Chapter 277 The road has been walked by the little rich woman
The attributes of group buying and Zhihu are different. The former is for selling goods and the latter is for socializing. So which one is easier to promote?
No need to ask, of course it’s Zhihu.
If group buying is to be promoted, it is necessary to forcibly change everyone's consumption pattern before the trend comes. This is going against the current and is time-consuming and laborious.
But Zhihu itself has a very popular attribute. It is a forum social platform that gathers high-quality content. In this era, open social circles are still the most popular way of socializing among young people.
Therefore, instead of working hard to promote group buying before the trend arrives, Zhihu is the channel that is most likely to flourish nationwide.
The idea of doing business is not to push stones up the mountain. This is not only tiring, but you may be hit by falling rocks at any time. The best way is to climb to the top of the mountain first, throw a stone at random, and it will roll to the destination.
In other words, when capital is waiting, as long as he can quickly capture the university town market through Zhihu, once the opportunity appears, group buying will be able to roll down the mountain of Zhihu and even avoid a lot of commercial competition.
Hiding the sword is for showing it off, and it is definitely not for retreating.
But Ye Ziqing is a very interesting person. Maybe she really loves this project so much that she doesn't care about gains and losses.
Jiang Qin plans to wait and see for a while, and interact more with this senior schoolmate. When he needs someone, he will use moral blackmail to blackmail her!
What? I have no morals? Hahaha, what does that matter? Moral kidnapping does not require the kidnapper to be moral, as long as the kidnapped is moral.
"By the way, when will you return to Jeju?" Jiang Qin looked at Feng Nanshu.
"Tomorrow morning."
Jiang Qin silently calculated his schedule: "I will probably stay for two or three days to deal with some trivial matters."
Feng Nanshu looked around and suddenly lowered his voice: "It seems that there is no one around here. We can watch a movie first."
"You've said everything I wanted to say, so what should I say?"
"You said little rich girl, come here and let me hug you." Feng Nanshu taught him seriously.
In a blink of an eye, the sun sets. The evening sky becomes half light and half dark, mottled. A lone goose flies across the sky, passing by the last ray of light before the night.
"Howl's Moving Castle" has finished playing, and the progress bar has gradually reached the last position. Then, as soon as the music stopped, Baofeng Video automatically jumped to the black standby page.
Feng Nanshu, who was sitting in Jiang Qin's arms, stretched out her hand as if nothing had happened, and when Jiang Qin wasn't paying attention, she seamlessly switched the movie she had just watched to the next one, pretending that she had been watching this one all along.
She was really good at little tricks like this, just like secretly drinking Jiang Qin's wine.
"You've finished reading, right? Come on, I'll take you back."
Feng Nanshu said indifferently: "It's not over yet, you see, the movie has just begun."
"Feng Nanshu, do you think I'm a fool?" Jiang Qin looked at him seriously.
"I won't look at you. I want to concentrate on the movie."
"Actually, I also like to watch movies with my best friends, but I have social engagements tonight."
"Will you drink tonight?" Feng Nanshu suddenly turned around and looked at him, his eyes full of moisture.
Jiang Qin immediately understood what the rich young woman was thinking: "No, I'm going to Juxianlou in the city. Even if I drink, you can't ride to the city to pick me up."
"I think I can give it a try." Feng Nanshu's tone was serious.
"You are quite confident, but I disagree. Go home and have a good sleep today. After we return to Jeju, I will take you to the cinema to watch a real movie."
At night, when the lights were on, Jiang Qin sent the rich young woman back to the dormitory, and drove to Juxianlou for a banquet, where he met Wang Peixiang from the Vienna Hotel chain and Zhang Qiao from Hongjin Catering and Entertainment.
Since the group started promoting the business in the city, Jiang Qin has been hiding behind the scenes and has not met these merchants in society.
This appearance is Jiang Qin’s precious first time.
"Boss Jiang, I finally meet you in person. You are really young and promising."
"Mr. Wang and Mr. Zhang, you two are too polite. I'm just an ordinary college student. If you don't mind, just call me Grandpa."
Jiang Qin shook hands with the two of them and sat down in his seat.
Vienna and Hongjin Catering and Entertainment are not local companies in Linchuan. They also have their own businesses in other provinces and cities, and their headquarters are also located elsewhere.
Wang Peixiang and Zhang Qiao are not the real bosses, but rather regional managers to be more precise.
In fact, they were assigned by the head office to meet Jiang Qin this time, and the purpose was not as simple as having a meal, but to ask Jiang Qin whether he had any idea of promoting the group buying business externally.
If so, they can contribute money and effort, the only requirement is to become the chief partner of the group purchase.
After two successful group-buying marketing campaigns, the increase in passenger flow in Linchuan was truly astonishing. The management of the head office tasted the sweetness and always wanted to come back for more.
To be honest, the current advertising marketing, whether on TV or the Internet, can not achieve the same results as highly targeted group buying.
So if group buying has a national promotion plan, both of these companies would like to take advantage of it.
Jiang Qin thought for a long time and originally wanted to use the same rhetoric he used against Ye Ziqing to deal with them, but after thinking about it, he felt that it wouldn't work.
He and Ye Ziqing have no business dealings, but Vienna is different from Hongjin. Group buying will surely rise to prominence one day, and by then he will really need to join forces with these large national merchants.
Because for an O2O platform, merchants who can provide high-quality services are the lifeblood of the entire platform. Without high-quality merchants in the early stages, everything is in vain.
Therefore, Jiang Qin did not make any final statement at once. He only said that everything following the group buying was still in the planning stage and he would notify them as soon as there was any news.
After dinner, Wang Peixiang and Zhang Qiao sent Jiang Qin out of the restaurant. As they watched him drive away, they couldn't help but look at each other.
"Although Mr. Jiang is very young, I can sense a very strong aura from his words and deeds. It makes me want to treat him to a meal all the time. It's really weird."
"It seems that Youzhi is indeed not old, but why does he insist on asking us to call him A-Zu?" Wang Peixiang was a little puzzled.
Zhang Qiao crossed his arms and said, "A-Zu might be his nickname. Calling him that makes him seem more approachable. The main point is that he is a person who is approachable and approachable."
“That makes sense…”
The next morning, Jiang Qin sent the young rich woman off and later arrived at 208. At this time, Wei Lanlan, Tan Qing and Dong Wenhao had all returned from the banquet and reported to him about the meal.
In fact, their experiences are similar. They are also companies that have businesses in other provinces and cities, or want to do business abroad. They want to take advantage of the favorable conditions and expand their business overseas.
This shows that the news about Linchuan has gradually had an impact in the business circle.
For some cooperating merchants, they have seen a brighter future through group buying and are eager to get on board and fly higher.
Dong Wenhao and others did not respond on the spot, because they also knew the importance of merchants to group buying, so they brought the issue back and gave it to Jiang Qin to make a decision.
This is the benefit of not letting Luffy go.
If we go back to the old path, we will have to slam the table and say, "We won't push it anymore. Our boss said we won't push it anymore. I heard it seriously. Everyone should go back and take a shower! Look, what an honest and trustworthy journalist."
"Boss, how should we respond?"
"In fact, this is a good thing. A national chain enterprise wants to cooperate with us. This will be the best fortune that group buying can grasp in the future."
Dong Wenhao touched his chin and said, "But our original plan was to promote Zhihu. Besides, isn't it better to keep a low profile during the dormant period? It will definitely attract attention if the news says that they are not good enough to do this and secretly communicate with major companies."
Jiang Qin patted the table and said, "Again, before thinking about the problem, first look beyond the phenomenon to the essence and think about what they want."
"What we want is to take advantage of the favorable conditions and make a lot of money."
"Yes, they don't care whether the momentum is driven by group buying or Zhihu. If they want to take advantage of the momentum, Zhihu can do the same."
Wei Lanlan seemed to understand a little: "Before group buying, Zhihu's first monetization function was forum advertising. The effect was actually quite good, but it was not as directly targeted as group buying."
Jiang Qin nodded: "That's right. If we don't want to lose our partners and we don't want to be exposed too quickly, then we can tie them all to Zhihu. At most, it will be cheaper, but at least the coverage will be wide and the speed will be extremely fast."
"Promoting group buying with merchants may require a completely new promotion plan." Dong Wenhao thought thoughtfully.
"The Ministry of Commerce doesn't have winter or summer vacations, and its workers are always on the road. Let them handle the new planning case. Lanlan will go and liaise with them this afternoon."
"I am very worried about my career life after graduation."
"Um?"
Wei Lanlan chuckled: "I'm just kidding, boss."
"Okay, let's adjourn the meeting. I'm sorry for delaying your return home. I'll give you two days off during your trip to make up for it. Bye."
As the boss turned and left, the three of them looked at each other, thinking, what the hell, travel is supposed to be during the holidays, why do we have to take two days off? The boss must have been too busy lately.
In the following three days, Jiang Qin went out early and came back late every day, and was very busy.
On the first day of the month, he organized a team-building activity with the Wanzhong branch and deepened his familiarity with the employees of the Business Department and the Marketing Department.
After all, they are the pioneers of cross-provincial business, and their importance must be attached importance to.
On the second day of the month, he was invited to attend a business meeting organized by the Linchuan Municipal Government, where he had a comprehensive discussion on Linchuan's industrial upgrading.
At the meeting, many of the leaders of Linchuan were curious about Jiang Qin, and many of them invited him to have dinner with them or to have a foot bath with them.
Although the market in Linchuan is not very prosperous, the merchants are really rich. Jiang Qin lowered his posture and went to the appointments, and almost washed his feet until they were peeled.
"Boss Jiang, this is CEO Qian. He owns a lot of mines and invested in two TV series last year."
"Come on, Mr. Sun, let me introduce you. This is Mr. Jiang from the group buying team, the youngest member of our chamber of commerce so far."
"Sister, stop singing about love and ask for another five hundred years from heaven. I will show off my singing skills to Mr. Jiang!"
"Look at the clanging of iron hooves, trampling across thousands of miles of mountains and rivers~"
"Boss Jiang, I came here from the next city. I want to open seven or eight chain convenience stores in Linchuan. Boss He from Wanzhong is an old friend of mine. He asked me to borrow a light from you to light a cigarette."
In the magnificent business KTV, Jiang Qin, dressed in a suit and tie, shook hands with people everywhere and treated those uncle-like Linchuan businessmen as brothers, not at all inferior to them.
Many people would be puzzled, thinking that this young man is obviously less than 20 years old, but his temperament is surprisingly mature. In this regard, Jiang Qin smiled and said nothing.
Who would have known that hidden behind this skin that looks like Daniel Wu and Ying Guorong, is an old man who has experienced the vicissitudes of life at the age of 40.
Moreover, he is also the first learning star of Linchuan. It is simply terrifying to tell others about it! (End of this chapter)
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