPTV competitive at all times. By the end of this year and the beginning of next year, Blue Whale will have accumulated new projects and then launch another big wave.
"With so many high-quality dramas and phenomenal hits, I don't believe that a website can't become popular."
Boss Wei made a bold statement that he would let Jia from LeEco, Zhang from Sohu, and several executives from iQiyi, Youku and Goose see what saturated and explosive output of high-quality content means…
(End of this chapter)
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