Chapter 385 It's a mess, it's all messed up
"Xu Wanshi surrendered to the enemy? Or did he bring his entire team with him?"
"Yes, I didn't expect Lashou.com to do this. I think the business in Shenzhen will be lost."
"This bastard, isn't he afraid that his reputation will be ruined? He will betray us, and he will also betray others. Who in this industry will dare to employ him in the future?"
At the Shanghai branch of the Sui Xin Tuan, Zhou Zhenhao walked around the conference table, screaming and kicking over several chairs in frustration.
Because Lashou.com had such a strong momentum in Kyoto, they chose to avoid its limelight at the beginning of the month and set their development strategy as stabilizing Shanghai and conquering Shenzhen.
As long as Sui Xin Tuan can occupy two of the four first-tier cities, they will definitely be able to obtain huge financing far exceeding that of other websites. Then they will completely crush the others with their terrifying cash flow and directly reap the battlefield in an unrivaled manner.
By then, Lashou.com, Wowo.com, and 24quan.com will all be no problem.
But now, the Shenzhen City team has completely surrendered to the enemy, and the market they worked so hard to build has been transferred to someone else. With the business of Kyoto, Shenzhen City and half of Yuecheng, Lashou.com has now firmly established itself as the number one in group buying.
As for them, they are still defending the Shanghai branch station, which is no different from a month ago, and they are even being closely watched by the rising star Nuomi.
The Internet race can ignore spatial distance, so the only thing you can compete on is speed. Spending money to accelerate, whoever is faster will be first. This is a recognized fact in the industry.
But after going around in circles, they found that this month's efforts were completely wasted.
Most importantly, they had almost no funds left in order to build up their business in the SZ market.
Having said that, it would be fine if they really took over the entire market in Shanghai, but the key problem is that Nuomi has now taken over part of their original market share, and the momentum is growing.
"It's a mess, everything is a mess..."
Zhou Zhenhao stood in front of the window with his hands on his hips, looking at the brightly lit city outside with a gloomy face.
Cui Yiting's face became even uglier. After all, she was the one who built up Shencheng's business, and she was also the one who promoted Xu Wanshi to the position of manager. Now that the other party had defected to the enemy, she was the first person responsible.
The most important thing is that Lashou.com has now set a precedent of poaching rival teams, so other websites may not necessarily follow suit. Over time, it will become the norm in this industry.
Who would dare to continue developing the team after that?
Sui Xin Tuan was the first to start and spent a month preparing before landing in Shanghai. Their biggest advantage is that they have a sound team, and they have capable people in every target city, so they can start business at any time.
But what if there are a few more bastards like Xu Wanshi? How can we play this game? Seeing one of the two partners fall into anger and the other into self-blame, Ye Ziqing couldn't help but feel a little dazed.
She didn't know why, but at this moment she suddenly remembered what she had said to Jiang Qin a year ago.
"We will first occupy the four first-tier cities, and then quickly expand outward after obtaining financing, taking the first-tier cities as the core and radiating outward while everyone is still not reacting."
“…”
"Why not? As long as we seize the opportunity, the success of the group buying is inevitable."
“…”
"You need to broaden your horizons and not limit your focus to Linchuan. The Internet race is all about one pattern, and the rule is winner takes all."
Thinking of this, Ye Ziqing couldn't help but sigh. He felt that let alone taking over the four first-tier cities, even keeping the Shanghai market has become a problem.
When she was running a group buying website at school, although there were several group buying groups that wanted to compete with her for business, most of them had little ability and she just recruited them with some benefits. While strengthening the team, she also broadened her business channels.
But now, all the competitors are like wolves and tigers, staring at the flesh falling from your body. She realized that the national market and the regional market are really not the same thing.
"That's not how the national track works. It's a situation you can't imagine at all."
"Senior, don't think of yourself as a tiger, because you are not qualified."
"You can only make choices in the middle of the food chain. You can either be a sheep, harmless to humans and animals, making a quick buck and leaving, or you can be a pig, eating like crazy and getting fat and then being slaughtered by others. Which one do you want to be?"
Jiang Qin's original answer echoed in Ye Ziqing's mind, and he suddenly understood his concerns at that time. Perhaps it was because he had noticed these things in advance that Jiang Qin was content with what he had and hid in Linchuan and dared not come out.
But isn't the future something that can only be won through hard work? If everyone is as afraid of everything as he is, then they can just sit back and watch themselves being swallowed up by others.
Thinking of this, Ye Ziqing suddenly felt infinite courage and determination. He absolutely should not fall into negative emotions like this.
"Zhenhao, Yiting, don't worry, this is just the beginning, we still have a chance."
Hearing this, Zhou Zhenhao and Cui Yiting turned to look at Ye Ziqing.
Sui Xin Tuan has not yet reached the point of desperation, because even after two defeats, they still occupy a large market in Shanghai. They are just lagging behind in the first echelon, but they can still rank among the top in the national group buying business.
So the opportunity Ye Ziqing was talking about was not how to survive, but how to win it back.
"After two months of attrition, whether it's us, Lashou, Wowo.com, or 24quan, our capital chains are almost gone."
"The most important thing now is to raise money before everyone else. As long as we have enough ammunition, we can also poach people, and we can offer even better discounts than they do."
“So, we have two things to do now.”
"The first thing I have to do is go back to Linchuan to raise funds today. I have to race against time."
"The second thing is that we sell our existing Shenzhen City resources to Nuomi."
Cui Yiting raised her eyes and asked, "Do you want Nuomi to go to Shenzhen to contain Lashou.com?"
"Nuomi only entered the market in April and did not participate in the first round. They still have sufficient funds. If they continue to develop in Shanghai, we may not be able to maintain our current market before we raise funds."
Ye Ziqing paused for a moment and continued, "Lashou poached our team, but they can't poach our merchant resources. Nuomi will not give up this opportunity."
Zhou Zhenhao took a deep breath and said, "I disagree. This is equivalent to feeding your own enemies with your own hands."
"We have no other choice but to sit and wait for death, or take a radical approach. Choose one."
“…”
Cui Yiting didn't think too long before raising her hand: "I agree with Ziqing's idea. We should attract Nuomi to Shenzhen and keep the Shanghai market."
The Sui Xin Group was founded by the three of them together, and each of them holds a similar share of the shares. Now that Cui Yiting and Ye Ziqing have stood aside, Zhou Zhenhao has no way to veto, so he can only nod in agreement.
Afterwards, the three people each received a task.
Ye Ziqing went to find the channels at home to conduct public financing, Cui Yiting went to find the person in charge of Nuomi.com to present the chips and negotiate the conditions, while Zhou Zhenhao continued to stay in charge of the Shanghai market, determined not to lose any more bricks and tiles.
As long as the three of them can successfully complete the task and overcome the key nodes, the one that will have a headache will be Lashou.com.
What was Lashou doing at this time? Of course, they were having a celebration banquet for this great victory, drinking so much that their scalps were tingling.
At this moment, Luo Ping, the manager of Kyoto Market, suddenly received feedback from a specialist in the front-line market, saying that one of their people was beaten up near Kyoto University Town and was now in the police station.
"Who did it?"
“It’s also a group-buying website called Pintuan.”
Luo Ping frowned: "Group buying? What is that? I've never heard of it."
The specialist's voice came from the receiver: "From what I see from those people, they want to enter the market in the university town. Moreover, they are quite cunning and have signed contracts with all the nearby merchants."
"He's probably just some scumbag trying to take advantage of the situation. He doesn't have much money, so he can only rely on his fists. His tricks are too despicable."
"Boss Luo, what should we do now? Should we report it to the headquarters?"
Luo Ping was silent for a moment, then raised his lips and said, "Let him do it. What can a university town accomplish? Our Lashou is gaining momentum now. Sooner or later, we will unify the national market. When the time comes, we can just recruit them one by one, and it will save us some effort."
The commissioner nodded: "Okay, Mr. Luo, I understand."
After hanging up the phone, Luo Ping put on a bright smile again, walked to the middle of the banquet hall, and chatted and laughed with several other managers.
One of them was Kang Jingtao, the general manager of Lashou.com's Shenzhen branch. He was also the one who facilitated Xu Wanshi's surrender to the enemy and took a heavy bite out of Sui Xin Tuan, so he was also the number one contributor to this cocktail party.
A few people were chatting and sharing experiences, and their exchanges were full of lofty statements and plans for a better future.
"Lao Kang, this trick you played is really brilliant. What's the point of working so hard to enter the market? You might as well just buy one!"
Kang Jingtao smiled modestly and was about to express his thoughts, but the phone in his pocket suddenly started vibrating.
He said sorry, put the wine glass on the tray brought by the waiter, turned to the corner to answer a phone call.
The person who called was a marketing specialist from Shenzhen, who said that their people were beaten up while promoting the product in Shenzhen University Town and needed to pay compensation.
Kang Jingtao was puzzled after hearing this: "Damn, I have to pay compensation even if I get beaten?"
"We were the first to attack, and they have a lawyer who said we should pay the money if we go to court. I don't know if that's true or not."
“Why did the conflict arise?”
The specialist pursed his lips and said, "It's a no-name shopping website. They probably want to take advantage of the chaos between us and the Sui Xin Group to make a fortune, so they're secretly handing out flyers in the university town."
Kang Jingtao couldn't help but sigh: "We have just acquired the Shenzhen City market. Your most important task right now is to stabilize the situation. Can you please stop getting involved in all the shitty stuff?"
"Okay, Mr. Kang, I understand. How do we handle this matter?"
"Do you need to ask me for help with such a small fry? There are more than 500 group buying websites in the country. Do you have to call me when you see one?"
Kang Jingtao had just accomplished a feat of poaching an entire team from his rival. He was so arrogant and angry that he scolded the marketing specialist in Shenzhen so much that he couldn't say a word.
At the same time, Nuomi.com soon received a call from Cui Yiting, who expressed the idea of selling all the business resources in Shenzhen in a package. The two companies joined forces to contain Lashou.com.
Upon hearing the news, the person in charge of Nuomi.com was very interested and immediately made an appointment to meet with Cui Yiting.
They entered this track a little late and were the weakest among the first echelon. Although their main battle camp was also in Shanghai, after all their efforts, they only took over the market share of several university towns in Shanghai.
But it’s really hard to do business in a university town because there are gangsters around the university town.
Recently, they have been doing door-to-door promotions targeting college students, but every time they do, they are surrounded by a group of hooligans and scolded without saying a word. This is the seventh time this week.
According to investigation, the one who came to scold them every day was a small shopping website in a second-tier city, which also wanted to get involved in the university town.
Nuomi.com relied on its size and didn't take them seriously at all. It didn't care much at the beginning, but the management didn't care. Those who ran the sales couldn't stand it. Who wants to be cursed about their ancestors every day? I just go to work and get a salary. Don't bring the heroic spirits in our ancestral graves with you.
What do businessmen fear the most? They are not afraid of competition or conspiracy. What they fear the most is encountering such unreasonable and unruly little hooligans, who are also little hooligans who know the law.
Moreover, although the combined area of Shanghai's university towns is not small, they are too scattered. Nuomi.com used them as a gap to open up the market, but it still has some disdain for them, both openly and covertly.
Look at Lashou.com, which has Kyoto as its main base and has now expanded to Shenzhen. Suixintuan may be a newbie, but it has occupied most of the market in Shanghai. As for Laoyawowo Internet Cafe, it is now mainly developing in Yuecheng and its surrounding areas.
What about us? We only have one university town in Shanghai? What the hell is this?
Therefore, when Cui Yiting was willing to hand over the resources in Shenzhen, Nuomi.com was immediately excited.
Because of the merchant resources in Shenzhen and sufficient funds, it is really easy for them to swallow up the territory of Lashou.com. Then who would care about the university town, especially the one that gets scolded every day.
I can’t do this anymore. I have to mobilize all my forces and head south to capture the cities and plunder the enemy lines!
When Nuomi.com and Suixintuan reached a preliminary cooperation intention, the marketing specialist of Pintuan's Shanghai branch hurried into the office.
"Sister Qing."
"Call me Queen."
"Oh, Queen, Lao Si and the others said that the Nuomi.com's marketing team seemed to have left work early today."
Tan Qing raised his head: "Really?"
The marketing specialist nodded: "Really, the tents have been taken down."
"It seems that the boss is right..."
Tan Qing took a deep breath, held the mouse, opened the email he had just received this morning, and took another look at it.
Lashou.com has won a great victory and is likely to become popular.
The only chance for the Sui Xin Group is to take drastic measures and exchange resources for time.
Nuomituan had been homeless for a long time, so he took advantage of the situation and went south to Shenzhen to establish his base.
Be prepared for the group, and if everything goes as expected, wait for the right opportunity and clear the area.
(End of this chapter)
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