Chapter 488: Deepening and Occupying
Zizi, Young Master Cao, and Doudou, the little rich lady, the days at school passed quickly, and before they knew it, the May Day holiday had arrived.
The temperature in Linchuan is gradually rising, and the consumer market is also gradually becoming active, just like the rising temperature line.
On the eve of the holiday, group buying underwent an overall upgrade, and the map guidance function was launched simultaneously in the four major cities and several second- and third-tier cities.
In fact, people don’t rely too much on map navigation on weekdays, because they live in a city they are familiar with, and even if this function is not available, they can still find it by just looking for it.
However, on non-working days, especially when the number of tourists increases, the importance of this function becomes increasingly prominent.
In strange cities, strange streets, and unfamiliar business districts, the group buying praise list combined with the GIS location guidance has woven a large network that cannot be replaced by other websites.
Because the May Day holiday is neither long nor short, many people who go out to play don’t like to waste too much time on “looking”.
Moreover, the reputation of group buying has always been very good in major consumer markets, and the upgrade of services has made it the first choice for many group buying users.
Xiao Zhang from Xijing came to Kyoto for a trip with his wife and parents. As there were many places to visit, he and his wife would open a group tour every day to study the places and routes to go tomorrow, and even book coupons in advance.
"Tomorrow I'll go from Qianmen to the square... Then I'll buy a ticket and go to this highly praised restaurant near Wangfujing..."
"I don't think my parents can be gone for that long, what do you think?"
"Then I'll take another look."
Xiao Zhang held his mobile phone and observed the group map for a while.
The same thing happens almost every day. Smart people don’t just regard Pintuan as a group buying website, they even regard it as a portable electronic map.
In this case, even if the discount is not as high as that of other websites, some people who are not short of money will buy it directly.
Shenzhen, Kyoto, Guangdong... Group buying giants established in first-tier cities are beginning to be squeezed and their survival territory is shrinking.
Websites like Lashou and Nuomi can only fight back again. Faced with the situation of losing 7,000 to the enemy and 3,000 to themselves, they are struggling to protect their own base.
At noon on May Day, the sun was shining brightly. Yang Xueyu came out of the office and planned to have lunch, and then he met Chen Jiaxin in the corridor.
"Mr. Chen, let's go eat something together?"
"Forget it, I don't have much appetite now."
Chen Jiaxin waved her hand and stared out the window in a daze.
Yang Xueyu hesitated for a moment, walked over, and then saw a huge LED screen on the building opposite the headquarters, with the ten words "Join forces on group buying to save worry and money" flashing on it.
Then the scene changed, and a girl with a global vision raised her arms and jumped around, grabbing handfuls of coupons that were falling from the sky, jumping around, jumping around.
"How vulgar..."
"Although it's vulgar, it's useful. If you don't believe me, look below."
"?"
Yang Xueyu looked in the direction of Chen Jiaxin's finger. Below was the leisure area of the Soho office building. A large group of men were looking up, staring at the group buying advertisement on the LED, unable to take their eyes away.
Some people even felt hungry suddenly while watching, so they turned around and bought a bag of milk from the convenience store on the ground floor, and sipped on it for a long time.
"Sure enough, yellow is the primary productive force."
"Besides, this girl shouldn't be a celebrity, so the cost is not that high."
Yang Xueyu looked at Chen Jiaxin's frown and couldn't help coughing: "There is another thing. Half of Lashou.com's business area in Shenzhen has been snatched away by group buying again."
Chen Jiaxin pursed her dry lips: "He said he would come to kill me, and now he really comes to kill me..."
"In fact, even if he didn't say it, he would definitely come to kill us in the end."
Chen Jiaxin's eyes darkened, and she suddenly remembered the scene where Jiang Qin held a steamed bun and said that no matter how brilliant a person was, he would eventually be forgotten, and only chicken soup would last forever. She couldn't help but smile bitterly, and finally became sad.
There are many elites in this building, as well as many talents poached at high prices. They are all dressed in suits, with sleek hair and shiny leather shoes, but they are completely helpless when faced with the young man whose "main job is going to school and doing group buying as a part-time job".
"Don't think too much, Mr. Chen. Have you forgotten Jiang Qin's thinking? Chaos is also an opportunity."
"Although group buying is coming on strong, our Volkswagen's plate has also become bigger, right? The boss praised you at the meeting yesterday. It's you who gave Volkswagen the confidence to survive."
After returning from Shanghai, Chen Jiaxin submitted her business district plan to the senior management, which immediately attracted attention.
They currently cannot provide consumers with map instructions that can take them directly to stores, like group buying does, but adding business district options and promoting major popular stores can indeed help consumers get rid of their dependence on maps to a certain extent.
As a result, various departments of the website worked overtime and gradually divided out the business districts, thus securing their existing market.
This was a plan that the Iron Lady came up with overnight. It was originally intended for use in Shanghai, but it played a huge role in resisting group buying.
There are some consumers who do use the group buying map for guidance, and after determining the location of the shopping district, they turn around and come back to buy Volkswagen coupons.
Why? Because Volkswagen’s discounts are better.
However, both Yang Xueyu and Chen Jiaxin understood that this was not a long-term solution.
Because you need to spend money and your opponent doesn't, so in the end you will be the one who dies miserably.
Just like Sui Xintuan’s experience, you did raise a lot of money, but compared to before the financing, your business circle has shrunk. So who will continue to finance you after this round?
You know, the group buying market is not what it was at the beginning. Capital will no longer tolerate companies that only make losses in order to stir up the market. What they are pursuing now is returns.
"You said group buying...is it profitable now?"
Yang Xueyu thought for a moment and said, "I don't know, but I believe that group buying must be the least expensive in this group buying war."
Chen Jiaxin once again thought of Jiang Qin snatching their coupons: "Could it be that after we burn through all the money, the group buying team will calculate the accounts and there will only be 190 million left out of the 180 million we raised?"
"It's... hard to say, but it's possible."
"You're right, he is indeed a terrible person, and we all know that GIS service is only the first step..."
“Yes, there is also community group buying.”
“Those salespeople really shouldn’t be laid off.”
Yang Xueyu shook his head: "At this stage, everyone feels that the situation has been fixed. All websites want to save costs and fight a protracted war. Naturally, they will not support such a large number of employees in vain."
Chen Jiaxin was silent for a while: "How are the abilities of the newly recruited field salesmen?"
"They are all outsiders, not familiar with the roads, and many of them have never done field work. Many of them are thin-skinned, and the efficiency is very slow."
"Why do I feel like we're finished..."
"Mr. Chen, you can't say this in the company."
Chen Jiaxin nodded and remained silent, but her expression became worried.
Since their own services cannot keep up, they can only make up for it by dividing business districts and promoting popular businesses, which is already a loss.
Now, the salesmen they recruited are no match for the salesmen of group buying, so they lost again.
The most important thing is that group buying has upgraded services to retain consumers, while other websites can only rely on spending money to beg them not to leave. If they fail to do so, they will end up with nothing.
Chen Jiaxin looked at the LED screen on the opposite building, watching the jumping scene, and looked a little tired.
"Pintuan went south to seize Lashou's Shenzhen market. Did Lashou not respond?"
"They responded. They sent Kang Jingtao over there a while ago."
Chen Jiaxin thought for a moment: "Kang Jingtao? Is he the one who found Suixintuan for Lashou.com and then dug up the foundation of 24quan in Jiangcheng?"
"Yes, that's him."
After all, Yang Xueyu had worked at Lashou.com and had some connections, so he was much more informed than others.
After listening to this, Chen Jiaxin nodded and began to understand Lashou.com's idea.
Lashou.com has two generals. One is Luo Ping, who is responsible for market development and is Robin’s brother. The other is Kang Jingtao, nicknamed the Golden Shovel, who keeps recruiting people.
This guy is a master negotiator, and his notoriety has spread in the circle. Everyone knows that he likes to poach people, so many companies will specifically guard against his movements.
Although Kang Jingtao has not made any moves for half a year since he poached 24quan’s marketing department in Jiangcheng, his record in poaching teams is still ranked first.
"They want to contain them by poaching the group-building team?"
"If it succeeds, it can at least deal a painful blow to group buying and temporarily slow down their expansion into the Shenzhen market."
And just as Yang Xueyu said, Kang Jingtao of Lashou.com did arrive in Shenzhen first and secretly began to investigate the group-buying team in Shenzhen, down to the detailed information of each person.
The group buying team is a patchwork type. There are old teams that stayed behind when the market was first developed, and there are new teams that were established after the market was completed.
The first person Kang Jingtao targeted was Xu Kaixuan because he was the person in charge of Shenzhen. If he was poached, Pintuan’s operations in Shenzhen would collapse faster. However, after hesitating for a long time, he gave up.
Because according to the information, Xu Kaixuan was transferred from the Shanghai team and was promoted by Jiang Qin. It is not easy to poach such a person.
Once you fail to poach someone and the news leaks out, it will be difficult for you to make a move once they are on guard.
So, after thinking it over again and again, Kang Jingtao set his sights on the head of their local team and decided to start from there and find a way to make a breakthrough.
(End of this chapter)
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