Chapter 428 I don’t understand this operation
“What’s wrong Yiting?”
Seeing that Cui Yiting's eyes were a little straight, Ye Ziqing couldn't help but ask.
Cui Yiting came back to her senses and swallowed her saliva: "Group buying... has officially announced its entry into the Shanghai market."
"What?"
Hearing these words, Zhou Zhenhao and Ye Ziqing were both stunned. After thinking for a while, they realized what this meant. Their eyes gradually widened like Cui Yiting's.
They had just discussed Jiang Qin's ideas and the promotion path of group buying, and felt that they had already understood everything about Jiang Qin's layout.
If he doesn't try to seize the first-tier market, it means he has no plans to raise funds, which also means he will not continue to do it in the future.
On this basis, he continued to expand his business, taking advantage of the time difference between other websites competing in first-tier cities and seizing the second- and third-tier markets first. To put it bluntly, he waited until it was most valuable and then sold it.
In fact, everyone has thought so since Pintuan entered the field of vision of major group buying websites through its business in second- and third-tier markets.
Some people have even made an offer and are just waiting for the group to give their approval so they can directly transfer the money to take over.
But no one expected that group buying would suddenly and officially enter Shanghai.
That doesn't make sense.
Because if he really intends to sell, he should not continue to invest money at this level.
But since he did this, it means that he has no intention of selling the group buying and he wants to continue doing it.
"Impossible, did you see it wrong?"
"Their ads have already been broadcast in Shanghai, on TV stations, bus stations, elevators, and subways. They are all group buying."
Cui Yiting handed over the phone, and on the screen was an email sent by a specialist in the Shanghai market.
There are group buying posters, brochures, and video advertisements.
After clicking the play button, a slogan saying "Join the group buying site to save time and money" popped up directly, and their poster also stated that they were the first group buying website in China.
Seeing this, Zhou Zhenhao and Ye Ziqing were stunned.
Because what Jiang Qin did now completely overturned everyone's predictions.
There are two major websites in Shanghai now, one is Lashou.com and the other is Nuomi.com. Group buying’s public entry into Shanghai means a head-on confrontation with these two giants.
Three times, this is the third time.
At the beginning of the year, he said that he would never leave Linchuan. At the end of the year, he suddenly took over the University Town business through Zhihu's channel, and at the end of the year, he announced that he would enter the national market.
To be honest, every step Jiang Qin took was beyond other people's expectations, and his entire business path was twisted to the point of being almost abnormal.
But looking back, everyone will find that he really understands the rules of group buying.
Everyone was competing for the business districts in first-tier cities, and he got the business in the university town for free.
While everyone was focusing on the first-tier markets, he quietly moved down and took over the second- and third-tier markets.
In just these two rounds, Jiang Qin has brought the value of group buying to a peak, and selling it at this time will definitely make a lot of money.
But these two steps are completely based on the right time and place. He picked up things that others looked down upon, so he was able to develop steadily to the present.
But what courage and qualifications does he have to go to first-tier cities and compete head-on with websites like Lashou and Nuomi? "Is Jiang Qin crazy? How much money does he have? How dare he come out and fight in the fourth round?"
“I don’t understand what he’s going to do…”
"Profits can blind people. I think he is a little out of his mind."
After several heated discussions, Cui Yiting took out her phone again, called the airline and asked to change her flight ticket.
She is now the marketing manager of the Shanghai branch. Since someone wants to grab the market, no matter who comes, she has to go back. This is her duty.
At the same time, at the Tianjin branch, Song Yaqian also saw the group buying advertisement and was stunned for a long time.
Everyone had agreed to sell the website, and they sold it one after another, except Jiang Qin, who kept saying that he was a bit greedy and wanted to make it bigger.
But no one could have imagined that group buying would enter Shanghai at this time and take a head-on competitive stance with those group buying giants.
At this time, the college student group buying startup group was in chaos, because many people noticed the news, and these people found it even more unbelievable than Ye Ziqing and the others.
"Mr. Jiang went to Shanghai to do group buying?"
"Isn't Shanghai a place for Lashou.com and Nuomituan? Let's go and try two of them?"
"Are you kidding me?"
"I'm not kidding. I was in Shanghai on a business trip recently and saw group buying ads were actually being advertised. You can see them in subway stations."
"Jiang Qin, don't you want to sell it? Do you still want to continue doing this?"
The last sentence was asked by Song Yaqian. She had sold 130 items in her group shopping trip and had plenty of funds. She had been waiting to sell them through group buying and then start a business again with the help of Jiang Qin's connections.
But after this question was raised, Jiang Qin did not respond quickly.
Ever since I came to Shanghai, I have been arranging the business advancement, starting from Yangpu University Town, then beginning to sign contracts with merchants in the city center, and holding meetings to study the direction. It was not until the fourth night that I showed up in the group.
"I want to sell them, but after asking around, no one wants to buy them. I'm so pissed off. How dare you look down on me? Then I'll try to make them bigger and stronger and buy them. Don't look down on the poor youngsters!"
Song Yaqian: “…”
Zhang Wenchao: “…”
Guo Feng: “…”
At this moment, everyone in the group had only one thought: What a joke? Is he possessed?
But then, the development of things far exceeded everyone's imagination.
At the end of November, Pintuan secretly signed contracts with more than 100 merchants outside Yangpu University Town, and then used advertising channels to attract users and establish a brand image.
While promoting the brand, Jiang Qin has asked Sun Zhi to lead the team, with the university town as the core area and radiating to the surrounding areas. The initial goal is to expand the business scope to five kilometers away, directly into the urban area.
In addition, there are local teams in Shanghai, which are also radiating to both sides from their respective university towns.
In just five days, about a quarter of the merchants in the entire Northeast had signed up, which was an astonishingly fast speed.
To be honest, Pintuan’s current business scope is not large. Even before Suixintuan was acquired, its business scope was not comparable to Pintuan’s current one.
But the key problem is that it only took them five days to achieve such an effect. It can be said that everyone who was paying attention to the group buying trend was stunned.
Lashou.com has always been a giant in the group buying market. In fact, they would not take competitors of this size seriously at all, but this time, they are a little uneasy.
Why? Because it was too fast.
No matter how big or small it is, they only know that this website called Group Buying is about to break the record.
At the same time, they still have a lot of things to think through.
Because according to investigation, group buying is now mainly focusing on second- and third-tier markets, and the manpower should be there. In Shanghai, they should only have a university town team of more than a dozen people. So where does this ground promotion team come from?
To be able to achieve such signing efficiency, these people definitely cannot be new recruits hired temporarily. They must be elites among the veterans to be able to sign contracts so quickly.
Cui Yiting also asked someone to check and found out that Pintuan has not conducted any open recruitment in Shanghai, otherwise they would definitely be on guard.
But such a large and efficient field sales team emerged so quietly, it was like making a wish into a magic lamp.
You should know that Lashou.com has the most aggressive advertising, Nuomi.com organizes the most exciting events, and Suixintuan has the largest team.
But even if all the teams in the Sui Xin Group come together, it would be difficult to achieve such efficiency.
On December 5, the Shanghai branch of Lashou.com held a meeting. The person in charge at that time was Robin, Luo Ping's younger brother.
He just couldn't understand where the group buying promotion came from. It was even more awesome than the elite team of Lashou.com. Wasn't this a foul?
"Recently, second- and third-tier markets reported that the number of employees at group-buying sub-stations is significantly lower than last month."
"You mean, he transferred those people from the branch station?"
"I suppose so."
"Impossible, absolutely impossible. It takes a month for a foreign team to come to Shanghai to do business, just to get familiar with the environment. How can they feel so comfortable right after arriving? Nonsense."
“Maybe those who come from other places are not necessarily from other places?”
"What's the meaning?"
"This is a photo taken by our marketing specialist. Our branch staff have identified these three people and these two people as having appeared in Xijing before. It is said that the leader has even appeared on Wulinfeng."
"Then what?"
"The group buying business started in April, and we started it in first-tier university towns and second- and third-tier markets at the same time. During the past six months, I think their employees have been on rotation. Each employee has been to at least three cities, and each time for more than a month."
The sales manager of Lashou.com took two photos and told all his guesses without leaving out any omissions.
At this moment, Cui Yiting suddenly remembered something and opened her mouth slightly: "The boss of Pintuan is Jiang Qin. Zhihu, the most popular app now, is also his product. As far as I know, there are nearly 200 people in their promotion team who have promoted Zhihu in Shanghai at the same time."
"In other words, their team is more familiar with the environment than ours? Even their contract signing ability is better than ours?"
"Yes, and... Zhihu and the businesses near the university town have had advertising cooperation for a long time. They are old friends with these businesses."
Cui Yiting heard all this news when she was chatting with Ye Ziqing, and she didn't take it too seriously at the time.
But now think about it, if Jiang Qin had already been preparing for the Shanghai branch of group buying when he was promoting Zhihu, that would be too scary.
When was Zhihu promoted nationwide? It was in September 2009, or even earlier. At that time, the group buying business had just started in Linchuan.
If we calculate backwards, he may have started planning what would happen at the end of 2010 as early as 2009. This is simply horrifying.
In fact, Cui Yiting’s guess was absolutely correct.
This team that suddenly appeared in Shanghai had indeed been exploring the surrounding business environment through previous Zhihu promotion. This was the reason why Jiang Qin did nothing at the beginning of the year but took the first step of signing a formal labor contract with them.
Advertising is indeed an awesome marketing tool, but in the group buying industry, if you want to ensure high efficiency, the experience of the field sales team is absolutely crucial.
It will be much more effective for me to go door to door than for you to just appear on TV for a few seconds.
Ask for monthly ticket (end of this chapter)
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