Chapter 387: The Poor Have Their Own Ways to Fight
The next morning, the first day of May Day.
Ding Xue was successfully admitted to the graduate school of Linyi University. For this, Young Master Cao spent a lot of money to treat eight people from two dormitories to a big dinner. After coming back in the evening, he excitedly studied the surrounding attractions and planned to take Ding Xue out for a trip.
Before leaving, he sneaked to a vending machine store outside the school and bought a pack of Lanling, but was caught by Jiang Qin.
"Play with it as a balloon?"
"We are all gentlemen, don't pretend you don't understand, do you want one?"
Jiang Qin looked at him, silently took one and put it in his wallet. When he left, he still felt like his head was hot, and he didn't know what he remembered.
Jiang Qin kept emphasizing that putting a magic elf in your wallet can help you protect your wealth.
But I was thinking, I should keep one as a backup, as I’m getting younger and younger and more passionate.
Chaozi has become more and more round recently. His chin was a bit pointed originally, but it looks much better after he gained weight. Of course, his other chin also looks good.
He spent most of his three-day vacation lying in bed reading novels. Sometimes he would look at the big tree outside the window and sigh that two years had passed in a flash and it seemed that he had gained nothing, but the fat he had gained was real.
This piece of pork belly and that piece of pork elbow are all full of love and care from roommates.
"I think college students are no different from pigs except for studying."
Jiang Qin was stunned for a moment: "Are you fucking polite? Are you making indirect accusations?"
Chaozi sat up from the bed and looked back at Jiang Qin: "Brother Jiang, I didn't scold you."
"You said college students are no different from pigs except for studying, but I don't fucking study."
“…”
Ren Ziqiang and Wang Linlin are in a passionate relationship, going out early and coming back late every day, just like the former Young Master Cao, who would talk on the phone until late at night every night.
Pan Xiu was already a very faint shadow to him, so faint that it hardly left any trace.
However, I heard that Pan Xiu has inexplicably started chatting with Lao Ren recently. There is no focus in the topics, but he insists on chatting with him every day. I don’t know what he wants to do.
During these three days, Jiang Qin spent most of his time in 208, focusing on the combination of Zhihu and Pintuan.
The content team carried out quality selection in the forum and recruited a large number of bloggers to give first-person evaluations of selected restaurants, hotels, services, etc. To put it bluntly, these are the documentary-style soft articles that are often seen in later generations.
As soon as the short article on Zhihu goes online, corresponding coupons will appear in the online channels of group buying, which makes college students crazy about it. With this two-pronged approach, the number of group buying users has skyrocketed.
The most amazing ones are the "Friends Group". They wear badges and clothes and spontaneously start distributing flyers for group buying.
If you ask them why, they will say that they have read the news about Boss Jiang and that it was group buying that grew Zhihu for us.
Students understand students best. With their help, the group-buying sales team felt that they were losing out on the salary they received, so they worked harder on grappling and fighting.
However, no matter how effective the promotion is, it is not as real as real money, so group buying took advantage of the situation and launched a 20% discount on all items at Linfu Supermarket, a buy one get one free promotion at Heli Lao Hotpot, and Burger King and Xitian also launched a Crazy Thursday half-price set meal.
Just three events have made the entire university town market hot.
During this period, they once again launched free meal coupons and cooperated with Xihanheqing to carry out key marketing, gradually establishing an independent living circle and connecting food, clothing, housing and transportation into a closed loop.
To be honest, the circle of college students is very small. It does not go beyond the urban area, and 80% of their time is spent on campus.
To enter this market, you just need to grasp the surrounding business circles. This way, you don’t have to confront those over-the-top group buying websites head-on, you don’t need to invest too much money, and user loss is also minimal.
"It's strange. We have taken over the university towns of the four first-tier cities, which is like driving a big nail into the enemy's position. Why is no one paying attention to us?"
In the school cafeteria, Dong Wenhao was eating noodles with a puzzled expression on his face.
He has been watching the news recently and knows that many group buying companies are fighting for their lives and dare not waste even a minute. On the contrary, they are living a happy life by forming groups, as if they are not contestants but more like spectators on the stage.
Jiang Qin glanced at him and said, "The rule of Internet business is that the winner takes all. Only after the big opponents are defeated will they settle accounts with the small opponents and clean up the battlefield."
"Then we can stay here forever?"
"I can't survive for too long, but I have to keep doing it if I can."
Dong Wenhao took a bite of noodles and said, "Boss, actually Lashou.com has a great advantage now."
Jiang Qin smiled slightly: "This is not something we should consider, because there are bigger investors watching us. This is just the beginning. No one will allow Lashou.com to dominate the market."
Sure enough, just as Boss Jiang expected, they received a message from Tan Qing right after they finished their meal.
Suixintuan received US$5 million in financing from an investment institution in Shanghai.
Ye Ziqing went back to Linchuan a few days ago to seek funding but was turned down. He was losing hair every day due to anxiety. However, as soon as he returned to Shanghai, he found that an investment institution had taken the initiative to extend an olive branch to him. Suddenly, everything looked bright for him.
However, in Jiang Qin's eyes, this was the signal for the start of the third round, and it also indicated that the small capitals that had been keeping a close eye on the track had begun to take action.
These behind-the-scenes promoters may not necessarily value Sui Xin Tuan's abilities, but they all have a common idea at the moment, that is, since the market has become so hot, then I will add more fuel to the fire and continue to stir it up.
Because the group buying industry involves many industrial chains, they can only reap more benefits by infinitely expanding the influence of this market.
After a simple lunch, on the way back to the entrepreneurship base, Jiang Qin felt that the weather was good, so he took Dong Wenhao for a walk on the playground, feeling the bright sunlight, still talking about this matter.
"Five million US dollars, more than thirty million, are we just going to leave them to burn like this?" Dong Wenhao found this number hard to imagine.
Jiang Qin stretched and said, "Five million is not a lot, and this amount is very interesting."
"What's so interesting about that?"
"This money will allow Suixintuan to quickly regain its position, but it won't allow it to easily surpass Lashou.com. They can only maintain a competitive relationship. Capitalists are really bad, but I like them very much."
"Willn't this round be wasted again? What will happen in the end?"
Jiang Qin shook his head. "The acceleration of competition after the intervention of capital is to heat up the market. Then the seed players will be selected. When this round is over, some people will definitely be eliminated. By then, the group buying plate will be bigger, and the remaining people will get more, so it will be even crazier."
Although it was May, Dong Wenhao felt a chill all over his body. He felt that his pores were contracting uncontrollably and his hairs were standing on end.
When he was a student, he didn't think so much. His every day thoughts were about what to eat and drink. Suddenly, when he saw a new thing coming on the market and becoming popular, he would only sigh that our country has made progress again.
But it was not until he arrived at the front line and witnessed the birth of a new thing that he realized how brutal a fight this so-called new thing had gone through before it stood out.
Without someone with a forward-looking vision like the boss, relying solely on their youthful enthusiasm, they estimate that no matter how much money they have, they will not be left with anything after investing.
"So, the first three rounds of fighting were meaningless?"
"It is definitely meaningless to competing group-buying companies, but the power gathered in the first three rounds will definitely be positively fed back to the final winner. The big plate is mine, the consumption habits are mine, and the number of users is mine. This is the real winner-takes-all situation."
Dong Wenhao suddenly realized: "So that's why we are like marginalized people, always wandering around the periphery, refusing to waste time in the early stages?"
Jiang Qin was silent for a moment: "That's what I meant, but not entirely. If we wait until the plate is too big before we start, we won't have the appetite to eat it. So I have been training the team in second- and third-tier cities to ensure that the stomach capacity is large enough and the consumption is minimal away from the center of the battlefield."
"The way to fight a group-buying war is to burn money, but burning money is not the final condition for victory. Even if you are poor, you still have your own way of fighting."
At this moment, the two found that there was a football parked in front of them. Behind the football stood a boy in a football jersey, looking at them as if they were lunatics.
Seeing that he was noticed by Jiang Qin and Dong Wenhao, the man picked up the ball and turned away.
"Hey, I just heard two psychopaths chatting, they kept talking about tens of millions, and they even said they were poor. Do you guys at Linda University have to study a major? So arrogant?"
"Who is it?"
"The two at the back."
While they were talking, all the people playing football turned their heads and saw that it was Jiang Qin who raised his mouth crookedly on the opposite side, so they said that it was okay.
Tens of millions is indeed a huge amount, and many families may never see it in their entire lives. But when it comes to Jiang Qin, it becomes very reasonable, because the Lin University cafeteria broadcasts news about him every day.
The boy who picked up the ball is from another school. He took advantage of the May Day holiday to come and play with his childhood friend. It is normal that he doesn't understand since he has never been through the baptism of Linda's peerless king.
His childhood friend decided to take him to the cafeteria for lunch at noon, so that he could experience what it meant to be at the end of a difficult road. However, his words were in vain when he saw Jiang Qin.
Subsequently, the third round of battle among group buying websites officially began.
While Lashou.com was focusing on stabilizing the Shenzhen market, Suixintuan made a major decision. It was to directly meet up with Manager Cai in Kyoto and use the newly raised funds to open up a new territory in Lashou.com.
After doing all these things, Ye Ziqing sent a special text message to Jiang Qin, thanking him for the dinner that day and saying that he would invite him back when he returned to Linchuan next month.
Jiang Qinxin said, "I was scared to death. It turns out that you, senior sister, just wanted to show off in front of me. I thought you turned around and found that I had taken over eight university towns in your hometown."
(End of this chapter)
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