Chapter 441 Boss Jiang's Aura
There is no holiday on Christmas, so the online customer flow is relatively large, but New Year's Day is a traditional holiday, and customers generally gather around business districts.
Xujiahui, Nanjing Pedestrian Street, Lujiazui, Wujiaochang...
Jiang Qin took Xu Kaixuan into a Wuling van and drove around several key business districts in the business area, roughly planning the ground promotion activities and lottery booths.
The idea behind LaShou and Nuomi is probably the same. Everyone doesn’t have much money, so they can’t organize big events, but they can still take advantage of holiday traffic, which is a relatively cost-effective way.
Therefore, how to maximize the publicity effect becomes the key.
At 10:30 am, the group arrived at Nanjing Road Pedestrian Street. At the corner of the shopping mall stood a life-size statue of the World Expo mascot, Haibao.
At this time, the teams of Lashou.com and Nuomi.com had already been planning activities here.
The team from Lashou.com included Robin, Yang Xueyu, Cui Yiting, Song Yaqian and several other employees, while the team from Nuomi.com was led by Changchangsong. As soon as the two sides met, they immediately started a friendly exchange with cordial smiles.
This is how business is done. Even if you are secretly plotting how to kill the other party every day and wish they would die on the spot, you still have to be polite and enthusiastic on the surface, like a brother-in-law meeting his brother-in-law.
At this moment, a silver van stopped at the intersection. Jiang Qin opened the door and walked out, instantly attracting everyone's attention.
I have to say that Mr. Jiang is very imposing now. Although he got off a van, he looked as dazzling as if he was sitting in a Bentley.
"Mr. Jiang?"
"Mr. Luo, Mr. Yang, Mr. Chang, long time no see."
Jiang Qin zipped up his down jacket and stamped his feet: "Damn it, it's really cold. Why did it suddenly get colder?"
Chang Changsong looked at Jiang Qin with mixed feelings.
He and Jiang Qin had only met a few times, but Jiang Qin's name had become well-known in the past month.
The other party looked exactly like a college student, in the prime of his life, without even a stubble on his face. However, the two websites he attacked had to temporarily avoid the limelight, which was really hard to accept.
Cui Yiting also has the same feeling.
"Why is Yiting wearing a coat? Aren't you cold?"
Cui Yiting: “…”
Jiang Qin looked at Song Yaqian again: "Why aren't you wearing pants? Lashou.com is reluctant to pay its interns?"
Song Yaqian smiled slightly: "This is a bare leg artifact."
"Young man, you are really resistant to cold."
“…”
To be honest, among this group of people, Jiang Qin is the youngest. Even Song Yaqian is one year older than him. However, he speaks without blushing or panting, and there is no sense of incongruity at all.
Robin looked at Jiang Qin at this time: "Is Mr. Jiang also planning to hold an event here?"
"This street is one of the busiest pedestrian streets in Shanghai. Besides, it is within our business scope, so we will definitely do it."
"Sorry, Mr. Jiang, we have already reserved the seat."
Jiang Qin followed Robin's finger and saw that the stalls set up by Lashou.com and Nuomi.com had already started to be set up. There were signs saying "50% off, free meal and lucky draw" on them, and the signs were quite big.
The two stores also maintained a style of non-interference with each other, occupying several intersections with particularly heavy traffic, leaving no room for group buying.
"So, I'm late?"
Chang Jiansong smiled slightly: "It seems that I am late."
"Then we can just set up a few stalls and perform some talents to see if we can attract the customers you don't want."
Jiang Qin turned to look at Xu Kaixuan: "Kaixuan, show us your talent."
After listening to it, Xu Kaixuan took three steps forward, clasped his hands and bowed to the persons in charge of Lashou.com and Nuomi.com, then performed a set of grappling techniques with a very strong practical style on the street, which was really vigorous and powerful, leaving the persons in charge of the two websites silent for a while.
Chang Jiansong coughed and said, "Boss Jiang, I suggest that we should all practice harmony. We are not gangsters when doing business."
"Don't be nervous, Mr. Chang. We will definitely not use the Lashou.com sign to attack your sales representatives."
"?"
Yang Xueyu didn't quite understand: "Why can he hang our sign?"
"Mr. Yang, you just got here, so you don't know the style of Pintuan.com. It is said that in the early days, each of their salesmen had work badges of more than a dozen websites in their pockets. When they were trying to grab the market, they were good at striking hard, and then changing the cards after that."
Before Robin could speak, Changchangsong, who had been beaten before, started to explain science directly.
Hearing this, Yang Xueyu opened his eyes wide, thinking, I really have to find a factory to work in, right? This person obviously has no bottom line, how can I win? Just as they were whispering, Jiang Qin suddenly took a few steps back, leaned against the lamppost on the side of the road, and slowly closed his eyes.
No one at the scene understood what he was going to do, then they heard a click from the other side, and a young man with a camera pressed the shutter of his SLR camera.
"Boss, the photo is ready."
"Another close-up. I stayed up late last night and the dark circles under my eyes can't be wasted. I'll try to take a clearer picture."
"OK."
After taking the photos, Jiang Qin smiled at Robin, Yang Xueyu and Chang Jiansong and said, "Take some promotional photos. The boss of the group buying team went to the front line and was so tired from running promotion that he fell asleep on the street."
After hearing Jiang Qin's explanation, Yang Xueyu was stunned.
However, Jiang Qin did not stay here for long. After walking along the most prosperous main road, he got into the car with his staff and headed for the next business district.
Seeing Jiang Qin leave, Robin and Chang Changsong couldn't help but breathe a sigh of relief at the same time, as if they suddenly felt a lot more relaxed.
On their right side, Cui Yiting's stiff body suddenly relaxed.
But after relaxing, she was suddenly stunned again, not understanding why she was so nervous just now, just like a mouse seeing a cat.
It seems like... aura? Cui Yiting wrapped her coat tightly and found that the image of Jiang Qin as a college student in her mind had disappeared. Now, what remained in her mind was like a flood beast.
"Boss Jiang likes to use tricks to intimidate his opponents. Don't panic and just do your job. He wouldn't dare to beat someone up in the street in a downtown area."
"clear!"
In the following period, materials for the three websites were produced on an expedited basis and booths were constantly being set up.
Pintuan does not have a deep foundation in Shanghai. The production of materials is slower than that of the other two companies. Moreover, its stall is very small and the location is not very good.
Cui Yiting feels relieved every time she sees such a scene.
It's stable.
But as time went by, in the last few days approaching New Year's Day, group buying suddenly erected a PVC board on every street with the words "Check-in Wall" written on it.
[Today is New Year's Day, and I miss you very much on Nanjing Road Pedestrian Street. ]
[Today is New Year's Day, and the wind that misses you blows to Lujiazui again. 】
Lashou.com's field sales found that although New Year's Day has not arrived, many young people have started to check in there in recent days.
"What is that?"
"It seems to be... a tour bus."
On the night before New Year’s Day, large numbers of customers have entered major business districts.
At this time, the sales staff of Lashou.com were distributing flyers in front of the stall. Suddenly, they saw a tour bus passing by. The bus was full of guests. It swayed past them and stopped at the group buying stall and the check-in wall.
Then one car after another, with labels saying "Group buying saves time and money" on them, and every time they approached them, they would speed up and stop steadily in front of the group buying stall.
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At night, the lanterns were bright. Cui Yiting followed Robin and Yang Xueyu to the pedestrian street and found that there were not many people in front of her stall, but the group buying stall not far away was crowded with people.
Especially the stall in front of the check-in wall, it was full of young people.
"What's going on? Why are there so many people over there?"
"They... have a car."
As they were talking, a tour bus that was part of a group-buying program whizzed past them, accelerated past them, and stopped steadily in front of the group-buying booth.
Robin's eyes widened. "That's it? What's the use? Can he carry 20 people in one car? There are so many people on the pedestrian street, why do those who don't take the car go there?"
The salesperson took out a color leaflet for group buying: "Not only here, they have cars in every business district."
"?"
"As long as you send a text message of group purchase within three days, you can take their tour bus for free. For example, if I come to the pedestrian street today and use group purchase once, and go to Lujiazui tomorrow, I can still take their bus and check in at their check-in wall."
The salesperson pulled out a group tour flyer that he had secretly received from under the table, and on the back of it were the tour routes and boarding points.
Cui Yiting understood immediately, linkage, they are doing business circle linkage! The purpose of this event is to promote, occupy a favorable position and distribute flyers to let consumers know that there are discounts on their own website. As for whether you use it or not, we can't control it.
But Jiang Qin used the gimmick of "free tour bus" to directly upgrade the promotion step into a transaction.
Because everyone doesn't have much money, the discounts are similar, but what if I can still ride their cars after buying in a group? Since the discounts are similar, why don't I buy in a group? I come here to play today, and I may go there to play tomorrow. I will always get tired after walking around.
Especially the young people nowadays, they are the main force of group buying, and they are lazy. If there are cars available, they don’t want to walk at all.
This efficiency is much higher than handing out flyers here and simply saying that their website has discounts.
There are even some people who, after getting flyers from LaShou and Nuomi and understanding the discount rules, will be attracted by the tall check-in wall in the distance while shopping. Then they walk over and hear that they can ride for free if they buy in a group, and they immediately feel that it is great value for money.
The group buying promoters don’t even need to tell them how to get the coupons, they can attract a large number of users just by continuing their promotion.
That is to say, no matter how many people that car can carry, in the end the people on this street will become their consumers.
“Fuck…”
Robin cursed: "Where did they get the car? Did they buy it? How much the hell did it cost?"
"It is said that it cost five centimeters of bulletproof face skin... borrowed."
"???"
The salesman shrank his head and rubbed his hands: "When I went to the toilet this morning, I saw the car compartment before they put on the car cover. It said something like "Villa" on it."
Robin frowned slightly: "Shanti Villa?"
"Yes, yes, yes. There is also Qin's Real Estate and Linjiang Villa."
Cui Yiting looked at Robin with some confusion: "Mr. Luo, how did you know?"
Robin was silent for a moment. "Many villa communities prepare more than a dozen such tour buses to run back and forth in the park in order to take guests to view houses and choose locations. Some time ago, Jiang Qin bought a suite in Shanti Villa, but how could he borrow their car?"
"So what do we do now?"
"It's cold. I guess I'll just have to make a fool of myself again this time. But it doesn't matter. I'll be gone after New Year's Day anyway."
Yang Xueyu: “????”
At this moment, they suddenly saw a car parked at the group-buying station next door, and then they saw a man walk over and grab the window of the cab.
Then, Jiang Qin's face appeared from the cab.
"Xu Kaixuan, what are you doing?"
"Boss, I want to drive for a while..."
"Go away, I haven't had enough fun yet, go drive the one behind."
"You are such a big boss, is it appropriate to play this?"
"You know shit. I have a good friend who likes to ride in cars like this. She's coming tomorrow and I have to get familiar with the car first. Do you think I'm childish? I'm a fucking college student!"
Amid the noisy crowd, Robin put his hands in his pockets, thinking that the Shanghai market was about to be completely lost.
Why? Because no matter how many merchants you sign up, it’s useless if there are no consumers.
Pintuan now has many exclusive contracts and many more means than them. If this continues, even if Pintuan does not attack again, they will spit out the market they have taken over.
Decadence is a trend, just like the Sui Xin Group at the beginning, it will become more and more decadent, with no sign of turning around.
On the other hand, what about group buying? They can drive and have some talent, but they really can’t compete in the field of ground promotion.
It’s okay, I’m leaving anyway. Damn, it’s good to leave. It’s good to leave.
Robin turned to look at Yang Xueyu and found that he was already sweating profusely.
(End of this chapter)
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