Chapter 306: Sese is awesome!
On the freshman orientation day, except for Linchuan University, universities across the country are equally lively, such as the eight university towns in Shanghai.
From the dawn of the morning till the afternoon when the sun was setting, a large number of freshmen entered the campus, and the freshmen gift packs containing Zhihu's promotional materials were sold one after another. It couldn't be said that they were in great demand, but there was a certain sense of supply exceeding demand.
Students go to school thousands of miles away from home, and they cannot always bring their daily necessities with them. The gift packages for freshmen capture this supply and demand relationship.
Jiang Qin cleverly used this as a promotional vehicle, turning traditional marketing from passive to active.
But when the students who bought the gift packages opened the boxes and saw the promotional leaflets, round fans, clothes hangers, and the female college student with the name DuangDuangDuang on the shampoo packaging, they couldn't help but wonder if they were attending a real university. "Is it this big? I don't believe it. I want to see it with my own eyes."
"Look at this ad, come to Zhihu Forum to meet me? Oh my god, this is an adult website, right?"
"I've heard that college life is good, but I didn't expect it to be this good. Is this really something I can live with?"
"Could this be my first lesson on the road to adulthood?"
On the other side, the sales staff of the group buying branch also arrived at the sales points they were responsible for, distributing advertising fans to students passing by the school gate.
Although September is already the end of summer, the temperature across the country has actually remained high. After a series of hassles such as signing in, paying fees, and collecting cards, the students were sweating profusely just standing there, let alone walking.
Therefore, Zhihu’s blue advertising fans were distributed very quickly, and some students who accidentally missed it due to the crowded crowd would even come back to ask for one.
When the whole campus is filled with Zhihu fans waving, the invisible atmosphere becomes a marketing booster.
Everyone has a round fan of the same style. Who wouldn't be curious? Especially the eight school beauties standing in a row on the fan, which is really pleasing to the eye.
Sweet style, sexy style, ladylike style, enchanting type, white moonlight, each school beauty represents a function of Zhihu.
From social chatting, to content sharing, to secret confessions, online updates, trending news, hobby friendships, alumni recommendations, in addition to studying, these functions can almost meet all the daily online needs of college students.
At first, the students who received the fans just wanted to fan themselves, but after cleaning up the dormitory, going out for a meal, and taking a stroll, when their mood gradually calmed down, most people would be attracted by the contents on the fans.
Nothing else, the girl on it is really beautiful.
After admiring the eight beautiful campus girls, Zhihu’s website and marketing slogans will naturally come into their sight.
What can a freshman do? After completing the formalities and making the beds, the rest is leisure time. So, is it not too much for me to surf the Internet? So, the teenagers who went in to take a look could never come out again.
This website really has something eye-catching!
In addition to these welfare posts that can attract attention in an instant, after Dong Wenhao's continuous content upgrades for a month, Zhihu's field verticality has reached a very high level.
Whether it is daily sharing, topic discussion, story series, or various talent shows, the appeal is quite high.
At around three o'clock in the afternoon, the temperature dropped slightly, and the team leader of the Songjiang University Town branch of the Zhihu promotion team in Shanghai, the Pintuan Wanzhong branch, brought a bulging stationery bag.
Open the stationery bag, and you will see various integrated seals inside. Some are cone-shaped with round heads on top and have lids with their own ink pad on the bottom.
The branch team leader took out these stamps and gave one to each of his fifteen field sales employees.
"Be careful and don't get caught."
"clear!"
As soon as he finished speaking, the fifteen people in charge of the on-campus promotion went to the universities they were in charge of, sneaked into the campus amid the chaos of freshman admission, pulled out the seals, and stamped the school bulletin boards, route maps, freshman welcome signs, lunch windows, and tiered classrooms.
【Social networking sites used by college students nationwide】
【Website: **********】
After the seal was opened, there were only two lines of small words on it, but it was particularly attractive no matter where it was.
For example, when you are reading a document, you will subconsciously take a look at the signature and seal first. This is caused by human habit. As a result, in Jiang Qin's hands, it has become a marketing routine.
However, this "stamp operation" is not aimed at freshmen, but at all students in the school. As long as someone can catch a glimpse of it, the content on the stamp will definitely be noticed.
This is the most efficient and cost-effective way to attract traffic, and is very suitable for people like Jiang Qin who like to get something for free.
"Team leader, my chapter card is finished."
"Mine was also blocked. Damn, I was almost caught by the school security. It was really exciting. But Lu Qiang's seal was lost when he was escaping. I don't know if anything will happen."
"It's okay, as long as no one is caught. Wash your face later and we'll go out for dinner. Oh, by the way, have the last group of people returned?"
"Team leader, I'm back. The mission was successfully completed. However, I saw a sentence on the door of the men's restroom in the teaching building. I am 0 and I want to find 1. What does this mean?"
"This is called binary, it's something only programmers know. You haven't even finished high school, so there's no point in telling you."
The marketing campaign in eight university towns in Shanghai lasted for a whole day. The registration rate in the background began to gradually increase, and reached an unprecedented peak in the evening, so that the number of newly registered users exceeded 10,000 in a blink of an eye. The speed was so fast that it really scared Sunai.
The dog boss only used a few DuangDuangDuang to create such an effect. Is the essence of this world actually trembling?
Great! It turns out that I’m not the only one in this world who likes Sese.
Sunai hummed a song excitedly, then exported the growth data table, generated a PDF, and sent it to all of Zhihu's strategic partners according to the email address left by Jiang Qin.
At night, when the lights came on, when the CEOs of those brands opened their emails and saw the line graph that showed an almost 90-degree upward trend, their faces were filled with disbelief.
Isn't this push efficiency too exaggerated? Is the Internet's communication ability really that powerful? No wonder Boss Jiang keeps saying that the Internet age has arrived and all future businesses will rely on traffic. It seems that he is not fooling people.
The key is that this is only the first day. Who knows what this traffic pool will eventually become? Sunai: "Sese is awesome."
Strategic Partner: “The Internet is awesome.”
This is the different judgment results caused by information gap.
Sunai thinks that the rapid growth of new users is all due to DuangDuangDuang, while the brand owners think that this is because the Internet itself has an unparalleled speed of dissemination.
But what is the truth? In fact, the line laid out by Jiang Qin is very complex and sophisticated.
From the first step of ground promotion, including gift packs and round fans for new students, Jiang Qin has grasped the needs of new students in his promotion. The effects of passive promotion and active acceptance are worlds apart.
In addition, there is the routine of putting stamps everywhere, which also successfully achieves the long-term timeliness of marketing activities, so that even if the ground promotion is over, the marketing effect will continue.
In addition, there is the eye-catching feeling created by the "Duang"-style promotional subject, as well as the Sese linkage that makes new users unable to stop in the shortest time.
The most important thing is to choose the right time for the new students to enter school.
With the right time, right place and right people, Jiang Qin has maximized marketing in almost every detail, so that the entire combination of punches gives people a silky and smooth feeling.
But because the online content is produced by 208 and the offline promotion is done by the Wanzhong branch, they can only see part of it, and few people can see the entire picture of the offline promotion.
But few does not mean no one.
At ten o'clock in the evening, in a villa in Sheshan Manor, a pile of information was placed on the mahogany office desk, including content analysis of the Zhihu website, ground promotion action observation data accurate to the minute, and footage of the ground promotion site.
Next to these paper materials is a storage box with the words "Freshman Admission Gift Pack" written on it, and next to the storage box is a conical seal with a round head.
Qin Jingqiu and Feng Shihua were sitting at the table, carefully flipping through the stack of documents, their expressions looking serious and earnest.
The Feng family is the local tycoon in Shanghai after all, so they couldn't hide the fact that Jiang Qin came here to promote the business from them. Even if it was just some small details, as long as they wanted to know, there would be no secrets.
Out of love for Feng Nanshu and also out of observation of her future son-in-law, Qin Jingqiu specially arranged for someone to keep an eye on them for a day. Originally, she was afraid that they would encounter difficulties and wanted to help them secretly, but she didn't expect that the person sent couldn't even keep up with the other party's promotion rhythm.
"What do you think?"
Qin Jingqiu pursed her lips and said, "I found that I underestimated Xiao Nanshu's kindness."
Feng Shihua looked up at his wife and asked, "What do you mean?"
"Anyone can build a campus network. As long as they have content and are willing to spend money, they have a high chance of success. But no one can match his speed, not even me. His promotion efficiency is too high. From last year to now, this guy has been using a lot of tricks. He can do something that takes others three years to accomplish in just one month. Do you know what this means?"
"What does it mean?"
"Being fast means that he will always be one step ahead of others and can make more plans."
(End of this chapter)
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