Chapter 383: Real business war only requires two fists
After the mobilization meeting, the Ministry of Commerce and the Marketing Department each formed twelve teams to go to second- and third-tier cities to advance the first step of the plan, merchant signing.
Afterwards, Tan Qing personally led a team to Shanghai to organize the promotion and operation of the university town.
Fighting a war requires the right time, right place and right people. Changes in these three conditions often have a serious impact on the outcome.
Now, the concept of group buying has been hyped up, the first wave of self-funded funds of other group buying websites have been exhausted, and the university town is equivalent to a fortress, which is easy to defend but difficult to attack. So with the right time, place and people all gathered together, it would be a waste not to do something.
Before leaving, Jiang Qin specially gave Tan Qing a nickname: "From now on, you will be the Ice Breaking Queen Tan Qing."
The corner of Tan Qing's mouth twitched: "Boss, can you come up with a better name? This name sounds like a monster."
"Do you think Holiday Nuke sounds good?"
"this……"
Jiang Qin stretched out his hand and clenched it, as if he was holding a pole and swung it forward: "The name is chosen for a good omen and to give the enemy a strong deterrent. The name Breaking the Ice is very suitable."
Tan Qing pursed his lips and said, "Wen Hao is called the God of Cooking because he cooks delicious food, and Lu Feiyu is called the Scholar because he has actually done this, what about me?"
"Do you still remember when group buying was operated in university towns, you stayed at Linda and developed the market yourself in order to make money for your subordinates? We were so passionate at that time, Tan Qing, no matter how far we go, we should never forget what you are best at."
After hearing this, Tan Qing was stunned, then pursed his lips and said, "Boss, I promise to complete the task."
"Go, take my expectations and glory with you."
On April 12, Tan Qing led the field sales team to Shanghai.
When we arrived at Linchuan Airport, the membership channel of the Linchuan Business Group was fully open and we had smooth travel. Even our luggage was taken away for security check and then delivered back personally.
At this time, half of the group buying division was empty, leaving only a technical department.
In order to ensure the feasibility of the mid-term promotion plan, Jiang Qin asked Holiday Nuclear Bomb Nanako to recruit a new group of programmers to safeguard the LBS service and merchant management system.
Before mobile devices became popular, even if these things were made, their effectiveness would be compromised.
So Jiang Qin was not in a hurry, but the only strict order was that these two systems must be mature and reliable.
In addition, Jiang Qin also gave Sunai another hidden task, which was the design and development of the internal management system.
With the implementation of the national plan, there will be more employees in the future group buying, and the scale will increase sharply within the next two years. How to efficiently manage the national team and effectively assign responsibilities to individuals will almost entirely rely on the online system.
Jiang Qin has great confidence in his own people, but he will never allow the concept of "a general is away from the emperor and is not subject to his orders" to appear. This is a big taboo.
"Boss, when I went to Sino-Ocean Supply Chain, I only looked at the cargo management system, but how do you manage people?"
"The names are different, but the principles are similar. As the business develops, each city will have a general manager, followed by managers, supervisors, and then all employees who come into contact with the front-line market, with layers of hierarchy."
Jiang Qin made a gesture of stepping down a staircase: "You can think of managers and supervisors as the reserve warehouse of the logistics park, and employees as the goods that need to be constantly mobilized, that's all."
Suna thought about it thoughtfully, then nodded.
"The period of wasted time for group buying websites is coming to an end. All websites are trying to find ways to raise funds. The next step is for small capital to enter. During this stage, we mainly focus on second- and third-tier cities and will not be dragged into the battlefield. But when big capital intervenes, many things will be beyond our control."
Jiang Qin looked at Sunai and said, "I am very poor. I cannot compete with the big investors. I can only survive the second round at best. When it comes to the third round, our only chance of survival is to provide good user services."
Sunai nodded: "I promise to complete the task."
"Go to work, with my expectations and glory."
Jiang Qin patted her shoulder and turned back to Entrepreneurship Base 208.
Dong Wenhao has been planning campus activities for group buying promotion since last year, but they have been shelved due to the waiting period in the early stages.
Now, he is leading the content team to comprehensively optimize the plans prepared in advance, and plans to cooperate with the marketing department and the business department to help promote group buying in the university town.
All the initial arrangements, online and offline, front and back, were made until mid-April.
This action is the largest in Jiang Qin’s entrepreneurial history, but like the spring rain that day, it has the effect of moistening things silently.
Except for the passionate and generous speech at the Longkai Hotel, everyone followed Jiang Qin's instructions, dressed in fine clothes and traveled at night, diving continuously.
Just as Jiang Qin expected, group buying in first-tier cities was very popular, but in second- and third-tier cities, it was not so lively. These websites that only dared to operate locally were small in size, had unstable structures, and were even more strapped for funds.
Fighting with them is much easier than fighting with those murderous guys in first-tier cities.
The most important thing is that all the brands of the Linchuan business group cooperated with Jiang Qin's actions unconditionally, providing money and manpower.
From 2009 to 2010, Xihanheqing's joint operation model has been continuously reaping the market, and now it has finally contributed its own strength.
At the end of April, a number of Linchuan brands including Burger King, Xitian, Helilao, Qinghuajiao, Snack Convenience Store, and Weiner Hotel updated their advertisements and added group buying to their original promotions, saving both time and money.
After a year-long marketing campaign, these brands have always had a relatively bright brand image among consumers, so their influence is far greater than that of TV commercials.
Taking advantage of this trend, the teams that went down to the second- and third-tier cities began to fight rapidly, and their ground-based marketing operations were in full swing.
But some local gangs are immoral, especially those small group buying websites. They believe that those who are barefoot are not afraid of those who wear shoes, and locals are not afraid of outsiders. They always say, "I, Ye Liangchen, am a local, so what do you think?"
As a result, he got beaten.
At this moment, the field sales staff who were working as contract workers on a daily basis finally realized, wow, this is how we used the things we had been training for two months.
What high-end business wars, what pointing to the mountains and rivers, what changing the situation between talking and laughing, this story tells us that real business still depends on the hard work of both fists! Then, unsurprisingly, the local gangs and the group-buying ground promotion team were sent to the police station.
Because it was the local gang that took action first, and how can I describe the quality of the group-buying promotion... a bit of a dog, a bit of a rogue, and it is said that there is a law professor from a 985 university providing technical guidance behind them, so that after a long time of mediation, the local gang did not gain any advantage.
According to the recollections of a field manager of a group-buying website in Changsha, he really witnessed the highest level of cheating that day.
"Those people cursed us badly, but they didn't take any action until we couldn't bear it anymore and pushed the man. As a result, we were pinned to the ground."
"They've practiced it, damn. Do you know the Dragon Claw? It's from the movie Heaven Sword and Dragon Saber starring Jet Li. Every move is exactly the same."
"But we didn't put up too much resistance. We were just getting paid, not risking our lives. So we just wanted to fight you, and we'll blackmail you after that!"
"As a result, when I went to the police station, they called a lawyer directly."
"Have you ever seen someone bring a lawyer to a fight? I heard he's a university professor!"
"After we left the police station, we reviewed the incident over dinner that night and realized, damn, it turns out that these people were trained even in how to curse."
“That’s when I knew I might not be able to win.”
"Think about it, many of the hottest offline brands only work with them, and their employees are even more shameless than us. What should we do?"
"But our boss was still not convinced and asked us to arrange people to keep an eye on them. Guess what we found?"
"Those people carry weights for five kilometers every day, and they have a special coach. They are targeting us."
The first battle in the target cities of the second and third tier was a success. Taking advantage of the fatigue during the idle period, group buying successfully entered Changsha, Wuhan and Xi'an, eroding the local market bit by bit at a steady pace and focusing on quality service.
At the same time, Jiang Qin came to the Entrepreneurs Club in the western suburbs and played golf with eight mine owners.
The mine owners in Linchuan cannot be compared with the top mining tycoons in other provinces, but even the boss with the least assets has a net worth of at least 10 billion. After the policy tightened and the mineral resources were fully nationalized, these bosses were left with nothing, and the only thing left for the poor is money.
Jiang Qin called them the Eight Heavenly Kings because they were the pillars of the Jinsinan Foundation. They often drank tea, chatted, boasted and played ball together, and lived comfortably every day, as if they had no worries.
If you say he is bragging, then he really hit Jiang Qin's target, so the Eight Heavenly Kings like to listen to him chat.
What's the fun of shoveling the ball into the hole with one shot? What's interesting is the stories you can hear while playing golf.
The most important thing is that these eight bosses were carefully selected by Jiang Qin. They basically have some cultural level, are relatively ambitious, and like to try new things.
Another crucial point is that these coal bosses have strong financial resources, but they respect professionalism very much. They have invested in multiple brands in Linchuan, but have never interfered in management and operations. This kind of character is very wonderful.
"Boss Jiang is doing group buying again recently?"
"Yes, the market is hot, so I'd like to give it a try."
"If you have something to say, just say it. I have plenty of money."
"Not yet, at least not now. I will definitely ask for it when the need arises."
Jiang Qin sat on an open-air sofa, leaning on his golf club, looking at the vast green field with a smile on his face, his eyes following the skyline further and further away.
(End of this chapter)
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