Chapter 388 Why are there grappling techniques everywhere?
The promotion of university towns in the four first-tier cities is nearing completion, and almost all resources have been integrated.
From a business perspective, these are equivalent to isolated islands in the vast ocean. Although they are not large in area, the good thing is that they can form independent micro-business closed loops, which is impossible in other regions.
Although the business environment around the university town cannot be said to be very good, the business types are the most comprehensive.
In particular, the strong cooperation of the Linchuan business community and the great assistance of Zhiyou to the group buying have resulted in the plan of clearing the university town more quickly than expected.
During the May Day holiday, Tan Qing arranged for the branches in each first-tier city to organize dinner parties for friends according to Jiang Qin's plan.
The plan is called "Travel around xx (city name) in three days".
Before the plan started, they analyzed each business district in the city one by one. After determining the target and location, they began to canvass the streets. Friends only needed to carefully evaluate the stores they were responsible for experiencing.
At the same time, Zhihu has also launched an event for food, drink and entertainment, recommending top-notch food and top-notch services that only locals know about in your hometown or school.
After cleaning up online and offline one by one, Entrepreneurship Base 208 collected countless data and information three days later.
In order to process this information, each branch worked overtime to select the merchants and stores with the highest mentions and the best ratings, and then created area maps based on their locations.
Such a map is available in the offices of many group buying websites including Lashou, Suixintuan, Nuomi, and Wowo.
However, theirs is a national map, while the one shared in the group is a route map of each city.
After completing these preliminary preparations, the people in the group buying marketing department began to convene a meeting to study how to get merchants to sign exclusive agreements. The main lecturer was Sun Zhi, the former deputy manager of group buying and project director of the Jinsinan Foundation, who used to sell health products. The method was YY voice.
“When signing an exclusive agreement, it is important not to make the target merchant feel that they are being restricted.”
"Don't mention obligations when you enter the door, and don't tell the merchant what you need to do for us. This is a taboo. Your only purpose is to tell the merchant what they can get after signing!"
"Let them feel that they have taken advantage, and taken advantage of it heavily!"
"Moreover, you have to package yourself as high-end and glittering, and let them know that if they miss this opportunity, they will never see it again tomorrow!"
Sun Zhi's voice continued to ring out in the YY channel. With his ups and downs and extremely persuasive style, he clearly and concisely explained the core of the implementation of the exclusive agreement.
At this time, a user named Jeju Wu Yanzu in the channel typed the word "awesome".
Seeing such praise, Sun Zhi was obviously more excited: "Next, I will invite Manager Tan to demonstrate a general process and steps for everyone."
The Icebreaker Queen coughed and said, "I am Tan Qing. Next, I will cooperate with Manager Sun and play the role of a merchant to be signed."
"Hello, boss. I'm the manager of the group buying service. May I ask if your store has opened a group buying channel?"
"It's open. Group buying is very popular now. Who are you and why are you asking this?"
"I am the business manager of the first group-buying website in China. I am currently working on the market here and plan to roll out the business within half a year. Because of the excellent quality of your store, after discussion by our expert group, you have been selected as the representative merchant of this street."
"so what."
"Our website specializes in quality services and we very much hope to cooperate with high-quality merchants like you. As long as you sign a cooperation agreement, we will provide an entry fund of 2,000 to 10,000 yuan."
Tan Qing stopped exaggerating at this time: "According to the marketing department, the current entry fee of Lashou.com ranges from 500 to 1,000, so this sentence is very attractive."
Sun Zhi paused and said, "Manager Tan, please continue."
Tan Qing coughed and said, "So much? But why are the amounts different?"
"Two thousand is a pure entry fund, and ten thousand is a deep entry fund."
"What difference does it make? I don't dare to take advantage of this unless it's explained clearly."
"The difference is that if you take 10,000, the group will reach in-depth cooperation with you in the later stage and become your top priority online partner. If you take 2,000, you can find anyone to cooperate with."
Sun Zhi added: "Please note that signing an exclusive agreement does not mean we are going to cheat merchants. Although we cannot restrict users, the terms of the contract must be made clear, and the entire signing process must be recorded to avoid subsequent troubles."
Tan Qing coughed and said, "Then I'll just take 2,000. I want to open more channels to make money."
"Boss, you misunderstood. Even if we sign an exclusive in-depth agreement, we will not stop you from cooperating with other websites. As long as you do not violate the other party's rules, you can still use the channels of other websites."
"What's going on here?"
"Didn't I just say that our business hasn't spread over yet? I'm the vanguard. The reason I came to you to sign the contract in advance is because your store has such a high praise rate. Our agreement will only take effect after our business has spread over."
Tan Qing was silent for a moment: "Then I'll sign after you guys come over."
Sun Zhi smacked his lips and said, "That's fine, but by then our entry fee might not be that high. After all, by then... there will only be one website here."
"What if you can't cover all the groups? The competition among group buying websites is very fierce now. A few days ago, people on this street were all using Lashou, but within two days, everyone was using Suixintuan."
"If we don't lay the goods here, then the agreement will be void. You can eat and drink the ten thousand yuan as a gift from us."
Tan Qing left his actor state, and his pretended deep voice disappeared: "This is basically the negotiation routine. As for the details, I hope everyone can adapt to the situation."
Sun Zhi added: "Group buying is very popular now. Many businesses are scrambling to join a new website when they hear about it. After all, they can get entry fees, so it is not difficult. There is no need to be too nervous when doing business."
"Manager Sun is right. The market has been heated up by other websites. Merchants know that group buying can make money, so they won't resist too much."
"Another point is, don't say you are a salesperson for group buying. Say you are a manager, a regional manager, or a city general manager. Your ID card has been made for you. Dress smartly and understand that you represent the face of group buying."
Sun Zhi couldn't help but speak up again: "The boss once said that when you go out, you have to give yourself money. Look at those real estate people, they are all dressed in suits and ties. There are five people in one room, four managers and one general manager. They all look damn professional."
"Well, your boss is right."
Jeju Daniel Wu spoke briefly, then took off his headphones and pulled out a rating sheet.
Tan Qing’s leadership ability and execution ability are each increased by 1, and Sun Zhi’s incitement ability, marketing ability and boss-supporting ability are each increased by 1.
Afterwards, the person in charge of each branch station began to distribute name badges and work badges. The name badge was always "Manager xxx of the Group Buying Business Department", and the work badge was the one hanging on the chest, with "Lashou.com field sales employee" written in large letters on it.
"That's not right, boss. Did you give me the wrong ID card? Why is it Lashou.com?"
"That's right, the boss said, wear your work badge when you go out on the street, and take it off and put it in your pocket when you get to the door of someone's store. Go ahead, carry the boss's expectations and honor with you."
"Okay, then why do we need two salespeople? They and I don't live in the same place, so it's very troublesome for us to move together."
"You put up your LaShou badge to show other websites, but if you are unlucky and run into a real LaShou employee and get exposed, those two salespeople will turn into weapons of war right on the spot."
Branch stations in each city began to take action, with one marketing specialist leading two field sales staff, with each group of three being responsible for one area.
Marketing specialists are responsible for finding merchants to sign contracts, while field staff are responsible for security and try to avoid meeting other websites.
On the third day of the launch of the exclusively signed business, Nuomi.com had already rushed to Shenzhen and quickly took root in Shenzhen relying on Sui Xintuan’s merchant resources and funds in hand.
However, according to a manager named Wang from Nuomituan who was once in charge of Shanghai University Town, he suddenly met an employee of Lashou.com when he was leading a sales team at a food street that day.
Then he arrogantly told the person to get out and even pushed him. When he was pushed to the ground, he suddenly had a familiar and friendly feeling and was even a little dazed for a moment.
For some reason, at that moment he seemed to be back in the university town in Shanghai, on that bright spring day.
They must have the same coach, Manager Wang said with certainty, and then exclaimed that the ground-marketing industry is so fucking inward-looking, how come all those who do promotion are fucking martial arts masters?
At this time, at Entrepreneurship Base 208, Jiang Qin looked at the progress of exclusive signings that were constantly reported from the branch stations and could not help but nod slightly.
What are the group buying websites playing in the small capital round? It is the popularity and quantity.
If you have expanded your business to two first-tier cities and signed contracts with two thousand merchants, the amount of money you can raise will definitely not be on the same order of magnitude as if you have expanded your business to one city and signed contracts with one thousand merchants.
Therefore, websites like Lashou.com and Suixintuan.com all target cities and eat whatever they see, without any intention of selecting high-quality merchants to sign exclusive contracts.
One reason is that the cost of exclusive contracts is too high and the increased costs are too huge.
The second reason is that they are busy competing for market share and have no energy to visit merchants.
The third reason is that they don’t have an external aid information tool like Zhihu, so they don’t know who to sign if they want to sign a few exclusives.
However, Jiang Qin was a little melancholy during this period, because he couldn't help thinking, what if he won this war and became a shining positive example for others to learn from, but people found out that the history of group buying was actually a bullshit history? Boss Jiang was silent for a moment, left 208, and sat on the sofa in the next room 207 for a while. Oh, it's done.
Damn, what is the bottom line? Only winners are qualified to talk about the bottom line.
(Monthly ticket requested!) (End of this chapter)
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