Chapter 434: Unstoppable
The red sun in the evening began to sink towards the west, and the thick clouds were gradually stained by the slanting eyes left in the sky, outlining a clearer outline than during the day.
Jiang Qin took several managers from the branch to buy coupons from Lashou Group and went to a famous local restaurant for dinner.
Peng——
With a muffled sound, the beer bottle cap was opened.
Jiang Qin held the screwdriver with the group buying logo printed on it and opened the wine for everyone one by one, making all the employees in front of him feel a little flattered.
"You can drink a little more tonight, and it's okay to sleep a little longer tomorrow."
"Boss, I can do it myself."
"No, no, no, I'll do it. I just like opening beer."
Jiang Qin opened the bottle for everyone, then put down the bottle opener and told everyone not to be polite and not to observe etiquette, but to just eat.
Everyone's mentality has been quite tense recently. Whether it's playing cards or having dinner together, it's actually to cool down the mentality and avoid problems caused by overheating.
After dinner, the lights in Shanghai were gradually lit up, forming a long line and merging into the neon-lit areas.
The group walked along the road from the restaurant back to the branch. When they passed a business district in Yangpu, they looked at the bustling crowd under the night sky and gradually stopped.
Among them, Ye Ziqing has the most complicated mentality.
Half a year ago, this was the business area of Suixintuan. Half a year later, it was snatched away by Lashou, and finally belonged to Pintuan.
Thinking back to the Battle of Shanghai, they fought so hard and almost exhausted all their energy. However, when she saw what the group buying business was doing today, she realized that group buying business could be done this way.
Especially when she saw so many chain brands appearing in the online group-buying food festival, Ye Ziqing knew that Lashou.com was going to suffer a great loss.
In fact, they really suffered a great loss and didn't even know where to work hard.
It's like there are countless gaps in the embankment of a turbulent river, and you only have a basket of earth and rocks, and you have no idea where to put them.
At that time, Ye Ziqing felt that if group buying could stabilize the situation, Lashou.com would be completely helpless.
But then the deep cooperation agreement surfaced, and she realized, what is there to do? If you don't hit me, we can live in peace? No, I will hit you!
If you are not willing to take a step back, I will never give up. Come on, bite me and see who has the sharpest teeth and the sharpest tongue!
As a result, LaShou’s entire business segment suffered a severe blow.
Whether at the beginning or at the end, during this half-month-long breakout battle, Lashou.com never took the initiative once.
Lasha, which used to be like a hungry wolf, is now as obedient as a sheep, allowing the group buying team to keep reaching out and taking away wave after wave of wool. This contrast is really frightening.
The most interesting thing is that five days ago, Pintuan launched a food festival warm-up event. Within two days, a food festival banner appeared on Lashou’s official website, and then it was quietly removed two days later.
Because he had defeated his opponent, the image of Lashou had always been tall and mighty like a mountain in Ye Ziqing's mind, but now the more he looked at it, the more embarrassed he felt.
"Mr. Jiang."
"Um?"
Ye Ziqing turned to look at him: "How do you start planning the strategic steps of group buying?"
Jiang Qin put his hands in his pockets: "The end of 2009."
"At that time, had you anticipated the current situation?"
"No."
Jiang Qin shook his head: "But no matter what the situation is, the group buyers are definitely the poorest. People may think, wow, Jiang Qin is so handsome, so foresighted, more handsome than Yanzu, but to put it bluntly, it's just because they are poor."
Ye Ziqing: “…”
"Because we are poor, we can't stand with you in a price war. Otherwise, I won't even have the chance to show my cards. Then I can only take shortcuts and think about how to spend the least money to achieve the greatest effect, and when to do which step is best. We can only start from these angles."
Jiang Qin sighed: "This is all forced by you rich people."
After hearing this, Ye Ziqing felt complicated: "Is this how the group buying market works?"
"No, this is just the beginning. We can take the initiative and win the first battle, but conspiracy alone cannot bring us the final victory."
"So what should we do next?"
Jiang Qin took a deep breath and said, "We will have a head-on confrontation later. Let's have a fist-to-flesh fight to see who is truly as fierce as a wolf or a tiger!"
After hearing this, Ye Ziqing fell silent, his expression becoming thoughtful.
Seeing this scene, Tan Qing couldn't help but sigh in the back, thinking it was over, he was fooled by his boss again.
The whole process of team building has been about hiding here and there, hiding here and there, and punching hard, being like wolves and tigers, and confronting head-on. Senior, senior, if you take it seriously, you will lose!
He is so soft-hearted in front of the boss's wife, but he still has the nerve to say that they are friends. How could what he said be true?
The boss really wants to put on an invisibility cloak, follow everyone, watch the show and pick up equipment at the same time. This is his style.
At this moment, Tan Qing's cell phone suddenly started vibrating. It was Wei Lanlan calling.
Seeing that the boss was still fooling Sister Ye, Tan Qing did not bother her. He turned around and found a corner to answer a phone call.
After a while, Jiang Qin was still explaining to Ye Ziqing how to punch hard and how to be strong enough to move mountains, which made her look shocked, and then he was interrupted by Tan Qing.
"Boss, Sister Lanlan called and said she has something to report."
"What's up?"
"Funny things..."
Jiang Qin walked towards Tan Qing, took the phone and went to a corner, listening to the voice on the phone with a slight smile on his face.
Wei Lanlan is now in charge of the Linchuan business community and the Jinsinan Foundation, and is responsible for brand marketing and financing together with Xu Yu. Now the fourth and fifth rounds of strategic plans are basically handled by her.
Just now, Wei Lanlan received calls from some brands, so she immediately reported to Jiang Qin.
"Have all the stores in Shanghai of the Shangbang brand received invitations to events on Lashou.com?"
Jiang Qin coughed and pretended to be surprised: "It's really unexpected. Then you can pick some suitable brands and agree to them. Out-of-town ones are best."
After hanging up the phone, Tan Qing stood beside him, looking at him blankly.
"What's wrong, boss?"
"Lashou.com has changed its strategy and plans to use stores with large traffic to impact our food festival. All the brands of the Linchuan business group have been selected. This is really insidious!"
"????"
Jiang Qin returned the phone to Tan Qing: "They actually want to use my weapon to attack me? They really use every possible means. Is this a real business war? How scary."
Tan Qing's mouth twitched: "Boss, if you continue like this, they will be left with nothing."
"It's none of my business. I didn't choose them. Can you blame me for this?"
"But before you came, didn't you arrange for some merchants to come to Shanghai to set up business? You also said that you would personally help them with the operation. You must have left a trap on purpose."
Jiang Qin looked at Tan Qing: "I didn't dig a hole for them to jump into. In addition, although I am the boss of the group buying, I am also a member of the business group. It is my job to plan for the future of the business group. How can I stop them from cooperating with others just because of the group buying?"
In fact, chambers of commerce and business associations exist all over the country, and some of them even have an organization.
However, these industrial and commercial associations are generally run by the government, and their propaganda role is greater than their actual role.
Just like the Linchuan Chamber of Commerce, the predecessor of the Linchuan Merchants Group, it was an organization with no other use except for bragging during the New Year, so it had no practical reference value at all.
But the Linchuan business community is different. After a year of operation by Jiang Qin, the business community now dares to work together when something happens. No one would have thought that a social organization would be so closely bound.
"Okay, let's all go home, go back and sleep in, and you can arrive before ten tomorrow."
"Okay boss."
“…”
The next morning, the food festival continued and Lashou.com's large-scale promotion officially began.
At first, they wanted to learn from group buying and organize a food festival to deal a fatal blow to the opponent from the opponent's field, but later they found that the other party gave priority to exclusivity and they simply could not gather enough stores, so they organized a lifestyle festival.
What is a life festival? It means everything.
They hope to use stores with traffic-drawing capabilities to boost sales in surrounding areas, thereby preventing the spread of group buying.
But unfortunately, these 1.2 million yuan could not make any waves in such a chaotic market. Apart from expanding the participating stores, it failed to even affect the group buying business.
During this period, Robin visited the Nuomi.com branch several times to invite Nuomi.com's regular staff to help.
Come on, let’s take him down together, and after we’re done, the world will still belong to us.
Nuomi.com said, "Why? Oh, you have no money, but I have money?"
It's obvious that this sniper war is going to be a waste of money. I haven't applied for funding, and I won't take on this hot potato.
You, LaShou, are now the leader in the group buying website. If nothing unexpected happens, once you find a big sponsor, you will definitely turn around and deal with me in the final round, because I am so close to you.
If that's the case, I might as well watch the group buying take over the Shanghai market, making it a little harder to get financing, so that I can find a way out for myself, right? What friends? In this market, there is only profit! On December 22, the winter solstice, sporadic snowflakes fell in Shanghai again.
At this time, group buying's market share in Shanghai exceeded 30%, making it the undisputed third in Shanghai.
The most important thing is that the user experience and merchant quality of group buying are far superior to those of Lashou and Nuomi.
When buying group coupons on other websites, you may not suffer a loss in terms of price, but the service in some stores is really hard to describe, and there is even a huge discrepancy between the photos and the actual product. You spend less money, but you may be very angry.
However, if you buy group coupons, this problem is unlikely to occur.
In the opening round of group buying, all websites achieved the first stage results with speed, but it was not until this moment that quality gradually began to win.
The speed of group buying has indeed slowed down, but the business area of Lashou.com is still declining. This is like a curse that is tied to Lashou today.
(End of this chapter)
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