Chapter 404 How could it be group buying?!
Internet business is about efficiency and speed, while capital wants to become an oligopoly and make rules.
Therefore, under such circumstances, it is difficult to take the consumer market in university towns seriously. They still feel that the student population does not have consumption power that can be deeply explored, which means that there is no broad sustainability.
They do not differentiate between consumer groups when formulating strategies, but only divide them into ABCD based on the degree of business prosperity, so that university towns are always ignored areas.
In addition, some dogs are really dogs. One of them cosplays as nine companies, disrupting the competition in the entire area, which makes the situation extremely chaotic.
Many websites would think, "Fuck, there are already nine competitors in this area that's the size of a sesame cake? What the hell can I get if I get involved? Just some fallen sesame seeds?" So the first thought of most websites is, "Let's go, change places."
Shanghai is so big, with so many business circles to operate in. No one wants to get involved in a place where there are people everywhere who can grab people's hands.
So by the time people discovered the truth, Gouer had already built a high wall and used the characteristics of community group buying to establish independent closed loops of various sizes.
“Group Food Festival…”
"Group buying... isn't that Jiang Qin's website?"
At the Shanghai branch of Sui Xin Tuan, Ye Ziqing and Cui Yiting were completely confused when they saw the photos taken by the marketing specialist.
They had never expected that they would see the name of group buying in a market in Shanghai.
It's like you are strolling in a big city and suddenly find Mr. Tree from your hometown standing on the street in the CBD, saying hello to you with a cup of coffee.
This feels surreal and hard to understand.
So, how did they find out? In the evening of mid-September, Ye Ziqing was mobilizing funds to increase the discount, reducing the original 30% discount coupon to 40%, and targeting the invasion route of Nuomi.com, he specially found several large brands and held half-price activities.
It turns out that this trick is quite effective, at least the speed of Nuomi.com has been reduced.
But they still did not let their guard down and remained on tenterhooks.
Why? Because the speed of Nuomi.com slowed down, but the whereabouts of Lashou.com became strange and mysterious.
According to Ye Ziqing and Cui Yiting's previous analysis, they knew that Nuomi.com and Lashou.com had reached a strategic cooperation and divided their business areas.
After knowing the layout of Nuomi.com, they could easily determine the area allocated to Lashou.com by using the reverse deduction method.
It turned out that Ye Ziqing and his team's analysis was correct, because starting from Monday, Lashou.com's marketing team began to campaign in those areas, but for some unknown reason, they suddenly stopped.
They poached an entire team from Sui Xin Tuan. To be honest, Ye Ziqing and Cui Yiting already had a trauma against Lashou.com. When a monster-like opponent suddenly stops, you have to consider what conspiracy he might be playing.
But before they had time to investigate, the people from Lashou.com suddenly turned their guns around and, as if they had taken an aphrodisiac, stabbed them into the chest of Nuomi.com.
On September 18, Lashou.com updated the homepage of its Shanghai version.
Among them, Western BBQ, Maruzuo Japanese Food, Mingyue Korean BBQ and many large supermarkets are the main discount mainstream stores of Nuomi.com.
After seeing this sudden move, Ye Ziqing and Cui Yiting screamed in shock, thinking that the national market is really fucking incomprehensible. Aren’t these two in a cooperative relationship?
It's like when you follow a TV series to the end, and the character who has always been regarded as the good guy, the nanny, and the Madonna turns around and stabs the protagonist with a crooked smile.
The situation changes so fast that it is not only incomprehensible but also very strange.
Ye Ziqing and Cui Yiting were silent at the time, because if you can't even understand the other person's behavior patterns and the logic behind their layout, how can you defend against such an opponent?
Moreover, Lashou.com turned around and attacked very quickly, and Nuomi.com had almost no ability to resist. In the blink of an eye, the market was shared.
They both sighed helplessly at the time. Lashou.com was really a terrible opponent. Anyone who faced them would probably suffer a heavy loss.
Cui Yiting also said that currently in the national market, there are almost no ones who dare to confront Kang Jingtao's gold medal team head-on, because they are good at fast play.
First, they use money to pave the way, then rush in, then rush to open up an area, then go to prepare the market and radiate outwards. How can you stop such people? They have no doubt that Lashou.com was plotting a conspiracy a few days ago. They must have made a detailed strategy to let the opponent relax their vigilance first, and then attack with thunder.
As opponents, although they cannot boost others' morale and destroy their own prestige, they still have to sigh that Lashou.com is indeed terrifyingly powerful.
At that moment, Ye Ziqing suddenly felt a little dazed.
She thought of Jiang Qin.
Jiang Qin once said that the national market was not like this, it was a completely different environment, and when she saw the strange layout of Lashou.com, she couldn't help wondering, is the national market's approach the same as Lashou? Is Lashou the real king? Just as she thought of this, the door of the conference room was suddenly pushed open, and a marketing specialist under Cui Yiting ran over, as if he had discovered a new world, and took out a stack of photos from his arms.
"Boss Ye, Boss Cui, Lashou.com wasn't plotting something a while ago. They just ran into a tough guy."
"They didn't fight head-on, no, it wasn't a head-on fight. These people didn't even get in the fucking door, they just left in disgrace."
"Moreover, their group of gold medal specialists were defrauded. In order to sign contracts with surrounding merchants, they worked for two days for this website called group buying for nothing, and they were very happy about it."
"After finishing the work, I looked up and saw that it was a group buying food festival. Damn it! Lashou.com wasted manpower and material resources, worked hard for two days, and ended up being taken away by someone else and nothing was left!"
"This website is so stupid. This is the first time I've seen this kind of thinking. It's so cool!"
Ye Ziqing: “?”
Cui Yiting: “????”
At six o'clock in the evening, Sui Xin Tuan got off work, and the eight people in the after-sales department secretly opened the webpage, bought a half-price coupon for Japanese food on Lashou.com, and then took a taxi to Marusaku Japanese Food.
The company does not allow them to use other group buying websites, but the discounts on Lashou.com are indeed great.
After arriving at the Japanese restaurant, a few people from the after-sales department had just sat down when they suddenly found that a group of people who looked like migrant workers also walked in and filled up the three large tables.
"We are from the construction site of the Wanzhong Mall project. We will go wherever there are cheap coupons."
"Originally our foreman arranged a buffet for our group at Sui Xin Tuan once a month, but the discounts at Sui Xin Tuan became lower and lower, so we stopped joining the group later."
"Hey, there are some Lashou.com and Nuomi.com. They are really good people, but the real good person is still our President Jiang."
"Our boss also said that it would be great if steel bars and cement could also be purchased in bulk."
“…”
At the same time, Ye Ziqing and Cui Yiting drove to the venue of the group food festival.
But what was strange was that this street was not the same as the one photographed. Not only was there an extra street running horizontally, but there were also several people in uniform patrolling back and forth at the intersection to maintain order at the scene.
The two men looked at each other without saying anything, walked inside, and then found a ramen stall and sat down.
This ramen restaurant is called Yiwan Ramen. Although the name is simple, it is also a chain business.
After the ramen was served, a man in a suit suddenly came to the stall and told the salesperson that he wanted to see the bill.
Ye Ziqing recognized at a glance that this person should be a junior leader, so he pulled him aside and said he wanted to have a chat.
Ye Ziqing, who came from a wealthy family, was a beauty with an elegant temperament. Not to mention Cui Yiting next to her, who was also the most beautiful girl in Lin University back then. When the young leader saw a beautiful woman approaching him, of course he would not refuse a bowl of ramen.
“You’re the manager of a bowl of ramen?”
“I’m a supervisor, but I’m almost a manager.”
"So you were here from the beginning?"
"No, we came later. We came too late and lost a lot. Look, our names are not even on the list."
Cui Yiting glanced at him and asked, "Are you losing money?"
The young leader slapped his thigh and said, "Do you know what the current turnover of Xitian, which ranks first, is? You won't believe me if I tell you. College students are really willing to spend their money."
He pointed, and Ye Ziqing and Cui Yiting discovered that there was a huge PVC ranking list behind it. The first one was called Xitian, and the second one was Yangji.
Ye Ziqing turned around and looked back: "You were the cooperative merchant of the group buying from the beginning?"
"No, we didn't know about this at first. Our manager notified us to come here and said that we could open the business as long as we paid the booth fee and signed a waiver agreement."
"Shouldn't we be able to open a stall after we settle in?"
"We thought so at first, but they said it doesn't matter as long as we run the business seriously."
Ye Ziqing said, "Have you signed the settlement agreement?"
The young leader was stunned for a moment, and then his eyes became alert: "What do you do?"
"To be honest, we also want to set up a stall." Ye Ziqing gave a charming smile.
"Oh, I see."
Cui Yiting changed the subject: "I haven't finished talking yet. Have you signed in?"
The young leader shook his head and nodded again: "It's signed, but it's also not signed. They said that the food festival project will continue, so our manager signed their food festival cooperation agreement, and the entry is a by-product, because if you don't enter, you can't be on the list."
“…”
They did not sign entry agreements with merchants, but attracted chain brands by concentrating traffic in the university town and signed cooperation agreements directly with regional branches. Ye Ziqing pursed his lips and looked into the deep night.
[Senior, this is not how the national market works...]
[You can be a sheep, making a profit and leaving, or a pig, getting fat and being slaughtered by others. Which one do you want to be? ]
[Senior, you are a good forward, but you are not suitable to be a leader. ]
【……】
Cui Yiting also fell into silence at this time, and did not even notice that a fly had flown right in front of her.
The always invincible Lashou.com suffered a major setback here and retreated in a hurry, turning around and heading to other places, like a lost dog.
Moreover, this place was originally the main base of Nuomi.com. Before they sold the merchant resources in Shenzhen, Nuomi.com relied on this area to grow its business.
However, after returning to Shanghai, Nuomi.com did not choose the most familiar place as the entry point, but completely avoided these areas, which shows that they have suffered losses here before and do not want to experience the loss again.
Looking at this bustling street and the huge ranking list, Cui Yiting still couldn't connect these things with Jiang Qin whom she met at the Longkai Hotel that day.
That sophomore student kept saying "fuck" all the time. How the hell could he do such things?
"This can't be the work of Jiang Qin. He should have sold the group purchase." Cui Yiting thought of a possibility.
"No, I tried to buy a group order before, but he wouldn't sell it."
Cui Yiting swatted away the fly in front of her: "Why don't you give them a call and ask?"
Ye Ziqing thought for a moment and said, "How should I ask? Why did you start your business in Shanghai?"
"Just use the identity of a senior sister to a junior brother. Let's say we came to the food festival and suddenly saw the group buying. Ask him what's going on."
“…”
Ye Ziqing thought for a while, reached into her bag, took out her cell phone, and called Jiang Qin.
The call was connected quickly, and the voice was still familiar, with a little laziness, a little carelessness.
"Brother, what are you busy with?"
"I'm helping someone paint their nails. What can I do for you, Senior?"
Ye Ziqing pursed her lips and said, "I was out strolling today and suddenly found a very interesting place. It's a food festival. Did you know about it?"
Jiang Qin's voice suddenly became sharp: "Senior sister, you still want to hang out? It seems that the situation has stabilized?"
“…”
Ye Ziqing was inexplicably sprayed in the face and found it difficult to breathe.
Cui Yiting couldn't help it and took Ye Ziqing's phone: "Junior, are you the one who organized the food festival in Shanghai University Town? Are you also in charge of the business here?"
"You found me." Jiang Qin's voice sounded slowly, "Group buying is so popular now, and you guys show off in front of me every day. I am an ordinary university student, how can I resist such temptation? So I ended up like this."
"Didn't you say that you don't dare to get involved in the national market for fear of being eaten up?"
"I still don't dare to enter the national market. I only dare to enter the university town area, and I am ready to make a quick buck and leave. The national market is too scary. If I enter, I may not last as long as you. This game is a winner-takes-all game. Can I still win in the end?"
As soon as he finished speaking, a whirring sound suddenly came from Jiang Qin's receiver.
Ye Ziqing pursed her lips and said, "Okay, junior, I won't bother you while you paint your nails."
"Okay, senior, I'll contact you later."
"goodbye."
After hanging up the phone, Ye Ziqing was silent for a long time, and suddenly looked at Cui Yiting: "Did you find out? Junior is more sober than us."
(End of this chapter)
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