Chapter 419: The members of the Sui Xin Group left and the tea
got cold After explaining the next task to Wei Lanlan, Jiang Qin also took advantage of everyone being together to hold a meeting with the current strategic cooperation brands of the Linchuan Merchants.
In the first, second and third rounds of marketing, Xihanheqing's development path was to follow Zhihu, use university channels to cultivate the market, and then expand to lower-tier cities. But this time, Boss Jiang suddenly modified the marketing path and asked them to first deploy in second- and third-tier cities. In addition, 80% of the companies on the fourth and fifth rounds of cooperation lists were from other places. Such differences inevitably gave rise to some suspicion.
Is it exclusive? Is it discriminatory? Isn't it the routine to enter the national market to first make a name for yourself in first-tier cities? The first three rounds of strategic marketing went so well, and major brands are now starting to flourish across the country. Why not continue with such a mature and stable path?
Especially the market in first-tier cities is so hot because of the group buying business. It is pure profit to invest in first-tier cities, but it is a bit confusing to turn to second- and third-tier cities, isn't it? "What do you think?"
"I'm a little hesitant."
"That's not what you said when you came here before."
"And you won't be able to get financing qualifications in the early stages..."
"Why do you feel a bit like a guinea pig?"
There were a lot of related whispers, but Jiang Qin did not specifically explain them at the meeting.
These foreign companies actually have a presence in second- and third-tier cities, and many of them even originated from these cities, and have similar development histories to Linchuan’s brands.
Starting the layout from here can reduce costs on the one hand and make things easier on the other.
Because business is all about connections. You introduce me to the city's resources and I introduce you to the supply channels. When we all work together, we can actually move forward faster than in first-tier cities.
In addition, the reason why we are expanding into second- and third-tier cities is related to the strategic plan for group buying in the later stage, which cannot be disclosed in advance.
The most important point is that Linchuan’s local brands have been built up step by step following Jiang Qin, but these foreign brands have not, so the trust and cohesion between them are not strong.
Although he is bound by the strategic contract, Jiang Qin does not want the brand he has nurtured to be at odds with him.
Then what remains is a question of trust.
Are you willing to choose a new development path?
This can actually be regarded as an initial screening of cooperation partners.
On that day, five companies voluntarily withdrew from the strategic cooperation plan because they felt that Jiangqin’s development plan was inconsistent with their own development path.
Under the guidance of Wei Lanlan, the remaining cooperative brands began to layout around the business districts in each city operated by Xihan Heqing.
"The trend is set, the trend is set!"
Jiang Qin stood in front of the fountain of the Pintuan Building, looking at his reflection in the water. He felt like crying because of the handsome face reflected in the water.
At the same time, at the Shanghai Sui Xin Tuan headquarters, the office they had rented for five years was already mostly empty.
At the scene, computers, printers, water dispensers and floor-standing air conditioners had all disappeared, leaving only some documents that had not been taken away, scattered on the ground without value, foreshadowing a silent and forgotten departure.
At this time, Ye Ziqing looked at the darkness outside the window for a long time without saying a word, and his face showed no sadness or joy.
In recent times, most of the management teams of Lashou.com and Nuomi.com have withdrawn from Shanghai, leaving only one team to manage the market. This was a good opportunity to fight back, but they have no money.
In fact, when Lashou.com and Nuomi.com jointly entered the Shanghai market, they had already been abandoned by the capital market.
Because after two rounds of financing, not only did they fail to open up new business circles, they even lost most of their original markets. Under such circumstances, no capital would be willing to continue wasting time on them.
Now the market share of 24quan and Wowo.com has far exceeded that of Suixintuan. Even foreign websites like Manzuo.com, which have not adapted to the local environment, have surpassed them. In this case, even those market promoters who raise Gu worms will only choose to select more powerful Gu worms.
Looking back at these crazy seven months, where did they lose? They started to perform in Shanghai at the beginning of the year, and their reputation rose rapidly. At that time, they knew that there would definitely be competitors, but they didn't expect that competitors would appear so quickly.
Within five days, Lashou.com went online, blocking their way to open up the Kyoto market.
The development plan of Sui Xin Group was immediately interrupted, and they could only move south to Shenzhen.
However, the number of team members expanded significantly in a short period of time due to the increase in the market, resulting in unclear power distribution, chaotic management model, and delayed information communication. They did not know the news until the next day after the director of Shenzhen City was poached.
At that time, the Shenzhen market, which had been conquered with great difficulty, collapsed completely.
Later, in order to survive, they sold their merchant resources to Nuomi and urged Nuomi to move to Shenzhen to contain Lashou, thus buying time for financing and stabilizing the market again.
If the previous steps were all wrong, then this step will definitely bring the Sui Xin Group back on the right track.
But who knew that their next decision would be wrong.
Zhou Zhenhao led his men south to Shenzhen, attempting to avenge their previous defeat, but their old friend and arch-enemy teamed up, turned their guns on them, and destroyed their business in Shanghai. Faced with a two-on-one situation, they no longer had the opportunity to make mistakes.
In this money-burning industry, if you cannot raise funds, it is equivalent to being sentenced to death in advance.
[This is not how the national market works…]
[Senior, do you want to be a sheep or a pig? ]
Ye Ziqing chuckled, reached out to uncap the pen, and signed his name on the acquisition agreement in front of him.
Although Sui Xin Tuan’s current value has been cut in half, fortunately the industry is still hot. They sold their business and team as a package, and with the financial support from their family, they were able to barely make it.
As a second-generation rich person, you always have a way out when you do things, otherwise you wouldn't be so reckless at the beginning. This is the benefit of having someone to help you out.
"Ziqing, have you finished signing?"
"Yes, it has been signed."
Zhou Zhenhao put his hands in his pockets and looked at her: "Then let's go out for dinner?"
Cui Yiting also appeared behind him: "Farewell dinner."
"good."
In a Japanese restaurant in Jing'an, Ye Ziqing, Zhou Zhenhao and Cui Yiting sat on the tatami, eating in silence. Although their expressions were calm, they had complicated emotions that no one knew about.
This feeling was like having a dream. It started out as a beautiful dream, but turned into a nightmare as time went on. Now that the dream is over, apart from the painful sense of loss, the three people also felt an inexplicable sense of relief.
"I'm going to Lashou.com."
"?"
Zhou Zhenhao suddenly put down his chopsticks: "Kang Jingtao called me the day before yesterday and asked me if I would like to work as a marketing manager for them. They are now looking to expand into second- and third-tier cities and are in urgent need of manpower."
Ye Ziqing looked at him with some confusion: "Your family is considered a well-known wealthy family, and you are willing to be a small marketing manager?"
"Of course I'm not doing this for the money. I've been in this industry for so long and I really want to witness the birth of the final winner."
"You chose Lashou.com because you think it will be the ultimate winner?"
Before Zhou Zhenhao could answer, Cui Yiting spoke first: "At present, Lashou.com has the greatest advantage. If not it, who else can have it?"
Ye Ziqing turned to look at Cui Yiting: "Are you planning to join LaShou as well?"
Cui Yiting nodded: "Zhenhao and I have similar ideas. After so much trouble, we have to witness the winner with our own eyes, right? Ziqing, you...didn't receive the call?"
"I received it, but... I rejected it."
Ye Ziqing tucked her hair behind her ears and took a sip of the sake in the glass. "After Jiuhui.com went bankrupt, I was still unwilling to accept it. I always felt that it was not my fault. But during the time I was with Sui Xin Tuan, I suddenly realized that I really don't have the ability to be a leader."
Cui Yiting paused for a moment and said, "There are many factors that lead to failure. Ziqing, don't put all the pressure on yourself. Jiang Qin is just talking without any hesitation."
"But I will be thirty next month. At thirty, shouldn't I be afraid to admit that I am mediocre?"
“…”
"I'm going back to Linchuan and I'm never going to do group buying again."
Ye Ziqing wiped his mouth: "Oh, by the way, they said before that they would lay off the customer service center, but that's a pity, how about leaving it to me?"
Zhou Zhenhao and Cui Yiting looked at each other and nodded.
The next morning, Zhou Zhenhao and Cui Yiting took an early flight to Kyoto and came to the headquarters of Lashou.com to participate in the City Manager Conference.
The main topic of this meeting was the rapid layout in second- and third-tier cities and the strict defense against competitors.
At this stage of development, the major group buying websites actually have a clear understanding of the rules of the game. You can’t win just by being fast, but if you can do it steadily, you will definitely not die miserably.
Therefore, Lashou.com has made very careful arrangements for the later layout, which are mainly aimed at Dianping and Nuomituan.
Nuomituan and LaShou are old rivals. Although their performance has always been mediocre, they have been able to persist until now, so they must have their own set of things.
Although Dianping entered the market relatively late and has not achieved any outstanding results so far, this website has been providing lifestyle services since 2003. It has a very high user base and loyalty. It is an opponent that will surely make a splash once it does make a splash.
Such potential threats may be far more terrifying than head-on enemies.
After the conference, Zhou Zhenhao joined Luo Ping's team. Luo Ping was the general manager of the Kyoto market and has now been transferred to the front line to be responsible for the development of second- and third-tier markets.
On the other hand, Cui Yiting was sent back to Shanghai.
Because there are still competitors in the Shanghai market, we cannot be careless. Since Cui Yiting has extensive experience in the Shanghai market, this position is perfect for her.
At the same time, Ye Ziqing returned to Linchuan and made an appointment with Jiang Qin to meet at Juxianlou to discuss the acquisition of the customer service center.
This department was no longer valuable in her hands, so Jiang Qin simply quoted a low price, and the other party naturally agreed.
"Junior, if you only focus on the university town market and keep this market stable, you might be able to make a lot of money."
Ye Ziqing twisted the wine glass in his hand: "But don't get involved in the national market, it's... too dangerous."
Jiang Qin nodded and said yes: "Senior sister, have you ever paid attention to the group buying market in second- and third-tier cities?"
"No, we were so focused on the first-tier cities that we had no energy to care about other places. But we didn't consider that if we went down as soon as possible, maybe the Sui Xin Group could still hold on."
"oh."
Jiang Qin nodded, put the contract into his bag, said goodbye to Ye Ziqing and went to the front desk to pay the bill. Just as he got the change, he suddenly heard a series of beeping sounds coming from his phone.
When I opened it, I saw that it was a group chat called College Students' Group Buying Entrepreneurship. It was created by college student representative Song Yaqian when I attended the group buying industry conference last time. She was the one speaking at this moment.
"The purchase agreement has been signed, and it's fifty points higher than expected."
"Fuck, fifty points higher? Congratulations, Sister Yaqian!"
"Sister Yaqian, you have to treat me to a meal. I'm buying a plane ticket to Kyoto right now!"
Song Yaqian smiled and then asked in the group: "What about Jiang Qin? Have you sold it? I just happened to have a good project."
Jiang Qin stretched out his hand and replied: "Soon."
"I heard that Sui Xin Tuan was also acquired. If you are interested, I can introduce you to Manager Luo. He is now in charge of the Kyoto market."
The Manager Luo that Song Yaqian mentioned is Luo Ping, Zhou Zhenhao’s current leader and also the pioneer chosen by the boss of Lashou.com this time.
Before being transferred from Kyoto, he wanted to make some outstanding achievements. After all, he was far away from the headquarters and he was afraid that his boss would forget his hard work.
Therefore, he has been in charge of the group purchase of miscellaneous goods in the Kyoto market during this period of time.
In his eyes, group buying was just one of the many miscellaneous groups, just slightly larger than Song Yaqian's Hi Shopping Group. In fact, Luo Ping had taken the initiative to contact the branch manager of group buying a long time ago, wanting to take this opportunity to acquire the University Town Market and integrate resources.
But unfortunately, he was not caught.
But he doesn't care, because to him, the resources of a university town are far less valuable than a business district or a residential area.
But Luo Ping didn’t know that his fate with Pintuan would not end with his transfer, but would be a brighter beginning.
(End of this chapter)
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