Chapter 508: Lashou.com’s retreat
After returning from Pintuan headquarters, Jiang Qin drove to the downstairs of the Finance Dormitory.
There were still many female college students who did not leave school on the day of the holiday. They were wearing shorts or pajamas, and walking in and out of the dormitory building in slippers. Some of them carried bath baskets, and some carried lunch.
The cicadas in the trees chirped tirelessly, creating a sense of noisy tranquility.
Jiang Qin parked the car on the side of the road, then called Feng Nanshu down from upstairs.
She wore a plain white short-sleeved shirt today, with her hair tied in a high ponytail, revealing her slender swan neck. Her loose washed jeans had a waist-hugging design, making her small waist look incredibly slender.
The midsummer sun was very dazzling, and when it fell on her, it made her fair skin seem to glow.
She was dragging a small suitcase, her expression was a little cold, but she was obviously happy to be home, her clear eyes sparkled brightly, and then she ran down the street.
"Have you been waiting long?"
"A little bit, but I was very good and didn't run around."
As Feng Nanshu was talking, he got into the passenger seat, opened the armrest box, rummaged around, took out a small comb, and combed his bangs.
This box is filled with all her small parts. It has everything.
Jiang Qin put her suitcase in the trunk, entered the driver's seat, reached out and pulled the seat belt to fasten it for her.
The pure white T-shirt is very thin and shows the outline well. The black seat belt automatically tightens and quickly encloses the two adorable round breasts.
Jiang Qin turned up the air conditioner a little and covered her with his coat.
Drivers who have good friends know that driving on the highway requires concentration and there cannot be anything that makes them unable to take their eyes away, as this is very dangerous.
Jiang Qin thinks that this little bit of daily knowledge should be included in the traffic regulations and set as a compulsory question in Subject 1.
"I'm home now."
"Brother, let's go."
Jiang Qin put on sunglasses, then stepped on the accelerator and slowly drove away from the dormitory building.
Yang Shuan didn't come to get a ride this time because he had to send his girlfriend off. The branch station that Guo Zihang was in charge of was having a departmental dinner and he couldn't make it.
So the two of them drove onto the highway and returned to Hongrong Home at around three o'clock in the afternoon. Before they entered the door, they saw an inflatable arch standing at the entrance of the community. There was a dragon on the left and a phoenix on the right. It was obvious that someone was getting married.
Jiang Qin glanced at the name on the archway: "Zhang Jun, who is this? Why don't I know him?"
"The eldest son of the second grandmother in Building No. 6."
"?"
Jiang Qin showed an expression of sudden enlightenment: "It turned out to be Brother Dajun, haha, I feel like an outsider with a missing brain stem."
Feng Nanshu turned his head and looked at him: "Second grandma cooked peanuts for me last year."
"Finally you've figured out this neighborhood. I don't even know so many people here, you're just a thief."
"I have your heirloom."
Feng Nanshu didn't know when she put the bracelet back on her hand, and she raised her hand and shook it.
Jiang Qin slowed down and drove into the community, where he saw the old man directing traffic at the intersection. All guest cars were required to go south and concentrate in one area, but he didn't care about private cars.
Then, a burst of crackling firecrackers rang out, sounding very festive.
Jiang Zhenghong was standing at the entrance of the apartment building at this time, holding a teacup in his hand, with a red cloth tied around his collar, directing a few young people to hang colorful flags.
Hongrong Home is a relocated community, and all the people living here are related relatives, so no matter whether it is a wedding or a funeral, as long as you call out, people from the entire community will come to help.
Before Jiang Qin stopped the car, he saw Yuan Youqin walking out from the building opposite with a Double Happiness logo on it. She was originally walking towards Jiang Zhenghong, but when she saw Jiang Qin's car, she immediately changed direction.
In the past, Yuan Youqin was not so active when someone in the community got married, but in the past two years, she would go to every wedding, saying that she wanted to sum up her experience.
"Nan Shu, why did you come back just now? Your second grandmother was just talking about you and asked if you came."
"Auntie, we left a little late."
Jiang Qin patted his stomach: "Mom, I'm hungry."
Yuan Youqin stood in front of the car window and said, "There are instant noodles in the cabinet on the right side of the kitchen. You can eat something simple first. Nanshu, I will take you to visit Second Grandma's house."
Feng Nanshu's eyes brightened, then he got out of the car and followed Yuan Youqin to the building opposite.
"It's just a neighbor's wedding, why are you all so excited?"
Jiang Qin muttered, he was worth over 100 million but couldn't escape the fate of eating instant noodles. Then he carried two boxes upstairs by himself and opened the door with the spare key.
After eating a few bites, Jiang Qin went into the room, opened the internal system, and processed the applications sent from various branch stations.
Application for summer discounts at Shanghai branch, application for summer promotions at Shenzhen branch, discount festival for the praise list at Guangdong branch, and joint activities in some second- and third-tier cities...
These application forms have been reviewed and approved by Wei Lanlan and Tan Qing. Those that have passed are marked with a green check mark, and those that have failed are marked with a red cross.
However, a copy will be kept specifically for Jiang Qin in the list, awaiting his approval.
If Jiang Qin does not give any opinion within 24 hours, then proceed according to the existing handling results.
The funding approval for the Kyoto branch has been quite frequent recently because the promotion scope of the daily specials has begun to expand, gradually radiating from the original core business area to other areas, probably in the direction of the east and west cities.
After approval, the Finance Department gave its opinion and then copied it to Jiang Qin, who made the final decision.
After careful review, Jiang Qin approved the two expenses.
One part is the cost of organizing cultural performances in the community, which is used to increase the stickiness of the community group and enhance the "family feeling" among community users.
Another expense is offline advertising, because community group buying requires a high level of trust, and this trust still needs to be conveyed through television and news.
Especially TV commercials, which have a strong sense of authority in the minds of some middle-aged and elderly people, otherwise there would not be so many TV shopping channels.
"What are the reactions of Dianping and Lashou now?"
Yao Shengdong responded online: "Dianping is currently recruiting local salespeople, and it seems that they also want to engage in community group buying, but the recruitment advertisement has been running for a month, but there has been no follow-up movement."
Jiang Qin thought for a moment and said, "They probably didn't have any plans in this regard in the early stages. They have to think over and over again about budget, structural adjustment and business upgrade. I guess they are also very hesitant."
"That should be the case. The boss is wise."
Just as Jiang Qin expected, Dianping is currently in a very passive state, because daily specials do not conflict with their business and do not affect each other, so they should be able to coexist harmoniously.
You do your offline delivery and I do my online group buying. Not only will we not compete with each other, we may even benefit from each other.
But everyone understands that once the community group buying line is established and takes shape, it will immediately feed back into their in-store business.
By the time the consumer group grows, we will establish a model of an Internet celebrity store, and after publicity on the headlines, those merchants will take the initiative to seek cooperation.
Then, group buying begins a virtuous cycle, and after the cycle, the ones who will inevitably die are their competitors.
If Dianping wants to target group buying, it will have to negotiate channels, recruit local promoters, set up a new branch, upgrade its website, and make a new budget.
These were all prepared by the group buying team almost a year in advance, and they also took over the ground promotion that other websites didn't want. If Dianping wanted to follow suit, the investment amount would be huge.
Because we want to catch up with the progress of group buying in a short period of time, we will definitely spend money.
Therefore, two different voices emerged within Dianping.com. One was that people were not optimistic about the development of community group buying, while the other felt that if they did not do this, they would die. This dilemma made it difficult for the company's top management to make decisions.
They also communicated with LaShou privately, but LaShou did not seem panicked at all and said that he would not leave.
Even Dianping thinks that they have been a bit sluggish recently, and their various behaviors are puzzling.
Have you dug a hole and are waiting to die? Can you cheer up a little, brother? It's not time for the house to collapse yet.
But the strangest thing is that Lashou.com didn't react much, but it also didn't show any sign of wanting to surrender. Instead, it seemed inexplicably confident.
Since returning from Shanghai, Chen Jiaxin was promoted to the general manager of Kyoto District.
This is because although she did not take over the Shanghai market from group buying, the business district system she established allowed Dianping to make up for the lack of map services to a certain extent.
So this time, she and the group buying team became opponents again in Kyoto.
At present, the company has no effective method for the group buying business, so Chen Jiaxin arranged for Yang Xueyu to find out the internal information of Lashou.com to understand why they are not panicking at all.
"Mr. Luo, it's the weekend now, would you like to go out for a cup of tea? My friend gave me a box of Wuyishan Dahongpao."
"Save it for me to drink when I come back!"
"Are you traveling again?"
"I've been assigned to Yongcheng and I won't be back in the short term. I told you that you're stupid for switching to Volkswagen. I hope you won't regret it in the future."
"?"
Yang Xueyu was confused for a moment, thinking that Ningbo was the second-tier city in the south, and that must be the business area of Nuomi.com.
When Nuomi.com was badly beaten by group-hunting, it immediately turned around and set up routes in the south to compete with WoWotuan, in order to buy time and wait for the Baidu Map database to be established.
Why is Lashou.com trying to get involved in the southern market at this time? Are they going to give up their home base?
Damn, where is the strategic cooperation? They all ran away. Are they going to let Dianping fight against group buying? What are they thinking?
Nuomi.com's move south is just a stopgap measure. After upgrading its map service, it will definitely return and raise funds to regain lost ground. But what will Lashou rely on to return to the first-tier market? My daily routine has been completely messed up recently. My head is buzzing...
(End of this chapter)
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