Chapter 392: Fully Release the Bottom Line
At 4 pm, Jiang Qin and his team landed in Shanghai and headed to the University Town Branch.
The temperature was very high in summer and you would sweat after walking a few steps. The few people did not go out, but just stopped a taxi on the side of the road.
Along the way, the bus stops and subway entrances they passed, and even the LED screens on the roofs of the taxis that passed them were all filled with advertisements for Sui Xin Tuan.
Sui Xin Tuan, which has received financing, is now indeed wealthy and powerful. Not only has it advertised everywhere, but it has also invited many celebrities to do publicity at once. The word "Sui Xin" can be seen everywhere on group buying.
However, when they were near the university town, there were fewer such advertisements. This shows that Tan Qing drew the blockade line very clearly, and also shows that the armed suppression in the early stage of group buying was indeed effective.
On the one hand, the fighting power of the group-pushing team is truly amazing, and they capture enemies quickly and effectively.
On the other hand, those people have indeed overlooked the potential consumption power of the college student market and do not think that this area is worth their efforts.
Tan Qing had been waiting in the office early in the morning. When she saw Jiang Qin, Wei Lanlan, Lu Xuemei and Dong Wenhao, the Icebreaker Queen could not hide her excitement.
She has been working outside for three months. Although she has no shortage of colleagues around her, no matter how they spend every day together, she still feels that the people in Room 208 are closer to her.
"What is the current situation in Shanghai?"
Tan Qing turned around and looked at Jiang Qin: "The advertising of Sui Xin Tuan is getting more and more aggressive, but the number of sales staff is nearly half reduced. I investigated yesterday and found that they divided the Shanghai headquarters into two teams, and the other group went to connect with the business in Kyoto."
Jiang Qin nodded: "It looks like Ye Ziqing's style. After all, Lashou.com and Nuomituan have also raised money. If we don't seize this opportunity, it will be difficult to have such a good opportunity in the future."
"Boss, I actually have a question that I'm confused about."
"Tell me about it."
Tan Qing pursed his lips and said, "The four first-tier cities are fighting so hard, why don't they go to the second and third tier cities?"
Jiang Qin sat on the sofa and drank a sip of tea: "Because they all want to kill the opponent when the opponent is still very weak, so they concentrate on fighting, because in their eyes, opponents who have the courage to enter the first-tier cities can be considered opponents. If they don't deal with them first, they will always be afraid of being tricked."
"Can't we watch the other party grow in size with our own eyes?"
"Yes, and secondly, industries based in the four major cities can also raise more funds."
"Will they keep fighting like this?"
"Not necessarily. When they are fighting each other to the point where they can no longer hurt each other, they will turn their attention to second- and third-tier cities, but by then someone will definitely have lost."
Wei Lanlan glanced at Tan Qing at this time: "Qingqing, the boss hasn't eaten yet."
Tan Qing immediately responded: "Boss, shall we go eat first?"
"Don't worry, let me take a look at their website first. Open the webpage and let me see it."
"Oh, okay."
Tan Qing turned on the computer and opened Lashou.com, Suixintuan.com, Nuomi.com and Wowotuan.com.
Jiang Qin browsed through them and found that the framework of these websites had not changed much from the beginning. At most, they were a little smoother, but the gameplay and functions were still at a very primitive stage.
These people are probably too busy fighting their opponents to stop and think about products and services. They always think that they will have plenty of opportunities to do these things after they win.
After a while, Jiang Qin clicked the mouse twice, announcing that they were going out for dinner, and specifically ordered a restaurant called Red Maple Leaf.
"This restaurant is pretty good. How did you know about it, boss?" Tan Qing was a little surprised.
"Go to Sui Xin for group buying. You can get a 40% discount. It's a good deal. From now on, you can buy coupons for the meals for your team on Sui Xin. It's cheaper to buy together. It's much more comfortable than eating boxed meals. You can also buy more expensive ones to improve your meals occasionally."
Jiang Qin looked around the office and said, "As for these office supplies, they can all be taken to Sui Xin Tuan."
“…”
Wei Lanlan leaned close to Tan Qing's ear and said, "Before the boss came, he sat in Room 207 for the whole morning and said that he wanted to relax the bottom line completely."
Tan Qing suddenly realized: "Oh, so that's how it is."
Afterwards, the group went to the Red Maple Leaf Restaurant for lunch. After returning, they met with the employees of the Shanghai branch. They then bought a very expensive coupon for the group tour and had dinner at a big restaurant in the evening.
When it was time to check out, the waiter at the front desk informed them that they had won a prize and could get a gift, and they could go to the Sui Xin Tuan branch at the street corner in front to get a rice cooker.
This is actually a way to increase user stickiness. It is not advanced. Its main purpose is to make you feel that the more you use it, the more you get the advantage.
Jiang Qin didn't have the time to pick it up, so he just handed the phone to a salesperson.
When the salesperson took his mobile phone to redeem the discount, he still had the Lashou.com sign on his chest, which made the people from Sui Xin Tuan very disgusted. They thought, we are competitors, and you are using our discount for your dinner party, this is too much, damn it, I will report it to the headquarters immediately!
That night, the atmosphere at the Sui Xin Group headquarters was extremely solemn.
"Is Lashou.com back in Shanghai to expand its business?"
"I don't know, but I think we should be vigilant. We are spending a lot of money to attack the market in Kyoto. Lashou.com may not be unwilling to move to Shanghai. I think we should call a meeting of all management and customize a plan to defend against the enemy."
Ye Ziqing carefully put himself in the shoes of Lashou.com and continued to analyze the tricks involved. That evening, he called a meeting of all the senior executives.
The content of the meeting was how to continuously expand market share while maintaining the existing market and not being ambushed by others.
"Boss Ye, my subordinates all say that the people from Lashou.com are good at martial arts. They can even get a golden snake to stick to your hands. It's so weird that you can't get rid of it."
"Yes, Mr. Ye, Nuomituan also said that Lashou.com's marketing capabilities are very strong, but Lashou.com refuses to admit it."
“…”
Ye Ziqing thought for a moment and said, "Let's have people on the street keep a close eye on us these few days. Let's stabilize the market in Kyoto first and then deal with it."
So the next day, the people from the Sui Xin Group began patrolling the streets, and when they saw people with signboards, they couldn't help but take a look.
At the same time, Jiang Qin was strolling on the streets of non-university town areas with his sales team. One reason was to see what the current business atmosphere was like under the overwhelming advertising of Sui Xin Tuan, and the other was to familiarize himself with the area in order to cope with the later layout.
However, after walking a few streets, they suddenly realized that someone was following them, and he disappeared before they turned around.
Jiang Qin frowned, thought for a while, and then looked at the head of the field promotion team: "How long has the sign of Lashou.com been hanging?"
“I’ve been using this since I started signing exclusive deals.”
"Lashou.com is now focusing on the markets in Kyoto and Shenzhen. If you continue to use their brand, it will be easy to be exposed. Keep it in your pocket for now. I will make a batch of Nuomi.com brands for you later."
"Why don't we have a few more varieties, boss? From Wowo.com, Tuanbao.com, and 24quan. We can take turns and bring them one by one, so that they can't figure out who is who."
After listening to him, Jiang Qin turned around and looked at him, a little surprised: "Sure, what's your name?"
The sales manager straightened his chest and said, "Boss, my name is Xu Kaixuan."
"Damn, the name sounds nice, very good, very good, very good."
Jiang Qin said "very good" three times in a row and kept the name Xu Kaixuan in mind.
In the later stage of group buying, guerrilla warfare can no longer be carried out, because when those group buying websites find that with the support of capital, it is not easy for anyone to defeat the opponent, they will definitely give up biting each other and turn their attention to the second and third tier markets.
In this way, the layout of group buying in the second and third tier cities will be fully exposed, and they will have to fight even if they don’t want to.
By then, Tan Qing will be transferred back by myself. Looking across the whole country, there must be someone in Shanghai to take the leading role.
Xu Kaixuan is a good person. First of all, he is very cool, which fits the temperament of their company. In addition, his name is very auspicious. Superstitious bosses like employees with auspicious names.
Xu Kaixuan...
Not bad, not bad.
Jiang Qin walked forward in a daze and continued chatting with Xu Kaixuan: "Kaixuan, how old are you?"
Xu Kaixuan pursed his lips: "I am twenty-nine this year."
"Twenty-nine, that's fine. You're already a supervisor. Do you have a girlfriend?"
"I'm married. My wife and I met in college and got married a few years after graduation. Later, we came to Shanghai together to develop our careers."
Jiang Qin nodded: "Have you bought a house?"
Xu Kaixuan shook his head: "How can that be possible? It is very difficult for outsiders like us from ordinary families to buy a house in Shanghai."
"Work hard, and you will have a chance."
"Thank you, boss."
Jiang Qin walked out a few steps and suddenly turned to look at him: "You are married now, so you should know what is the best gift to give to your mother-in-law when you visit her for the first time, right?"
After listening to this, Xu Kaixuan thought for a moment and said, "I remember when I first came to your house, I took a box of donkey-hide gelatin and some beauty tea, but they expired and no one drank them. They were flashy and useless."
"Go on."
"I think it's better to buy some jewelry that I can keep with me. Besides, my mother-in-law is also a woman, and all women like jewelry."
Jiang Qin thought for a moment and said, "What about sending my father-in-law?"
Xu Kaixuan smiled and said, "It's much easier to give gifts to your father-in-law. Cigarettes and alcohol will do. Boss, you need to give gifts to your father-in-law and mother-in-law."
"You must be kidding. I don't even have a girlfriend. I just want to get to know her in advance."
"oh oh."
Jiang Qin stood at the street corner and thought for a while, then suddenly said to Xu Kaixuan: "If I give the wrong gift, will people hate me?"
Xu Kaixuan shook his head: "No, giving gifts is a ritual. It's best if it touches the heart, but it doesn't matter if it doesn't."
"Are you sure?"
Xu Kaixuan was stunned for a moment and thought to himself, Boss, do you have a mother-in-law or not? Why are you so cautious?
Jiang Qin didn't wait for his answer and waved his hand: "Forget it, you go back first and inform Manager Tan that I won't be going back tonight."
"Where are you going, boss?"
“Visiting relatives.”
(End of this chapter)
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