Chapter 401: University Ahead, Holding Hands is Prohibited
Lu Feiyu bought the popsicles quickly. The three of them squatted at the door and chatted while looking at the freshmen girls coming and going. They couldn't be said to be disgusting, but they didn't look like good people at all.
Dong Wenhao and Lu Feiyu were not as thick-skinned as Jiang Qin, and they always felt uncomfortable when being looked at with strange eyes by those freshmen, but Jiang Qin did not let them leave.
"Why are you shy? If anyone looks at you, look back!"
"Okay boss."
After listening to this, Dong Wenhao immediately looked back, but the moment his eyes dodged, his gaze turned to the school girl who was looking at him.
Jiang Qin smiled while holding a popsicle in his mouth, thinking that these two guys have always been in charge of online content and are lacking in social aspects, commonly known as being thin-skinned. So Jiang Qin suddenly had an idea and planned to use this opportunity to test their thick skin.
Because only by developing a thick skin can you be fearless of other people's eyes when you stand on your own in the future.
This is called talent cultivation.
Jiang Qin also asked them to get the QQ numbers of new students. If they wanted girls' numbers, they had to have five, but if they wanted boys' numbers, they only needed two.
"I plan to open up access to Jinye Toutiao in the middle of next year, remove the student status restrictions, and make the forum independent. Feiyu, you need to prepare well. This is a very important part of our later strategic plan."
"Okay boss, I will work hard to do a good job in this section."
"Okay, go get the QQ number, I'll go check out the Zhihu booth."
Jiang Qin stood up and walked towards the school with his hands in his pockets, looking a little confused about what an opponent was.
The date for new students to enter school does not mean much to the society, but it is of great significance to Jiang Qin.
Because Zhihu and Pintuan are now doing business in university towns, to put it bluntly, the start of the semester for freshmen is equivalent to the New Year's Festival for campus business.
So Zhihu started setting up booths in various university towns the day before, with colorful brochures and accurate and exquisite Q-version school maps on the tables.
There was also a "Zhihu Friends Group" wearing blue vests on site, distributing Zhihu brochures to freshmen and providing directions for freshmen who were unfamiliar with the environment, striving to make every freshman feel good about the Zhihu campus before they have any feelings about the school.
In addition, the content team led by Dong Wenhao also took this opportunity to start guiding the topic of "enrollment of new students".
For example, which cafeteria has the best food, which barber shop has the best hair skills, and a list of the ten things you need to buy after entering school.
In addition, they have collected the so-called top ten rumors on campus, a special issue of campus gossip, a guide to the moral low points on campus, and a large category of university trivia and the differences between university and high school, all in order to cultivate the habit of visiting Zhihu among college students during the most boring military training period.
To be honest, the thinking of these freshmen is still stuck in high school.
If you ask ten people what college is like and how to live independently, nine of them will be completely clueless.
Especially when leaving home suddenly, it is inevitable for some people to feel uncomfortable.
Zhihu provides them with practical and emotional value, and strives to help them integrate into the new learning environment.
Facts have proved that this is an extremely effective method, because in just one day, the number of registrations and daily active users of Zhihu began to soar, even faster than when the online school beauty competition was first held.
Of course, these online topic areas and offline flyers are all considered part of soft advertising, because half of the content in them is accompanied by group buying soft marketing content.
For example, this post is introducing you to a barber shop, and there is a link to a discount coupon below...
Using Zhihu to gather traffic and seamlessly connect to group buying, Jiang Qin's team has become very good at this industrial chain.
Therefore, even if some group buying websites have set their sights on the university market and come in with a lot of fanfare, in the end they can only smell the scent but can do nothing else.
In addition, in addition to Zhihu's iconic blue vests, there were also many yellow vests at the opening ceremony, which were also very eye-catching. These people were the previous field sales employees, that is, the bread men who were invincible in the field of field sales.
They cooperate with Zhihu's offline booths, often helping new students and their parents to lead the way, carry luggage, and distribute mineral water, hoping to win an innate favor before the start of school.
Zhihu: A campus forum used by college students across the country Group buying saves time and money.
New students may not remember where their dormitory is, but they will be able to memorize these two advertising slogans within half a day.
In addition to these advertising-type marketing, in order to cater to the activities of the new semester, group buying has recently taken down some of its general discount coupons for the entire store, and instead cooperated with Xihanheqing and merchants that have signed in-depth cooperation agreements to launch targeted discount coupons.
What is orientation?
It is to concentrate the traffic and introduce it to designated stores or products, and require merchants in various places to place offline promotional signs for group buying and Zhihu in accordance with the group buying regulations.
If the traffic of ten people is divided among ten companies, it will be insignificant. But if the traffic of ten people is divided among one company, it will definitely highlight the prosperity of the group buying business.
So, from the dormitory to the school gate and then to the off-campus business district, Zhihu and Pintuan are like a huge net and high walls that no freshman is going to let go.
According to Burger King's recent marketing reports, their market share has expanded by 1,200 percent since the first phase of joint marketing, and their net profit this quarter has exceeded the total investment previously.
Therefore, this was not just Jiang Qin’s victory alone, but a great victory for the entire Linchuan business group.
Many bosses of local brands in Linchuan are discussing whether to make a statue of the God of Wealth for Jiang Qin and place it at home for worship.
"What are these little people on the coloring pages, maps, and daily necessities?"
"That's the cute anthropomorphic image of Pintuan and Zhihu, representing the good friendship between Zhihu and Pintuan. The inspiration comes from the newly installed Haier air conditioner in my house. The entire design and molding were done by Xuemei. How about it, isn't it good?"
"Isn't this... you and Feng Nanshu?"
At the promotional booth of Lin University's main campus, Gao Wenhui, who came over to help, held up a campus map and pointed at the two little figures in the lower right corner with a suspicious expression on her face.
These two little people are both Q-version ones, one is a boy wearing a blue short-sleeved shirt and shorts, and the other is a girl with a ponytail and a light yellow long skirt. Although they are Q-version ones, many details make them look familiar, such as the hairstyle and expression. One is a dog and the other is a fool.
For example, some small accessories, watches, jade bracelets...
All these details reveal who the two people holding hands are.
After listening to this, Feng Nanshu showed a curious expression, then leaned over to take a look, his eyes bright and watery.
At the same time, Song Qingqing, Jian Chun, Jiang Tian, Cao Guangyu, Ding Xue, Ren Ziqiang, Wang Linlin, and Zhou Chao all came over.
The new semester had just started and they had nothing to do in the dormitory, so they came over to help. At this time, when they saw the little man pointed by Gao Wenhui, they each had their own judgment in their hearts.
"It's them two!"
"Is there any need to ask? That watch is so cool, I will never forget it."
"envious……"
Jiang Qin did not hide it: "The prototype characters are me and Feng Nanshu, because the relationship between Zhihu and Pintuan is just like the two of us, we are good friends."
Gao Wenhui raised her eyes and glanced at him: "That's not right. It's not appropriate to say that Pintuan and Zhihu are good friends. In our minds, Pintuan and Zhihu are obviously one family."
"Aren't you f*cking afraid of diabetes? Can you take this?"
At this moment, two freshman girls came over, flipped through the brochure, and whispered to each other.
What is the relationship between Groupon and Zhihu? I saw their logos together all day today.
The more knowledgeable junior girl next to me said, Oh, you ask this, these two websites are the same.
Jiang Qin chuckled and said nothing, then looked around. He saw immaturity and innocence, as well as curiosity and yearning on the faces of the freshmen walking around the school.
Many times do not seem to pass quickly when you are experiencing them, but looking back, he was surprised to realize that he had been practicing for three years.
"Time flies by so fast. I'm already a junior, but I still feel like I haven't learned anything, haha."
Jiang Qin had a shy face and didn't blush at all.
Cao Guangyu spat at him: "The classes you have taken in the past three years are not as long as a short movie."
Ding Xue looked at him and her eyes became serious: "What little movie?"
"Um, Pleasant Goat and Big Big Wolf: The Return of the Tiger, have you watched it? I didn't watch it during the Chinese New Year, I just watched it recently."
After Ding Xue followed Cao Guangyu to meet his parents, there was an obvious change in her identity and attitude. She began to have some of the temperament of a housekeeper. Cao Guangyu especially liked to listen to her. It can be said that there is always someone who can conquer you.
In addition, Ding Xue really didn't expect that Cao Guangyu was really a rich second-generation, and she still feels dizzy now.
"Let's go, it's afternoon already, let's go have a meal together, it's my treat."
“…”
Jiang Qin took his people out for dinner, and in Pudong, Shanghai, a dinner party was taking place that would determine the direction of the group-buying market.
There were two main people participating in this dinner, one was Chang Changsong, the marketing manager of Nuomi.com, and the other was Kang Jingtao, the marketing manager of Lashou.com.
Changchang Song is a little-known person. After all, Nuomi.com's road to the market has been very bumpy, and it has not yet established a base camp, so his talents have never had room to be fully utilized.
But this time during the attack on Shanghai, Changjiangsong really shined and his professional level was fully demonstrated.
Kang Jingtao had long been famous in the circle of group buying websites. After all, when the market was booming, it was he who facilitated Xu Wanshi's rebellion and poached the Shenzhen City team of Sui Xintuan.
The two met here to discuss the regional division of the Shanghai market.
Because the gap in the Shanghai market has been opened and the two websites have successfully entered the market, we must now consider the subsequent strategic plans.
Because doing marketing requires spending money, their first step is to burn up Sui Xin Tuan's existing market. If they don't divide the regions in a targeted manner, the two people may burn up each other before they can burn up Sui Xin Tuan.
"Let me take care of Area A. We have already signed up quite a few merchants in this area."
"Okay, then you do it." Chang Jiansong nodded.
Kang Jingtao pointed to another area and said, "The level of prosperity in Area B is about the same as that in Area A. I'll leave it to you."
Chang Jiansong thought for a while, and finally waved his hand modestly: "I'll give you Area B as well, and Area C as well. We want Area D, Area E, and Area F."
"oh?"
Kang Jingtao was a little surprised, because the areas chosen by Changjiangsong were not as prosperous as the three areas he gave up, which made him a little stunned.
Why do group buying companies have to seize first-tier cities right from the start? It is because only a highly prosperous market can support the group buying business.
Then the commercial districts of first-tier cities became places that businesses must compete for, but people don't want anything, which makes people like Kang Jingtao, who are used to playing dirty tricks, feel a little embarrassed.
"Brother Chang, are you sure?"
"I...I'm sure that we just need DEF. LaShou is the big brother in the industry. You should do better than us in ABC area."
Kang Jingtao smacked his lips: "Isn't this too embarrassing?"
Chang Jiansong waved his hand: "It's decided. Mr. Kang, you don't have to be polite to us."
"Then... then I'd better obey your command."
After Kang Jingtao finished speaking, he couldn't help but mutter in his heart, thinking, "It's really weird. When did Nuomi.com become so easy to talk to? Don't just pick the ordinary ones.
Chang Changsong also had his own thoughts. Damn, ABC is sandwiched between the four largest university towns, and there are hooligans who can grapple everywhere. You guys can go there.
Lashou.com has never operated in the Shanghai market, but Nuomi is from Shanghai.
Seeing Kang Jingtao's face that looked like he had taken advantage and wanted to laugh, Chang Jiansong immediately added: "Boss Kang, the choice is made, and none of us can regret it."
"Okay, okay, I don't regret it. I definitely don't regret it."
So the next day, the sales staff of the two websites took action separately and started sales in the designated areas.
Changjiangsong focused on the small market and had a lot of funds, so the implementation of his plan was very smooth. In just three days, he took over a business district of Suixintuan.
but……
The progress on Kang Jingtao's side was not smooth.
What is the business model of group buying websites? First, sign up merchants in the area, build an online business circle, and then attract consumers through flyer advertisements.
Their marketing specialists reported that, apart from a few large shopping malls and residential areas that were their target, other merchants were unwilling to sign contracts with them, especially the recently popular fast food brand Burger King, which joined forces with surrounding merchants to openly boycott Lashou.com.
Several other popular brands, such as Helishao, Xitian, Green Pepper Grilled Fish, Snack Convenience Store, Weiner Hotel, Xianhui Xiansheng, etc., have shown a very resistant attitude.
Linchuan's brands initially relied on Zhihu to expand beyond their local market, so the area around the university town is where their industries are most concentrated. As a result, Lashou.com suffered a setback right from the start.
Okay, okay, if you don’t want to sign, then don’t sign.
But does Sui Xin Tuan have such a strong appeal to merchants in Shanghai? Kang Jingtao thought about it for a long time but couldn't figure it out, so he decided to put the existing merchants on the shelves first and develop the business first. After all, he came here with a military order, so he had to show the headquarters some results first.
As a result, he got beaten.
According to a front-line marketing specialist, they were handing out flyers along the way, but were scolded as soon as they arrived at the gate of a school.
How could I tolerate this? My fucking group buying website, Lashou.com, was pushed to the ground.
"Boss Kang, they said that at the university ahead, holding hands is prohibited."
"???????"
Kang Jingtao's temper flared up: "Who? Who hit me?"
"I looked at their ID cards. They're worth 24 coupons."
Kang Jingtao thought to himself, this is fucking weird. I haven't heard that 24quan is doing business in Shanghai. Aren't they competing with Wowo.com for the southern market? Where the hell did these hooligans come from?
Five days later, Chang Changsong won another great victory and took over all four small markets, while Kang Jingtao suffered setbacks everywhere and could not make any progress.
At this point, Kang Jingtao suddenly realized the problem.
Damn, Changchangsong is so polite and insists on giving me three economically prosperous markets. Could it be that he knows something?
(End of this chapter)
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