Chapter 438 Group Selection
On December 24, Christmas Eve, all major group buying websites were carrying out marketing activities in full swing.
Especially in first-tier cities like Shanghai, the level of cultural and economic openness is unmatched by Linchuan, so the Christmas atmosphere is even more lively.
Under Jiang Qin's arrangement, Sun Zhi took advantage of this opportunity to leave Shanghai and brought his men to Shenzhen, where he met with people from the Shenzhen University Town branch and began the second round of layout for the market.
Yes, this is their second goal.
It's not Kyoto, but Shencheng.
The situation in Shenzhen is similar to that in Shanghai. This was originally the market for Sui Xin Tuan, but later the team was poached by Lashou.com, just like the wife ran away with someone on the eve of the wedding, without even seeing a hair.
Later, Nuomi.com took advantage of the situation and took up half of the market, leading to a confrontation between the two sides.
Therefore, the combo that Jiang Qin used in Shanghai can be replicated in the market environment of Shenzhen.
"The Dormancy of University Town"
"Iron Army"
《Food Festival Chain Brand》
"Six-month in-depth cooperation agreement"
Just as Robin said, none of the four strategies used by group buying to strangle the opponent can be broken for the LaShou team which currently has no funding.
At the same time, Jiang Qin also formulated a general direction for the follow-up work in Shanghai, which was to gradually erode the market of Lashou.com according to the plan and the previously determined route.
But this time, they deliberately avoided Nuomi and showed a friendly attitude without offending anyone.
"The Shanghai market is large, but it is too crowded. There is no need to set up two enemies."
"Especially when we are in the ascendant, all our moves will be infinitely magnified in the eyes of our opponents."
“We try to be friendly, like a clear and stupid college student, just shouting Makka Bakka.”
No one in the group buying sub-station knows what Makkabaka means, but the sentence used by the bosses will usually become popular within the group in a short period of time.
Gradually, Makkabaka became a special phrase for greeting within the team.
Lao Wang, Makka Baka.
Good morning, Makkabaka.
Have you eaten? Macabaca.
Jiang Qin looked at this group of Makkabakas and laughed so hard that his face hurt. He thought to himself, what the hell kind of team did I raise? The more I looked at it, the more stupid I felt.
He decided to try Ula next time to see if it would be any better.
At this time, Ye Ziqing happened to walk into the office and heard Jiang Qin's next arrangements.
She found that the difference between Jiang Qin and them was that when they were performing with the Free Group, many of their emotions were real, while many of Jiang Qin's emotions were acted out.
For example, he would say, "I have the Shanghai market under my belt!" But then he would turn around and say, "Let's just get along well with Nuomi netizens." As a result, the two websites got along peacefully, and Lashou's business area shrank again.
Looking at myself again, I sold the resources in Shenzhen to Nuomi.com, which was a way to survive. But in the blink of an eye, things have changed. Don’t look down on young people because they are poor…
Especially when returning to the Shenzhen market, Zhou Zhenhao put his hands in his pockets, looked out the window with deep eyes, with a wicked smile on his lips, and said, "This time I will lead the charge myself."
In the atmosphere at that time, the feeling was quite passionate. Thinking about it now, I can't help scratching my toes.
As Sister Ye was thinking, she suddenly understood something.
People like Jiang Qin, who seem unstable and even a little sloppy at first glance, turn out to be the most stable and sober people in the entire market.
People like Cui Yiting, Zhou Zhenhao and myself, who are already thirty years old and speak slowly and smile faintly, are actually pretending to be steady and even deceive ourselves.
They had just lost the Shenzhen market, and just because they had to cut off their arms to survive, they dared to shout that there was no one else.
But Pintuan has now fought a beautiful breakout game, scaring other group-buying websites, but it has not caused any waves internally.
Ye Ziqing took a deep breath and walked over in high heels: "Mr. Jiang, Dazhe Venture Capital, the manager of Junlin Capital called and wants to meet with you."
Jiang Qin glanced at her and said, "Just like I replied to other venture capital institutions, I said I am very grateful to them, but the boss is in poor health, has caught a cold, and is recovering."
"oh oh……"
"Senior, don't be so tense. We are a team with a relaxed atmosphere. You can relax a little."
Ye Ziqing nodded: "Okay."
"Would you like to play cards with everyone? It's fun."
Ye Ziqing held his breath and thought to himself, I don’t even want your salary, so you still want to take back my own money?
At the same time, Xu Kaixuan, Zhang Jindong and other card kings had begun to retreat quietly, but they accidentally kicked the trash can while leaving, which instantly attracted Jiang Qin's attention.
"Where are you going, Kaixuan? Don't leave, let's play cards together!"
Xu Kaixuan's face turned green: "Boss, since I started playing cards with you, I haven't won once!"
Jiang Qin frowned: "I have never won once, why are you barking like a dog?"
"But the rule you set is that whoever loses takes all!"
“…”
Ma Yubao and Yang Shuai, who were standing in the corner, sneered, which immediately attracted Jiang Qin's attention.
"What are you laughing at? Come over here and play cards!"
In an instant, the two generals from 208 lost their smiles.
In the blink of an eye, it was night. Ye Ziqing returned to the hotel and planned to have a good sleep, but suddenly saw Cui Yiting and Zhou Zhenhao chatting in the group.
She hesitated for a while, and finally chose to peek at the screen silently.
In fact, this practice is very immoral, and she doesn't want to do this, but Jiang Qin told her that work is work and life is life, and she should not let work problems affect her personal relationship, as this would make her feel guilty.
Jiang Qin even wanted to join their group chat and become good friends with them, but was finally persuaded by Ye Ziqing.
It's not appropriate, it's not appropriate. There are only three people in this group, and one more person would be really obvious...
"The darkness will soon pass, and the dawn will belong to us."
"What do you mean? Did you get the financing?"
"According to my gossip, the financing is already being prepared, and the company that is injecting capital into us this time is not an ordinary enterprise, but an Internet giant."
"Do you think Jiang Qin's group buying business has caused so much trouble in Shanghai, will it be able to raise funds?"
When Cui Yiting talked about group buying, the group suddenly fell silent.
Especially Zhou Zhenhao, who has been shouting "it's impossible" for the past month, but now he has been slapped several times, and the strength is just right, not enough to make him confused but not to hurt his brain.
It was as if Jiang Qin had personally demonstrated to them a textbook group-buying war. When the smoke cleared, only his calm figure and their shocked faces were left.
"Based on the performance of Pintuan over the past half month, he will definitely be able to get investment, but it is too small and there is no complete market yet, so the amount of money that can be raised is definitely not much."
"But with his style of playing with a small investment and a big win, if he can get even a little bit of it, it could be a headache for us."
"No, Yiting. All the Internet giants have gone out, and their funding is in the billions. The big websites still have a fight, but for the small websites, it is almost a disaster."
“…”
Looking at the chat records in the group, Ye Ziqing remained silent.
Seeking investment? Sorry, I never did, but there are a few venture capital firms calling me every day wanting to invest.
But Jiang Qin ignored them all, as if he didn't need any financing at all. He was so aloof that he seemed like a scholar.
But Ye Ziqing no longer dared to express any opinions. She couldn't even imagine what Jiang Qin was doing.
However, she has been thinking about how to break through the group buying situation after the major websites have raised funds. Under the bombardment of real money, how effective will the four steps he currently relies on be? On December 25, Christmas Day, all group buying websites are holding promotional activities to warm up for New Year's Day.
At this time, Pintuan Yanxuan was officially launched, with its main business area set in Shanghai.
This is the first time that Jiang Qin has done direct sales through the Linchuan business community’s channels, and the sales of its products, which have been included in the strictly selected products, have soared.
At the same time, Dong Wenhao also gathered people to write detailed introductions for their carefully selected products, services and stores, and then launched the largest preferential subsidies in the history of group buying, which created a market peak.
Why did they suddenly start Yanxuan? In fact, it was not to make money, but to take advantage of this opportunity to establish the brand image.
The counterfeit market was very rampant in 2010. Taobao was recently hit by a counterfeit scandal involving brands such as Rolex and LV, and even foreign news was reporting on the incident.
The group buying market, which is full of mixed fish and dragons, has become a concentrated dumping ground for counterfeit goods.
If at this stage, they can make consumers subconsciously agree that group buying equals high-quality authentic products through strict selection, then the brand value cannot be bought with any amount of money.
This wave of investment really emptied Jiang Qin's entire family fortune. He even took advantage of Zhihu's advertising money and invested all of it.
The war was about to break out, and Jiang Qin became a pauper again, but the words "group buying" and "strict selection" gradually became tied together.
This is the benefit of having a physical supply channel.
If you want to buy authentic products, you should go for group buying. At least the quality is guaranteed. Statements like this are gradually gaining popularity through the spread of some people with ulterior motives.
In the early morning, the temperature in Linchuan had dropped below zero, and even Wangyue Lake was frozen.
Zhuang Chen walked out of the express station holding a courier box and made an appointment with Jian Chun and the others in his dormitory to have dinner together.
Ever since Jiang Qin went on a business trip, the sourness in his heart has obviously decreased a lot, and he has become less nervous. He seems to have returned to the state of a warm man, so his relationship with Jian Chun and the others in the dormitory has eased.
"What did you buy?"
"The iPhone 4 is the most advanced smartphone in the world. It has glass front and back, 5 million pixels, and a body that's only 7.6 millimeters. It costs 5,000, but I only spent 4,300 on it."
Zhuang Chen took out a knife from his pocket as he spoke. "This phone is sold out. A lot of scalpers are speculating on it. There are a lot of fakes. It's hard to get the original at the original price. But my cousin has a channel. You can come to me if you want to buy a phone."
Pan Xiu glanced at her Nokia and said, "I want to change my phone. It's better if it doesn't cost more than 1,000 yuan. How much cheaper can it be?"
"It should be around a hundred at least."
“Is this true or false?”
"Really? If you didn't know Chunchun, I wouldn't have told you. It's too difficult to get goods from regular channels now. The price I can get for you is definitely the lowest on the Internet, and you don't have to worry about buying fakes."
As Zhuang Chen was talking, he used a utility knife to cut open the express box, and then he saw a bright yellow color. It was the second layer of the box.
He put down the knife, took out the box, and suddenly found that the girls opposite him were all stunned.
It hasn't even been opened yet, are you surprised by this? It's not that exaggerated.
But the next second, Zhuang Chen's expression suddenly froze, for no other reason than that he found a line of words written on the box.
To buy genuine products, go to group buying for strict selection.
Pan Xiu opened her eyes wide: "Jiang Qin is your cousin?!"
Hearing this, Jian Chun, Song Qingqing and Jiang Tian all laughed. They had been bragging for more than ten minutes about the channel and the cousin, but it turned out to be a group purchase with the male god.
"Impossible, it's a duplicate name, right? I...I bought this from Shanghai."
As they were talking, the TV in the cafeteria suddenly turned on, and the person who appeared on the screen was a senior from their Lin University Journalism Department, who was currently the host of the campus education program.
The senior student smiled sweetly, and her pleasant voice gradually spread in the cafeteria.
"He is an ordinary college student. He is the founder of Pintuan and Zhihu. His name is Jiang Qin."
"In December, Pintuan officially entered Shanghai, joining the national group buying industry and achieving outstanding results..."
“…”
"After research by the school leaders, Jiang Qin, a student at the Linyi University School of Finance, was awarded the title of Outstanding Alumnus. He is the youngest outstanding alumnus in the history of Linyi University and the first undergraduate student to receive this honor."
(End of this chapter)
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