Chapter 158 Billions of Marketing Methods
The next morning, Jiang Qin’s alarm clock woke Zhou Chao up, and an angry shout quietly awakened his sleeping soul.
The quilt in winter is warm and soft, making people not want to get up, even Jiang Qin feels the same.
He was already a boss, but he still had to go to bed early and get up early. Is this fair? He gritted his teeth and climbed out of bed with great willpower. After washing up, he called the three guys in the dormitory one by one and asked them if they were interested in having breakfast.
"No need, Brother Jiang. I have already booked breakfast through the group buying app last night." Zhou Chao looked proud.
Ren Ziqiang said something in English: "me too."
“…”
"Great, technology changes life."
Jiang Qin left the dormitory alone and went to the cafeteria to have a simple breakfast. When he came out, the morning delivery of the group purchase had already begun.
A large number of people in little yellow hats entered the campus in the bright sunshine, walking between the buildings, delivering and counting goods.
Thanks to the countdown marketing last night, there were quite a lot of orders this morning. Every tricycle was almost fully loaded with goods. A rough calculation shows that this wave of orders has accounted for 70% of the entire day yesterday.
After the delivery was completed, the little yellow hats quickly dispersed again. The bright yellow hats disappeared in the blink of an eye. They came and went quickly, as if nothing had happened.
However, the lovely coins have already undergone the first round of exchange invisibly.
Jiang Qin stood on the road to the college and watched for a long time until the last person in the yellow hat disappeared from his sight, then he turned around and went to the entrepreneurship base.
"Good morning, boss."
"Good morning, have you eaten yet?"
"have eaten."
"Great! A day's plan begins in the morning. Let's hurry up and work. I can't wait to make money!"
Jiang Qin sat back in the boss chair with a smile on his face. He was stunned for a while, then went out to wash his face, and only then did he completely get rid of the winter sleepiness.
Then he asked Lu Xuemei to put down the work in her hands and make a banner for the group buying homepage to report the sales situation on the first day of the group buying to all teachers and students in the school.
This kind of data presentation is actually a wonderful form of advertising and marketing.
Because compared to flashy words, accurate numbers are more likely to gain the audience's trust.
You can write a very nice marketing article, but the final purchase volume still depends on past sales data.
The most popular data marketing that Jiang Qin has ever seen is Xiangpiaopiao, which sells 700 million cups a year, enough to circle the earth if they were connected together. The later red can of herbal tea also imitated it a little, and both produced very good results.
“Warmly celebrate the successful launch of group buying on the first day, with the number of orders exceeding 5,000!!”
"Is there a zero missing?" Jiang Qin said silently behind Lu Xuemei.
"?"
Lu Xuemei turned her head and flicked her ponytail: "I didn't write too much. This is the data Sunai gave me. I followed it and there is nothing wrong with it."
Jiang Qin stared at the computer screen for a long while, and finally coughed: "Change a few words, add a zero to the number, change the order quantity of 5,000 to the sales volume of 50,000, how exciting."
"Ah? Isn't that a lie?"
Jiang Qin crossed his arms and spoke softly, "One bottle of Coke counts as one order, one pack of instant noodles counts as one order, one pair of slippers counts as one order, and the other one counts as one order. Adding everything together, the sales volume should be at least 50,000. It's not a lie, it's just that I used a little marketing technique to blur the sales volume and the number of orders."
Lu Xuemei pouted: "Boss, the roads you have walked on are full of pitfalls. If you don't make money, who will?"
"Your damn sarcasm is so cute. I can't help but want to deduct your salary after hearing it."
"Ah? No, I refuse!" Lu Xuemei changed five thousand to fifty thousand in a snap.
Jiang Qin sat down at the table next to her and said, "Have you ever seen the commercials for instant noodles? Such a big piece of beef fell into the bowl, but when you opened the package, you couldn't even see a hair of beef."
“Ah, this…”
"Xuemei, you should audit some advertising classes if you have nothing to do. In fact, the real purpose of advertising is not to convey the truth, but to increase sales. Don't confuse the two concepts."
Lu Xuemei nodded thoughtfully, then quickly made the banner, sent it to Sunai, and replaced it on the homepage of the group buying website.
At the same time, Dong Wenhao's shopping activity officially began.
To put it simply, it is a call to those who bought things in group buying yesterday. If you have the conditions, please upload pictures. If you don’t have the conditions, please share your experience.
On the one hand, it is to attract more unregistered users.
On the one hand, it is also to adjust the next optimization direction based on user experience.
"Boss, the enthusiasm of people who post their orders is not very high."
“Try giving them a few titles. Those who post a lot of orders will be given the title of group buying expert. Those who post more will be given the title of group buying rich second generation. Those who post even more will be given the title of group buying rich dad!”
"Will it work?"
“It’s definitely useful for some people.”
Sunai and the technical team had already developed a reputation system and issued many titles, which were just right for use.
Immediately afterwards, a user named Pingpingwuqi Caoshaoye shouted in the forum, "I'm rich, so I'll go first," and opened several posts to share his orders.
With his post, the topic page for group buying and order sharing suddenly became active.
After reading it, Jiang Qin exclaimed that it was awesome, and thought to himself that I was just an ordinary person, but Cao Da V was attracted by it, and his influence was simply awesome.
He stretched, turned around and sat back in his boss chair, looking at Professor Yan at the table across from him.
Professor Yan came over early in the morning to take advantage of the popularity. He kept reading the newspaper silently and did not have much of a presence.
"What kind of tea do you drink, Professor?"
"Mao Jian."
"Maojian is green tea, right? Green tea is good, it can reduce internal heat. I've been so busy these past two days that I'm a little irritated."
Jiang Qin picked up the teapot, refilled Professor Yan's cup, and also got himself a cup.
Winter is dry and thirsty, so a cup of tea is just the right thing to cool down.
Professor Yan also picked up the teacup and drank tea while observing Jiang Qin, his eyes narrowed tightly.
He had always thought that Jiang Qin and Ye Ziqing were the same type of people.
He was bold and enterprising, and full of energy. Apart from their genders, they were quite similar in many other aspects. That was why he had an extra liking for Jiang Qin's project, helped him solve office problems, and even wrote a letter of introduction for him.
But now it seems that this initial impression was wrong.
When Ziqing was making decisions, he had a serious expression, was firm in his words, and acted decisively. He seemed very professional, but in fact, he took many things for granted and was completely out of touch with reality.
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Jiang Qin, on the contrary, is smiling and seems a little exaggerated, but every decision he makes has a deep inner meaning.
When you do something, can you explain clearly why you do it? The difference between "being able to explain clearly" and "not being able to explain clearly" is really huge.
If you can explain the reason clearly, it means that the development of this matter is still firmly in your hands and there is no deviation.
But if you can't explain it clearly, it means that even you can't find the direction.
When a leading sheep cannot find the correct direction and only wants to take one step at a time, the fate of the flock can be imagined.
Before coming here to take advantage of the popularity, Professor Yan occasionally came to Room 208 for a walk and felt that Jiang Qin's team was very efficient in execution and any strategic task could be completed accurately. It was really Jiang Qin's luck.
But after he became a permanent resident in Room 208 and saw Jiang Qin's arrangements, he realized that this efficient execution was merely an auxiliary, and the core of the entire team and project had always been Jiang Qin's precise decision-making.
Taking the dormitory aunt as the station, the region as a whole, and coordinating with the first snowfall, this plan is really foolproof.
I heard that Jiang Qin also considered the situation where there were no orders on the first day, and still gave the delivery staff enough wages so that they would have to run around even if they had no orders.
Is it a coincidence that the right time, right place and right people are all right?
No, it was brought together by others.
But if you really want to get together, you must have the vision to see through the world and people.
If Ye Ziqing had one-third of Jiang Qin's, no, even one-quarter, Jiuhui Group Buying would not have lost so badly.
“The gap is too big…”
Professor Yan sighed silently and turned his attention back to the newspaper.
At eleven o'clock in the morning, the wind was blowing hard outside the window.
No one in 208 wanted to go out for dinner, so after a brief discussion, they collectively tried the group delivery service.
Jiang Qin ordered a bowl of beef in golden soup and also ordered the same for Professor Yan. The sound of slurping continued in the office, sounding extremely cheerful.
Looking around, everyone’s face was red, and some were even sweating while eating.
Jiang Qin had been working in Shenzhen in his previous life, working alone and renting a house alone. He was fed up with loneliness, so he really liked the atmosphere of eating together, and felt it was especially enjoyable.
"After this marketing peak is over, we can put the whole large rice cooker in Room 207. It will be nice to have hot pot in the office frequently."
Professor Yan's face darkened: "You are not allowed to use public property for personal purposes!"
Jiang Qin was choked: "This is just a suggestion, professor. Also, are you a fan of the oil sauce or the sauce sauce?"
"This... is a sauce dish."
"Lanlan, remember that Professor Yan likes to eat sauce dishes. When we eat hot pot in Room 207 in a few days, prepare the most delicious sauce dishes for the professor!"
Professor Yan: “…”
Jiang Qin turned his head again: "Professor, can you eat spicy food?"
"No, I'm getting angry."
"Lanlan, remember this: when you buy a pot, you must buy a shuangyang pot. The professor doesn't eat spicy food, so prepare the most tender and fresh soup base for him!"
Wei Lanlan nodded immediately: "Okay, boss, it's already been put into the memo!"
Professor Yan was silent for a while and then coughed: "After all, I am the director of the entrepreneurship base. Jiang Qin, you'd better restrain yourself."
Jiang Qin chuckled and turned to look at Dong Wenhao: "Old Dong, I remember you have a very good secret sauce dish. It made Wen Jinrui cry last time?"
Professor Yan's throat moved: "..."
"Boss, our old Dong's secret sauce is absolutely delicious."
"Professor, would you like to try Dong's secret sauce?"
Professor Yan did not agree, but did not refuse either. He just held up the newspaper and continued to read in silence.
(End of this chapter)
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