Chapter 501: Bullying men and women, bullying men and women
In the blink of an eye, it is June and the temperature in midsummer is gradually getting hotter, but the group buying market remains unusually calm.
This is probably because everyone was fooled after the group buying upgrade, and Kang Jingtao dug up the foundation of his own company with one shovel, causing all the websites to dare not act rashly and can only continue to improve their business in the existing territory.
But group buying is still very active.
Jiang Qin truly did what he said before, he trained himself to become a peerless master, then went down the mountain and bullied men and women.
After they took over Shanghai and Shenzhen, they quickly turned around and headed to Guangdong, and now they have captured 30 percent of the market.
The basic foundation of the university town, the iron army of salesmen who know martial arts, the positive image of buying authentic products and strictly selecting in group purchases, plus the praise list created by Zhihu's huge user base, as well as the launch of GIS services and community group buying.
The same routine, the same advancement method, even if WoWotuan was well prepared, there are some things they cannot stop.
In addition to WoWotuan, Nuomituan is also planning to enter the southern market, but they have not yet reached Guangdong city. Instead, they have been hovering in second- and third-tier cities, planning to enter Guangdong city after adjusting their business structure.
But when group buying gradually gained a foothold in Guangdong City, the owner of Nuomi hesitated for a moment, and finally chose to retreat to the second- and third-tier markets and stay at home.
They are afraid that the group buying will suddenly turn around, make a feint, and then turn around to eat up Nuomi’s layout in the entire second-tier cities in the south. If that happens, Nuomi will really be extinct.
Baidu is currently building a database for its own map application, and will help them upgrade their GIS services once it is complete. It is not a wise choice to rush in at this time.
So throughout the month of June, most of the news about group buying contained the words "group buying".
"Group buying has entered Guangdong city with great momentum, and its dominance is undoubtedly revealed."
“The group buying market is still hot, and group buying has broken through the siege and ranks first in market share!”
"Pintuan Yanxuan was shortlisted as one of CCTV's top ten trustworthy brands. COO Wei Lanlan accepted an interview: respect users and be consistent."
“The valuation of group buying has soared nearly 100 times, and the company that was not favored by the capital market has become the biggest dark horse!”
“From experiment to practice, Pintuan took over half of the group buying market in just half a year!”
Group buying, which was born on campus, was afraid to reveal its name in the early days and was hidden in university towns. It only had the courage to expand into first-tier cities at the end of last year. The group buying websites that have always been regarded as first-tier ones are now regarded as miscellaneous soldiers.
It has been carrying many "weak" labels along the way, but finally it showed the temperament of the industry's big devil and went on a killing spree.
But other websites were unwilling to sit idly by, and they were even less likely to watch group buying dominate the market, so Nuomi and WoWotuan in the southern market formed a business alliance.
The two mortal enemies, Volkswagen and Lashou, also began to secretly collude to prevent Jiang Qin from going further into Kyoto.
"The positive reviews on Dianping.com are comparable to those on group buying, so you can defend yourself against them in both the catering and entertainment industries."
"Lashou can focus on the service industry and concentrate its funds in this field. In this way, if Pintuan wants to defeat us one by one, it will have to make two business adjustments, which is impossible to complete in a short period of time."
“This is the best way.”
"Because if he eats up the entire market in Yuecheng and Kyoto, there's no point in continuing the game."
Chen Jiaxin stood on the headquarters building of Dianping and spoke with deep eyes.
In the following period, Volkswagen and Lashou indeed differentiated their business priorities and began to shift from opposition to complementarity as planned.
Neither of these two websites is truly weak. This powerful combination and staggered business have indeed formed a tight control and firmly grasped the business area, which has indeed greatly hindered the development of group buying business.
After all, merchants and users are different. Users may stay because of convenient services and accurate reviews, but merchants still believe in the principle that whoever gives you milk is yours.
As a result, group buying business in Kyoto temporarily came to a standstill.
In mid-June, before the summer solstice, Wei Lanlan drove a BMW to Linchuan University and delivered a tailor-made suit to Jiang Qin's dormitory.
The well-tailored black suit makes his figure look very tall and straight, and paired with the shining golden Patek Philippe, he looks inexplicably noble.
Just as he changed his clothes, there was a sudden snapping sound from the balcony. Young Master Cao, who had eaten something bad last night, walked out of the bathroom with a pale face. When he saw Jiang Qin standing in the dormitory in a suit and tie, he held his breath instantly.
Oh no, now that he's wearing a suit, he's going to show off again! "I can't see, I can't see..."
"Nothing, nothing..."
Cao Guangyu muttered to himself, returned to the bed with his eyes closed, pulled the sheets over his head, as if he had passed away peacefully.
Jiang Qin was speechless watching Lao Cao's every move. Damn it, you at least asked me what I was going to do. Is the friendship between brothers so fragile? You would rather die than see me? "I'm leaving, Brother Cao?"
“…”
"Brother Cao, I want to hold a meeting for more than 50 city managers. Do you agree?"
Cao Guangyu pretended to hum: "Go early and come back early, I won't show up."
Jiang Qin gave a thumbs up and shouted "awesome", then opened the door and went to Longkai International Hotel.
This was the first time that Pintuan held a city managers' meeting. There were more than 50 people, including leaders of various branches and managers from Pintuan headquarters, and the entire conference hall was packed.
The first half of the meeting was mainly about summarizing and analyzing previous business, with city managers taking turns to speak on stage. The focus was on the second half, which was the group's layout and planning for the next step.
"Yuecheng doesn't need to continue to advance. Just occupy a small piece of land first. We have already reached the doorstep of others. We can't be arrogant all at once. We should follow the previous routine and do a good job in the core business area."
"In addition, the Kyoto market is currently facing greater resistance because Lashou and Volkswagen seem to have joined forces to put pressure on us."
"It's no wonder. After all, these two are our old rivals. I might be a little scared when I work alone. I need to find a partner to feel at ease."
"Therefore, the team responsible for Kyoto's exhibition business needs to change its strategy and shift its focus to three aspects."
"First, we will continue to strictly select products for group purchases, establish an image of authentic products, and gain the trust of consumers to the greatest extent possible."
"The second aspect is to continue to expand the area of community group buying and add more manpower."
"Thirdly, we segmented the categories and focused on only one of them at a time, such as hot pot in the first week and buffet in the second week. We invested a lot of money, made big discounts, and quickly accumulated users."
"Because if the two companies join forces, it will be difficult for us to cover all categories. No matter which one we go up against, it will be time-consuming and laborious, and it may even lead to a new round of money-burning war."
"So, we will start with segmented group buying. With this focus, we can quickly attract consumers."
"Our service level is much higher than that of Volkswagen and Lashou. Once consumers come, they basically can't leave. After the number of users increases, we will use Xihanheqing's existing channels to promote group buying and community group buying."
"In this war, we fought at a fast pace in the early stages, but we must slow down in the later stages to see who loses patience first."
"We've scored enough points in the team fight. Even if we don't score a single goal in the second half, we can still win as long as we drag the game out."
"As for the managers in second- and third-tier cities, you can take some action recently and take back some of the business areas you previously sold out to scare them."
Jiang Qin sat on the stage, wearing a neat suit, with his Patek Philippe hand raised in the air, holding a plan for the second half of 2011 in his hand, and a kind smile on his face.
After the city managers' conference, each branch began to adjust its business.
Shanghai and Shenzhen are mainly stable, because other websites are now in a defensive posture and surprise attacks are unlikely to happen.
As for Yuecheng, its strategic plan is similar to that of Kyoto, which is to change the business direction, focus on a single product category, spend the least possible cost, and allow group buying to quickly accumulate local users.
Group buying has a foundation in these two cities. Although the market share is not as high as the other, it is more than enough to focus on a single product category.
And just as Jiang Qin planned, although the business area of group buying in Yuecheng and Kyoto did not expand, the increase in the number of users was still very significant.
Because you invest all your money in one category, you will have enough money to offer discounts.
Even if some people don't like hot pot, how can they not be tempted when they hear about 30% or 40% off, or 1 yuan flash sale? During this process, Pintuan Yanxuan was officially launched, and all offline advertisements were replaced with new ones, and began to frantically emphasize that Pintuan Yanxuan was the place to buy authentic products.
In fact, Volkswagen and Lashou were confused throughout the whole process, because their idea was to sign a large number of merchants, form an entire business area, and then retain users to gain market share.
However, group buying directly changed the direction of its business. It used large discounts in segmented categories to continuously accumulate users, and was not in a hurry to sign stores. This step really caught them off guard.
But later they realized that group buying was different from them.
The biggest difference is that he is operating his own group-buying business and delivering goods for community group purchases.
It may not have its own business area, but as long as it has users and channels, they can still do business.
This has actually gone beyond the scope of group buying and is more like e-commerce. I use channels to supply goods to users directly, bypassing the physical stores that you have signed contracts with so hard, and my business chain is still established.
"Fuck, can this thing be played like this?"
"Whether it is possible or not is not the point. The point is where do their supply channels come from?"
"I don't know. I've never heard of them looking for a channel."
"Damn, it's really weird. It was the same in Shanghai. They said they would do strict selection, so they did strict selection. They said they would do community group buying, so they did community group buying. The channels just appeared out of thin air."
(End of this chapter)
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