Chapter 479 Daily Specials
The launch of the group-buying map service caught the entire group-buying industry off guard, and while it was panicking, it also felt a sense of powerlessness.
However, while they were keeping a close eye on the online scene and holding meetings to analyze the impact of this update to group buying, the offline scene of group buying became even more lively.
In the evening, brilliant clouds burned across the sky. Xiao Chen, a white-collar worker who was returning home from get off work, found that many golden five-pointed stars had suddenly been updated on the map, with the words "welfare stations" marked on them. One of them was right near his community, so he went there out of curiosity.
That was the booth set up by the group buying team this morning. The huge logo looked very eye-catching.
"My name is Daxiong, and I will be the leader of our community's group purchases from now on."
"Once there are large internal discounts in the future, I will inform everyone through group buying as soon as possible, and we also provide door-to-door delivery service, and the pickup point is here."
Li Minghui handed eggs, fruits and other things to Xiao Chen, and invited him to leave his account number.
Xiao Chen looked around while holding the things and found that all the people gathered here were old men and women from his community. They stared at the eggs and asked how to get them.
The two people patiently explained over and over again with very friendly smiles on their faces.
"Aunt, call your son over and ask them if they have any group orders, no matter when."
"And we're not just doing this once. We'll be doing this every day. I'm in charge of this area. My name is Daxiong."
"You can ask your daughter to teach you how to use it. There are special price eggs every day, and fruits and vegetables are cheaper than other places."
"You asked me where I'm from? I'm from this neighborhood."
Xiao Chen stood nearby and listened for a few words, then returned home with eggs and fruits, and found that he had joined a group buying group.
There are already a lot of people in the group, roughly estimated to be more than a hundred people. A person with the ID "Tuan Da Xiong" posted a message in it with the title "Daily Special".
Among them were eggs, meat, rice, flour, grain, oil and various daily necessities. The original price was marked on them, then crossed out, and there was a price at almost half of that.
There is also a yellow plus sign under each product listing, and you can add it to the shopping cart by just clicking on it.
"Pre-order at a special price, families, get on board!"
"The delivery point is at the Lingshi convenience store downstairs. I'm Daxiong, the sales representative of our community!"
"Our discounted products are all sourced from the source, eliminating the middlemen who make the difference, but the quality is absolutely fine, and we will compensate you three times if it's fake!"
"In addition, the weather has changed a lot recently, so family members should remember to put on more clothes in the morning and evening to avoid catching a cold."
Xiao Chen stared at the screen for a while, then turned towards the door: "Mom, come here!"
Mother Chen, who was mopping the floor, came over with a mop in hand: "What's wrong?"
“Are these things cheap?”
"Wow, this is much cheaper than the supermarket, is that true?"
"I don't know. I'll buy a little to try first and have it delivered to the gate of the community."
As Xiao Chen was talking, he added some daily necessities such as rice, flour, grain, oil and toilet paper, selected a delivery time period, and paid on the PC.
Ever since the group buying website became popular, his U-Shield seemed to be welded to the computer host, and the transaction could be completed by simply entering the U-Shield key.
only……
Didn’t Daxiong just distribute eggs downstairs? He was surrounded by dozens of old men and women. There were no computers or mobile phones around him. How did he send out discounts to the group?
Xiao Chen was lying in bed and found that the times seemed to be changing. Many things had become magical and convenient.
The country is progressing, technology is developing, and the world is becoming a better place.
At the same time, in the operations team of the group buying division, operator Xiaojiu was operating cute and friendly IDs such as Big Bear, Orange, and Mantou, and sending the generated special price lists to groups in various regions with one click.
Soon, orders began to come in, and the growth rate was very rapid.
"Tomorrow night at 8 o'clock, we will have a special wine sale. Uncles and aunts who love drinking can come and grab the special offer!"
"Oh, by the way, we will still deliver eggs at the same place tomorrow. If any family members have pre-ordered today, please remember to come and pick up one when you come to pick up the goods!"
"Finally, I'll share the weather conditions for the next two days. Please remember to put on more clothes."
After sending these messages, Xiaojiu stretched and the corners of his mouth rose unconsciously. He found that his family members called him more often, and it seemed as if he really had a home in Shanghai. It was magical.
At this moment, Li Minghui and his colleagues all returned to the branch station and met other colleagues who had returned earlier.
"How's it going? Is the effect still good?"
"I heard that all the items on the daily special offer today are sold out."
“Is this true or false?”
"Yeah, I just heard Mr. Ye and his team were looking for suppliers to replenish the stock."
The facts are indeed similar to what they said. The stocks of some supermarket chains that have signed group buying cooperation contracts have almost been fully booked, and everyone is looking for larger sources of supply.
Li Minghui took off his yellow vest and said: "I feel like we are changing the world."
“It’s the boss who’s changing the world.”
"Emm...well, we are following the boss to change the world."
Li Minghui poured a cup of tea, took out a bag of roasted chestnuts from his pocket, and stretched lazily facing the setting sun.
During this period, the number of orders continued to increase and was imported into the backend on a community basis.
Gaode’s GIS service provides map guidance, but it does not have GPS positioning services. This technology can be used, but the key problem is that smartphones are not yet widely used, so it is time-consuming and laborious to deliver food.
You cannot locate the riders, nor can you provide them with door-to-door route planning, so there is no way to achieve real-time delivery.
If we want to achieve real-time, we will have to wait at least another year from the hardware perspective.
However, takeout is not easy to do, but community group buying is very easy to do.
This is the same type of group buying that Jiang Qin had done in Linchuan University Town. Orders are formed through pre-orders, which are then handed over to cooperating merchants for matching, and then delivered to designated locations at different times by dedicated personnel.
The branch stations were selected in several convenience store brands of the Linchuan business group, as well as several brands with which it has deep cooperation.
In this way, the daily active volume of group buying is basically guaranteed, and community group buying can not only attract young people who are good at surfing the Internet, but even attract elderly users.
At the same time, the traffic for picking up and distributing goods can also be directed to the business district established by Xihanheqing. This is called ecological layout.
Use map services to improve the user experience of group buying in stores, and use community group buying to increase online retail orders indefinitely.
Their delivery is faster than that of e-commerce, they can deliver three times a day, and freshness is guaranteed, so their advantages are undoubtedly obvious.
He has been using this system in the university town of Linchuan for three years. He just replaced the university dormitories with residential areas, the little yellow hats with yellow vests, and the delivery tricycles with small trucks. He copied the entire system to Shanghai and there was no resistance at all to its operation.
This is Jiang Qin's consistent approach to doing business: small-scale trials and large-scale popularization.
"Next, we will buy a few more warehouses, on the one hand for the daily special offer project, and on the other hand to continue to develop the group purchase strict selection."
"We will continue to do the marketing for about a week, then change from daily to weekly. After a month, there should be no consumers left out."
"In addition, we still need to continue to look for better supply channels to reduce costs at the source and pass on the benefits to consumers."
On the first day of the daily special offer, things went well. Jiang Qin held a meeting in the branch and arranged the next key tasks.
Tan Qing was taking notes when he suddenly checked the time on his phone: "Boss, Dianping's coupon flash sale has started."
"The meeting is over, hurry up and grab the tickets!"
With a whoosh, everyone participating in the meeting immediately ran out of the meeting room, logged into Dianping, and clicked into the flash sale session.
In an instant, the atmosphere in the branch became extremely tense and solemn.
Volkswagen gives out a lot of half-price coupons in fixed stores, but the general half-price coupons are not easy to get because the half-price coupons in fixed stores may be subsidies given by merchants in order to boost sales, but the cost of the general half-price coupons is borne solely by Volkswagen, so the quantity is relatively small.
In recent days, they have been in this state every time during this time period.
"Boss, I got it!" Ye Ziqing suddenly spoke.
Hearing this, Tan Qing also raised his phone: "I got it too!"
Jiang Qin looked at the thank you for participating message on his screen and chuckled. He thought to himself, what kind of shit luck is this? "Gather all the SMS codes. Tomorrow, have the drivers drive large trucks to the public cooperative supermarket to buy goods. Remember, it's a large truck."
"OK."
"With just a few of us, the chances of getting the coupons are too small. Let's call the headquarters and the customer service center and ask them to get involved and help us get the coupons in their spare time to reduce costs."
Jiang Qin picked up the teacup and took a sip of water: "We are not philanthropists, we are just porters for our friendly companies."
The next morning, the weather was sunny and cloudless.
The truck driver took down the banner that read "Group buying makes life better" hanging on his truck, and then drove to Volkswagen's cooperative supermarket to buy some goods, basically buying out all the fruits, eggs and so on.
Soon, this batch of fruits and fresh vegetables subsidized by Volkswagen was delivered to various group buying stations, starting a new round of ground promotion.
The truck drivers were not idle either. They turned around and went back to pick up the goods from the cooperating merchants according to the map signs, and then delivered the goods to various pickup stations according to the group orders.
Community group buying can spread from person to person. For example, when Aunt Wang invites Aunt Liu to go shopping for vegetables, Aunt Liu will smile and say, "I don't go to the vegetable market anymore. My son has started ordering vegetables online. It's cheap and convenient." Then the spark gradually spreads...
(End of this chapter)
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