Chapter 296 Linchuan Business Gang
"Hello, leaders of Linchuan City, seniors from all walks of life, I am Jiang Qin, an ordinary 19-year-old entrepreneurial college student."
"In the first half of this year, group buying luckily achieved some mediocre results, but it gave me a chance to stand here and show off myself. In fact, I am very terrified in my heart."
"Because I don't think I'm a successful person. I'm just a lucky person who caught the Internet trend."
"The retail and service industries have always been the most traditional industries and have existed since ancient times, but when combined with the Internet, it has become group buying."
On August 5, the 15th day of the sixth lunar month, a Wednesday, a seminar on optimizing the industrial structure and promoting industrial upgrading was officially held in the conference hall of Linchuan Municipal Government.
Sitting in the conference room were all outstanding entrepreneurs from Linchuan, all of them were between 30 and 50 years old, with brilliant party emblems pinned on their chests. They all sat upright, looking serious and earnest, nodding and shaking their heads, frowning and looking surprised from time to time.
The person standing on the stage and speaking looked very young, with a hint of immaturity on his face. He seemed to be about eighteen or nineteen years old, and looked exactly like a college student.
But despite his youth, this guy is very capable of controlling the situation.
Even though the people sitting in the front row were the biggest leaders of Linchuan, he remained calm and spoke in a rhythmic manner, keeping the rhythm of the entire meeting firmly in his hands.
At that time, everyone's eyes were on him, including the waitresses who were serving tea and water.
"Yueyue, why is your face so red? Are you attracted to her?"
A waitress with a ponytail couldn't help but whisper.
"What? I'm so embarrassed. When Mr. Jiang came just now, I thought he was our new colleague. I asked him to stand by and adjust the microphone for the person who was speaking on the stage, but the people around him laughed at me."
A waiter with a bun standing in the southeast corner bit his lip, his cheeks flushed red.
"Ah? Then you didn't get scolded?"
"No, he was quite polite and let me call him by his nickname, A-Zu." The waiter with a bun-haired look on his face became even redder.
The waitress with a ponytail laughed secretly: "Actually, this is not your fault. Mr. Jiang looks too young. Who would have thought that he was also a big boss specially invited by the leader."
"He doesn't just look young. He really is young. I heard he just turned 19."
"ah?"
"You know about group buying, right? It's the group buying website that was advertised all over the city a while ago. I heard that it was a startup project he started when he was in college."
As the waiter with a bun-haired look was talking, he looked at the boy on the podium who was speaking without a script. Suddenly he remembered the scene of him smiling as warmly as the sun and whispering, "I'm here for a meeting." His heart began to beat wildly.
Coupled with his current heroic demeanor without any stage fright, and his elegant and confident speaking, the waitress with a bun haircut could not resist at all, and her well-proportioned legs in stockings could not help but rub against each other.
At the same time, Jiang Azu's voice was still rising and falling, filling the entire conference room.
"TV stations seek ratings, and advertising seeks exposure. The new way of doing business in the Internet era is actually the conversion of traffic."
“Why do I say Zhihu is the best in the world?”
"That's because Zhihu itself is a traffic carrier. It is popular, spreadable, and entertaining. In other words, it is a huge funnel that can drain all the traffic of the entire Internet into our plate."
"In the future Internet era, traffic is real money."
"Everyone should know that there is a roast duck restaurant in Linchuan that is very popular now. The owner now even drives a BMW, but six months ago, he even had trouble paying the rent."
"What caused this change? It was because he won the title of Linchuan Roast Duck No. 1 on the group buying website."
"But in fact, this roast duck restaurant is located in a remote area and its decoration is not very exquisite. Why is it suddenly sought after by everyone? In fact, it is because of this title. This title is a traffic guide, so that the fragrance of wine is no longer afraid of being hidden in a remote alley."
"I know that all the bosses here are building their own brands and have been working hard to improve product quality while upgrading services, but everyone feels powerless about how to go beyond Linchuan City."
"In this era, it is difficult for outsiders to make a difference, because ordinary people from other places will only consume brands they have heard of, which means that local brands can only survive in their own country."
"For example, Mr. Liu, who runs a fast food chain, uses the best oil and the freshest meat patties, and the taste is amazing, but after only six months of external promotion, six of his branches in other places closed down."
"We have good stuff but we can't give it away. It's because the alley is too deep and the aroma of the wine has been diluted."
“You can think of your own brand as that roast duck restaurant and think about what we need most now?”
He Yijun slapped his thigh and said, "It's traffic? It's traffic, right? It's really enlightening!"
Jiang Qin nodded: "Mr. He is right. If we want to go beyond Linchuan, what we need most is traffic, a top-level traffic that can let consumers across the country see us."
"I understand. No wonder Mr. Jiang gave up group buying and insisted on promoting Zhihu. What Mr. Jiang really wants to do is traffic business?"
"Boss He has noticed this. He is truly a business elite."
He Yijun waved his hands quickly: "It's not a skill to see it, the real skill is to think it out. I made up my mind to reform Wanzhong at the beginning, in fact, it was because of Mr. Jiang. In my opinion, Mr. Jiang, you seem to be able to predict the future, and even clearly know the future business direction. In the end, my bet was right."
Burger King's boss Liu Xiliang couldn't help but say, "Mr. Jiang means that when Zhihu expands across the country in the future, this traffic will easily help us break through regional barriers and make our brand well-known to the public?"
Jiang Qin glanced at him and said, "Mr. Liu is right. I hope everyone can work with me to grow Zhihu. First, we should seize the traffic from all over the country, and then guide the traffic to each of your brands. In the future, our Linchuan business group will prosper together and prosper together."
"Linchuan Merchants?"
"It's similar to the Zhejiang and Chaoshan business groups."
"Where do we have this organization?"
"It wasn't there just now, but it's such a coincidence today. The leaders of Linchuan City are here, as are seniors from all walks of life. If everyone agrees, the Linchuan Business Group will exist from now on."
“…”
As soon as the words fell, the entire conference room fell silent. Everyone was looking at each other, their eyes flickering and deep.
There is no business person who is unaware of the concept of the three major business gangs. Even the TV show "A Family in Wenzhou" actually tells the story of the Zhejiang business gang. These businessmen from the same clan and origin have been closely united since ancient times, supporting each other, and prospering together.
If someone pays close attention, they will find that after tracing their origins, many of the richest people actually came from these three major business groups.
The reason why their wealth can accumulate faster and faster, and even last for hundreds of generations, is actually because of the saying: many hands make light work.
Today, Jiang Qin took advantage of the industrial upgrading conference and the topic of the traffic era to directly propose the concept of Linchuan Business Gang, which is indeed arousing some people's yearning.
Even more excited were the leaders of Linchuan City. They felt that if this business group could really be established, they would make a fortune.
Political achievements are still a small issue. If you do well, it is possible that you will be remembered for generations.
"Boss Jiang, I want to remind you that Linchuan has its own Chamber of Commerce."
"I know that the members of Linchuan Chamber of Commerce get together every New Year's Day to chat and drink. They don't go home until they are drunk. They also talk about selling cotton shoes to Africa. That's great." Jiang Qin said with sarcasm.
Mr. Zhao, who was speaking, coughed and thought to himself that he might as well keep quiet.
"I see that no one is shaking their heads, so let's take it as everyone's consent, okay, leader?"
The senior leader of Linchuan nodded and said, "I think this is a good suggestion. Let's put it this way. The Linchuan business group should be led by our government and get it done as soon as possible. The first task of our business group is to help promote Zhihu."
Jiang Qin was so moved that he almost cried: "Leader, you trust me too much?"
"The Internet age has arrived, and the industry landscape is constantly changing. We need someone with vision and vision to lead the way. Just like Mr. He said, if Mr. Jiang really has a similar foresight, then this person must be you."
"Since the leader trusts me so much, I will be a pathfinder for everyone."
The top leader of Linchuan turned his head and looked at the people behind him: "We are an industrial city in Linchuan. Rich mineral resources have always been our advantage, but the recent policies are about to be tightened. Industrial upgrading and adjustment of development direction are the top priorities, but I will not force everyone to stick together. It is all voluntary."
Liu Xiliang couldn't help but poke Zhao Linghui, who runs a western-style restaurant: "Old Zhao, what do you think?"
Zhao Linghui lowered his voice: "It's mostly deception."
"Why?"
"According to Jiang Qin's idea, if all Linchuan merchants work together to help him build Zhihu and control the nationwide traffic, how high will the conversion rate be? I have no idea."
Liu Xiliang nodded: "I think so too."
Zhao Linghui took a sip of water and continued, "I spent several million on TV advertising some time ago, but it didn't even make a splash. Even if Zhihu can really succeed, how can it convert all the traffic to us?"
"Huh?"
"What's wrong?"
Liu Xiliang suddenly pointed to the front and said, "Look at that on the screen."
Zhao Linghui raised his head and looked forward, and found four big words written on the PPT page - Nongfu Spring.
They are familiar with this brand, which is currently a hot drinking water giant. Especially after it changed its advertising slogan last year, it has been making great strides and has a strong momentum.
Many people think that this slogan directly established the image of Nongfu Spring and can be regarded as one of the most classic advertising cases in history. However, neither Liu Xiliang nor Zhao Linghui knew why this brand appeared on Jiang Qin’s PPT.
"I know everyone still has doubts. They think that even if they can grab the traffic, how to successfully convert it is still a problem, and they are afraid that the effect will not be good."
"Then everyone please take a look at this case."
"To be honest, I wrote this marketing ad. It's ordinary, but it seems to be quite effective?"
"What I'm saying is, if we have traffic and we create a similar marketing ad, it shouldn't be a problem for it to be popular all over the country, right?"
Zhao Linghui: “…”
Liu Xiliang: “……!”
(End of this chapter)
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