Chapter 453 The bigger the storm, the more expensive the fish
Now that Nuomi has become rich, Lashou.com has encountered a business winter, and group buying in the same market is naturally not doing well either.
Although after a market reshuffle, group buying now has a large number of high-quality merchants, no matter how high the quality is, it is useless under the temptation of real money.
Lashou.com felt very relieved after learning the news.
I don’t know when it started, but the internal atmosphere of the Shanghai branch suddenly began to change.
You see, even group buying doesn’t work, so isn’t it normal that we can’t do it?
Rest, play badly! But what they don’t know is that although the transaction volume of group buying is indeed falling madly, the number of visitors to the Taotie list and the good product list has not decreased much.
Just like when we were doing business in the second and third tier markets, because the group buying list has a higher reference value, everyone is still accustomed to reading reviews before buying Nuomituan coupons.
This ensures the basic daily activity of the website.
The most important thing is that the transaction volume of the self-operated segment of Pintuan Yanxuan has increased instead of decreased.
Because group buying was so popular and the market was heated up, many channels for counterfeit goods flooded in. Clothes, shoes, mobile phones, computers, cosmetics, and daily necessities are common and difficult to guard against.
However, group buying is a battle of speed. A small supervisor may sign contracts with hundreds of stores or channels, but he may only have five or six employees at most.
They do not have the manpower and energy to do background checks, and they do not want the number of orders they have to decline.
The basic idea is to ensure that the number of orders continues to increase, while the high-level idea is to take over the opponent's territory as soon as possible.
As for counterfeits, they choose to let the market screen them out for them.
What is market screening? It means that when consumers reveal that they have bought fake goods, they will go through the supply channels to eliminate the source.
Letting consumers screen for them is a method that does not require too much cost or effort. Even if the cost is three times the compensation for a fake, the cost is lower than a comprehensive background check.
To use a proverb, they hope that consumers can pull out the radishes and mud for them to reduce their workload.
The reason why the strategic cooperation plan of the Linchuan business group was able to go so far through the group buying market is actually the same.
If nothing goes wrong, no one wants to lose their top seller in the battle for the market, so it is useless even if someone finds out that they are all members of a certain business gang.
Merchant gangs exist in every city. They don't have a bird's eye view and are unable to find evidence with answers.
In the face of rampant counterfeit goods, the slogan of buying authentic products and carefully selecting products through group purchases has spread further and further.
Therefore, Jiang Qin took advantage of the fact that the daily active users did not decline rapidly and freed up some of his energy from the main market to focus on developing the group buying and selection business.
Thirty percent of the channels in this section come from the Linchuan business group, and seventy percent come from Wanzhong Mall.
Before the reform, Wanzhong was a pure sales mall with many high-quality supply channels and deep relationships with distributors of various categories. He Yijun was a businessman who cared deeply about integrity and maintained very good relationships with everyone.
With Lao He as the middleman, channel negotiations became very easy.
In addition, he also transferred some personnel from the business department to specifically discuss the supply channels of electronic products.
On January 11, the task lists of all supervisors of the Shanghai branch were updated, and the development of strict group buying became the most important business at a stage when Nuomi was sweeping the market.
“Domestic mobile phone brands are allowed, but knockoffs are not.”
“You can do it through low-end channels, but don’t do it if you just change a word and pretend to be authentic.”
"As for some specialty store channels, we can subsidize them ourselves, but we must ensure the quality."
"This time, the mission is not to achieve a large number of orders, but the image of authentic products must be promoted at this stage. Xuemei has already released a lot of group buying materials, and we want to make group buying strictly selected a synonym for authentic products."
Controlling channels can reduce the influx of counterfeit goods, but it cannot completely curb opportunism.
Because sometimes even the things in specialty stores may not all be genuine.
Therefore, Jiang Qin requires that if counterfeit goods are sold, they must be replaced at the door within an hour to strictly ensure the last mile of genuine sales.
As a result, this market competition caused by Nuomi's early financing produced three results.
Nuomi took up almost 90% of the business volume, while the Lashou market fell into a serious downturn, and the group-buying in-store business also continued to decline. However, Group Buying Strict Selection has created an image of authentic products, and its influence has gradually become far-reaching.
"Nuomi's discounts are indeed huge, but I bought a lot of fakes and three-no products. Now I have to wait for news on replacements. I don't know what to do."
"I've said it before, it's better to buy electronic products in groups."
"There are fakes in group buying, but they are rare. And if they do appear, they will immediately return them to your door, and even give you subsidy coupons if they are returned more than an hour later."
"It's OK to go to Nuomi for food, drinks and entertainment, but when it comes to shopping, I'm still used to buying things in groups."
“…”
[Direct sales through genuine channels, eliminating brand premiums — strict group purchase selection]
After New Year’s Day, it snowed for the first time in Shanghai. Yang Xueyu stood on the street, looking at the poster of Pintuanxuan, and was silent for a while.
Cui Yiting walked over from across the street, wearing a long black down jacket and light makeup on her face. She handed Yang Xueyu a cup of hot coffee.
The two of them drank coffee while looking at the vague snow. They didn't speak for a long time until Yang Xueyu took the initiative to speak.
"Are you familiar with Jiang Qin?"
"Not really, but we've had meals together."
Yang Xueyu turned and looked at him: "What's your impression of him?"
Cui Yiting was silent for a moment: "At that time, I thought he was just a lucky college student, a bit courageous, and had some money. He was considered one of those people with good fortune."
"Then have you ever thought that maybe luck is something he created for himself?"
"?"
Yang Xueyu pointed to the group-buying poster and said, "Group-buying Yanxuan was launched on New Year's Day. At that time, Mr. Luo had not left yet. We discussed this matter and felt that this thing was a very strange branch, because everyone wanted to unify the market, but he insisted on playing with channels."
Cui Yiting put her left hand into her sleeve and said, "I heard from Mr. Luo that you reported to the headquarters at that time."
"Yes, although I don't understand why they suddenly started strict selection when the market is still unstable, I know how important the image of authenticity is to group buying, so I want to join him."
"Didn't the headquarters agree?"
Yang Xueyu shook his head: "I didn't disagree, but he just asked us to wait and said that he would consider this matter after the financing was in hand. I thought it was okay to wait, because establishing an authentic image is not a short-term task, and it may take three to five years."
Cui Yiting looked at the poster in front of her and listened silently.
“But I didn’t consider that this market was distorted.”
Yang Xueyu sighed: "The harder Nuomi fights, the more rampant the counterfeits become. Sometimes it doesn't take three to five years to establish an image of genuine products. All you need to do is for your competitors to sell counterfeits and you not to. How noble."
Cui Yiting pursed her lips and said, "Boss Yang, what you mean is that the group buying suddenly took advantage of the hot sales on New Year's Day to launch the strict selection, is it actually for today?"
"I think so."
Yang Xueyu turned to look at her: "Whether it is Lashou or Nuomi, any one of them that raises funds first will definitely disrupt the market. You know, I know, and Jiang Qin knows it too, but the difference between us is that he will take advantage of it, but we won't."
"Faced with Nuomi's offensive, what can we do? We can only give up because we have no way to withstand it."
"Group buying's disadvantages are almost the same as ours. They can't stop Nuomi's frontal attack, and their users are also losing. But they suddenly changed their focus and used Nuomi's craze to build their image."
“After the news of Nuomi’s financing came out, we were all panicked from top to bottom, but Jiang Qin… must have been very excited that day.”
After listening to this, Cui Yiting was silent for a long time and fell into deep thought as she looked at the poster in front of her.
After New Year’s Day, LaShou was exhausted by group buying, and everyone had only one thought, which was to calm down for a while and stop making trouble.
But there is a simple truth, that is, wealth and honor must be sought in danger, and the bigger the storm, the more expensive the fish.
"When I first joined the company, everyone said I was a theorist because I liked to talk about things on paper. But group buying has developed to this point. If everyone still thinks that spending money can determine the outcome, then we will definitely fail."
"I really regret coming to Shanghai. Although Nuomi hurt me physically, the group buying has hurt me mentally. I still remember Mr. Luo's expression when he ran away with the bucket."
After Yang Xueyu finished speaking, he walked off the street, while Cui Yiting looked at him leaving for a long time without saying a word.
At this moment, she couldn't help but wonder if Jiang Qin was planning something again, if he had laid some foreshadowing, if he thought that everyone was his fish on the chopping board, and then he held the kitchen knife and showed a sinister smile.
Cui Yiting felt a chill that was even colder than the weather, and she felt a lot more powerless inside.
In fact, Jiang Qin was sitting in the classroom at this time, studying the review materials hard.
Exam week was coming soon, and Principal Zhang promised that he would not fail the course, but the only requirement was that he could not hand in his paper early or sleep during the exam, and he had to pretend to be serious until the end.
The whole world knows that you don't go to class and act like a tough guy, but you slept through the exam and didn't fail. How can the school still have credibility? So even if you act, you have to act like you don't go to class, but you know every question.
Jiang Qin's head exploded after hearing this. Do you know how difficult it is for a student who can't even understand the questions to finish an exam seriously?
But there was no other way. In order to ensure that he would not fall asleep, he still had to learn what he needed to learn.
"Old Jiang, you've been reading a book every day recently. Do you understand it?"
Cao Guangyu couldn't help but poke him with a pen, being so arrogant.
He studied very hard this semester, mainly in order to get into graduate school and spend another two years with Ding Xue, so he was confident about the final exam.
Jiang Qin glanced at him and said, "To be honest, I really don't understand."
"Why are you reading even though you don't understand?"
Jiang Qin put down the notebook with Feng Nanshu's name on it and couldn't help but smile: "Although I can't understand it, I have a villa."
Cao Guangyu: “…”
(End of this chapter)
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