Chapter 403: It’s Over, We Can’t Do It
Lashou.com’s actions were indeed very fast. Less than half an hour after the order was issued, the teams deployed in the three areas all gathered their positions.
They began to conduct regional analysis on the university town, formed three feasibility plans of their own, and used their strong financial resources to increase the entry fee and subsidy share for this area. After the flyers were sent out, they immediately caused widespread heated discussion.
This is the most common method used by Lashou.com, using money to pave the way.
Is it vulgar? Yes, but it works.
Because nothing is more real than real money.
Then, a gold medal marketing team organized by Kang Jingtao entered the university town with bulging wallets.
Dark clouds press down on the city, threatening to destroy it; golden scales open up in the shining sun!
Kang Jingtao was holding the line from behind, telling everyone not to engage in head-on conflict with those hooligans who were participating in group buying. If they advance, we retreat, and if they retreat, we advance.
There are countless districts and streets between the four university towns, and they are unable to keep an eye on every little thing.
You have to say that the Lashou.com team is really capable. First there was a flash of cold light, and then the gun shot out like a dragon. Among these twelve words, they achieved the first six in just one day.
At this time, Kang Jingtao had made the plan in Shanghai more complete, and the details had been enriched to the part after the Sui Xin group was driven away.
This is how business works. You have to have a forward-looking vision and make extra arrangements in advance to be invincible in the future timeline.
As for group buying? In his eyes, he was already a dead man.
What they have to do now is to eat the flesh of the barbarians when they are hungry and drink the blood of the Huns when they are thirsty!
Kang Jingtao straightened his body, his chest filled with passionate and enthusiastic poetry.
Under this arrangement, several of Kang Jingtao's gold medal marketing specialists have arrived at the business district around the university town, and each is responsible for one of the most popular shops, using the eye-catching funds to promote their own websites.
Kang Jingtao has a gold medal specialist under him named Wang Zhi, who has worked his way up from the bottom. He speaks nicely and has a sweet tongue, and because he has run a small business before, he understands the psychology of merchants very well.
This time, Mr. Kang entrusted him with an important task and put him in charge of the most popular fast food brand, Burger King.
According to Mr. Kang, Burger King has never connected to online sales channels before. If they can negotiate a cooperation this time, they may get more cooperation opportunities in the future.
Wang Zhi arrived at a Burger King store in front of a university town with great enthusiasm, but was rejected as expected.
"Sorry, we are very busy right now and don't have time to listen."
"What are you doing?"
"We have ordered a lot of goods recently and we don't have enough staff. Please come back later."
Wang Zhi immediately expressed his willingness to help and only asked the merchant to spare an hour to listen to his introduction.
This is actually a very common way of doing ground promotion, because they also know that if you want to convince merchants to cooperate with you, you must build up enough favorability in the early stage so that subsequent cooperation negotiations can become smoother.
Gold medal salesman Wang Zhi helped out at Burger King the entire day, receiving and loading goods. He was so tired that he was out of breath, and in the blink of an eye, it was dusk.
But through helping out that day, he also gained a certain understanding of Burger King's supply needs.
Wow, it’s worthy of being the most popular fast food brand at the moment, they actually need such a large supply.
"Brother Wang, have a drink of water. You've worked hard today."
The pretty waitress brought over a glass of water and also kindly handed over a tissue.
"Can we talk about cooperation?"
After drinking the water, Wang Zhi couldn't help but state the purpose of coming here today.
"I have to get off work now, how about tomorrow?"
Hearing this, Wang Zhi nodded, knowing that he couldn't urge too hastily, otherwise it would have the opposite effect, so he returned to the branch station first.
After a day's work, these marketing specialists would exchange experiences. According to several other gold medal specialists, their experiences today were similar. They all helped to unload and load goods. After a day's work, they created a good impression among the merchants around the University Town business district.
After listening to the reports from his subordinates, Kang Jingtao nodded with satisfaction, thinking that three days was too much and that he would probably see results tomorrow.
The most important thing is that they haven't encountered any gangsters recently, and the conflicts they imagined did not happen.
The next day, Wang Zhi came to the store he was in charge of again, and this time, they came prepared to sign the contract and planned to get their signatures before this afternoon.
"We don't have time now, could you please come back tomorrow?"
"Are you busy today too?"
"Yes, I just received a notice that there is an event to be held and I need to rush to the designated place at the designated time."
"Let me help. Can we talk after ten?"
"Well... okay, but would this be too much trouble?"
"No, no."
Wang Zhi followed the people in the store to the warehouse area at the back and found that three trucks were on fire. These three trucks were not unfamiliar to him, as they were the three trucks he had helped load before.
Wasn't that batch of goods for the store? At this moment, the young lady in the store invited Wang Zhi to get in the car and handed him a bottle of mineral water.
Wang Zhi smiled, grabbed the handrail of the truck, sat in the cab, and followed the truck out of the warehouse area. Watching the morning light slowly unfold in front of him, he was thinking in his heart how to spend the commission he would receive after signing the contract.
Soon, they came to a road close to the university campus. There were already many similar trucks parked on the side of the road, and the people in the trucks were constantly unloading things.
Wang Zhi was stunned for a moment, and saw his colleague next to the truck next door, feeling confused.
But soon, the beautiful waitress came over and asked Wang Zhi to help, moved some kitchen utensils from the car, and started to clean up the place.
Probably everyone was thinking about the signing, and the gold medalists of Lashou.com did not hesitate and immediately started to help. After most of the day's work, the entire street turned into a food street.
From south to north, many stalls have put up their own signs, and the words on those signs are also very interesting.
For example, the one at Burger King is made like a bus sign, which says "I miss you very much at Burger King". Another example is the one at Xitian, which has a similar sign, which says "The wind that misses you blows to Xitian".
Wang Zhi walked around the street and found that there were not only delicious food, but also stalls selling daily necessities, as well as some handmade jewelry stalls, fruit stalls and the like.
"It's time to sign the contract..."
Wang Zhi took out the contract from his bag and was about to return to the stall to look for someone when he suddenly found several workers pulling a banner and erecting a huge PVC board. When he saw the words on the banner clearly, his mind was instantly blank.
Group buying at offline food festival.
On the PVC board are the logos of various businesses, with 123 written on them, like a ranking list.
According to the rules below, this food festival will last for about a week. Users who consume through group buying can enter the exclusive page to rate and review the food. Merchants with the most positive reviews will offer big discounts according to the rules.
For example, a merchant who receives the most favorable reviews will have to put up half-price coupons every Monday.
The merchant with the second highest reviews will offer 40% off coupons every Tuesday thereafter.
Third, Wednesday, 30% off coupons, and so on...
At the same time, Wang Zhi’s colleagues also gathered together and looked at the banner like Wang Zhi, their faces suddenly turned pale.
Finished...
I got scammed, this is an offline group buying activity.
They worked for the group for two days for nothing...
At night, when the lights were on, Kang Jingtao drove to the venue of the food festival immediately after receiving the news and got out of the car in a hurry.
On the brightly lit long street, there were crowds of college students eating and laughing, coming and going, creating a very lively atmosphere.
Some fast food stalls prepare the food on-site, and the processing steps are completely transparent, which not only demonstrates their cleanliness and hygiene, but also satisfies the curiosity of college students.
As for some businesses that rely on venues, such as Helilao, it is impossible for them to move the hot pot over, so they began to promote their various soup bases and tried the oden model.
Kang Jingtao strolled along the street with the crowd, his expression becoming increasingly silent.
Seven days. Kang Jingtao knew that no matter what LaShou did within these seven days, it would not be able to suppress the popularity of this food festival.
But for the group buying market, every minute and every second counts, and they can't wait here for seven days.
Especially since Nuomi.com’s business is going so smoothly now, even the damn opportunity will be gone after seven days.
Kang Jingtao still doesn’t understand why group buying has such a strong market appeal that it can make these merchants follow him, but he knows that it is definitely not a good thing to fight against group buying now.
In addition, allowing users to decide the next discounted merchant based on the number of positive reviews is not only accurate, but also has a high level of user participation. The cost is even lower than half-price sales, and user loyalty is instantly boosted.
After all, it was my choice, my favorite merchant was ranked first, and I even gave a discount.
Favorability, loyalty, cost and effect all reached their peak in an instant.
Who the hell came up with this marketing strategy?
Kang Jingtao felt his spine numbing and a chill coming out of every pore in his body.
"Boss Kang, what should we do now?"
"No, we won't do this for the university town yet. Let's go back and hold a meeting to study new strategies."
Kang Jingtao got in the car and returned to the Shanghai branch. He spread out the regional map and looked at the route map he had drawn earlier. Then he threw Tuanba Tuanba into the trash can and took out a new one.
First, avoid the university town, yes, avoid the university town... Then, um, yes, avoid the university town and radiate towards the center through Nuomi.com.
He has been in Shanghai for a week and has not achieved any results. He does not have time to continue working on it. Now he can only open a gap in the Nuomi.com area.
When Kang Jingtao thought of this, he wanted to curse. Nuomi.com definitely knew something.
Then he remembered a point of knowledge.
Before Nuomi.com acquired Suixintuan’s merchant resources, they were doing business in Shanghai’s university towns.
At that time, people in the industry thought that Nuomi.com looked down on University Town, so they actively cooperated with Sui Xin Tuan. After obtaining the resources, they immediately mobilized the front and all the staff rushed to Shenzhen. But now it seems that the reason why they left University Town in Shanghai is not that simple.
Group buying...
Where did group buying come from? Lashou.com has always been aiming for the top spot since its inception, and has never thought of looking back.
Whether it was Nuomi, Suixintuan, the relatively small Wowotuan, the up-and-coming Tuanbao, or the suddenly-fallen big brother Dianping, Lashou actually didn't take them seriously.
But this time, Kang Jingtao suddenly felt like a thorn in his back.
"Queen, the food festival has already begun."
"Okay, thank you for your hard work."
Tan Qing smiled, took out a document from the drawer and put it into the shredder. It said the first edition of the Food Festival Plan in March.
That’s right, that’s how business works, you have to be forward-looking and make extra arrangements in advance to be invincible in the future timeline, so they started preparing for the food festival early on.
Originally, this food festival was to start on the weekend, but Lashou.com insisted on intervening, so they had to start it earlier.
They hold activities in advance not because they are afraid of hand-holding, but to tell the group buying market that in the university town, if you want to compete with me, then you should consider whether you can afford it.
The scale of our group buying is very small. We only serve university towns and do not get involved in other places. It is best for us to keep out of each other's way, but if you insist on messing up our territory, then come if you have the guts, and we'll see who gets anxious first.
Three days later, the food festival not only attracted the attention of several nearby universities, but even the surrounding residents also participated.
However, because of Jiang Qin's previous arrangements, they had to stay at home and never reach out, so this regional enthusiasm did not show its aggressiveness and predatory nature.
It seems that they are using this event to announce to the outside world: you guys can do your thing, we are just building a university town.
At this time, the LaShou team, who had been fooled into working for two days in vain in the university town, went crazy and rushed into the market that Nuomi.com had already grabbed, shouting "I want to avenge myself" and so on.
When Chang Jiansong heard the feedback from the first-tier market, he immediately knew that they must have encountered gangsters in the university town.
(End of this chapter)
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