Chapter 377 Do you know what Patek Philippe is?
In the blink of an eye, the winter vacation was almost over, and the business of the Linchuan business group had already started before the start of school.
After a year-long preparation and phased marketing strategy, Jiaduoji and Kangmailang have quickly captured the market and, through advertising and promotions during the New Year period, have become well-known beverage brands.
There is no oligarch in this field, but it can be rolled out across the country within half a year, which is already very shocking.
At the same time, the commercial closed loop 1.0 designed by Jiang Qin took root successfully in six major cities. Lingshi convenience stores, Weiner hotels, Meiye KTV, and Mr. Xianhui, which is jointly operated by Zhenguoxian and Haibaihui, also joined the membership plan, and the trend is gradually taking shape.
So the New Year is really a good thing. With the help of holiday promotions, the plan of Linchuan's local brands to cross the national finish line has been fiercely accelerated, like a chariot equipped with spikes, rushing forward violently.
Joint marketing, multi-round marketing, New Year promotion, and post-New Year promotion.
By the Lantern Festival, the number of Xihanheqing members had exceeded 500,000, making it a leader in local business circles.
Food, clothing, housing, transportation, firewood, rice, oil and salt, Linchuan is wherever there is life.
Jiang Qin once said that Internet business is not about pushing stones up the mountain, but kicking stones down the mountain.
After the New Year's battle, Jiang Qin had taken the lead in climbing to the top of the mountain. Through his own efforts and careful planning, he finally had the qualifications to kick the stones down the mountain.
However, although he could now see all the mountains, he was still wearing a ghillie suit and hiding very deeply, just like an old man who had gone to the highest place to hide there first.
He was holding a crossbow.
What kind of crossbow arrow? The crossbow arrow is based on the Zhihu national college student market and the Linchuan local brand is Lengjian.
His configuration is indeed a bit inferior compared to those who are holding advanced rifles, but the crossbow is good. Although the range is not enough and the number of bullets is limited, one shot can knock down the opponent.
In 2008, the keyword he set was "starting", in 2009 it was "taking off", and in 2010 he also set a keyword, "licking the bag".
Jiang Qin felt like he was squatting in the grass, secretly looking down at the open track, raising an inexplicable smile.
However, not everyone had a smooth sailing. For example, Burger King, which was one of the first companies to join the First Stop Marketing, easily angered KFC because of its overly arrogant and derogatory advertising style.
So just after the New Year, he received a letter from KFC's lawyer.
Are you kidding me? You keep complaining, but you're still eating KFC's burgers that are smaller than sesame balls when you pinch them? How about a Royal Overlord Burger?
Or, it's 2010 now, who still eats at KFC? Just order a Burger King meal and you can get the happiness of being full for the same price.
You are about to ride on someone's face, how can they not fuck you?
Liu Xiliang had not seen much of the world, so he was inevitably nervous when being targeted by a fast food giant. So he quickly called Jiang Qin and asked for a solution.
Jiang Qin told him not to panic and then sent him a marketing document. Liu Xiliang opened it and found that there were only four news headlines in it.
[Big event at the beginning of the year: KFC sued Burger King. As both are international first-tier fast food brands, who will win and who will lose? ]
【Burger King has become a first-tier fast food brand, and KFC can no longer sit still. 】
[Both are world-class fast food brands, so a battle between Burger King and KFC is inevitable. ]
[Burger King has just become the top fast food brand, and the old fast food brands have already smelled the danger. ]
"Find a few media outlets, write some news based on these headlines, then remove the old ads and focus on the Crazy Thursday marketing."
"As for the outside world, once the media release has been published, we will immediately issue a public apology."
"Then buy another press release, saying that the young international first-class fast food brand has demonstrated its grace, and the top fast food brand Burger King is willing to pay for its reckless behavior."
"Then I'll find someone to spread some rumors about you, saying that you were from a poor family and your biggest dream was to eat at KFC. But after saving money for a year, you finally ate at KFC, but you were not full, so you founded Burger King."
"Today, you ignore me. Tomorrow, I will make you out of my league."
"Nowadays, people love to read inspirational stories. It's best to spread stories like this. Maybe your name will even be included in the textbooks. That's how I became a star student."
Liu Xiliang was confused after hearing this, and immediately called someone to contact the media.
Three days later, the news began to spread.
Everyone who read the report couldn't help but exclaim, it turns out that Burger King is a first-tier fast food brand that can compete with KFC, so the number of Xihanheqing members increased again.
In fact, both membership and prepaid payment mechanisms earn credit value, and after all these operations, Burger King's brand credit has undoubtedly reached its peak.
KFC's business department was stunned and wanted to publicly condemn Burger King's weak behavior, but was stopped before they could do so.
They are such a big company with many smart people. They can tell at a glance that Burger King wants to use them for hype. At this time, as long as they don't move and let the storm subside, they won't be able to get much popularity.
Sure enough, after a few days, the impact of the incident subsided. Liu Xiliang thought that President Jiang was really good at predicting things, and he immediately went to the media to publicly apologize. The young international first-line brand Burger King lowered his proud head and paid the price for his reckless behavior.
KFC: “????”
Afterwards, a short story about a man who couldn't afford KFC and opened a Burger King started to circulate widely in the chicken soup circle.
On February 21, the weather turned warmer, the ice and snow melted, and the winter vacation came to an end.
Since morning, Jiang Qin and Feng Nanshu have been going in and out of the bedroom and the living room, packing their luggage and preparing to return to school.
"Jiang Qin, those are my socks."
"Ah? Oh, I was distracted and accidentally put it in the wrong place."
Jiang Qin reached into the suitcase and pulled out a bag of socks that had just been packed in. There were socks with bear patterns, carrot patterns, and more than a dozen colorful pairs. He stuffed them back into Feng Nanshu's suitcase.
The rich young lady looked at him with a stern face, thinking that Jiang Qin was a big bad guy.
At the same time, Yuan Youqin, who had gotten up at six in the morning and started working, came out of the kitchen and brought the hot dumplings to the table, her eyes full of reluctance.
This is how the Chinese New Year is, it becomes lively quickly and calms down quickly.
Many empty-nest elderly people who stay in the village look forward to seeing their children during the Chinese New Year every year, but they have to see them off after the New Year and then return to a lonely life alone, which looks quite pitiful.
Yuan Youqin had this mentality. She was reluctant in her heart, but she could only focus on this plate of dumplings.
"I've only been back for a few days, but in the blink of an eye I'm leaving again."
Jiang Qin looked up from eating dumplings and was stunned for a moment: "Mom, you didn't say that before, did you?"
Yuan Youqin turned her eyes away from Feng Nanshu's face: "What did I say before?"
"You used to say, oh my god, why hasn't school started yet? Why does the school have so many holidays? It's really infuriating."
Jiang Qin imitated his mother's tone and muttered a few times, and ended up getting hit three times on the back of his hand.
Feng Nanshu watched from the side with bright eyes, then picked up a dumpling and drowned it in the vinegar dish, eating with great pleasure.
"You two should take good care of yourselves outside. If you have anything to discuss, come and discuss it with me. Especially Jiang Qin, take good care of Nan Shu and don't bully her all day long."
"knew."
"Nan Shu, you should call your aunt more often. If Jiang Qin bullies you, call me and complain."
"Okay, but Auntie, Jiang Qin never bullies me."
After listening to this, Yuan Youqin glanced at Jiang Qin and thought to herself, what on earth could this silly girl like so much about this son of a bitch? She only thinks he is the best.
After finishing eating the dumplings, the two began to pack their luggage into the car, and Uncle Gong also arrived on time, and the car with the little golden man was parked at the gate of the community.
Guo Zihang and Yang Shuan came to try to get a ride, but were forced to ride on the Rolls-Royce behind. For a moment, they couldn't tell whether they were being disliked or valued.
Afterwards, the group said goodbye to Jiang's father and mother and set off on their journey home.
"Little rich woman, where is your bracelet?"
"I put it away after the Chinese New Year for fear of damaging it."
The heater in the car was on very high. Feng Nanshu, who was sitting in the passenger seat, was only wearing a tight black sweater. With the seat belt fastened, a round outline was formed on her chest, which could not be grasped with one hand.
While going to the highway exit to get the card, Jiang Qin simply glanced at it dozens of times, feeling a little dry in the mouth, thinking that his good friend was too destructive.
"Why don't you return the bracelet to my mother? We need to keep it as a family heirloom."
Jiang Qin took the highway card, closed the window and passed the ramp. He felt the journey was getting more and more boring and wanted to annoy her.
Feng Nanshu looked at him and suddenly her eyes were filled with tears: "Auntie won't let you bully me. If you do this again, I will cry."
"But that bracelet is a family heirloom."
"My aunt passed it on to me."
Jiang Qin pursed his lips: "Then you won't return it?"
Feng Nanshu nodded seriously and said, "I won't give it back. It's mine."
"Actually, the quality of my mother's bracelet is not that good. There's a lot of flocs inside, and it's not transparent. Can't I buy you a good one when I make a lot of money? It's as transparent as glass."
"I don't want good ones, I just want this."
Jiang Qin was happy for some reason, a smile appeared on his face unconsciously, and he felt very excited while driving on the highway for two hours.
After waiting to get off the Linchuan Expressway, Yang Shuan got off first, followed by Guo Zihang. Little Guo got out of the Rolls-Royce with his chest puffed out so high that it could be placed on the table. His steps were so arrogant that he was saluted by the security guard before entering the school gate.
Afterwards, a group of three people in two cars arrived at Linda University and separated on the pedestrian street. Uncle Gong went to the residential area opposite, while Jiang Qin drove into the campus.
Jiang Qin had arrived a day earlier, and thought he would see few people in the school. However, when he arrived downstairs of the girls' dormitory, there was already a coffee drinker waiting for him with a bowl in his hand.
"Where's the heirloom?"
Jiang Qin looked at Gao Wenhui in surprise: "How did you know?"
Gao Wenhui's chin has become rounder after the Chinese New Year: "Uncle Gong is the most active member in our group. We are relying on him to survive this holiday. Come on, take it out and show it to me."
"I didn't bring it because I was afraid it might get damaged." Feng Nanshu said softly.
Gao Wenhui was a little disappointed: "Jiang Qin, can I go to your house for the New Year next year?"
"Go away! You're really willing to do anything to get something sweet. Hurry up and pack your things and go to the front square to open the business. I can't wait to make money."
"The door has been opened for a long time. I asked a part-time student to watch over there. Forget it, I won't talk to you anymore. I'll take Feng Nanshu away."
Gao Wenhui helped carry the luggage and took Feng Nanshu upstairs, ready to torture him and eat some second-hand candy.
Jiang Qin watched the two of them go upstairs, then drove back to the boys' dormitory and saw Cao Guangyu as soon as he entered the door.
Young Master Cao had also become a lot rounder, with a rosy face and a full set of branded goods on. He was fiddling with a cell phone in a serious manner, and when he saw Jiang Qin coming back, he immediately put the phone on his desk.
"Look, a smartphone, HTC, Android system. Do you know what Android is? Symbian is nothing compared to it!"
Jiang Qin rolled up his sleeves, revealing the watch on his wrist: "Look, it's a Patek Philippe, worth hundreds of thousands. Do you know what a Patek Philippe is?"
Cao Guangyu: “…”
(End of this chapter)
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